在"跟着电影品美食""跟着电影去旅游""中国电影消费年"等活动推动下，电影关联消费场景不断创新。 《志愿军：浴血和平》等电影拍摄地、取景地和故事发生地，成为国庆中秋假期人们旅游出行热门目的 地，让电影"流量"转化为景区景点客流量。北京、浙江、福建等地积极开展"电影+"消费联动，用小小 电影"票根"激活文旅大市场。电影产业正在逐步构建起"内容IP化、场景多元化、运营协同化"的消费环 境，电影产业逐步成为推动经济增长新引擎。 国庆中秋假期，多地推出发放电影消费券、优惠票价等惠民观影措施，票价平均降低近10%；播放场次 达到314.66万场，同比增长12.82%。国庆档观众满意度调查得分85.4分，创下近年来新高。 央视网消息（新闻联播）：在刚刚过去的国庆中秋假期，有超过5000万人次走进影院观影，由电影带动 的文旅、餐饮等关联消费也快速增长，中国电影产业正从单一的票房经济向多元消费生态转型。 ...

今年国庆档，电影市场势头迅猛，档期内"电影+"联动消费规模更是在票房数据基础上叠加升级，成为 假期消费增长的重要引擎之一。"电影+文旅""电影+衍生周边""电影+美食"等多元消费关键词不仅为社 会经济持续注入活力，更见证着中国电影产业破圈的高质量发展。今年国庆档共有十余部新片上映，涵 盖历史战争、动画、奇幻、喜剧等多元类型。根据中国电影观众满意度调查･2025年国庆档调查结果显 示，国庆档满意度得分85.4分，同比增长2.1分，为近四年最高。今年国庆档，电影平均票价为36.64 元，同比下降9.28%。（央视） ...

过去，电影票根只是一次文化体验的凭证，如今却成为连接"吃、住、行、游、购、娱"的消费通行证。 浙江省以电影票根为媒介，串联美景与美食，推动消费链条延伸；江苏省部分影院推出"电影+民乐表 演""电影+非遗美食"活动，实现"影院赚人气、非遗得传承、观众享实惠"的"三赢"；吉林省推出"跟着 电影去旅游"惠民消费券活动，联动全省文旅资源，为市民和游客打造一场集观影、游览、消费于一体 的节日盛宴，实现观影消费向文旅体验的场景延伸。 票根经济不仅是一场消费狂欢，更是产业深度融合的体现。今年年初，国务院办公厅印发的《关于进一 步培育新增长点繁荣文化和旅游消费的若干措施》提出，深化"文旅+百业""百业+文旅"，丰富消费业态 和场景。今年以来，国家电影局、商务部联合启动"跟着电影品美食""跟着电影去旅游""中国电影消费 年"活动，充分发挥电影对提振消费的积极作用……一系列政策举措促进"电影+"消费提质升级。 在中国电影评论学会会长饶曙光看来，政策措施的出台，助推电影与线下消费业态融合发展，催生出更 多复合型文化消费场景。随着更多创新模式的涌现，电影与文旅的深度融合将继续为消费市场注入持久 活力。 国庆假期，去电影院赴一场光影之 ...

截至2025年10月2日17时02分，2025年国庆档总票房（含预售）突破6亿元。其中，《志愿军：浴血和平》成为2025年国庆档首日票房冠军，以恢弘叙事还原 历史，致敬英雄，引发观众情感共鸣；《731》、《刺杀小说家2》、《浪浪人生》等影片的票房表现也十分亮眼，以丰富的题材，满足了不同观众群体的需 求。 开年至今 中国电影市场佳片不断 央视网消息：国庆假期，人们也在享受着丰富的文化娱乐生活。今年以来，中国电影票房持续飘红，截至目前，2025电影总票房已超过2024年全年。 年度票房榜前十均为国产电影 截至2025年10月2日14时16分，2025年度总票房（含预售）已突破425.022亿元，超2024年全年电影票房成绩。其中国产电影票房占比89.7%，年度票房榜前 十均为国产电影。2025年全国观影人次（含预售）突破10亿。 2025年国庆档票房突破6亿 "电影+美食"、"电影+文旅"、"电影+消费"…… 今年，国家电影局、中央广播电视总台联合启动"中国电影消费年"，推出"跟着电影去旅游""跟着电影品美 食"等一系列活动。北京、江苏、浙江、福建、河南、湖北、四川、云南等地联动多方资源，推出"电影+"促消费补贴 ...

