春节期间，灯笼、年花、年服热销海外—— 年货出海，"中国红"正当潮(环球热点) 李嘉宝 陈子涵 《人民日报海外版》(2026年02月27日 第 06 版) 中国年，世界年。这段时间，浓浓的中国年味跨越山海，飘向全球。在不少国家和地区，红灯笼映红大 街小巷，俏年花绽放海外市集，新中式年服格外吸睛……一件件承载着美好祝福与团圆期盼的中国年 货，正搭乘跨境物流的快车热销世界。年货"出海"不仅慰藉了海外中华儿女的乡愁，更让世界各国友人 沉浸式感受"中国年"的独特魅力，为中外文化交融写下生动注脚。 全球同庆 中国红扮靓新春 春节前夕，四川省成都市金堂县金龙镇的一家灯笼厂内，一派忙碌景象。工人们正麻利地将灯笼打包装 车。厂房另一侧灯光亮起，镜头对准了这些年味十足的工艺制品，来自马来西亚的直播团队正流利地讲 解着蕴藏其中的"团圆""吉祥"寓意，画面实时传递至东南亚千家万户。 这家工厂已运营了11年，负责人陈俊龙却是一位年轻小伙。他从父辈手中接过这家老工厂后，与海外直 播团队开展合作，为"中国红"开辟了"出海"新航线。"父亲常常嘱咐我，做灯笼要'用心'。"他说，"对海 外游子来说，这盏红灯笼是乡愁的寄托；对外国朋友而言，它是 ...

2026年春节假期 宝安区线下共发生消费金额约12.68亿元，同比增长9.83%。全区重点监测的10大商圈总客流达557.26万人次，同比增长32.67%；总销售额6.05亿元，同比 增长16.42%；头部商圈引领作用显著，前海壹方城、海雅缤纷城累计客流超100万，销售额超亿元，勾勒出一幅传统年味与现代消费交融的新春热闹图 景。 2026年马年春节假期 宝安全区消费市场年味浓郁、热度攀升 各大商圈客流涌动、交易活跃 消费场景不断丰富、惠民福利持续释放 以"策马焕新·乐购宝安"新春消费季为核心，宝安立足商圈特色、依托政策赋能、推动业态融合，让市民游客在沉浸式体验中尽享新春欢乐，也让马年春 节的宝安，成为充满烟火气与新潮感的消费打卡地。 商圈各展所长 沉浸式场景点燃新春消费热情 春节期间，宝安各大核心商圈紧扣马年主题，打造特色鲜明的新春消费场景，将年俗体验、潮流打卡与优惠福利深度结合，成为新春消费的核心阵地，各 展风采的同时形成全域消费合力。 前海壹方城 300平方米沉浸式新春主题空间 搭配彩灯、花灯 与乐马雕像打造沉浸式新春打卡地 高达基地5.5米高达立像、BKT天使巨人展7.5米巨型雕像华南首展相继落地，潮流 ...

Core Insights - The article discusses the post-Chinese New Year fate of ornamental plants, particularly "nianhua" (New Year flowers) and "nianju" (New Year kumquats), emphasizing their continued value beyond the festive season [2][3] Group 1: Reuse and Recycling Practices - Residents in the community are actively reusing and nurturing the plants purchased during the flower market, demonstrating a shift from discarding to maintaining these plants for aesthetic and environmental benefits [2] - The local government and businesses are implementing recycling initiatives, such as donating unsold plants to elderly residents and repurposing materials used for decoration during festivals [2][3] - A significant portion of the discarded plants is being transformed into eco-friendly enzymes, which can be utilized for various purposes, including as nutrients for public green spaces and cleaning agents [3] Group 2: Community Engagement - The community is encouraged to participate in the recycling process, with temporary collection points set up for residents to drop off their used plants, promoting a culture of sustainability [3] - Educational efforts are being made to inform residents about the benefits and uses of the eco-friendly enzymes, fostering interest in home-based recycling practices [3]

未行过花街，不算过年。 国务院新闻办公室1月5日上午举行新闻发布会，国家市场监督管理总局相关负责人介绍，当前我国正持续加力 提振消费。在此背景下，动辄牵动数亿元新春消费的迎春花市，将成为深圳马年提振消费的首张答卷。 铺位拍卖还只是花市盛筵的前菜。官方统计数据显示，2025年，罗湖爱国路迎春花市累计总人流量331.27万人 次，同比增长近75%，累计销售总额超1.2亿元，同比增长约66%；同一时间，福田花市吸引超250万人次到场 （福田区城市管理综合事务中心预计，2026年这一数据有望增长至300万人次），带动周边销售额超2亿元。 2月10日至16日，2026年深圳迎春花市如约而至。与以往不同的是，本届花市创新采用"11+N"模式，在全市11 个区设立主要花市，配套在地铁、社区等街头巷尾设置各类便民购花点。各分会场也八仙过海，围绕丙午马年 主题，将岭南传统"行花街"非遗文化与深圳独具特色的科技创新元素深度融合。 "尝尝小番茄，品质特别好，我们已经连续在花市摆摊四五年了。"漫步在南山花市，路边的摊主老张（化名） 热情地招揽着顾客。像他这样连续多年参与花市的商家并不算少，以至于本届罗湖花市的摊位早早便被拍出天 价。 ...

