河南日报社文旅全媒体中心记者 许光琳 春节前，国家电影局、商务部等公布了全国"电影+"消费综合试点城市名单，郑州是16个试点地区之 一。以此为契机，郑州在春节期间亮出了"票根经济"新名片。2月14日启动了2026年春节档"电影+"消费 活动，通过整合"电影+美食""电影+旅游"等八大场景，联动影院与周边商户推出"一票回本"、特惠观影 等福利，以一张张"小票根"撬动了覆盖餐饮、旅游、文创的跨行业消费热潮。 让观影成为一次微度假，郑州打造新消费场景有了新玩法。记者了解到，依托"电影+"消费试点政策 与"票根经济"创新实践，郑州2026年春节档电影市场表现亮眼。据网络平台数据，2月15日至23日，郑 州春节档总票房达6036.8万元，占河南省总票房的17.7%，位居全省第一；在全国城市（不含直辖市） 票房排名中跻身前十。 根据《郑州市2026年春节档"电影+"消费活动实施方案》，郑州各区（县、市）要选取至少2家商业综合 体和1～2条旅游路线，重点打造成春节期间当地特色"电影+"消费场所。 | ) 福眼专业版 | | | | | | | --- | --- | --- | --- | --- | --- | | 排片 ...

Core Insights - The 2026 Spring Festival box office reached 57.52 billion yuan with 120 million attendees, but saw a significant decline of 39.5% in total box office and 35.8% in attendance compared to the previous year [5][6][10] - The film "Flying Life 3" dominated the box office, contributing over half of the total revenue, while other films struggled to reach 10 billion yuan [5][6] - The industry is expected to enter a phase of high-quality, normalized growth, with annual box office projections between 55 billion and 60 billion yuan for 2026 [3][12] Box Office Performance - The 2026 Spring Festival box office performance marked the lowest since 2018, with a significant drop in total revenue [5][6] - "Flying Life 3" generated 29.27 billion yuan, while "The Silent Awakening" and "Biao Ren: Wind Rises in the Desert" followed with 8.68 billion yuan and 8.06 billion yuan respectively [5][6] - "Biao Ren" experienced a positive trend in ticket sales despite initial low screening rates, achieving a ranking increase from fourth to second place within four days of release [6][7] Audience Trends - The proportion of female viewers decreased to 59.1%, while male audience numbers increased, driven by films like "Flying Life 3" and "Biao Ren" [11] - The underperforming films faced challenges in audience engagement, particularly with late scheduling affecting marketing and consumer decision-making [8][10] Market Dynamics - The lower-tier cities accounted for over 53% of the box office, indicating a continued trend of market downscaling [10] - Average ticket prices dropped to 47.8 yuan, the lowest since 2021, further lowering barriers for audience attendance [10] - The integration of film and tourism has become a new trend, with various promotional activities enhancing consumer engagement and driving additional revenue streams [12][13] Future Outlook - The industry anticipates improvements in the quality of domestic films and a return of imported films, with expectations for continued growth in key holiday periods [12][14] - The focus on digital marketing and the expansion of non-ticket revenue streams, such as merchandise sales, is expected to support market recovery [13][14]

本报（chinatimes.net.cn）记者于玉金 北京报道 "我大年初三就发现《镖人》口碑跑出来了，当时在老家本来也能看，但一直忍着，想着等回北京参加 观影团，大家一起看更有感觉，还能和现场的Coser集邮。"2月22日，北京丰台区的上仙请·天宫影院迎 来了一批特别的观众，刚刚返京的小鱼也特意赶来，与观影团一同观看了这部2026年春节档口碑最佳的 电影。 国家电影局数据显示，2026年春节档（2月15日—2月23日）总票房达57.52亿元，观影人次1.2亿。《飞 驰人生3》《惊蛰无声》《镖人：风起大漠》（下称"《镖人》"）分列前三位，票房分别为29.27亿元、 8.68亿元以及8.06亿元。不过，今年的春节档总票房与总观影人次均出现了大幅下滑，下滑比例分别为 39.5%与35.8%。此外，春节档日均票房近六年首次不足10亿元。 展望2026年电影市场，中环影投董事长王征向《华夏时报》记者表示，行业将进入高质量常态化增长阶 段，预计全年票房应在550亿元—600亿元。 档期票房定格57.52亿元 如果说在2025年高基数的情况下，今年春节档的总票房下滑近四成还算是个体面的说法，那么将时间线 拉长，今年的春节 ...