Core Insights - The integration of movies with various consumption scenarios is becoming a significant trend, enhancing consumer engagement and driving economic activity [1][2][3][4] Group 1: Policy Initiatives - The recent policy measures aim to support the integration of high-quality performances, animation, games, and films to innovate offline consumption scenarios [1][2] - The State Council's opinion emphasizes promoting "movie-related consumption" as part of a broader strategy to enhance service consumption quality [2] Group 2: Industry Innovations - Cinemas are evolving into core spaces for cultural experiences, with initiatives like themed viewing seasons and interactive activities enhancing audience participation [1] - The launch of immersive experiences linked to films, such as the XR project based on "浪浪山小妖怪," is expanding the lifespan of movie IPs and creating new consumption opportunities [3] Group 3: Cross-Industry Collaboration - The film industry is increasingly collaborating with sectors like literature, food, and tourism, leading to innovative consumption experiences [3][4] - Events like "跟着电影品美食" and "跟着电影去旅游" are designed to deepen the integration of film with dining and travel, thereby boosting overall consumer engagement [4] Group 4: Cultural Tourism - The trend of "following movies to travel" is gaining popularity, with films driving tourism to various locations, such as the 天津哪吒小镇 [4] - The film industry is seen as a catalyst for transforming movie audiences into tourists, thereby expanding the consumption radius and enhancing cultural experiences [4]

Core Viewpoint - The film industry is facing significant challenges due to changing audience preferences, with a need for creators to adapt to modern expectations of relatability and emotional value [1][28]. Group 1: Current Market Dynamics - The 2025 summer film season experienced a chaotic start but saw a resurgence in ticket sales, with notable films like "The Nanjing Photo Studio" exceeding initial box office predictions [2][3]. - The Chinese film market is currently experiencing a stark contrast between high-performing holiday seasons and dismal weekday earnings, with some weekdays seeing box office totals as low as 10 million yuan, marking a near 10-year low [2][3]. - The overall box office for the summer season reached over 8.5 billion yuan by August 10, 2025, indicating a potential recovery [3]. Group 2: Audience Engagement and Content Creation - Modern audiences, particularly younger viewers, prefer narratives that reflect their realities and emotions, moving away from grandiose storytelling [8][14]. - Films that resonate with contemporary issues and present relatable characters are more likely to succeed, as seen with "The Nanjing Photo Studio" and "The Little Monster of Langlang Mountain" [8][12]. - The film industry must focus on creating content that engages younger audiences, as their acceptance is crucial for the industry's revival [11][13]. Group 3: Industry Challenges and Future Directions - The film industry is heavily reliant on box office revenue, with estimates suggesting that 98%-99% of income comes from ticket sales, which is unsustainable [25][26]. - There is a pressing need for the industry to diversify revenue streams through merchandise, derivative products, and tourism projects to reduce dependence on box office performance [25][26]. - The future of the film market will depend on the quality of content and the ability to adapt to changing audience preferences, as the current crisis is far from resolved [28][29].

