《呼啸山庄》(Wuthering Heights)首映连夺北美单日和周末票房冠军，其平均票房亦在最新一期北美周 末票房十强中力拔头筹。 以《呼啸山庄》领衔，2月13日亮相的新片《奇迹梦之队》(GOAT)和《洛杉矶劫案》(Crime 101)包揽本 轮北美周末票房排名前三席，是该统计周期仅有的三部周末票房超千万美元的影片。 改编自英国作家艾米莉·勃朗特名著的爱情剧情片《呼啸山庄》，以约3480万美元首映周末票房高居榜 首，并以9451美元成为本期北美周末票房十强中平均票房最高的影片。该片由埃默拉尔德·芬内尔执 导、玛格特·罗比等主演，目前主要电影网站对其评价为IMDb评分6.4、MTC评分56、烂番茄新鲜度63% (238评)，CinemaScore打分为B。 动画片《奇迹梦之队》以约2600万美元首映周末票房摘得亚军。其开画反响为IMDb评分7.0、MTC评分 60、烂番茄新鲜度80%(59评)，CinemaScore打分为A。 据票房统计网站BoxOfficeMojo2月15日发布的电影市场数据，37部影片北美周末票房(2月13日至15日) 报收约1.18亿美元，较前一周末大涨近一倍；美国联邦节假日"总统日 ...

此外，春节档新片预售票房已突破3.7亿元。其中《飞驰人生3》独占鳌头，大幅领先第二名《惊蛰无 声》，《镖人：风起大漠》《熊出没・年年有熊》《星河入梦》位列3—5名。 惊蛰无声 累计猫眼想看38.1万 映前2天 7882.21万 据猫眼专业版数据，截至2月15日22时左右，2026年春节档档期总票房已破4亿元。 首日预售6668.35万 首日排片146126场 镖人： 风起大漠 累计猫眼想看25.0万 映前2天 4549.93元 首日预售3779.62万 首日排片93061场 熊出没·年年有熊 累计猫眼想看25.9万 映前2天 3612.75万 首日预售3255.01万 首日排片61383场 夜壬 累计猫眼想看3.0万 曲前5手 星河入梦 累计猫眼想看9.7万 映前2天 2946.22元 首日预售2121.62万 首日排片40003场 熊猫计划之部落奇 遇记 累计猫眼想看35.7万 映前2天 1861.79元 首日预售1583.65万 首日排片44441场 138.02万 首日预售131.89万 中日排片 VOURF3 今年春节档上映的影片种类多样、题材多元，涵盖喜剧、动作、动画、科幻等类型。 影片《惊蛰无声》 ...

Core Insights - The 2024 Spring Festival film market is set to run from February 15 to February 23, lasting 9 days, which is expected to create favorable conditions for pre-release promotion and post-release performance [1] - The total box office for this year's Spring Festival is projected to be between 6.5 billion and 8.5 billion yuan, representing a decline of 10% to 32% compared to the same period in 2025 [9] - The lack of a standout "anchor" film is noted, with only "Flying Life 3" achieving over 100 million yuan in pre-sales, while last year's festival had four films surpassing this mark [9][10] Film Market Overview - Eight films will be released during the Spring Festival, covering various genres including comedy, suspense, martial arts, science fiction, and animation [1] - As of February 15, the pre-sale box office for the 2026 Spring Festival has already exceeded 320 million yuan, with "Flying Life 3" leading the pre-sales with over 100 million yuan [1] - The competition among films is expected to be intense, with a focus on quality and audience differentiation [10][11] Audience Trends - Female audiences are expected to continue leading the market, contributing three-quarters of the box office on the first day of pre-sales [19] - Young audiences are projected to increase their share, with films like "The Silent Awakening" and "Star River Dream" appealing to this demographic [19] - The overall audience profile is expected to cover all age groups, with significant contributions from third and fourth-tier cities [19] Industry Dynamics - The film industry is experiencing a shift in marketing strategies, with many films canceling premiere events due to declining investment returns [16] - The stock market has reacted positively to the upcoming Spring Festival, with several film-related stocks seeing significant gains [17] - The emergence of short dramas as a competing entertainment option during the Spring Festival is noted, with platforms launching various promotional strategies to capture audience attention [20][21]

