Group 1 - The Chinese New Year is attracting global attention, with various shopping districts and scenic spots in Shanghai offering tax refund services and traditional activities for foreign tourists [1] - The Zhang Garden "Haipai New Year Garden Party" is held from February 15 to February 23, featuring diverse shopping, leisure, and entertainment experiences, and serves as one of the city's main tax refund points [1] - The Zhang Garden provides multilingual tax refund operation guides and has introduced self-service machines to facilitate the tax refund process for consumers [1] Group 2 - The Shanghai Yao Xue Ice World launched a "Global Pet Guest Program" during the Spring Festival to create a winter wonderland experience, allowing visitors to enjoy snow activities and witness traditional performances [3] - Over the nine-day holiday, various traditional Chinese folk performances, including the Xie Dance, Yingge Dance, shadow puppetry, and others, are showcased daily at the Shanghai Haichang Ocean Park [3]

2月19日，云南昆明，游客滑雪乐享雪趣。当日是农历丙午马年正月初三，昆明热雪奇迹冰雪项目人气 旺，众多市民和游客前来体验滑雪、娱雪，在"冰天雪地"中欢度春节假期。中新社记者 李嘉娴 摄 2月19日，云南昆明，小朋友体验冰滑梯。当日是农历丙午马年正月初三，昆明热雪奇迹冰雪项目人气 旺，众多市民和游客前来体验滑雪、娱雪，在"冰天雪地"中欢度春节假期。中新社记者 李嘉娴 摄 2月19日，云南昆明，游客滑雪乐享雪趣。当日是农历丙午马年正月初三，昆明热雪奇迹冰雪项目人气 旺，众多市民和游客前来体验滑雪、娱雪，在"冰天雪地"中欢度春节假期。中新社记者 李嘉娴 摄 2月19日，云南昆明，游客滑雪乐享雪趣。当日是农历丙午马年正月初三，昆明热雪奇迹冰雪项目人气 旺，众多市民和游客前来体验滑雪、娱雪，在"冰天雪地"中欢度春节假期。中新社记者 李嘉娴 摄 2月19日，云南昆明，小朋友体验冰壶运动。当日是农历丙午马年正月初三，昆明热雪奇迹冰雪项目人 气旺，众多市民和游客前来体验滑雪、娱雪，在"冰天雪地"中欢度春节假期。中新社记者 李嘉娴 摄 2月19日，云南昆明，游客滑雪乐享雪趣。当日是农历丙午马年正月初三，昆明热雪奇迹冰雪项目人气 ...

Core Viewpoint - The article highlights various winter sports activities and events in Hebei province during the Spring Festival, promoting a unique "ice and snow" experience for visitors [1]. Group 1: Activities and Events - Shijiazhuang has launched a series of "Ice and Snow New Year" activities, offering special discount packages and unique experiences for families [3]. - The Xibanchqing Ski Resort features over 2000 meters of outdoor ski trails and offers family ski and accommodation packages from February 1 to February 28 [5]. - The Hot Snow Miracle Ski Resort, one of the largest indoor ski resorts in North China, will host a series of events from February 17 to February 23, including special ticket offers for families [7]. - The Wujin Mountain Ski Resort offers a vast area of 4000 acres with various snow activities and price discounts during the Spring Festival [9]. - The Oriental Giant Turtle Garden Ski Resort will feature traditional folk performances alongside ice sports during the holiday [11]. Group 2: Notable Ski Resorts - Zhangjiakou, known for hosting the snow events of the Beijing Winter Olympics, has several renowned ski resorts, including the Wanlong Ski Resort, which has over 30 ski trails and will host various activities during the Spring Festival [13]. - The Yunding Ski Resort boasts over 40 ski trails and advanced lift systems, catering to skiing enthusiasts [15]. - Taiwu Ski Town combines skiing with leisure and dining, making it a comprehensive destination for family outings [18]. Group 3: Other Ski Locations - Other regions in Hebei, such as Baoding and Chengde, also offer attractive ski resorts, including the Qishan Ski Resort with 16 ski trails and a total length of 17 kilometers [22]. - The Luanping Jinshanling International Ski Resort features various snow activities and a vertical drop of 550 meters, appealing to skiing fans [28]. - The Ziyun Mountain Ski Resort provides diverse snow activities suitable for both beginners and advanced skiers [30].

