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广货行天下,登陆上海滩,2026 广东年菜进上海营销行动1月30日启幕
Xin Lang Cai Jing· 2026-01-28 09:28
(来源:上观新闻) 本次活动是"广货行天下"体系化的落地行动,也是粤沪两地美食商品交流推介与文化深度互动的重要实 践。1月30日14:30,活动开幕式将在上海国际会议中心与浦东美术馆交界处户外广场举行,活动持续至 2月9日。 开幕式上,"广东十大年菜名品"将正式发布,广东年菜小程序也将同步上线。现场还将上演融合海派风 情的"《繁花》同款"广东年菜走秀,粤菜大师将现场烹制至尊盆菜、清蒸金鲳鱼、白切鸡等经典年菜, 时值新春佳节来临之际,"媒体+"广货行天下——2026广东年菜进上海营销行动将于1月30日在上海正式 开锣。这场以广式年菜为载体的活动,将在东方明珠的映衬下,为上海市民及全球友人带来一场集味 觉、视觉、文化体验于一体的广式年味之旅。 让参与者品鉴地道广式风味,感受菜品背后承载的吉祥寓意与生活美学。 沪上知名媒体人、新民晚报高级记者晏秋秋将应邀出席开幕式。这位全网粉丝量逾500万的"网红记 者",将通过直播与网友分享活动见闻,与粤菜大师互动交流,探寻粤菜背后的文化故事,展示广式年 菜的独特魅力。 为增强参与者的沉浸式体验,活动现场设置了多个互动体验区。在特色展区,市民可一站式品尝盆菜、 年鱼、年鸽等粤菜美 ...
广州举办年花营销暨招商推介活动 发布“2026广州年花藏宝图”
Guang Zhou Ri Bao· 2026-01-24 02:01
活动现场发布了"2026广州年花藏宝图",涵盖四大功能: 一是"买花有指引"。"藏宝图"汇聚了全市上百家主要花场的信息,能智能匹配离用户最近的购花点。 2026广州年花营销暨招商推介活动现场,市民在购买年花。 2000万盆年花扮靓新春花城 1月23日,广州市农业农村局联合市供销合作总社等单位在花城广场举办"广货行天下"春季行动系列活动 之"广州年花 花开万家"年花营销暨招商推介活动。本次活动设置了可逛可玩的花卉展销体验空间,推出广州 主产十大年花,发布"2026广州年花藏宝图",立体宣传花城文化,展示产业新赛道,并向各界发出招商引 资、引智合作的盛情邀请。 扫码可看"2026广州年花藏宝图"。 据悉,2026年广州市年花供应量达2000万盆,可以极大地满足市民的需求。 活动现场,广东大观农业、缤纷园艺、我爱花网络科技等十余家本地代表性花企带来了各具特色的年花产 品。展销产品不仅涵盖了蝴蝶兰、年桔等经典年花,更涌现出许多消费新亮点:绿工场科技的"小金豆"—— 手指大小的迷你年桔小巧可爱,适合都市家庭;菲朗园艺的"四大名捕"食虫植物系列等趣味品种吸引年轻消 费者驻足;浇浇花卉的热带绿植户外场景提供了沉浸式园艺体验 ...
昆明新晋打卡地标+1!藏在南亚的“花屿里”,是“爱你老己天天见”的生活态度
Xin Lang Cai Jing· 2026-01-20 19:54
Core Viewpoint - The "Flower Island" in Kunming represents a new urban oasis that integrates nature into the shopping experience, allowing city dwellers to reconnect with greenery and enjoy a unique floral market atmosphere [5][66]. Group 1: Concept and Design - "Flower Island" is not a traditional flower market but a carefully crafted natural island within a shopping mall, designed to be a buffer zone in urban life [5][9]. - The design philosophy of "one store, one scene" allows each shop to be an independent landscape, creating a winding floral corridor that offers diverse visual experiences [20][9]. Group 2: Customer Experience - The space caters to various demographics, including friends, couples, and families, providing opportunities for photography, flower selection, and hands-on activities [26][16]. - Visitors can enjoy a moment of tranquility amidst the urban hustle, with the slogan encouraging individuals to take time for themselves and appreciate the beauty of flowers [26][68]. Group 3: Unique Offerings - The market features over ten unique shops, each with its own character, including a mini flower supermarket and a boutique flower shop, offering a wide range of affordable floral products [22][34]. - Specialty stores like "Logaloga & Plant Wilderness" introduce playful plant-themed products, appealing to younger audiences with creative designs [46][41]. Group 4: Seasonal and Thematic Events - "Flower Island" will host various themed activities, enhancing its role as a vibrant community space and a go-to destination for flower shopping and leisure [58][63]. - The upcoming Spring Festival will see the market become a prime location for purchasing auspicious flowers, aligning with cultural traditions [55]. Group 5: Accessibility and Location - Located on the lower level of the South Asia Style First City, "Flower Island" is easily accessible via Metro Line 5, making it convenient for urban residents seeking a green retreat [70][68].
出圈出海!广货这波春季攻势够劲
Sou Hu Cai Jing· 2026-01-20 05:07
Group 1 - The core objective of the "Guangdong Goods Going Global" initiative is to enhance market expansion, boost sales, strengthen brand recognition, and stabilize expectations through a combination of online and offline strategies [4][5] - The first promotional event for home appliances in Foshan resulted in a 110% increase in overall sales compared to the previous day, with some new products seeing sales growth exceeding 200% [4] - The initiative includes a series of 12 online promotional events leading up to the Spring Festival, aimed at stimulating industrial product consumption [4] Group 2 - The business system plans to organize over 323 domestic exhibitions and 265 international exhibitions, involving more than 60,000 enterprises, to promote Guangdong products [5] - The "Guangdong Year Flavor" event launched in Shantou attracted over 100 foreign participants from more than 30 countries, showcasing local cuisine and cultural performances [6][7] - Upcoming activities include a major cultural tourism consumption event in Foshan, a non-heritage shopping month in Guangzhou, and over 60 themed live broadcasts to promote local products [7] Group 3 - The agricultural sector is focusing on promoting local specialties through a series of activities, including product showcases in major cities and the establishment of mobile sales stations [8] - Various local events are being organized to highlight regional specialties, enhancing consumer engagement and brand recognition [8] - Initial data indicates that the "Guangdong Goods Going Global" initiative has led to significant sales increases and heightened consumer interest, with international participation further expanding the global influence of Guangdong products [8]