Core Viewpoint - The article discusses the impact of the controversy surrounding actress Na Er Na Xi on the airing of the drama "The Lychee of Chang'an," which was initially scheduled to be broadcast but was replaced by a movie on Jiangsu TV. Group 1: Impact on "The Lychee of Chang'an" - "The Lychee of Chang'an" was scheduled to air on Jiangsu TV but was replaced by a movie, indicating a potential shift in programming due to external factors [1] - The removal of "The Lychee of Chang'an" from the schedule may be linked to the recent allegations against actress Na Er Na Xi regarding falsification of college entrance examination registration materials [4] - On June 22, the cast list for "The Lychee of Chang'an" aired on CCTV 8, which excluded Na Er Na Xi's name, reflecting the ongoing fallout from the controversy [5] Group 2: Broader Implications for Na Er Na Xi's Career - Other projects featuring Na Er Na Xi, such as the adaptation of the martial arts drama "Biao Ren," have also seen her name removed from ticketing platforms, indicating a broader impact on her career [7] - Na Er Na Xi's involvement in the "Feng Shen" series, where she plays a significant role, remains uncertain as the third installment has yet to be released [10] - Upcoming projects like the suspense film "Shen Shui," in which she plays a key role, are also affected, with the film's release originally scheduled for Q4 2025 [10]

Core Insights - The China International Digital Entertainment Industry Conference (CDEC) will take place in Shanghai, focusing on the theme "Gathering New Quality Momentum, Leading Global Resonance" [1] - The digital entertainment industry is recognized as a core engine driving global economic growth and cultural dissemination, with the global gaming market projected to exceed $220 billion in 2024 and China's digital content export growth surpassing 35% year-on-year [1] Group 1: Technological Empowerment - New quality productivity is driving high-quality development in the digital entertainment industry, emphasizing technological innovation, new content, and business model innovation [4] - Technologies such as artificial intelligence, cloud-native engines, and real-time rendering are transforming the entire value chain of digital entertainment, enhancing both content production and user experience [4] - Companies like DeepSeek, Tencent Games, and Qualcomm are leading innovations that significantly reduce game development cycles and enhance mobile gaming quality [4] Group 2: Global Integration - Chinese digital entertainment companies are adopting a "technology + content" dual-engine strategy to expand into overseas markets while balancing cultural integration and compliance [5] - OPPO has successfully entered over 70 countries with approximately 60% of its shipments coming from overseas, while Insta360 holds a 67.2% market share in the global consumer panoramic camera market, with 80% of its revenue from international sales [5] - Digital entertainment serves as a cultural transmission medium, with successful IPs like "Biao Ren" and the hit drama "Jiu Chong Zi" gaining popularity both domestically and internationally, showcasing the potential of Chinese cultural products [5]