Core Insights - The A-share market for the film industry experienced a significant downturn following the Spring Festival, contrasting sharply with the previous year's performance [2][10] - The 2026 Spring Festival box office reached 57.52 billion yuan, but lacked a standout hit film, leading to a more competitive landscape without a single dominant player [4][10] - Despite the disappointing box office results, the film industry is supported by favorable policies and initiatives aimed at boosting consumer spending [5][11] Box Office Performance - The top film, "Flying Life 3," grossed 29.3 billion yuan, accounting for nearly half of the total box office, while other films like "Silent Invasion" and "The Wandering Earth" followed with 8.7 billion and 8.1 billion yuan respectively [4][10] - The absence of a blockbuster film similar to "Nezha" from the previous year has led to a more fragmented box office performance [10][12] Market Reaction - Following the Spring Festival, the A-share film sector saw a collective decline, with major companies like Light Media and China Film experiencing significant drops in stock prices [8][9] - Light Media's stock fell by 25.32%, while China Film and Wanda Film also saw declines of 18.23% and 10.99% respectively, reflecting a broader market sentiment shift [9][10] Industry Outlook - The film industry is benefiting from ongoing policy support, including the launch of 16 pilot cities for film consumption and a projected 1.2 billion yuan in subsidies for viewers [5][11] - Companies like Light Media and Wanda Film are expected to report substantial profit increases, with Light Media projecting a net profit of 1.5 to 1.9 billion yuan for 2025, a significant rise from the previous year's 292 million yuan [11][12] Challenges and Opportunities - The film industry faces challenges such as a lack of original blockbuster content and competition from micro-short dramas that capture audience attention [12][13] - However, there is potential for growth as the industry adapts to changing consumer preferences and seeks to diversify its offerings [12][13]

广东电影市场再迎喜讯。猫眼专业版数据显示，截至2月23日18时，广东以5.68亿元的档期票房反超其他省市，占比10.1%，五年后强势重返全国第一。从本 土出品影片的表现抢眼，到"票根经济"的全面爆发，再到"跟着电影游广东"的全民热潮，广东电影市场正以多元融合的发展态势，书写着中国文化消费的新 范本。 五年砥砺 广东重回春节档票房全国第一 2026年春节档，广东以票房、放映场次和观影人数等多个第一，用实打实的数据印证了"第一票仓"的深厚底蕴。 | 4 浙江省 | 3.76亿 | 756.0万 | 298748 | | --- | --- | --- | --- | | 5 河南省 | 3.36亿 | 701.7万 | 264408 | | 6 四川省 | 2.91亿 | 625.7万 | 255958 | | 7 安徽省 | 2.60亿 | 535.7万 | 172792 | | 8 河北省 | 2.57亿 | 533.8万 | 202029 | | 9 湖北省 | 2.39亿 | 511.5万 | 179616 | | 10 湖南省 | 2.05亿 | 453.9万 | 171420 | | 11 辽宁省 | ...

北京商报讯（记者 赵天舒）2月23日，据大麦娱乐旗下灯塔专业版数据，截至2月23日15时22分，2026春节档（2月15日-2月23日）档期总票房突破55亿元。 其中《飞驰人生3》《惊蛰无声》《镖人：风起大漠》票房分列前三，分别达27.96亿元、8.34亿元、7.59亿元。 | ◎ 淘票票评分9.5 | 总人次 | | --- | --- | | 上映7天 | 22 F | | 熊出没・年年有熊 | | | ◎ 淘票票评分9.5 | 总人次 | | 上映7天 | 可 | | 熊猫计划之部落奇 ... | | | ⊙ 淘票票评分9.2 | 总人沙 | | 上映7天 | 平 | | 星河入梦 | 79: | | 5分分出版版版 | 总人沙 | | 上映7天 | 平七 | | 夜王 | 640 | | ◎ 淘票票评分9.6 | 总人沙 | | 上映4天 | 中 | | 疯狂动物城2 | 274 | | © 淘票票评分9.7 | 总人 | | 2025-11-26上映 | 可 | 121 重泥.狼群 | THAN. WE | 16 | | --- | --- | | ◎ 淘票票评分9.2 | 总人 | | 2026- ...

