（央视财经《经济信息联播》）据网络平台数据，截至10月7日18时40分，2025年国庆档电影总票房（含预售）突破17亿元。 更大的屏幕，更好的色彩效果……如今，电影放映系统不断升级，为观众带来更好的观影体验。 国庆假期，电影市场持续火热。下午五点，记者在北京一家影院看到，许多观众刚刚结束观影。 观众 宋女士：我刚刚看了《志愿军：浴血和平》，在国庆假期看这个电影非常触动，我们国家强大起来了。 记者在现场看到，为获得更佳视听体验，不少观众愿意选择在特效厅观影。 观众 王女士：包括音效方面，整个电影的质感，整体的体验会更震撼，我们看过一次之后，都会主动再去选特效厅。 作为特效厅的主力，IMAX影厅依然是很多人的首选。数据显示：截至9月30日，全国选择在IMAX影厅观影的人次达到3500 万，同比增加60%。 猫眼娱乐市场分析师 赖力：从排片情况可以看出，《志愿军：浴血和平》《刺杀小说家2》这两部影片的IMAX特殊厅的排片 场次比远高于同档期其他新片。这也表明了观众对于这类具备视效体验的"大片"会更愿意选择拥有较好视听体验的特效厅进 行观影。 多位业内人士告诉记者，电影院一般会根据观众的观影情况来调整在特效厅放映影片 ...

京杭大运河是中央广播电视总台制作的人文历史纪录片《一条河，一座城》和《大运河之歌》的取景地，国庆假期，在北京城市副中心的大运河上，2025运 河文化时尚大赏精彩上演，吸引了大批市民游客。运河水域化作天然舞台，琵琶造型的船只上"二十四伎乐"奏响国风电音，传统民乐与电子音浪叠加水上光 影，呈现出唯美的音画盛宴。水上T台沿着运河铺展开来，出自全国十佳设计师团队之手的80余套运河主题原创服装耀眼夺目，织就出运河文化与当代时尚 的浪漫交响。 | | CCTV/13 CCTI | | --- | --- | | | 新 间 | | 紫色 | 候车 1 200 | | 始发 | 候车 | | 绿色 | 候车 跟着更能去旅游 | | 黄色 | 候车 | | 始发 | 2025国庆档特别推介 候车 | | 紫色 | 候车 | | 黄色 | 候车 | | 黄1 | 跟着电影去旅游 "双向奔赴"背后有何密码？ 时空观察 | | | "影旅融合" 电影取景地成游客打卡; | 央视网消息：随着"电影+旅游"的深度融合，这个国庆假期，不少游客选择"跟着电影去旅游"。"电影+旅游"，有着怎样的游玩体验？电影如何成为拉动消费 的新引擎？今年 ...

Group 1 - The core viewpoint of the article highlights the diverse and rich selection of films released during the 2025 National Day holiday, catering to both family audiences and individual preferences [2][4]. Group 2 - The historical film "The Volunteer Army: Blood and Peace" resonates emotionally with audiences by honoring heroes and depicting history [4]. - The comedy "Life of the Stray" becomes a popular choice for family viewing due to its humorous and heartwarming content [4]. - The animated film "The First Part of the Stars of the Three Kingdoms" attracts parent-child audiences by reimagining a classic IP from an innovative perspective [4]. - The fantasy film "Assassination Novelist 2" continues the imaginative storytelling of its predecessor, creating an immersive visual experience [4]. - The drama films "Wind, Forest, Fire, and Mountain" and "The Proof of Bi Zhengming" focus on real-world issues, drawing attention through nuanced narratives [4]. - The sci-fi adventure animated film "Crazy Brain City" constructs a cyberpunk setting with anthropomorphized computer programs, featuring visually striking elements like a recycling station and a social application building [4].