"2025北京仲夏电影嘉年华"启动仪式现场。 新京报讯（记者周慧晓婉）"看电影，爱生活——2025北京仲夏电影嘉年华"系列活动启动仪式于7月23日举行。本 届电影嘉年华由北京市委宣传部指导，北京市电影局、北京市商务局、中央广电总台北京总站联合主办，旨在大 力推动文商旅体融合，带动城市综合消费，打造多元光影盛宴，掀起暑期电影消费热潮。启动仪式上，《东极 岛》《罗小黑战记2》《捕风追影》三部正在上映或即将上映影片的主创上台参与分享。同步发布的是"2025年北 京暑期国庆惠民观影活动"，拟于2025年暑期及国庆期间，通过开展一系列惠民让利举措，实现预计1000万元的优 惠总规模。 《捕风追影》影片发行人徐航强调了影片"暑期档唯一犯罪动作爽片"的市场定位。该片以警察队伍中鲜少露面的 真实部门"跟踪队"为主线，由成龙与张子枫首次搭档演师徒，与"狼系反派团"展开高科技、高智商的正邪较量。 具体到"北京暑期国庆惠民观影活动"的细则，市委宣传部文化产业发展促进处处长吴锡俊表示，今年的暑期档到 国庆档（7月25日—10月8日）期间，将有1000万元观影补贴发放。通过猫眼平台，市民可享受限时特惠、购票立 减、合家欢优享及影片专区 ...

Core Viewpoint - The event "Civilization Mutual Learning · Light and Shadow Together" featuring the film "Kangxi and Louis XIV" was held in Shanghai, highlighting the importance of cultural exchange between China and France, coinciding with the 60th anniversary of diplomatic relations between the two countries [1][7]. Group 1: Event Overview - The event attracted nearly a hundred attendees, including members of the French-speaking alumni association, representatives from brother associations, and students from Fudan University and Shanghai International Studies University [1]. - The film screening was part of the "China Film Consumption Year" initiative launched by the National Film Administration and China Central Television to boost social consumption through film [3]. Group 2: Cultural Exchange and Wine Tasting - The event combined film viewing with a French red wine tasting, representing a new attempt to implement the "Film + Consumption" strategy [3]. - Attendees engaged in discussions about the film while enjoying wine, aiming to enhance wine sales and brand influence through the event [3]. Group 3: Significance of the Film - The film presents a unique artistic perspective on the interactions between Kangxi and Louis XIV, showcasing the historical exchanges between Chinese and French civilizations [7][10]. - Audience members found the film both informative and entertaining, providing deeper insights into the long-standing history of Sino-French relations [10].

Core Viewpoint - The "Follow the Movie to the Market" event in Guangdong aims to stimulate cultural market consumption during the summer by integrating film screenings with tourism, food, and local culture, aligning with the "China Film Consumption Year" initiative [1][2][3]. Group 1: Event Overview - The event is organized by the Guangdong Provincial Party Committee's Publicity Department and the Guangdong Film Bureau, featuring a "movie screening + cultural tourism, food, and sports" market model [1][2]. - It includes 15 themed booths showcasing official merchandise from the 15th National Games and the Special Olympics, as well as local culinary specialties and tourism routes [2][3]. Group 2: Film and Cultural Integration - The event launched 56 tourism routes and an electronic guide map, connecting popular filming locations in Guangdong, enhancing the synergy between film and tourism [3]. - A mini-program for "Guangdong Film Shooting" was introduced, providing a comprehensive scene library for film crews and facilitating audience engagement with filming locations [3]. Group 3: Upcoming Film Releases - Three upcoming films, "Hero of Sanyuanli," "Lychee of Chang'an," and "Adventure," were highlighted, with their stories reflecting local culture and history [4][5]. - "Hero of Sanyuanli" is set against the backdrop of the First Opium War, while "Lychee of Chang'an" incorporates elements of Guangdong's rural landscape and culture, and "Adventure" features a light-hearted narrative appealing to family audiences [4][5]. Group 4: Cultural Market Impact - The event aims to enrich the summer cultural product supply with various upcoming Guangdong films, enhancing the overall cultural consumption experience [5]. - A public screening of "Riding the Wind 2" concluded the event, allowing attendees to experience the integration of film with tourism, food, and sports [5].