Core Insights - The report from Lighthouse Research Institute indicates that the total box office for the 2026 Spring Festival period reached 5.752 billion yuan, with total audience attendance at 120 million, highlighting a strong market performance [1] - The top three films during this period were "Fast and Furious 3," "Silent Awakening," and "Bounty Hunter: Wind Rises in the Desert," showcasing a diverse range of genres appealing to audiences [1][5] Box Office Performance - The average ticket price during the 2026 Spring Festival was 47.8 yuan, the lowest since 2021, indicating a further reduction in viewing barriers for audiences [1] - Total screenings exceeded 4.35 million, setting a historical high for the Spring Festival period [1] - "Fast and Furious 3" led the box office with over 2.9 billion yuan, while "Silent Awakening" and "Bounty Hunter: Wind Rises in the Desert" followed with 867 million yuan and 806 million yuan, respectively [5] Audience Demographics - The report noted a significant increase in male audience participation, with male viewers contributing to a more balanced gender ratio in the Spring Festival box office, a shift attributed to the popularity of certain films [5] - Female audience representation remained above 60% from 2023 to 2025, but the current year saw a notable rise in male viewers [5] Market Trends - The report highlights a strengthening trend towards lower-tier cities, with third and fourth-tier cities accounting for nearly 53% of the box office [3] - Films like "Fast and Furious 3" and "Silent Awakening" performed particularly well in these markets, with over 50% of their box office coming from lower-tier cities [3] Consumer Behavior and Innovations - The integration of AI in ticket purchasing through the Qianwen APP has led to a 66-fold increase in ticket sales, with a significant concentration of orders for the top films [6] - The success of films has also spurred a surge in offline tourism, with key filming locations becoming popular destinations for audiences, enhancing the "movie+" consumption model [9] Industry Evolution - The 2026 Spring Festival demonstrated that films are no longer isolated cultural products but serve as a nexus connecting emotions, scenes, and the real economy [10] - The strategic positioning of companies like Damai Entertainment in the entertainment ecosystem is facilitating the exploration of value expansion through the "movie+" model [10]

春节前夕，国家电影局、商务部联合公布全国"电影+"消费综合试点城市名单，郑州作为河南省唯一入选城 市跻身其中。紧接着2月14日，"光影之旅·遇见郑州"2026年春节档"电影+"消费活动正式启动，八大融合玩法 覆盖全链条。一张电影票，成了撬动商圈、文旅、餐饮的"金钥匙"。 "国家推动'电影+'的核心目的，是让影院摆脱对票房的单一依赖，构建多元收入结构和消费场景。"郑州大学 新闻与传播学院教师、编剧王博认为，这背后涉及产业盈利、消费活力、文化传播、城市发展四个层面的深 层逻辑。 在她看来，未来的电影院一定是个复合空间：既能提供极致观影体验，又能满足多元社交需求。但她特别强 调："对郑州乃至全国大多数城市而言，第一步，也是最重要的一步，是先把观影的根基打牢——用顶级的 设备、舒适的环境让观众觉得出门看电影，花这个钱，值！" "传统影院同质化竞争太激烈，我们想试试破个局。"梦工厂smart影城负责人王晓东口中的"破局"，是直接把 火锅搬进了放映厅。 自2月14日开门迎客以来，这个河南首家火锅电影院迅速成为社交平台上的"显眼包"。观众席被改造成了餐桌 区，火锅热气升腾，巨幕光影流转，味蕾与视觉实现了同频共振。 这并非一 ...

