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“苏超”火了,其他地方可以“抄作业”吗?(关注群众体育)
Ren Min Ri Bao· 2025-06-18 21:53
Core Insights - The "Su Super League" has gained significant popularity, attracting large crowds and creating a vibrant atmosphere for local football [1][6][10] Group 1: League Popularity and Attendance - The league has seen impressive attendance figures, with over 25,000 spectators at a match between Wuxi and Changzhou, and more than 30,000 at the Xuzhou vs. Zhenjiang match, setting new records for local football events [1][3] - The league's success is attributed to a combination of local enthusiasm, community involvement, and effective marketing strategies [5][6] Group 2: Community Engagement and Cultural Significance - The "Su Super League" has become a community event, with participation from various local residents, including teachers and students, fostering a sense of belonging and local pride [3][6] - The league incorporates local cultural elements, such as themed jerseys and community events, enhancing the spectator experience and promoting regional identity [7][8] Group 3: Economic Impact and Sponsorship Growth - The league has attracted significant commercial interest, with sponsorship deals increasing from 6 to 19 sponsors, and initial sponsorship amounts rising from 800,000 yuan to higher tiers [6][9] - Local governments have supported the league by facilitating transportation and offering incentives for fans, further boosting attendance and local tourism [4][9] Group 4: Future Development and Challenges - The league's future success will depend on its ability to maintain financial stability and develop a sustainable business model, including market-oriented strategies for broadcasting rights and merchandise [9][10] - Other regions are looking to replicate the "Su Super League" model, but must adapt strategies to their unique local contexts and cultural dynamics [8][9]
“苏超”出圈,消费狂欢
Guo Ji Jin Rong Bao· 2025-06-18 08:29
Core Insights - The Jiangsu Province Urban Football League ("Su Super") has rapidly gained popularity since its launch on May 10, 2025, evolving into a significant "sports + cultural tourism" phenomenon that promotes economic development across the region [1][4] Economic Impact - Over 180,000 fans attended the first three rounds of matches, with a notable 14.6% increase in tourism spending during the Dragon Boat Festival weekend, totaling 4.693 billion yuan in consumption [2] - The league has driven a 48.3% increase in external tourist numbers in host cities compared to the previous weekend, with a 15.2% rise in tourism spending [2][7] - The "Su Super" league has created a consumption loop, with a 48% increase in sales and a 43% rise in foot traffic in monitored commercial areas during match weekends [7][9] Sponsorship and Commercial Growth - The number of sponsors for "Su Super" has surged from 6 to 20 within a month, including major brands like JD.com and Yili, reflecting the league's commercial appeal [9] - The price for official sponsorship seats has increased to 3 million yuan, indicating strong market interest and potential economic benefits exceeding 300 million yuan for the season [10] Cultural and Community Engagement - The league has successfully integrated local culture and community engagement, with initiatives like free entry during the Dragon Boat Festival leading to a 25% increase in local consumption [3][8] - The use of local memes and cultural references has enhanced the league's visibility and engagement, with significant online viewership for related content [3] Infrastructure and Support - Jiangsu's strong football foundation, with five professional clubs and a supportive economic environment, has facilitated the league's success [4][5] - The provincial government has recognized the league as a key component of its cultural and tourism strategy, planning over 1,800 related activities during the season [7]
“非主流”苏超爆火,背后是人的回归,是新消费升级
Sou Hu Cai Jing· 2025-06-18 03:28
Group 1 - The "Su Super League" phenomenon reflects a unique non-mainstream prosperity driven by a renewed recognition of personal value and enhanced consumer behavior [1] - Ticket prices for matches in the Su Super League have surged from 5-10 yuan to 300-600 yuan, sparking widespread discussion and contrasting sharply with the Chinese Super League [1] - The success of the Su Super League is attributed to cultural identity replacing utilitarianism, leading to genuine spiritual resonance beyond superficial formalism [1] Group 2 - The rise of self-media has significantly reduced reliance on traditional media, with many individuals no longer watching programs like "News Broadcast" [2] - The public's attention has shifted from reading newspapers and magazines to engaging with content on mobile screens, indicating a shift in information consumption [4] - Self-media development has created new commercial value, reflecting a public dissatisfaction with the single dissemination model of mainstream media [4] Group 3 - The evolution of e-commerce has led to the decline of traditional retail formats, with online shopping and live-streaming sales becoming mainstream [5] - Consumers are increasingly seeking simplicity and convenience, moving away from complex packaging and traditional shopping experiences [5] - Emphasizing consumer-centric decision-making can unlock significant consumption potential and invigorate economic development [5]
世俱杯 | 冲突不断、三现红牌 本菲卡战平博卡青年
Xin Hua Wang· 2025-06-18 01:22
第21分钟,布兰科穿裆过人后传中,梅伦铁尔门前抢点得手,帮助博卡青年取得领先。6分钟后, 巴塔利亚利用角球机会头球破门,博卡青年进一步扩大领先优势。随后两队在攻防两端都加快了节奏, 身体接触不断增多。上半场补时阶段,迪玛利亚主罚点球命中,为本菲卡将比分扳为1:2。 原标题:世俱杯 | 冲突不断、三现红牌 本菲卡战平博卡青年 16日在迈阿密举行的2025世俱杯C组首轮比赛中,葡萄牙劲旅本菲卡队在两球落后的局面下以2:2战 平阿根廷豪门博卡青年队。全场比赛双方冲突不断,共有三名球员被红牌直接罚下。 6月16日,本菲卡队球员阿尔瓦罗·费尔南德斯(右二)在比赛中。新华社记者 黄宗治 摄 6月16日,主裁判拉莫斯(右)向博卡青年队球员菲加尔出示红牌。新华社记者 黄宗治 摄 本菲卡主教练拉热赛后表示:"我们一开始表现很好却连续丢了两球,这让我们很难接受。第一个 进球对我们很重要,然后我们更多地去冲击禁区,我们本有机会赢下比赛。" 博卡青年主教练鲁索则认为,南美球队与欧洲强队仍然存在差距。他说:"也许有一天这个差距会 缩小,但现在还是存在的。我们会继续努力,去战斗,争取好的结果。"(记者肖世尧) 6月16日,博卡青年队球员 ...