（来源：中国旅游报） 转自：中国旅游报 □ 马晓龙 随着寒假与春节假日效应叠加释放，冰雪旅游热度持续攀升。从黑龙江哈尔滨中央大街的冰雕灯会到新 疆阿勒泰的粉雪秘境，从河北崇礼的冬奥场馆到南方各地的室内冰雪乐园，一场跨越南北的"冰雪狂 欢"，成为这个春节假日市场最亮眼的风景。 作为春节假日旅游的"重头戏"，冰雪旅游以"冷资源"激活"热经济"，成为撬动春节消费的新引擎，呈现 出鲜明的新特点。 全域格局加速成型，呈现"南北双向奔赴、东西同频联动"的态势。北方亚布力、北大湖等传统冰雪目的 地，新疆阿勒泰、黑龙江伊春等小众冰雪目的地凭借天然冰雪优势，持续巩固"主场"地位；浙江、江 苏、广东等南方地区则依托室内冰雪场馆填补天然冰雪资源空白，城市嬉雪、室内冰雪娱乐成为南方群 众就近体验冰雪乐趣的主场景，全域覆盖、全域繁荣的冰雪消费格局正式形成。 业态融合加速升级，冰雪旅游从"单一观光"向"深度体验"转型。春节期间，长春冰雪新天地结合马年元 素，推出烟花表演、航空航天主题展、新春文化庙会等活动；上海耀雪冰雪世界打造八骏图冰雕、上 演"雪舞英歌"非遗演出。各地深度挖掘年俗文化，积极探索"冰雪+年俗"多元融合模式。 消费群体实现 ...

人民财讯2月18日电，从成都出发，驱车2个多小时，便来到位于四川省阿坝藏族羌族自治州汶川县的羌 人谷滑雪场。今年春节假期，游客们从各地赶来，感受南国冰雪的乐趣。 当前，全国冰雪经济持续升温，四川正以"冰雪+文化""冰雪+研学""冰雪+民俗"等多元业态，让"冷资 源"持续释放"热效应"。 （文章来源：新华社） "与往年雪季相比，今年雪场扩大了戏雪区域，保障全家出游的需求。年轻人可以滑雪，小朋友可以戏 雪。"羌人谷滑雪场场地主管刘杰告诉记者，目前该滑雪场共有10条雪道投入运营，配备了160余名教 练，未来还将扩建多条高级道，满足更多专业雪友的需求。 据悉，羌人谷滑雪场拥有4至5个月的超长雪期，游客在这里可体验蓝冰、滑雪乐趣。2024—2025雪季， 滑雪场单季接待游客超12万人次，不仅带动周边民宿入住率提升，也让民族特色餐饮销量激增，形 成"冰雪引流、业态承接、全民受益"的良性循环。 ...

Core Insights - The Shanghai Yao Xue Ice and Snow World has seen a significant increase in visitor numbers and revenue since its opening, with overall visitor traffic up approximately 70% and revenue up about 40% since 2026, and a projected 20% increase in visitor numbers during the Spring Festival [1][4] - The facility is attracting a growing number of foreign tourists, particularly from Hong Kong, Macau, Taiwan, and other countries, with this demographic accounting for about 8% to 10% of total visitors [1][4] - The indoor ski resort is recognized as the largest of its kind globally, featuring over 1,200 meters of ski trails, including advanced slopes suitable for professional competitions [3][4] Visitor Experience - Foreign visitors have expressed positive experiences, noting the larger scale and variety of ski trails compared to other indoor ski facilities they have visited [2][3] - The facility has introduced beginner-friendly slopes to lower the entry barrier for new skiers, with around 15,000 first-time skiers welcomed within two months of opening [4][6] - Local residents are increasingly choosing Yao Xue as their primary skiing destination due to its convenience, reducing the need to travel to distant ski resorts [4][6] Pricing and Promotions - Yao Xue has implemented various promotional pricing strategies to attract visitors during the Spring Festival, including discounted tickets for specific activities [6] - The pricing structure includes options for different skill levels, with dual tickets for beginners and intermediate skiers priced at 599 yuan and 799 yuan respectively [6] Market Trends - The number of indoor ski resorts in China is rapidly increasing, with a reported 33.9% growth in the number of facilities since the previous winter season [7] - Yao Xue aims to differentiate itself by emphasizing year-round operational capabilities and integrating various entertainment and cultural offerings [7][8] Economic Impact - Shanghai's ice and snow sports participation has surged from approximately 600,000 in 2017 to an expected 4.52 million in 2024, with projections to exceed 5 million by 2025 [8][14] - The city is focusing on developing its ice and snow economy through innovative consumption models and enhancing the overall consumer experience [14] - Shanghai is positioning itself as a key hub for ice and snow sports in the Yangtze River Delta region, appealing to both local and international visitors [14]