Group 1 - The core viewpoint of the articles indicates a significant increase in cross-border travel during the upcoming Spring Festival, with an average of over 2.05 million travelers expected daily at national ports, representing a 14.1% increase compared to last year [1][2] - The peak travel period for cross-border traffic is anticipated to be from February 18 to 19, particularly at land ports adjacent to Hong Kong and Macau [1] - In Zhuhai, the predicted total cross-border passenger flow during the Spring Festival is expected to reach 5.81 million, with peak travel days concentrated from February 19 to 21 [15][19] Group 2 - In Chengdu, inbound tourism is experiencing a surge, with hotel and attraction bookings from international tourists increasing significantly, including a 370% rise from Russian travelers [22][24] - The Chengdu airport is projected to handle around 190,000 inbound travelers during the Spring Festival, averaging about 21,000 daily [26] - To ensure efficient customs clearance during the peak travel period, the Sichuan border inspection station has implemented a comprehensive plan, including enhanced monitoring and the use of smart gates for expedited processing [28]

Core Viewpoint - The "Guangdong Goods Going Global" initiative aims to enhance local consumption, deepen national market penetration, and expand global reach, showcasing Guangdong's economic vitality and industrial strength through various promotional activities during the Spring Festival [1][2]. Group 1: Local Consumption Initiatives - Guangzhou will distribute 50 million yuan in government dining consumption vouchers to stimulate holiday spending [1][2]. - The "Guangzhou Goods Going Global" action will create a vibrant consumer ecosystem, featuring local culinary experiences and discounts through partnerships with financial institutions and platforms like Meituan and Douyin [2][3]. Group 2: National and Global Market Expansion - The initiative includes a dual approach of online and offline strategies to build a comprehensive distribution network for Guangdong goods across the nation [2]. - Online events like the New Year Goods Festival will promote Guangdong products nationwide, while trade fairs and cross-border e-commerce will facilitate global outreach [2]. Group 3: Cultural and Technological Integration - Guangzhou will introduce immersive tech-driven cultural tourism projects during the Spring Festival, blending technology with traditional cultural experiences [4]. - The "Cyber Lantern Festival" will utilize advanced technologies to enhance the traditional lantern display, promoting Guangdong's cultural heritage [4][5]. Group 4: Special Events and Promotions - The city will host specialized promotional events focusing on clothing, food, and automotive sectors to further enhance the "Guangdong Goods" brand [7]. - The "Guangdong Year Flower" campaign will feature both online and offline activities, including a comprehensive guide for purchasing flowers and local agricultural products [9].

Core Viewpoint - The event "Guangdong Goods Going Global" is a systematic initiative aimed at promoting Guangdong cuisine and cultural exchange in Shanghai, running from January 30 to February 9, 2026 [2][7]. Group 1: Event Details - The opening ceremony will take place on January 30 at 14:30 at the outdoor square between the Shanghai International Conference Center and the Pudong Art Museum [2]. - The event will feature the official release of the "Top Ten Guangdong New Year Dishes" and the launch of a Guangdong New Year dish mini-program [2]. - A Guangdong New Year dish fashion show and live cooking demonstrations by culinary masters will showcase traditional dishes such as supreme pen cai, steamed golden pomfret, and white cut chicken [2]. Group 2: Cultural and Culinary Experience - Participants will have the opportunity to taste authentic Cantonese flavors and learn about the cultural significance and aesthetics behind the dishes [3]. - The event will include interactive experience zones where attendees can sample various Cantonese dishes, purchase customized gift boxes, and participate in traditional rituals for good fortune [5]. - A flower market area will recreate the traditional Guangdong flower street experience, allowing participants to buy auspicious plants and learn floral arrangement techniques from local artisans [5]. Group 3: Economic and Cultural Significance - The event serves as a platform for Guangdong products to expand into the Yangtze River Delta market, aligning with the province's initiatives to upgrade industries and consumption [7]. - It aims to strengthen economic and cultural ties between Guangdong and Shanghai, leveraging the historical connections established by Cantonese merchants in the late Qing Dynasty and early Republic of China [7]. - The initiative is not just a product promotion but a comprehensive display of industry and culture, fostering deep cooperation in agricultural standards, cold chain logistics, and brand marketing [7].