Core Viewpoint - The pre-sale box office for the Spring Festival films has exceeded 3.7 billion yuan, with "Flying Life 3" leading significantly over "Silent Awakening" and other films [2]. Group 1: Box Office Performance - "Flying Life 3" has a strong lead in pre-sale, with a first-day pre-sale of 666.83 million yuan and a total of 146,126 screenings [5]. - "Silent Awakening" has a first-day pre-sale of 666.83 million yuan and a total of 38,100 viewers interested [5]. - "Biao Ren: Wind Rises in the Desert" has a first-day pre-sale of 377.96 million yuan and a total of 25,000 viewers interested [7]. - "Boon Year of the Bear" has a first-day pre-sale of 325.50 million yuan and a total of 25,900 viewers interested [7]. - "Star River in Dream" has a first-day pre-sale of 212.16 million yuan and a total of 9,700 viewers interested [9]. Group 2: Film Variety and Themes - The films released during this Spring Festival feature a diverse range of genres, including comedy, action, animation, and science fiction [15]. - "Biao Ren: Wind Rises in the Desert" tells the story of a desert escort facing challenges while protecting a mysterious person [18]. - "Flying Life 3" focuses on a race car driver returning to reality after the last race, facing new challenges [20]. - "Star River in Dream" involves a futuristic virtual dream system and an adventure through dream challenges [21]. - "Boon Year of the Bear" depicts a crisis caused by unexpected guests and the teamwork of the main characters to resolve it [25]. Group 3: Market Impact and Predictions - The strong pre-sale performance has led to a positive reaction in the capital market, with several film-related stocks experiencing significant gains [27]. - Predictions indicate that the box office for the first day of the Spring Festival will reach 1.187 billion yuan, with "Flying Life 3" and "Silent Awakening" expected to dominate the box office [27]. - The top three films for the Spring Festival are projected to be "Flying Life 3," "Silent Awakening," and "Biao Ren: Wind Rises in the Desert," with total box office estimates reaching 9.298 billion yuan [27]. Group 4: Company Involvement - Multiple listed companies are involved in the production of the films, including "Flying Life 3," "Silent Awakening," and "Boon Year of the Bear," which are set to release during the Spring Festival [26]. - Companies like Hengdian Film and Wanda Film are participating in the production and distribution of these films, indicating a strong industry collaboration [31].

据猫眼专业版数据，截至2月15日22时左右， 2026年春节档档期总票房已破4亿元。 此外， 春节档新片预售票房 已突破3.7亿元。 其中《飞驰人生3》独占鳌头，大幅领先第二名 《惊蛰无声》，《镖人：风起大漠》《熊出没・年年有熊》《星河入梦》位列3—5名。 惊蛰无声 累计猫眼想看38.1万 映前2天 自日排片165130场 7882.21万 首日预售6668.35万 首日排片146126场 星河入梦 累计猫眼想看9.7万 映前2天 镖人： 风起大漠 累计猫眼想看25.0万 映前2天 4549.93元 首日预售3779.62万 首日排片93061场 熊出没·年年有熊 累计猫眼想看25.9万 映前2天 3612.75元 首日预售3255.01万 首日排片61383场 熊猫计划之部落奇 遇记 2946.22万 首日预售2121.62万 首日排片40003场 1861.79元 首日预售1583.65万 首日排片44441场 170 0 跌削之大 累计猫眼想看35.7万 映前2天 今年春节档上映的影片种类多样、题材多元，涵盖喜剧、动作、动画、科幻等类型。 影片《惊蛰无声》（上映时间：2月17日 大年初一） 讲述国安小组 ...

Core Insights - The 2026 Chinese Spring Festival film market is experiencing significant pre-sale success, with total pre-sale box office exceeding 3.3 billion yuan as of February 15 [1] - The film "Flying Life 3," directed by Han Han and starring Shen Teng, leads pre-sales with over 1.4 billion yuan, followed by Zhang Yimou's "Silent Awakening" and Yuen Woo-ping's "Bounty Hunter: Winds Rise in the Desert" with 710.7 million yuan and 419.3 million yuan respectively [1][13] Box Office Performance - The 2026 Spring Festival box office period spans 9 days, marking it as the "longest Spring Festival period in history" [13] - The first day of pre-sales on February 9 saw box office surpass 25 million yuan, with the total exceeding 100 million yuan by February 10, although the speed of reaching 1 billion yuan has slowed compared to 2025 [13] - The average ticket price for the 2026 Spring Festival is down to 48.8 yuan, the lowest in five years, representing a 4% decrease from 50.8 yuan in 2025 [13] Film Variety and Audience Engagement - The lineup for the Spring Festival includes six new films across various genres such as comedy, espionage, martial arts, science fiction, and animation, appealing to a broad audience [13] - "Flying Life 3" continues its comedic and racing theme, benefiting from strong word-of-mouth and Shen Teng's popularity, achieving over 30% of the screening share [13] - "Silent Awakening," directed by Zhang Yimou, focuses on contemporary national security and has garnered significant attention from younger audiences and women [13] - "Bounty Hunter: Winds Rise in the Desert" adapts from a popular Chinese animation, showcasing a hard martial arts style [13] Historical Context and Market Trends - Historically, the number of films during the Spring Festival has remained stable at 6 to 8, with box office figures consistently exceeding 6 billion yuan since 2021, accounting for over 12% of annual box office [15] - The 2025 Spring Festival box office exceeded 9.5 billion yuan, setting a record and representing over 18% of the annual total [15] - The film market's recovery in 2025, with a net increase of 2,219 screens, has laid a solid foundation for the promising pre-sale performance in 2026 [15] - The expansion to eight films in 2026, along with re-releases and existing films, enhances market supply, while the extended 9-day period allows for better audience engagement and box office growth [15]