“苏超”一个月多了14家赞助商, 中国足球商业化能否迎来触底反弹?
Di Yi Cai Jing· 2025-06-17 09:45
Group 1 - The sponsorship market for the "Su Super" league has seen significant changes, with the number of sponsors increasing from 6 to 20 within a month, indicating a substantial rise in the commercial value of this regional sports event [1][2] - The current sponsorship landscape includes a diverse range of sponsors from various sectors, including finance, fast-moving consumer goods, and healthcare, reflecting a five-tier sponsorship system [3][4] - Major companies such as JD.com and Yili have joined as sponsors, indicating a shift from local to national brands participating in the sponsorship landscape [2][4] Group 2 - The "Su Super" league has become highly popular, with inquiries from 70 to 80 companies, and the price for official sponsorship seats has surged to 3 million yuan, highlighting the demand for sponsorship opportunities [7] - The league is not only focused on sports but aims to create a community of interests among fans, clubs, sponsors, and cities, promoting a "football+" model that stimulates cultural and tourism consumption [8] - The overall football industry in China is showing signs of recovery, with other major football events also beginning to transform and regain commercial value after years of decline [9]
“苏超”通过“10元低价门票”策略,撬动全省超3亿元经济收益
Sou Hu Cai Jing· 2025-06-16 16:19
Core Strategy - The "10 yuan low-price ticket" strategy has activated participation across Jiangsu, generating over 300 million yuan in economic benefits, making it a remarkable case in sports economics [1] - Official ticket prices are set at 5-10 yuan, significantly lower than the Chinese Super League, attracting over 180,000 attendees, with a record single-match attendance of 30,800 in Xuzhou [2] - Scalpers are selling tickets for up to 600 yuan, indicating a market demand that is 60 times the original price [2] Cultural and Economic Impact - The event has stimulated related consumption in dining, accommodation, and tourism, with notable increases such as an 80% rise in Yangzhou fried rice sales and nearly 10% growth in tourism orders during the Dragon Boat Festival [3] - Various regions have implemented "watching matches + cultural tourism" packages, creating a consumption loop [3] - Local cultural narratives have been leveraged to enhance engagement, with competitive themes like "Taihu Battle" and "Chuhan Showdown" fostering a sense of community pride [4][5] Capital and Industry Resonance - Stocks related to the "Su Super" concept have seen explosive growth, with companies like Jinling Sports and Jiangsu Bank reaching historical highs [8] - The number of sponsors has surged from 6 to 19-20, with major brands like Yili and KFC joining, and sponsorship fees reaching 3 million yuan per seat [8][9] Sustainability Challenges and Insights - There is a tension between grassroots attributes and commercialization, with 65% of players being non-professionals, while government investment per team can reach 3 million yuan [11] - The model relies on the economic strength of Jiangsu's 13 cities, which are all in the top 100 for GDP, creating a collaborative economic environment [12] - The success of this model hinges on balancing commercialization with grassroots participation, improving competitive levels, and the feasibility of replicating this model in other regions [13]
城市24小时 | 提升能级,这个国家级都市圈“划重点”
Mei Ri Jing Ji Xin Wen· 2025-06-16 15:56
Core Points - The Zhengzhou Urban Circle aims to enhance its comprehensive strength, core competitiveness, and regional influence, positioning Zhengzhou as a national central city and a key city in Central China [3][4] - The urban circle will focus on building a modern transportation network, a collaborative industrial ecosystem, and a thriving cultural tourism sector, with the goal of becoming a strong engine for high-quality development in Henan [3][4][6] - Zhengzhou Urban Circle has been recognized as one of the 17 "national-level urban circles" in China, with plans for comprehensive development across transportation, industry, public services, energy, ecology, and water resources [4][6] Urban Development Strategy - The strategy includes constructing a modern