中新网长沙2月22日电 (龙雨泉)马年春节，湖南以实打实的惠民补贴和接地气的消费场景，让"看电 影"成为撬动春节文旅消费的新支点。 作为全国首批"电影+"消费综合试点城市，长沙以消费券为抓手、以票根经济为纽带，将影院从单一观 影空间变为复合型文化消费场所，让年味浓起来、消费热起来。 等待看电影。龙雨泉 摄 民众正在 据悉，湖南依托云闪付App分阶段发放观影消费券，精准覆盖情人节与春节双档期。2月9日至14 日，"爱你久久"情侣观影券每日限量发放5000份，让全家观影、亲友相约成为春节新民俗。 惠民力度不止于此。2026年，湖南再投1700万元惠民补贴，计划全年发放消费券113.5万张，日常每日 供应1000张，春节、国庆等重要节日每日增至2万张，让观影优惠常态化、普惠化。 一张小小电影票根，正成为撬动消费的"金钥匙"。在长沙五一商圈的潇湘青春影城长沙悦方巨幕店，市 民持当日票根可在周边十余家合作商户享受餐饮、零售、文创专属折扣；商户消费满额又能以特惠价换 购电影票，双向优惠让"一次观影，多重消费"成为现实。 此外，2月17日起，湖南"跟着电影逛市集"新春电影市集在全省30余家影城同步开启。"我们打破了影院 只 ...

Core Insights - The Chinese film market has surpassed 9.7 billion USD in cumulative box office revenue for 2026, making it the leading single market globally, exceeding North America's box office performance [1] - The total box office for the Spring Festival period has exceeded 4.5 billion CNY, indicating a strong consumer interest and engagement during the holiday season [1] Group 1: Box Office Performance - As of February 21, 2026, the annual film box office (including pre-sales) has crossed 7 billion CNY [1] - The Spring Festival box office has shown significant growth, with a total exceeding 4.5 billion CNY by February 22 [1] Group 2: Consumer Engagement and Experience - Cinemas are enhancing viewer experience by implementing various services such as extended operating hours, additional ticket sales points, and volunteer guidance [1] - The integration of cultural elements, such as local intangible cultural heritage (ICH) promotions before film screenings, is being utilized to deepen audience engagement [2] Group 3: Economic Impact and Cross-Industry Collaboration - The concept of "linked consumption" is emerging, where activities such as shopping, watching movies, and dining are interconnected, boosting overall economic growth [3] - Cinemas are ensuring safety and hygiene by conducting thorough checks on fire safety and equipment maintenance to enhance customer service [3]

Core Insights - The total box office for the Spring Festival films has exceeded 4.4 billion yuan, with "Flying Life 3," "Silent Awakening," "Biao Ren: Wind Rises in the Desert," and "Boonie Bears: Year of the Bear" leading the charts [3][4] - The Chinese film market is projected to surpass 970 million USD in cumulative box office by 2026, overtaking North America to become the world's top single-market box office [3] Group 1: Film Performance - The Spring Festival film season spans from the 28th day of the last lunar month to the 7th day of the new lunar year, featuring a diverse range of genres including comedy, action, animation, and science fiction [5] - "Flying Life 3" tells the story of a racer facing new challenges after the last Ba Yin Bu Lu Ke rally, while "Silent Awakening" involves a national security team investigating a critical intelligence leak [7] - Other films include "Boonie Bears: Year of the Bear," which addresses a crisis caused by unexpected guests, and "Biao Ren: Wind Rises in the Desert," focusing on a desert escort mission [7] Group 2: Market Trends - The box office performance in third and fourth-tier cities has become a significant driving force for the overall box office, with these cities being the absolute mainstay for three consecutive years during the Spring Festival [8] - The introduction of AI ticket purchasing has made the buying process more convenient, contributing to the strong performance in these markets [8] Group 3: Economic Impact - The "2026 Film Economy Promotion Year" initiative aims to invest no less than 1.2 billion yuan in subsidies for public viewing, enhancing affordability and accessibility for moviegoers [9] - Various regions are launching promotional activities that combine film with local tourism, such as discounts for movie ticket holders at local attractions and restaurants [10][11] - The integration of film and tourism is being actively promoted, with initiatives like "Follow the Movie to Explore China" showcasing film locations to attract both domestic and international tourists [13]

