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农文旅产业学院共同体助力乡村振兴的浙江实践
Xin Lang Cai Jing· 2026-02-13 16:24
(来源:中国经济导报) 转自:中国经济导报 沈萍 乡村振兴,关键在人;人才振兴,基础在教育。浙江省以系统性思维破题职业教育服务乡村振兴的结构 性困境,鼓励院校对接地方成立产业学院,服务区域特色产业。宁波城市职业技术学院在地方政府的支 持下,于2013年率先成立全国首个地市级旅游类产业学院——宁波旅游学院,并以此为枢纽,持续整合 园林、茶学、视觉艺术、农文旅运营等资源,构建起覆盖全省、辐射长三角的"1+N"农文旅产业学院共 同体,走出一条具有中国特色、浙江辨识度的职业教育助力乡村振兴的制度化路径。 直面现实之困,破解职教服务乡村的三重难题。浙江实践清醒认识到,若不能将课堂搬到田间地头、把 专业建在产业链上、让成果落在百姓心坎里,职教赋能易沦为"纸上谈兵"。其一,专业设置滞后于农文 旅融合发展趋势。缺乏对民宿运营、非遗活化、数字营销、生态康养等新兴业态的能力支撑,尚未形成 基于真实产业场景的育人闭环。其二,创新创业教育未能嵌入专业教学全过程。学生难以在解决乡村实 际问题中锤炼"懂农业、爱农村、爱农民"的综合素养。其三,职业教育技术帮扶项目转化效率偏慢。例 如,文化IP开发、直播带货、生态种植等服务缺乏系统集成,导 ...
全球游客,突然涌向中国春节
36氪· 2026-02-13 13:34
Core Viewpoint - The article discusses the increasing trend of foreign tourists visiting China during the Spring Festival, highlighting a significant shift in the demographics of visitors and the growing interest in experiencing Chinese cultural festivities [3][10][15]. Group 1: Foreign Tourist Trends - There has been a noticeable increase in the proportion of foreign guests in hotels during the Spring Festival, with bookings from countries like Vietnam and Singapore dominating, alongside a surge in visitors from Europe and the Americas [9][12]. - Data indicates that foreign ticket bookings for the Spring Festival have increased over four times year-on-year, with major cities like Shanghai, Guangzhou, Beijing, and Chengdu being the most popular entry points [10][12]. - The demand for small language tour guides has surged, with service fees in Shanghai reaching 2500 yuan per day due to the rapid increase in foreign tourists [11][12]. Group 2: Cultural Significance of Spring Festival - The Spring Festival is evolving from a traditional family holiday for Chinese people to a cultural experience sought after by an increasing number of foreign tourists [16][31]. - The festival's visual elements, such as red lanterns and fireworks, are easily recognizable and shareable on social media, enhancing its appeal to international visitors [31][51]. - The timing of the Spring Festival coincides with a travel window for many foreign tourists, making it an ideal opportunity for cross-continental travel [35][36]. Group 3: Policy and Diplomatic Context - Recent diplomatic visits from European leaders to China are linked to the rising trend of inbound tourism during the Spring Festival, indicating a broader geopolitical context [17][21]. - China has implemented various visa facilitation measures, such as extending visa-free policies for several countries, which have contributed to the influx of foreign tourists [23][25]. - The increase in inbound tourism is seen as a reflection of stable international relations and a response to the current geopolitical climate in Europe [22][26]. Group 4: Long-term Implications - The article suggests that the growing interest in the Spring Festival among foreign tourists is not just a seasonal trend but a potential long-term shift in cultural tourism [37][52]. - Other traditional Chinese festivals, such as the Dragon Boat Festival and Mid-Autumn Festival, also possess the potential to attract international visitors if presented authentically [52].
“三亚贵得去不起”的故事被反复讲述,今年春节谁在涌入?