Group 1: Holiday Consumption Trends - The Mid-Autumn Festival saw a significant increase in restaurant attendance, with family-oriented dining rooms for 3 to 4 people experiencing over 90% growth in occupancy compared to last year [2] - During the National Day and Mid-Autumn holiday, consumer activity in county areas was robust, with a large supermarket in Huian, Fujian, attracting many customers after renovations [4] - A commercial complex in Ruian, Zhejiang, welcomed 54 new brands before the holiday, achieving over 600,000 visitors in the first six days, a 17% year-on-year increase, and a 24% increase in sales [4] Group 2: Product Consumption Preferences - New products focusing on green and smart technology gained popularity, with energy-saving appliances increasing by 19%, smart refrigerators by 20.7%, and smart home products by 16.8% in the first four days of the holiday [6] - The film industry also thrived, with box office revenue surpassing 1.6 billion yuan during the National Day holiday [6] Group 3: Inbound Tourism and Consumption - Policies such as visa exemptions and tax refunds have boosted inbound consumption, with a 38.46% increase in foreign visitors at the Heihe border during the first six days of the holiday [7] Group 4: Electric Vehicle Usage - The usage of electric vehicles surged during the holiday, with over 52.71 million kilowatt-hours of charging recorded at highway service areas, showing continuous growth compared to the previous year [9]

（央视财经《天下财经》）这个假期，多部热映影片的取景地，成为旅游打卡点，电影产业正从传统票 房经济转为多元消费生态，成为推动经济增长的新引擎。 转载请注明央视财经 编辑：王昕宇 假期期间，乘坐高铁的不少旅客发现，列车播放的视频内容焕然一新，点燃了大家观影兴趣，更将影片 中的取景地"种"进了游客心中。 在从南昌西开往北京西的G894次列车上，工作人员精心策划了一场"跟着电影去旅游"主题互动。 在南昌西客站候车厅，多块大屏正轮播"跟着电影去旅行"系列视频，准备前往重庆的吴女士表示，《刺 杀小说家2》的取景地和当地火锅文化共同促成了这趟旅程。 旅客：特别想去电影的取景地看一下，重庆火锅非常出名，我一直没有机会去，就很想去感受下当地的 文化。 据了解，为持续推动"电影+"业态创新，国庆期间，在全国3000多个铁路客运车站、4200多组动车组列 车的车厢电视上，集中播放"跟着电影去旅游"等影旅主题推介视频，不仅展示热门电影取景地，还联动 多条铁路旅游专线提供出行指引，邀请旅客体验 "铁路+电影"的出行新方式。 ...

Group 1 - The total box office for the 2025 National Day film season has exceeded 1.6 billion yuan, including pre-sales, as of October 7 [1] - The top three films contributing to this box office are "The Volunteer Army: Blood and Peace," "731," and "Assassination Novelist 2" [1] - A diverse range of films has been released during the National Day season, including historical war films, fantasy adventures, and family comedies, appealing to various audience preferences [3][4] Group 2 - The historical film "The Volunteer Army: Blood and Peace" has resonated with audiences through its grand narrative and tribute to heroes [3] - The comedy "The Life of Lang Lang" has become a popular choice for family viewing due to its humorous and heartwarming content [3] - The animation "The First Part of the Starry Sky of the Three Kingdoms" has attracted families by reimagining a classic IP from an innovative perspective [3][4]

Group 1 - The core viewpoint of the articles highlights the robust performance of the film industry during the National Day holiday, with total box office revenue exceeding 1.7 billion yuan as of October 7, 2025, driven by a diverse lineup of films [1][2] - The National Day film lineup includes various genres such as fantasy, action, war, drama, animation, comedy, and crime, catering to different audience preferences [1] - The film market in 2025 has shown significant growth, with total box office revenue surpassing 40 billion yuan, indicating a strong recovery in viewer demand [2] Group 2 - Several A-share listed companies are expected to benefit from the successful films, including China Film, Huayi Brothers, and others involved in the production of major films like "The Volunteer Army: Blood and Peace" and "Assassination Novelist 2" [3] - The stock performance of film-related companies has been impressive, with companies like Guomai Culture, Light Media, and Huanrui Century seeing significant year-to-date increases of 201.13%, 107.48%, and 101.23% respectively [3] - Huanrui Century has developed a comprehensive production team and has successfully launched numerous short drama projects, achieving over 3 billion views on its Douyin accounts [4] Group 3 - Institutions predict growth in the performance of film concept stocks, with several companies expected to see net profit increases in 2025, including Light Media, Shanghai Film, and China Film, with projected profit growth rates of 737.83%, 169.50%, and 168.66% respectively [5] - The film industry is exploring new revenue streams through derivative products based on proprietary IP, which may reduce reliance on box office performance and enhance profitability [2]