2026春节档呈现"多强争霸、题材多元"格局，喜剧、动作、动画、科幻等类型全覆盖，满足全年龄段观 影需求。四平各大影院预售数据持续攀升，其中《飞驰人生3》凭借合家欢喜剧属性与IP情怀领跑本地 预售，《熊出没・年年有熊》成为亲子家庭首选，《惊蛰无声》则凭借硬核剧情吸引年轻受众。"今年 春节档影片质量扎实，预售热度虽不及去年峰值，但观众消费更趋理性，口碑发酵将带动长线票房"。 四平万达影城经理曹华飞分析。"我们的人次与场均人次位居全省前列，核心原因就是精准对接了家 庭、年轻群体等不同需求，再加上跨界福利加持带来的惊喜。" 档期预测：题材多元点燃观影热潮 活动预热：惠民举措提前锁定客流 2026年春节档影片（2月15日-2月23日），《飞驰人生3》《惊蛰无声》《熊出没・年年有熊》领跑档 期。四平市这座浸润着冰雪风情与文化底蕴的英雄城，以"看好电影、享好福利"为宗旨，推出"电影+图 书""电影+文旅"等多元联动举措。升级改造的老字号影院，与创新惠民的商业影城齐发力，让电影票根 成为串联消费、文旅、文化的"通行证"，为市民与游客献上一场光影相伴、福利满满的新春盛宴。 以电影票根为纽带，四平构建起"观影-购书-游乐"的消 ...

本文转自【人民日报客户端】； 据网络平台数据，2026年春节档档期总票房破5亿，《飞驰人生3》《惊蛰无声》《镖人：风起大漠》分列2026年春节档票房榜前三。 | 影片 | 档期票房 | 票房占比 | 排片占比 | | --- | --- | --- | --- | | | (万) | | | | 飞驰人生3 | 20423.72 | 40.8% | 23.2% | | 2026-02-17上映 | | | | | 惊蛰无声 | 9118.87 | 18.2% | 18.2% | | 2026-02-17上映 | | | | | 镖人： 风起大漠 | 5333.74 | 10.6% | 11.4% | | 2026-02-17┣映 | | | | | 熊出没・年年有熊 | 4875.04 | 9.7% | 8.6% | | --- | --- | --- | --- | | 2026-02-17上映 | | | | | 星河入梦 | 3162.87 | 6.3% | 4.3% | | 2026-02-17上映 | | | | | 熊猫计划之部落 | | | | | 奇遇记 | 2205.66 | 4.4% | ...

Core Viewpoint - The pre-sale box office for the Spring Festival films has exceeded 3.7 billion yuan, with "Flying Life 3" leading significantly over "Silent Awakening" and other films [2]. Group 1: Box Office Performance - "Flying Life 3" has a strong lead in pre-sale, with a first-day pre-sale of 666.83 million yuan and a total of 146,126 screenings [5]. - "Silent Awakening" has a first-day pre-sale of 666.83 million yuan and a total of 38,100 viewers interested [5]. - "Biao Ren: Wind Rises in the Desert" has a first-day pre-sale of 377.96 million yuan and a total of 25,000 viewers interested [7]. - "Boon Year of the Bear" has a first-day pre-sale of 325.50 million yuan and a total of 25,900 viewers interested [7]. - "Star River in Dream" has a first-day pre-sale of 212.16 million yuan and a total of 9,700 viewers interested [9]. Group 2: Film Variety and Themes - The films released during this Spring Festival feature a diverse range of genres, including comedy, action, animation, and science fiction [15]. - "Biao Ren: Wind Rises in the Desert" tells the story of a desert escort facing challenges while protecting a mysterious person [18]. - "Flying Life 3" focuses on a race car driver returning to reality after the last race, facing new challenges [20]. - "Star River in Dream" involves a futuristic virtual dream system and an adventure through dream challenges [21]. - "Boon Year of the Bear" depicts a crisis caused by unexpected guests and the teamwork of the main characters to resolve it [25]. Group 3: Market Impact and Predictions - The strong pre-sale performance has led to a positive reaction in the capital market, with several film-related stocks experiencing significant gains [27]. - Predictions indicate that the box office for the first day of the Spring Festival will reach 1.187 billion yuan, with "Flying Life 3" and "Silent Awakening" expected to dominate the box office [27]. - The top three films for the Spring Festival are projected to be "Flying Life 3," "Silent Awakening," and "Biao Ren: Wind Rises in the Desert," with total box office estimates reaching 9.298 billion yuan [27]. Group 4: Company Involvement - Multiple listed companies are involved in the production of the films, including "Flying Life 3," "Silent Awakening," and "Boon Year of the Bear," which are set to release during the Spring Festival [26]. - Companies like Hengdian Film and Wanda Film are participating in the production and distribution of these films, indicating a strong industry collaboration [31].