3 6 Ke· 2026-02-13 13:13
Core Insights - The article highlights the significant increase in tourism and accommodation prices in Sanya during the 2026 Spring Festival, indicating a strong recovery in the tourism sector compared to previous years [1][4][5]. Group 1: Price Increases - A notable case is presented where a traveler, Mr. Li, experienced a price surge for a previously booked accommodation, with prices rising from 8,499 yuan to 30,000-40,000 yuan, reflecting an increase of three to four times [1]. - Average flight prices to Sanya during the Spring Festival peak period increased by 116% compared to the previous year, with hotel prices seeing a year-on-year increase of over 200% [1]. Group 2: Tourist Demographics - The demographic of tourists visiting Sanya has shifted, with a significant increase in younger travelers, particularly those from the post-95 and post-00 generations, who now make up a larger portion of the tourist population [8][10]. - The overall tourist structure has become more balanced and younger, with the participation of the post-00 and post-95 groups increasing by over 10 percentage points compared to previous years [8]. Group 3: Shopping Trends - There is a marked change in shopping behavior among tourists, with younger visitors showing a keen interest in duty-free shopping, leading to higher spending than initially planned [10][11]. - Popular items in duty-free shops include electronics and skincare products, with significant discounts compared to regular prices, attracting more tourists to engage in shopping [10]. Group 4: International Visitors - The number of international visitors to Sanya has increased significantly, with inbound flight bookings rising fivefold and a 28% increase in international tourists during the first week of January [11]. - The presence of foreign tourists, particularly from countries like South Korea, Thailand, and Malaysia, has become a crucial support for the local tourism economy, with nearly 50% of hotel occupancy during the Spring Festival attributed to international guests [11][12].
这个春节,人们涌向小城寻年味
Di Yi Cai Jing· 2026-02-13 11:34
Core Insights - The article highlights a new trend in consumer travel during the Spring Festival, where urban tourists are increasingly seeking traditional experiences in lesser-known towns and areas with ethnic minority cultures [2][3]. Group 1: Travel Trends - Popular destinations for urban tourists during the Spring Festival include cities like Pu'er in Yunnan, Lingshui in Hainan, Kaifeng in Henan, Jingdezhen in Jiangxi, Huangshan in Anhui, Dehong in Yunnan, Chongzuo in Guangxi, and Chaozhou in Guangdong, marking a shift towards "reverse New Year" travel [2]. - The tourism industry in Yunnan has evolved from focusing on major attractions to promoting deep, exploratory journeys, with a rise in popularity for smaller towns that offer unique local cultural experiences [2][3]. Group 2: Consumer Behavior - Hotel bookings in Tengchong, Yunnan, surged from early January, with a significant portion of customers aged 30 to 45, primarily from Beijing, Northeast China, and Shanghai [2]. - Local small hotels and guesthouses in Tengchong reported full bookings by mid-January, with many establishments exceeding last year's booking levels [2]. Group 3: Cultural Attractions - Factors driving the tourism boom include the rich cultural atmosphere in Tengchong, favorable climate conditions, and the prevalence of traditional activities that attract tourists to explore local customs [3]. - Activities such as hiking in ancient tea forests in Pu'er, fishing in Lingshui, experiencing Song Dynasty culture in Kaifeng, and celebrating Tibetan New Year in Diqing are highlighted as unique local experiences [3]. Group 4: Market Dynamics - The demand for "non-standard" accommodations like homestays has increased, with significant growth in the popularity of loft-style rentals in Guangdong and Henan, driven by family travel trends during the Spring Festival [4]. - The concept of "reverse New Year" is gaining traction, with expectations of a 21% increase in taxi demand in first-tier cities before the festival, particularly from non-local users [4].