Core Viewpoint - The Chinese film industry is experiencing a vibrant Spring Festival season, with multiple films released and significant audience engagement, reflecting a shift in viewing habits and consumption patterns during the holiday period [2][6][17]. Group 1: Box Office Performance - The total box office for the 2026 Spring Festival has surpassed 3.8 billion yuan, with "Flying Life 3" leading the box office rankings [6]. - The proportion of group viewings has reached a record high of 25.1%, indicating a stronger family-oriented viewing atmosphere this year [6]. - The festival features six new films across various genres, including comedy, martial arts, espionage, science fiction, and animation, all of which have received positive market feedback [6][8]. Group 2: Audience Engagement and Trends - The trend of family-friendly films is prominent, with titles like "Bears Come Home" focusing on themes of reunion and cultural significance during the New Year [6][8]. - Differentiation in film genres is increasing, catering to diverse audience preferences, such as the martial arts film "Biao Ren: Wind Rises in the Desert" and the sci-fi film "Star River in Dream" targeting younger viewers [6][8]. - The use of AI for ticket purchasing has surged, with a 372-fold increase in orders through AI platforms, indicating a shift towards more convenient purchasing methods [14]. Group 3: Creative Innovations - The Spring Festival films showcase innovative storytelling and visual expression, with "Star River in Dream" featuring high-quality visual effects and "Flying Life 3" incorporating new themes like AI competition [7][11][12]. - The narrative of "Silent Awakening," directed by Zhang Yimou, addresses contemporary national security issues, reflecting real-world events and societal concerns [8][11]. - The films are designed to resonate with current societal trends, utilizing modern themes and advanced filmmaking techniques to enhance viewer experience [11][12]. Group 4: Economic Impact and Consumption - The film industry is driving new consumption patterns, with initiatives like "Follow the Movie to Travel" and "Movie Consumption Coupons" promoting tourism and dining experiences linked to film viewership [17]. - Various regions are implementing promotional activities to boost local economies, with significant financial incentives such as 4.05 million yuan in movie consumption vouchers distributed in Sichuan [17]. - The economic value of films extends beyond box office revenue, influencing related sectors like tourism and dining, thereby enhancing the overall cultural and economic landscape [17].

Core Viewpoint - The Chinese New Year film market has become a significant cultural event, driving consumer spending and enhancing the festive atmosphere through diverse film offerings and innovative viewing experiences [1][4][5]. Group 1: Box Office Performance - The total box office for the 2026 Spring Festival reached over 3.8 billion yuan, with "Flying Life 3" leading the box office rankings [4]. - The proportion of family viewership reached a record high of 25.1%, indicating a stronger family-oriented viewing atmosphere this year [4]. Group 2: Film Diversity and Audience Engagement - Six new films dominated the Spring Festival lineup, covering genres such as comedy, martial arts, espionage, science fiction, and animation, all receiving positive market feedback [4][5]. - The trend of differentiated film offerings is evident, with specific films targeting niche audiences, such as the martial arts film "Biao Ren: Wind Rises in the Desert" and the sci-fi film "Star River into Dream" [5][10]. Group 3: Innovative Viewing Experiences - The integration of AI in ticket purchasing has surged, with a reported 372-fold increase in orders made through AI platforms [13]. - Various promotional activities linked to films, such as themed experiences and travel routes, have been initiated to enhance consumer engagement and stimulate spending [15]. Group 4: Cultural Significance - The viewing of films during the Spring Festival has evolved into an important cultural ritual, reflecting emotional release and cultural identity [5]. - Films like "Star River into Dream" and "Silent Awakening" incorporate contemporary themes and innovative storytelling techniques, resonating with current societal issues [7][10]. Group 5: Economic Impact - The film industry is seen as a catalyst for broader economic activities, with initiatives promoting tourism, dining, and cultural experiences linked to film viewership [15]. - The government's initiatives, such as "2026 Film Economy Promotion Year," aim to leverage the film industry to boost overall consumer spending during the festive season [15].