transportation urban circle with a strong high-speed rail backbone, expanding urban rail coverage, and improving road accessibility to promote functional integration [3][4] - The industrial urban circle will focus on strengthening advanced manufacturing clusters and developing new productive forces tailored to local conditions, creating a tiered and chain-supported industrial structure [3][4] - The cultural urban circle aims to enhance cultural heritage protection and utilization, establishing a modern cultural tourism industry system to make it a pillar industry for the local economy [3][4] Competitive Landscape - Zhengzhou Urban Circle has entered the top 20 in the "2024 China Urban Circle Comprehensive Competitiveness Report," alongside other central urban circles like Wuhan and Hefei, indicating its competitive positioning [4] - Compared to other urban circles in Central China, Zhengzhou faces challenges in integrating into domestic and international dual circulation and must innovate its institutional mechanisms to avoid fragmentation [4][7] Spatial Planning - The urban circle's spatial planning outlines a "one main, one deputy, three axes, and four poles" development pattern, with Zhengzhou and Luoyang as the main engines and a focus on deep integration with surrounding cities [4][6] - The planning emphasizes the importance of collaboration between Zhengzhou and Luoyang, highlighting the need for coordinated development to enhance overall urban circle effectiveness [7]
场均上座人数超2.5万!“苏超”13队谁的主场座位数更多→
第一财经· 2025-06-16 12:41
Core Viewpoint - The "Su Super" league has achieved record attendance figures, surpassing the average attendance of the Chinese Super League (CSL) in certain metrics, indicating a growing popularity and engagement in local football events [2][4][6]. Attendance Comparison - The average attendance for the recent round of "Su Super" matches reached 25,800, exceeding the CSL's average attendance for the first 14 rounds of the season [2][4]. - Specific matches saw attendance figures over 20,000, with a notable match featuring 30,823 attendees, marking the first time a single match in "Su Super" exceeded 30,000 [3][4]. - The CSL's average attendance for the first 14 rounds was approximately 24,755, while the 14th round alone attracted an average of 29,615 [4][6]. Venue Capacity and Utilization - "Su Super" teams are increasingly moving to larger venues to accommodate growing fan interest, with several teams announcing changes to their home grounds to larger stadiums [8][9]. - The largest stadiums in the "Su Super" league can accommodate over 40,000 spectators, significantly enhancing the potential for higher attendance figures [9][10]. - The league's success is revitalizing existing sports infrastructure, with a total of 11,632 football fields in Jiangsu province, indicating a strong foundation for future growth [11][12]. Economic Impact and Tourism - The rise of "Su Super" is positively impacting local economies, with increased hotel bookings and promotional activities in host cities, such as free entry to local attractions and discounts at hotels and restaurants [13][14]. - The Jiangsu provincial government is actively promoting cultural and tourism activities in conjunction with the league, aiming to attract visitors and enhance the overall experience for fans [13][14].
苏超本轮场均上座人数超2.5万,个别场次上座人数破3万
news flash· 2025-06-16 11:47
苏超本轮场均上座人数超2.5万,个别场次上座人数破3万 金十数据6月16日讯,本轮5场已结束的比赛中,徐州队与镇江队的比赛共有30823人到场观赛,这也 是"苏超"联赛举办以来单场上座人数首次突破3万人。淮安队对阵南京队的比赛共有26018人到场观赛, 连云港对阵苏州的比赛有25619人到场观赛。无锡对常州的比赛有25655人到场观赛;扬州队迎战泰州 队,20897名观众到场观赛。据此计算,本轮已经举行的5场比赛中,场均观赛人数为2.58万人。 (一 财) ...
苏超本轮场均上座人数超2.5万,13队谁的主场座位数更多
Di Yi Cai Jing· 2025-06-16 11:38
本轮已经举行的5场比赛中,场均观赛人数为2.58万人。实际上座率已经超过中超 上周末"苏超"新一轮赛事进行,平均上座人数再创新高。 场均2.58万人,实际上座率超中超 本轮5场已结束的比赛中(宿迁队与盐城队的比赛,因与宿迁中考时间冲突而延期举行),上座人数均 超过2万人。其中,徐州队在主场1-0击败镇江队。该场比赛共有30823人到场观赛,这也是"苏超"联赛 举办以来单场上座人数首次突破3万人。 6月14日进行的"苏超"淮安队主场对阵南京队的比赛共有26018人到场观赛,连云港主场对阵苏州的比赛 有25619人到场观赛。无锡对常州的比赛放在江阴体育中心举行,有25655人到场观赛;扬州队坐阵主场 迎战泰州队,20897名观众把赛场的氛围感拉满。 根据调整后的江苏省城市足球联赛常规赛竞赛日程,南京在剩下的4个主场比赛中,有3个主场比赛放在 南京奥体中心,据南京奥体中心官网介绍,该中心建成于2005年9月,主体育场建筑面积约13.6万平方 米,呈圆形,直径为284米。看台区域共有六层,设有6.1万个观众席。 根据苏超赛程,7月5日苏超第六轮比赛,南京队将在南京奥体中心体育场迎战苏州队。此场比赛,也将 成为南京队新 ...