11日，对于36岁的"村超"球员董永恒来说，是一个难忘的日子，连续踢了两场比赛、两个赛事的 他，感觉"村超"赛事体系越来越多元，"村超"球场也越来越热闹。 自2023年盛夏火爆出圈以来，由榕江当地村寨组队参加的"村超"已红红火火走过三届。据估测， 2023年1月-2025年12月，榕江全县接待游客2752.51万人次，实现旅游综合收入312.32亿元。 当天下午4点前，作为榕江牛瘪足球队队长的董永恒，代表榕江踢了一场名为贵州乡村足球超级联 赛的比赛，并以6:1击败对手。4点后，董永恒又作为忠诚村足球队队长，踏上了2026年第四届"村超"预 选赛的赛场，并最终与队友赢得了新赛季的"开门红"。 作为本土"县级"赛事，"村超"主要是"榕江人民自己玩"的比赛。但贵州乡村足球超级联赛却不同， 这项于2025年10月18日启动的"省级"赛事，则是"吸引贵州人民玩"的比赛，将陆续带动贵州全省9市 （州）的88个县（市、区）开展"村超"模式比赛，将吸引上万名草根球员上演超2000场比赛。 "这是两个不同的比赛在'村超'球场的深入联动，吸引了大批线上线下的观众。"董永恒表示，球场 四周的观众席被涌入的观众坐满；"村超"单个官方 ...

1月11日，上城队队员(蓝衣)和拱墅队队员(红衣)进行热身赛。当日，浙江省杭州市上城区足球队出征仪 式在上城区体育中心举行，来自当地的教师、民警、职员等"草根"足球爱好者组成队伍并开展训练，迎 战2026杭州城市足球联赛。中新社记者 王刚 摄 1月11日，上城队队员(蓝衣)和拱墅队队员(红衣)进行热身赛。当日，浙江省杭州市上城区足球队出征仪 式在上城区体育中心举行，来自当地的教师、民警、职员等"草根"足球爱好者组成队伍并开展训练，迎 战2026杭州城市足球联赛。中新社记者 王刚 摄 1月11日，浙江省杭州市上城区足球队出征仪式在上城区体育中心举行，来自当地的教师、民警、职员 等"草根"足球爱好者组成队伍并开展训练，迎战2026杭州城市足球联赛。中新社记者 王刚 摄 1月11日，上城队队员(蓝衣)和拱墅队队员(红衣)进行热身赛。当日，浙江省杭州市上城区足球队出征仪 式在上城区体育中心举行，来自当地的教师、民警、职员等"草根"足球爱好者组成队伍并开展训练，迎 战2026杭州城市足球联赛。中新社记者 王刚 摄 1月11日，上城队队员（蓝衣）和拱墅队队员（红衣）进行热身赛。当日，浙江省杭州市上城区足球队 出征仪式在上 ...

这场足球狂欢早已超越赛事本身。足球的魅力不止于冠军奖杯，更在于让普通人找到归属感，让不同城 市因热爱相拥。当草根赛事被看见、民间热情被尊重，中国足球便有了触手可及的温暖与力量。 98场鏖战、超230万现场观众，湘超以全民参与姿态，让足球走出专业赛场，成为承载乡土情怀与奋斗 热情的载体。苏州球迷被这份纯粹热爱打动，自发搭建苏湘足球桥梁，无关利益、无官方组织，只凭赤 诚联结起陌生城市的人们。 这场"隔空比拼"从不是"有钱任性"，而是民间情谊的自然流露。三地互动无针锋相对，只剩惺惺相惜的 调侃；永州本地广告公司只收成本价制作，官方以包容态度尊重网友个人行为，让这份双向奔赴更添暖 意。这种自发跨域联结，打破地域壁垒，让足球不再是单一城市的狂欢，更成为传递善意、凝聚共识的 纽带。 狂欢背后，是中国足球基层生态的悄然生长。长久以来，足球讨论多聚焦职业联赛起落，而湘超、苏超 等草根赛事，正以蓬勃之势填补空白。当普通人能在赛场逐梦，球迷能以趣味方式传递热爱，中国足球 便有了最坚实的根基。 "2026年苏超第一战，在湖南永州打响了"。永州市宋家洲大桥桥头的广告牌，成了年初最具烟火气 的"足球擂台"。 苏州率先致意、南京玩梗跟风 ...