四川离境退税消费持续火热!1月成都海关验核申请单量同比增长687.3%
Xin Lang Cai Jing· 2026-02-13 09:02
Core Insights - Chengdu Customs reported a significant increase in outbound tax refund applications, with 4,582 applications verified in January, amounting to 50.019 million yuan, representing a year-on-year growth of 687.3% and 77.2% respectively [1][3] - The Chengdu Tianfu International Airport is positioned as a key hub in Southwest China, with passenger traffic expected to reach over 6.4 million by 2025, reflecting a 12.6% year-on-year increase [1] - The implementation of policies such as "immediate refund upon purchase" and lowering the minimum refund threshold to 200 yuan has stimulated cross-border consumption, with projected growth in tax refund applications to 19,000 and total refund amounts to 430 million yuan by 2025, marking increases of 295.2% and 139.6% respectively [1][3] Industry Developments - The optimization of the outbound tax refund process has been a focus for Chengdu Customs, integrating various services into a "one-stop" window for enhanced efficiency [3] - The airport has introduced dedicated LED screens and bilingual signage, along with multilingual translation devices to facilitate the process for outbound travelers [3] - Additional verification points have been established to manage peak periods during the Spring Festival, improving the overall convenience for travelers [3]
最长春节假期迎旅游热潮!今年已注册旅游相关企业3.03万家
Qi Cha Cha· 2026-02-13 07:47
(原标题:最长春节假期迎旅游热潮!今年已注册旅游相关企业3.03万家) 春节假期渐进,年味渐浓。据经济日报消息,在"史上最长春节假期"的助推下,游客积蓄已久的出行热 情被点燃,文旅市场呈现供需两旺的态势。多家在线旅游平台数据显示,今年春节有望成为"最热春节 假期"。根据"携程问道"数据,以三亚、西双版纳、万宁、北海为代表的温暖目的地提问占比较去年春 节前增长56%;而北方冰雪目的地同样热度不减,用户近期关于春节旅游的提问中,以哈尔滨、雪乡、 长白山、漠河为代表的北方城市和景区的提问占比较去年春节前增长21%,南北两大方向均备受关注, 热度不相上下。与此同时,随着入境旅游的持续升温,到中国过年成热潮。国家移民管理局预测,春节 假期全国口岸日均出入境人员将突破205万人次,同比增长14.1%。 企查查数据显示,截至2月13日,国内现存旅游相关企业235.98万家。近十年相关企业注册量呈整体增 长态势,2025年全年注册32.18万家相关企业,截至目前,今年已注册旅游相关企业3.03万家。存量方 面,从经营时间来看,成立年限在5-10年的旅游相关企业最多,占比31.16%。从地区分布来看,分布在 华东地区的旅游相关 ...
“到中国过年成热潮” 外国人沉浸式体验中国年
Core Insights - The influx of inbound tourism during the Spring Festival is significantly increasing, with the National Immigration Administration predicting an average of over 2.05 million people entering and exiting the country daily during the holiday, representing a year-on-year growth of 14.1% [1] - Recent data indicates that foreign tourists' flight bookings for the Spring Festival have surged over four times compared to the previous year, highlighting China's growing appeal as a global travel destination [1] Group 1: Inbound Tourism Trends - The 2026 Spring Festival is attracting global travelers to China, driven by rich cultural experiences and diverse activities, including food, scenic views, and traditional customs [2] - Ice and winter tourism, along with warm-weather escapes, are emerging as two main trends, boosting bookings in northeastern regions like Heilongjiang and Xinjiang, as well as southern destinations like Yunnan and Hainan [3] Group 2: Regional Highlights - Heilongjiang has seen a 29.7% year-on-year increase in inbound travelers, with an expected total of about 45,000 travelers during the Spring Festival [5] - Hainan is set to welcome around 80,000 inbound travelers during the Spring Festival, marking a growth of over 24% compared to the same period in 2025 [7] Group 3: Consumer Trends - Foreign tourists are increasingly seeking "China-exclusive" products, such as unique clothing styles and traditional items, indicating a new trend in consumer behavior [8] - The popularity of intangible cultural heritage experiences is rising, with tourists engaging in traditional activities like making fish lanterns and participating in local customs [12][15] Group 4: Policy and Infrastructure Developments - The expansion of visa-free policies and simplified entry procedures has contributed to the surge in inbound tourism, with the number of visa-free countries increasing to 48 and the number of countries eligible for 240-hour transit visa exemptions rising to 55 [16][18] - Various regions are launching customized tourism routes and activities to cater to international visitors, enhancing the overall travel experience [20][21]