预售开启第6天，2月15日午间，2026 春节档（2.15—2.23）预售总票房已突破3亿，第三方平台灯塔专 业版、猫眼电影专业版同步披露这一消息。从预售表现来看，在这个8部国产影片云集的"最长春节 档"，一超多强、头部集中的特点已经显现。 从预售票房结构来看，韩寒执导的《飞驰人生3》以超1.2亿的预售票房暂时领跑，作为目前唯一预售金 额突破亿元的电影占据"一超"格局。该片作为系列的第三部，请回沈腾、尹正、张本煜 "铁三角"，上 演燃油车与AI新能源赛车的对决。 在"多强"格局中，张艺谋执导的《惊蛰无声》、袁和平执导的《镖人：风起大漠》分别以约6500万、 4000万的预售成绩位列前位，两部电影以及《飞驰人生3》合计囊括了接近八成预售票房。在随后2000 万至3000万预售票房区间则为《熊出没・年年有熊》以及《星河入梦》。 银河证券方面认为，预售票房的表现与观众对这些IP的高度认可密切相关，高价值IP的电影续作不断推 进将激励更多新的优秀IP涌现。从目前春节档定档以及第三方平台热度来看，观影群体对优质影片仍有 较高接受度和观影意愿。 预售开启第6天，2月15日午间，2026 春节档（2.15—2.23）预售总 ...

Core Viewpoint - The upcoming Spring Festival holiday will feature a record nine-day break, with six new films scheduled for release on the first day of the Lunar New Year, catering to diverse audience preferences [1] Film Summaries - **"The Silent Awakening"**: Directed by Zhang Yimou, this film focuses on contemporary national security issues, showcasing a high-tech intelligence battle. It features a young cast including Yi Yangqianxi and Zhu Yilong, promising a blend of action and relevant themes [2] - **"Bounty Hunter: Winds Rise in the Desert"**: Directed by Yuen Woo-ping, this film brings together a star-studded cast of martial arts legends. It aims to revitalize the martial arts genre with intense action sequences and a strong narrative foundation from the original comic [3] - **"Racing Life 3"**: Directed by Han Han, this film is a strong contender for the box office crown, combining thrilling racing scenes with humor. The film's unique premise of a human versus AI racer adds to its appeal [4] - **"Boonie Bears: Year of the Bear"**: This is the 12th installment in the "Boonie Bears" series, featuring a fantasy theme with unique powers. It aims to attract family audiences and continues to improve in quality [5] - **"Panda Plan: Tribal Adventure"**: A sequel to "Panda Plan," this film combines action and adventure with humor, featuring Jackie Chan. It targets family audiences and competes directly with "Boonie Bears" [6] - **"Dreams of the Galaxy"**: Directed by Han Yan, this film aims to attract young audiences with a sci-fi theme. It explores the consequences of a virtual dream system, utilizing vibrant visuals to enhance the festive atmosphere [7]

Core Viewpoint - The pre-sale box office for the 2026 Spring Festival film lineup has exceeded 1 billion yuan, indicating strong consumer interest and potential revenue for the film industry [1]. Group 1: Box Office Performance - As of February 10, the total pre-sale box office for the 2026 Spring Festival films reached over 1 billion yuan [1]. - The film "Flying Life 3" leads the pre-sale with a total of 34.121 million yuan [1]. - The films "Silent Awakening" and "Bounty Hunter: Wind Rises in the Desert" rank second and third in pre-sale performance, respectively [1].

《惊蛰无声》《飞驰人生3》《镖人：风起大漠》位列想看人数前三。 截至目前，已有8部影片定档2026年春节档。其中，纪录片《重返·狼群》为重映影片，由黄子华、郑秀文主演的 粤语喜剧片《夜王》为分线发行，在两广地区（广东省、广西壮族自治区）限定上映。 | 排名 | 影片名称 | 类型 | 淘票票累计 想着 | 号演 | | --- | --- | --- | --- | --- | | 1 | 惊蛰无声 | 谍战 犯罪 | 75万+ | 张艺谋 | | 2 | 飞驰人生3 | 剧情 喜剧 | 59万+ | 韩寒 | | 3 | 镖人：风起大漠 | 动作 武侠 | 52万+ | 袁和平 | | 4 | 熊出没・年年有熊 | 动画 喜剧 奇幻 | 18万+ | 林汇达 | | 5 | 星河入梦 | 冒险 奇幻 科幻 | 15万+ | 韩延 | | 6 | 熊猫计划之部落奇遇记 | 喜剧 家庭 奇幻 | 9万+ | 许宏宇 | | 7 | 重返·狼群(重映) | 纪录片 | 7万+ | 亦风 | | 8 | 夜土(分线) | 剧情 | 今日定档 | 吴炜伦 | 2月6日，灯塔专业版发布《2026年春节档前瞻》。从 "想 ...