（来源：劳动午报） 转自：劳动午报 盛夏6月，当中国男足兵败印尼，彻底告别美加墨世界杯时，启幕不足一个月的江苏省城市足球联赛正 迎来爆发式传播——"苏超"迅速走红，成为现象级的地方足球赛事。 这构成了2025年中国足球极具象征意义的一幕：金字塔尖的各级国字号队伍虽偶有闪光，整体却仍在困 境中挣扎，竞技层面的差距依然清晰；而在金字塔的广阔基座，以"苏超"为代表的省市足球联赛以星火 燎原之势，将草根足球的热浪席卷全国。 当国足的沉寂与"苏超"的喧腾同时占据舆论风口，一场高规格的全国足球工作会议于7月在北京召开， 统一思想、擘画蓝图。会议前后，多项改革举措落地：筹备多年的中国足球职业联赛联合会正式成立， 国家足球青训中心也挂牌运作…… 这一年，国足的低迷、"城超"的蓬勃与体制改革的破局，都在回应同一个追问：如果竞技成绩不再是唯 一标尺，中国足球的振兴之路将在何方？ 沉浮 国家队的挣扎 2025年，留给中国男女足成年国家队的记忆，几乎尽是苦涩。 世预赛十八强赛中，中国男足先后不敌沙特、澳大利亚与印尼队，三连败后彻底无缘美加墨世界杯，仅 于末轮1∶0小胜巴林队，勉强避免小组垫底。中国女足虽无大赛任务，却在友谊赛中接连受 ...

原标题：一球燃一城 "丽超"激情开赛 作为一项纯草根赛事，丽超联赛拒绝职业球员参赛，队员多为上班族、教师、学生等普通市民。比 赛中，莲都队凭借主场优势展开积极进攻。上半场第31分钟，11号吴炜率先破门，打入丽超联赛历史首 球。下半场，30号蒋严声补射再下一城，将比分锁定为2:0。 赛事解说员、浙江电视台评论员吴亮表示："两支球队水平都超乎想象，莲都队训练非常有素。"赛 场内外，教练的指挥、球员的拼搏、球迷的助威共同构成一幅生动的城市体育画卷。 据悉，本届丽超联赛将持续至2026年1月31日，十支队伍将通过24场比赛角逐最终冠军。赛事不仅 展现了草根足球的活力，更成为凝聚城市精神、推动全民健身、激发消费动力的重要平台。（孙越） 日前，浙江省丽水市足球超级联赛（简称"丽超联赛"）在丽水市体育中心正式拉开帷幕。揭幕战 中，莲都区代表队与丽水经开区代表队上演南北城德比，最终莲都队以2:0战胜对手，取得赛事开门 红。 本届丽超联赛由丽水市人民政府主办，市体育发展服务中心、市文广旅体局等多部门联合承办。开 幕式上，来自大洋路小学和处州中学的学生表演了足球操，舞龙舞狮队伍精彩亮相，来自全市九县 （市、区）及丽水经开区的十支 ...

Core Insights - The "Chuan Super" football league has gained significant popularity in Sichuan, showcasing a blend of sports, culture, and consumer engagement since its launch on September 20 [17][18] - The league features teams named after local cultural elements, enhancing community identity and engagement [17] - Attendance and consumer spending during matches have reached impressive levels, with record-breaking single-day consumption exceeding 1 billion yuan [17][19] Group 1: Event Highlights - The league's opening match saw Chengdu Jincheng team achieve a 6-0 victory over Suining Shedegan team [6] - On November 23, the final match of the Chuanbei division concluded with Deyang team securing the last qualifying spot by defeating Guangyuan team 2-0 [17] - The league has successfully integrated local culture into its branding, with teams like Zigong Lantern Shendlong and Meishan Shooting Wolf reflecting regional heritage [17] Group 2: Audience Engagement - The league has implemented over 120 viewing points in Yaan and more than 40 in Suining, allowing fans to enjoy matches in various public spaces [18] - Special promotions, such as discounted tickets and free museum entries with match tickets, have been introduced to enhance fan experience and drive attendance [19] - The league has sparked a creative wave among fans, with initiatives like the "Chuan Super" scene photo contest gaining traction [19]

Core Insights - The rise of grassroots football in China, exemplified by "Village Super" and "Su Super," reflects a genuine connection to local communities and a departure from commercialized sports [1][2][5] Group 1: Grassroots Football Phenomenon - "Village Super" and "Su Super" have gained popularity due to their authenticity, featuring everyday individuals as players, which resonates with local audiences [2][3] - The events are characterized by local cultural elements, such as traditional songs and community prizes, enhancing their appeal and connection to the grassroots [3][7] Group 2: Government and Community Involvement - The success of "Village Super" and "Su Super" is attributed to a collaborative model where local governments support rather than dominate, allowing community members to take charge of event organization [5][6] - Government involvement is strategic, ensuring flexibility and responsiveness to community needs, which fosters a supportive environment for grassroots initiatives [6][9] Group 3: Economic and Cultural Impact - These grassroots events have transcended sports, driving local economies and cultural pride, with "Village Super" contributing to significant tourism revenue and "Su Super" generating substantial consumer spending [9][10] - The integration of local culture into the events has transformed them into celebrations of regional identity, enhancing community engagement and pride [7][10]