Core Insights - The core viewpoint of the news is that Jilin's ice and snow tourism has shifted from relying on natural resources to focusing on product development, systematization, and competitiveness, as evidenced by a 29.8% increase in visitor numbers during the Spring Festival holiday [1][7]. Group 1: Growth Drivers - The increase in visitor numbers is attributed to a comprehensive upgrade in supply, transforming traditional sightseeing into immersive experiences through over 300 new activities, catering to family, youth, and parent-child demographics [3][5]. - The completion of the Shenyang-Baihe high-speed railway has significantly reduced travel time to key scenic areas, enhancing accessibility and expanding the customer base beyond local tourists [3][5]. Group 2: Policy and Market Dynamics - The implementation of 58 cultural and tourism benefit measures has activated the market, with ticket discounts, consumption vouchers, and extended holidays creating a cumulative effect that encourages early travel and maximizes consumer potential [5][7]. - The shift from quantity to quality in tourism consumption is evident, with high occupancy rates in hotels and a trend towards slower, more immersive travel experiences, reflecting a return of market confidence and an upgrade in consumption structure [5][7]. Group 3: Brand and Sustainability - Jilin's unique cultural elements, such as powder snow and winter fishing, have transformed the region's tourism brand from a local feature to a widely recognized identity, driving both local and external demand [5][7]. - The 29.8% growth is not just a temporary spike but a validation of Jilin's sustainable tourism development model, emphasizing the importance of product innovation, transportation enhancement, policy support, and brand leadership for long-term success [7][8].

"特意带孩子来体验冰雪项目，百米冰上过山车太好玩了，孩子玩了好几遍都舍不得走，在家门口就能感受这么浓的年味和冰雪乐趣， 太值了！"2月17日上午，武汉市民邹先生带着11岁的儿子，前往热雪奇迹"滑雪过大年"。 据介绍，WS热雪奇迹重磅升级推出十大特色娱雪项目，精准覆盖全龄段游客的游玩需求，打造一站式冰雪欢乐体验。其中，为追求 刺激的游客量身打造百米冰上过山车"呼啸过山车"、三段式设计的"飞跃雪圈道"，带来沉浸式冰雪速度与激情；针对家庭游客，打造"冰上 骑行派对""雪地攀爬区""小勇士冰滑梯"等亲子项目，让家长与孩子在冰雪世界中共度温馨时光；面向年轻群体，推出真人CS雪地版"雪地 对战"等社交竞技项目。园区内精心布置"暴富冰椅""闪耀灯塔"等多个冰雪主题打卡点，让游客在畅玩之余，轻松定格冬日冰雪美好瞬间。 当冬奥盛会与中国传统新年相遇，WS热雪奇迹精心策划了一系列线上线下融合的精彩活动。每日巡游、"马上有喜市"市集年味浓浓。 沉浸式冰雪互动大秀《Miracle·Queen冰雪主题秀》，用科技与艺术讲述冰雪故事给观众带来丰富多彩的冰雪体验，在大年初一至初八每日 三场演出。 编辑：胡之澜 WS热雪奇迹 春节期间，坐落 ...

（来源：河北新闻网） 崇礼持续丰富冰雪旅游业态 为八方游客提供 年味浓 转自：河北新闻网 2月15日，游客在张家口市崇礼区富龙滑雪场滑雪。 春节假期 张家口市崇礼区 迎来冰雪旅游高峰 2月15日，游客在张家口市崇礼区雪如意滑雪场滑雪。 2月15日，游客在张家口市崇礼区雪如意滑雪场滑雪。 摄影报道｜河北日报记者 耿辉 体验足 丰富多彩的特色主题活动 2月15日，游客在张家口市崇礼区富龙滑雪场滑雪。 2月15日，游客在张家口市崇礼区翠云山银河滑雪场滑雪。 2月15日，游客在张家口市崇礼区翠云山银河滑雪场滑雪。 ...

图为国网本溪供电公司技术人员在东风湖滑雪场进行供电线路巡查。 正值冰雪旅游旺季，本溪市冰雪经济持续升温，为保障重点冰雪经营场所用电安全，近日，国网本溪供电公司组织专业技术团队深入东风湖滑雪场，开展专 项电力设备特巡和用电安全检查，以可靠的电力供应为本溪冰雪经济高质量发展注入强劲动力。 （来源：辽宁日报） 转自：辽宁日报 特巡期间，供电人员对10千伏供电线路进行了全线巡查，利用红外测温仪、无人机等设备对线路连接点、变压器、开关柜等关键设备进行细致检测，重点排 查设备过热、绝缘老化等隐患；对滑雪场内部的配电室、电缆通道、应急电源等设施进行安全检查，指导工作人员规范操作，确保内部用电安全。 同时，国网本溪供电公司给客户提供优化用电方案，建议合理安排大功率设备启停时间，既保障运营需求，又提高用电效率。 张馨圆 文并摄 针对东风湖滑雪场用电设备多、负荷集中的特点，国网本溪供电公司提前谋划，主动与滑雪场建立联络机制，全面掌握用电负荷特性和保障需求。 ...