新华财经早报:2月13日
Xin Lang Cai Jing· 2026-02-12 23:43
Group 1: Low-altitude Insurance and Automotive Industry Regulations - The National Development and Reform Commission, along with financial regulatory bodies, has issued guidelines to promote the high-quality development of low-altitude insurance, aiming to establish a mandatory liability insurance system for unmanned aerial vehicles by 2027 [3] - The State Administration for Market Regulation has released a compliance guide for pricing behavior in the automotive industry, detailing pricing norms from vehicle production to sales, and emphasizing fair pricing and the regulation of promotional activities [3] Group 2: AI Development and Market Trends - Domestic large models are being launched intensively before the Spring Festival, with companies like ByteDance and iFlytek introducing new AI models, indicating a shift from "technical racing" to "value racing" in AI competition, with 2026 identified as a critical year for commercialization [4] Group 3: Financial and Economic Data - By the end of Q4 2025, the balance of inclusive loans to small and micro enterprises in China's banking sector reached 37 trillion yuan, reflecting a year-on-year growth of 11.0% [3] - The People's Bank of China plans to conduct a 10 trillion yuan reverse repurchase operation on February 13, 2026, with a term of 182 days [3] Group 4: Corporate Announcements and Investments - China Shenhua has received approval from the China Securities Regulatory Commission for a share issuance and cash payment to acquire assets [10] - Huadian Power plans to invest 2.1 billion yuan in the construction of a 120Ah battery production project [10] - Xiamen Airport intends to acquire 100% of Zhaoxiang Technology for approximately 1.193 billion yuan [10] Group 5: Market Indices and Commodity Prices - The Shanghai Composite Index closed at 4134.02, up 0.05%, while the Shenzhen Component Index rose by 0.86% to 14283 [8] - WTI crude oil prices fell by 3.05% to $62.91, and Brent crude oil prices decreased by 2.83% to $67.66 [8]
“宠物友好”点亮文旅新景
Xin Lang Cai Jing· 2026-02-12 23:43
Core Insights - The article highlights the growing trend of pet-friendly tourism in Tianhuangping Town, particularly through the introduction of a dedicated "pet snow play area" at the Jiangnan Tianchi scenic spot, which has attracted over 60,000 visitors this winter, including more than 1,000 pet owners [1][2] Group 1: Pet-Friendly Initiatives - Tianhuangping Town has launched a "pet-exclusive snow play area" to cater to the increasing demand for pet-friendly experiences, featuring separate access paths for pets and well-equipped play spaces [1] - The initiative has resulted in a significant increase in visitor engagement, with over 60,000 tourists visiting the Jiangnan Tianchi scenic area this winter, and more than 1,000 of them bringing their pets [1] Group 2: Broader Pet Economy Impact - The town is focusing on integrating the pet economy with cultural and tourism sectors, creating a "pet-friendly" atmosphere across various local businesses, including cafes and restaurants that allow pets [2] - This strategy aims to transform ecological advantages into tourism development benefits, unlocking new consumer markets and promoting high-quality growth in the local tourism industry [2]
春节假期清迈火爆!中国游客增长50% 酒店几乎订满
Xin Lang Cai Jing· 2026-02-12 22:40
Group 1 - The core viewpoint of the article highlights a significant increase in Chinese tourists visiting Chiang Mai, Thailand, with hotel booking rates exceeding 95% during the upcoming Chinese New Year, indicating a strong recovery in the tourism sector [4][5] - The president of the Northern Thailand Hotel Association, Phaisan Sucharoen, reported a 50% year-on-year increase in Chinese tourists, reflecting a vibrant market for the Chinese New Year [4] - The rise in visitors is attributed to the suspension of flights to Japan, leading many Chinese tourists to shift their travel plans to Thailand, with a notable increase in independent travelers [4]