Group 1 - Multiple films are scheduled for roadshows during the Spring Festival, including "Silent Awakening," which will hold events in Beijing, Chengdu, and Shenzhen with notable attendees such as Zhang Yimou and Yi Yangqianxi [1][4] - "Racing Life 3" will also have roadshows in major cities like Beijing, Shanghai, Shenyang, Chengdu, and Sanya [4] - "Panda Project: Tribal Adventure" will host its premiere in Chengdu on February 17, followed by a roadshow in Chongqing on February 18 [8]

Core Insights - The pre-sale box office for the 2026 Spring Festival period (February 15-23) has exceeded 300 million, with the top three films being "Fast Life 3," "Silent Awakening," and "Bounty Hunter: Wind Rises in the Desert" [1][18] - "Fast Life 3" leads the pre-sale with over 100 million, while the other films in the top six have pre-sale figures above 10 million [1][3] Box Office Performance - "Fast Life 3" has a projected box office of 12,057.62 million, accounting for 40.1% of the total box office, with a screening ratio of 21.1% [3] - "Silent Awakening" follows with a box office of 6,242.13 million (20.8% share) and a screening ratio of 17.2% [3] - "Bounty Hunter: Wind Rises in the Desert" has a box office of 3,834.83 million (12.7% share) with a screening ratio of 10.7% [3] Pre-sale Trends - As of February 15, the pre-sale for the first day of the Spring Festival has reached 2.7 billion, with a forecasted single-day box office of 11.6 billion for February 17 [18] - The performance of multiple films has been stable, although the growth rate of pre-sales has slowed down after the first day [18] Historical Context - The total box office for the Spring Festival period in 2026 is projected to be significant, with comparisons to previous years indicating a strong performance [9][12] - The 2025 Spring Festival recorded a total box office of 95.14 billion, which sets a high benchmark for 2026 [12]

Group 1 - The core viewpoint of the article highlights the upcoming Chinese New Year film market, which is expected to be competitive with a diverse lineup of films, including "Flying Life 3," "Silent Awakening," and "Bounty Hunter: Wind Rises in the Desert" [2][18][20] - The pre-sale box office for the Spring Festival has already surpassed 300 million yuan, indicating a potential recovery in the film industry after recent downturns [2][31] - The success of the films will largely depend on audience reception and word-of-mouth, making critical reviews and audience engagement essential for box office performance [3][20] Group 2 - The 2026 Spring Festival film lineup features a star-studded cast across various genres, with "Flying Life 3" leading the pre-sale rankings, followed closely by "Silent Awakening" and "Bounty Hunter: Wind Rises in the Desert" [18][20][24] - Major production companies, including China Film and Wanda Film, are heavily invested in multiple films, indicating a strategic approach to risk management and profit maximization [26][27][30] - The potential box office for "Flying Life 3" is projected to reach between 2.5 billion to 3 billion yuan, making it a strong contender for the top spot during the festival [31][33]

Group 1 - Multiple movies are scheduled for promotional roadshows during the Spring Festival, including "Silent Awakening" and "Racing Life 3" [1] - "Silent Awakening" will hold events in Beijing on February 18, Chengdu on February 19, and Shenzhen on February 20, featuring prominent figures such as Zhang Yimou and Yi Yangqianxi [1] - "Racing Life 3" will conduct roadshows in major cities including Beijing, Shanghai, Shenyang, Chengdu, and Sanya [1] Group 2 - The movie "Biao Ren" will have roadshows in various cities, including Hangzhou, Chengdu, Suzhou, Shenzhen, Shenyang, Guangzhou, Fuzhou, Wuhan, and Xi'an from February 19 to February 23 [1] - "Panda Project: Tribal Adventure" will premiere in Chengdu on February 17 and then move to Chongqing for its roadshow on February 18 [1]