Core Viewpoint - The "Guangzhou Year Flower Marketing and Investment Promotion Activity" aims to promote local flower industry and enhance consumer engagement through various interactive experiences and a comprehensive guide for purchasing year flowers in 2026 [2][4]. Group 1: Event Overview - The event was held on January 23, organized by the Guangzhou Agricultural and Rural Bureau in collaboration with the Municipal Supply and Marketing Cooperative, featuring a flower exhibition and marketing initiative [2]. - The event showcased Guangzhou's top ten year flowers and introduced the "2026 Guangzhou Year Flower Treasure Map" to promote local culture and attract investment [2][4]. Group 2: Flower Supply and Products - The supply of year flowers in Guangzhou is projected to reach 20 million pots by 2026, significantly meeting consumer demand [4]. - Local flower companies presented a variety of products, including classic year flowers like butterfly orchids and kumquats, as well as innovative offerings such as mini kumquats and carnivorous plants to attract younger consumers [4]. Group 3: Interactive Features and Consumer Engagement - The event included various interactive activities such as flower arrangement performances, flower pressing experiences, and an AI-flower innovation space, enhancing consumer participation and driving on-site sales [4]. - The "Treasure Map" offers four main functions: guiding consumers to purchase flowers, facilitating bulk procurement for businesses, providing scenic flower routes, and sharing stories about the top ten year flowers [5][7]. Group 4: Industry Support and Initiatives - The Guangzhou Flower Industry Association promoted the top ten year flowers, which include butterfly orchids, red palms, and peach blossoms, among others [7]. - The Municipal Supply and Marketing Cooperative plans to offer a Spring Festival gift package at wholesale prices and Guangzhou Post will provide discounted delivery services to help residents send festive items home [7].

Core Viewpoint - The "Flower Island" in Kunming represents a new urban oasis that integrates nature into the shopping experience, allowing city dwellers to reconnect with greenery and enjoy a unique floral market atmosphere [5][66]. Group 1: Concept and Design - "Flower Island" is not a traditional flower market but a carefully crafted natural island within a shopping mall, designed to be a buffer zone in urban life [5][9]. - The design philosophy of "one store, one scene" allows each shop to be an independent landscape, creating a winding floral corridor that offers diverse visual experiences [20][9]. Group 2: Customer Experience - The space caters to various demographics, including friends, couples, and families, providing opportunities for photography, flower selection, and hands-on activities [26][16]. - Visitors can enjoy a moment of tranquility amidst the urban hustle, with the slogan encouraging individuals to take time for themselves and appreciate the beauty of flowers [26][68]. Group 3: Unique Offerings - The market features over ten unique shops, each with its own character, including a mini flower supermarket and a boutique flower shop, offering a wide range of affordable floral products [22][34]. - Specialty stores like "Logaloga & Plant Wilderness" introduce playful plant-themed products, appealing to younger audiences with creative designs [46][41]. Group 4: Seasonal and Thematic Events - "Flower Island" will host various themed activities, enhancing its role as a vibrant community space and a go-to destination for flower shopping and leisure [58][63]. - The upcoming Spring Festival will see the market become a prime location for purchasing auspicious flowers, aligning with cultural traditions [55]. Group 5: Accessibility and Location - Located on the lower level of the South Asia Style First City, "Flower Island" is easily accessible via Metro Line 5, making it convenient for urban residents seeking a green retreat [70][68].

Group 1 - The core objective of the "Guangdong Goods Going Global" initiative is to enhance market expansion, boost sales, strengthen brand recognition, and stabilize expectations through a combination of online and offline strategies [4][5] - The first promotional event for home appliances in Foshan resulted in a 110% increase in overall sales compared to the previous day, with some new products seeing sales growth exceeding 200% [4] - The initiative includes a series of 12 online promotional events leading up to the Spring Festival, aimed at stimulating industrial product consumption [4] Group 2 - The business system plans to organize over 323 domestic exhibitions and 265 international exhibitions, involving more than 60,000 enterprises, to promote Guangdong products [5] - The "Guangdong Year Flavor" event launched in Shantou attracted over 100 foreign participants from more than 30 countries, showcasing local cuisine and cultural performances [6][7] - Upcoming activities include a major cultural tourism consumption event in Foshan, a non-heritage shopping month in Guangzhou, and over 60 themed live broadcasts to promote local products [7] Group 3 - The agricultural sector is focusing on promoting local specialties through a series of activities, including product showcases in major cities and the establishment of mobile sales stations [8] - Various local events are being organized to highlight regional specialties, enhancing consumer engagement and brand recognition [8] - Initial data indicates that the "Guangdong Goods Going Global" initiative has led to significant sales increases and heightened consumer interest, with international participation further expanding the global influence of Guangdong products [8]