Core Viewpoint - The event "Civilization Mutual Learning · Light and Shadow Together" featuring the film "Kangxi and Louis XIV" was held in Shanghai, highlighting the importance of cultural exchange between China and France, coinciding with the 60th anniversary of diplomatic relations between the two countries [1][7]. Group 1: Event Overview - The event attracted nearly a hundred attendees, including members of the French-speaking alumni association, representatives from brother associations, and students from Fudan University and Shanghai International Studies University [1]. - The film screening was part of the "China Film Consumption Year" initiative launched by the National Film Administration and China Central Television to boost social consumption through film [3]. Group 2: Cultural Exchange and Wine Tasting - The event combined film viewing with a French red wine tasting, representing a new attempt to implement the "Film + Consumption" strategy [3]. - Attendees engaged in discussions about the film while enjoying wine, aiming to enhance wine sales and brand influence through the event [3]. Group 3: Significance of the Film - The film presents a unique artistic perspective on the interactions between Kangxi and Louis XIV, showcasing the historical exchanges between Chinese and French civilizations [7][10]. - Audience members found the film both informative and entertaining, providing deeper insights into the long-standing history of Sino-French relations [10].

Core Viewpoint - The "Follow the Movie to the Market" event in Guangdong aims to stimulate cultural market consumption during the summer by integrating film screenings with tourism, food, and local culture, aligning with the "China Film Consumption Year" initiative [1][2][3]. Group 1: Event Overview - The event is organized by the Guangdong Provincial Party Committee's Publicity Department and the Guangdong Film Bureau, featuring a "movie screening + cultural tourism, food, and sports" market model [1][2]. - It includes 15 themed booths showcasing official merchandise from the 15th National Games and the Special Olympics, as well as local culinary specialties and tourism routes [2][3]. Group 2: Film and Cultural Integration - The event launched 56 tourism routes and an electronic guide map, connecting popular filming locations in Guangdong, enhancing the synergy between film and tourism [3]. - A mini-program for "Guangdong Film Shooting" was introduced, providing a comprehensive scene library for film crews and facilitating audience engagement with filming locations [3]. Group 3: Upcoming Film Releases - Three upcoming films, "Hero of Sanyuanli," "Lychee of Chang'an," and "Adventure," were highlighted, with their stories reflecting local culture and history [4][5]. - "Hero of Sanyuanli" is set against the backdrop of the First Opium War, while "Lychee of Chang'an" incorporates elements of Guangdong's rural landscape and culture, and "Adventure" features a light-hearted narrative appealing to family audiences [4][5]. Group 4: Cultural Market Impact - The event aims to enrich the summer cultural product supply with various upcoming Guangdong films, enhancing the overall cultural consumption experience [5]. - A public screening of "Riding the Wind 2" concluded the event, allowing attendees to experience the integration of film with tourism, food, and sports [5].