只讲干货和硬逻辑 以下文章来源于犀牛娱乐 ，作者犀牛娱乐编辑部 犀牛娱乐 . 来源｜ 犀牛娱乐 作者｜ 南如珉 编辑｜朴芳 电影《731》中有一个醒目的字幕"这里，无人生还"。它恰好适用于今年的国庆档。 今年国庆档过于低迷，已经是远远超乎了想象，较往年的下滑将会非常惊人。其实从最初的预期来看，尽管国庆档打造了一个华丽的"片海战术"，但很明 显是华而不实的，完全是缺乏实战能力，对观众无法构成有效的吸引力，这无疑是国庆档全盘失利的重要原因。 国庆档为何全面失利 在类型、阵容、口碑都不算太差的情况下，国庆档的全面崩盘也就格外引人关注。不论是大盘，还是单片，国庆档几乎拿不出任何的亮点，甚至很快就被 上映两周的《731》占得先机。那么今年国庆档为何迎来了如此全面的失利？ ● 《志愿军3》 从系列的角度来看，最新的《志愿军3》达到了系列的平均水准，并未出现口碑突然崩塌所导致的票房下滑，甚至在泪点和情绪渲染上，这部《志愿军3》 达到了新的高度，但影片的问题也是非常突出，即审美疲劳。从《长津湖》两部曲，再到《志愿军3》三部曲，五部电影下来，观众实在有些顶不住了。 另一方面，前作《志愿军2》曾一度达到12亿+的体量，其中朱一龙 ...

Core Insights - The total box office for the 2025 National Day holiday period has exceeded 1.6 billion yuan as of October 7, indicating strong consumer interest in films during this festive season [1] - The trend of "traveling to a city for a movie" has emerged, with various popular films' filming locations becoming tourist attractions, leading to a significant increase in cultural and tourism consumption driven by the film industry [1] - The film industry is transitioning from a traditional box office economy to a diversified consumption ecosystem, serving as a new engine for economic growth [1] Industry Developments - During the holiday, high-speed train passengers noticed refreshed short video content featuring movie trailers, which sparked interest in viewing films and highlighted filming locations [3] - At Nanchang West Railway Station, multiple screens showcased a series of short videos titled "Travel with Movies," influencing travelers like Ms. Wu to visit locations associated with films such as "Assassination Novelist 2" and local culinary experiences [5] - A themed interactive event titled "Travel with Movies" was organized on the G894 train from Nanchang West to Beijing West, creating a festive atmosphere and engaging passengers in a quiz about filming locations [7] - To promote the "movie+" business model, over 3,000 railway passenger stations and more than 4,200 train sets featured promotional videos during the National Day holiday, showcasing popular filming locations and providing travel guidance for a new "railway + movie" travel experience [7]

Core Insights - The total box office for the National Day holiday period has exceeded 1.5 billion yuan as of October 6, 2025, indicating a strong performance in the film industry during this time [2] - The diverse range of films, including 13 titles across various genres such as patriotic themes, comedy, and animation, has contributed to the steady increase in box office revenue [4] - Initiatives promoting "movie-themed tourism" have been launched, linking film viewership to local attractions and enhancing consumer engagement [6][8] Group 1 - The National Day box office has surpassed 1.5 billion yuan, reflecting a successful holiday season for the film industry [2] - A total of 13 films are being screened, with notable titles like "The Volunteer Army: Blood and Peace" and "731" leading in box office performance, while other films provide family-friendly viewing options [4] - Various regions are implementing activities and policies to stimulate cross-industry consumption, utilizing movie ticket stubs to unlock discounts and benefits [4] Group 2 - The National Film Administration and other departments are promoting tourism routes related to new films, encouraging visitors to explore filming locations and scenic spots [6] - Regions such as Beijing, Zhejiang, and Henan are actively developing "movie + tourism" initiatives, offering discounts on attractions and accommodations for movie ticket holders [8] - Inner Mongolia is focusing on a "one ticket, multiple uses" approach, allowing movie tickets to be recognized for entry to various attractions and events [8]