Core Insights - The "Su Super" league is entering a critical phase as teams compete fiercely for playoff spots, with Nantong team already securing a place due to a nine-game winning streak [1][2] - The recent matches have seen unexpected outcomes, highlighting the unpredictability of the league and the emergence of underdog teams [2][3] Match Summaries - Yancheng team lost 0-2 to Wuxi team, ending their home unbeaten streak, while Suqian team achieved a crucial 2-0 victory over Huai'an team to maintain playoff hopes [1][2] - The match between Taizhou and Changzhou ended in a 1-1 draw, showcasing Changzhou's resilience after a poor start to the season [2] - Zhenjiang team narrowly lost 1-2 to Nanjing team, despite a strong performance from their goalkeeper [2] Fan Engagement and Atmosphere - The matches attracted significant fan attendance, with over 31,996 spectators at the Nantong Sports Center, which is the largest retractable stadium in China [4] - The "Salt Gang Derby" between Lianyungang and Yangzhou drew 27,366 fans, reflecting the local passion for football and community pride [3][4] Cultural Integration - The "Follow 'Su Super' to Read the City" cultural carnival in Zhenjiang combined football enthusiasm with local culture, engaging citizens and enhancing the event's atmosphere [5] - Activities included interactive games and local cultural showcases, aiming to promote Jiangsu's historical and cultural heritage [5]

Core Viewpoint - The article discusses the launch of the Jiangxi Province Urban Football Super League (referred to as "Gan Super"), which aims to promote grassroots football and enhance community engagement through a structured league format and various cultural activities [1][3]. Group 1: League Structure and Format - The Gan Super League will commence on July 12, 2025, and conclude with the finals on November 2, featuring a total of 66 matches over 110 days [2]. - The league employs a "North-South division confrontation + crossover competition" model, with the first phase consisting of home-and-away matches among teams from the southern and northern regions, followed by a knockout stage for the top four teams from each division [2]. Group 2: Player Composition and Community Engagement - All participants in the Gan Super League are amateur players, with an average age of 23; 60% are students, while others come from various professions, including teachers, chefs, taxi drivers, and employees from both private and public sectors [1][3]. - The league aims to enhance public participation by offering low ticket prices and creating a festive atmosphere, thereby transforming the event into a community football carnival that integrates sports, culture, and commerce [3]. Group 3: Branding and Cultural Significance - The league's slogans, "In the name of the ball, fight for the city" and "Who is the big ball brother," emphasize local pride and cultural identity, enhancing the event's recognition and relatability [4]. - The success of similar grassroots events, such as the "Su Super," has shown potential for driving tourism and regional development, indicating a significant opportunity for the growth of quality sporting events in China [4].

Core Insights - The article highlights the rapid growth and popularity of the Jiangsu Urban Football League (苏超), which has attracted significant attendance and engagement, surpassing traditional professional leagues in China [1][2][4] - The league's unique structure, allowing for a mix of amateur and professional players, has fostered community involvement and a grassroots approach to football, contributing to its success [2][7][21] - The financial impact of the league is notable, with a projected total output value of 850 billion RMB for the Chinese football industry by 2024, reflecting a 42% increase since 2020 [1][20] Attendance and Engagement - The Jiangsu Urban Football League has seen record attendance, with the latest match drawing 60,396 spectators, setting a new record for amateur football events in China [1] - The league's matches have generated significant online engagement, with the hashtag related to the league amassing 3.82 billion views on Douyin [4][7] - A survey indicated that 95.2% of Jiangsu residents are aware of the league, with nearly 80% of followers being non-football fans, showcasing its broad appeal [7][8] Economic Impact - The league has stimulated local economies, with surrounding businesses experiencing a 305% increase in revenue due to match-related activities [1] - Ticket sales have been innovative, with prices as low as 10 RMB, making matches accessible and encouraging family participation [7][9] - The league's broadcasting strategy includes partnerships with major platforms like CCTV and local media, enhancing its visibility and reach [9][11] Sponsorship and Commercialization - The league has attracted a diverse range of sponsors, with 21 companies, including major brands like JD.com and Yili, participating in the sponsorship ecosystem [20] - Sponsorship prices have surged, with official sponsorship seats reaching 3 million RMB, indicating strong market interest [20] - The league's unique marketing strategies, such as themed promotions and community engagement, have proven effective in enhancing brand visibility and consumer interaction [11][21] Cultural and Community Impact - The league has successfully integrated local culture into its events, fostering a sense of community and regional pride among spectators [7][21] - The participation of local residents as players and fans has created a relatable and engaging atmosphere, breaking down barriers between professional and amateur football [2][8] - The league's approach aligns with national sports development goals, positioning it as a model for future urban football initiatives across China [20][21]