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辽宁出台若干举措 促进冰雪旅游提质升级
Core Viewpoint - The Liaoning Provincial Department of Culture and Tourism has issued measures to promote high-quality integration of culture, sports, and tourism during the 2025-2026 winter season, aiming to transform "cold resources" into a "hot industry" and enhance ice and snow tourism [1] Group 1: Objectives and Goals - The goal is to achieve a 15% year-on-year increase in tourist arrivals and a 13% increase in tourism revenue during the 2025-2026 winter season, positioning the ice and snow economy as a new engine for revitalizing Liaoning [1][2] Group 2: Key Initiatives - The measures include hosting the "Winter Fun in Liaoning" theme events, such as the second Liaoning Ocean Ice and Snow Festival, and developing four core IPs: "Ice and Snow + Hot Springs," "Ice and Snow + Sports," "Ice and Snow + Ocean," and "Ice and Snow + Folk Customs" [2] - Activities like the Ice and Snow Hot Spring Festival and the Super Ice Dragon Boat Race will be organized to enhance the winter tourism market [2] Group 3: Resource Integration and Tourism Development - Liaoning will integrate various cultural and tourism resources, including ice and snow, hot springs, wellness, intangible cultural heritage, and cuisine, to create diverse tourism routes that cater to different consumer needs [3][4] - The province aims to develop a "second venue" concept around major ice and snow events, combining viewing, interaction, and consumption to enhance the overall experience [3] Group 4: Brand Building and Standards - The province will establish standards for ski tourism resorts to create high-quality ice and snow tourism brands, shifting from mere sightseeing to deep participation in ice and snow activities [4] - The focus will be on developing interactive and experiential tourism consumption scenarios across various venues [4] Group 5: Regional Collaboration - The measures emphasize collaboration among the three northeastern provinces and one region to enhance the recognition and influence of winter tourism, creating cross-regional premium routes that integrate various ice and snow resources [5] - The initiative aims to promote a unified "Northeast Ice and Snow" brand and enhance market interaction among cities to stimulate regional economic growth [5]
“冰雪+”跨界上“新”激活消费热力 “小而美”融合产品成文旅升级“大亮点”
Yang Shi Wang· 2025-11-12 06:53
滑雪之余 创意餐饮带来新体验 在河北崇礼滑雪之余还有哪些活动?一杯融合了本地特色的彩椒咖啡饮品,不仅为雪友带来新体验,也是冰雪旅游和本地特色融合创新的新尝 试。 央视网消息:近日,河北张家口崇礼区迎来新雪季首场大范围降雪,冬奥小城银装素裹,漫山遍野尽是冬日限定美景。 雪后的河北崇礼,连绵起伏的山峦披上洁白盛装,银装素裹宛如童话世界。据当地气象台介绍,这是新雪季崇礼的首场大范围降雪,最大降水 量超过22毫米。滑雪爱好者踏上蓬松绵软的雪道,体验粉雪上滑行的畅快与惬意。 美景之外,崇礼的"冰雪热度"持续攀升。各大雪场借助低温天气,加速推进人工造雪和雪道塑形。依托举办了北京冬奥会的独特优势,崇礼已 建成9家大型滑雪场,219条雪道。预计11月中下旬全部滑雪场都将对外开放。 雪场商户介绍,彩椒均来自本地智慧农业大棚,最大程度保留新鲜口感。彩椒的清甜与咖啡的醇香交织,传递着独特的地域风味,使崇礼本地 文化得到更好地宣传和展现。 崇礼各大雪场还将结合元旦、春节等节点,推出更多融合本地特产的创意餐饮,让彩椒咖啡这类"小而美"的融合产品,成为文旅消费升级 的"大亮点"。 喝过咖啡,吃过彩椒,但您喝过彩椒咖啡吗?除了熟悉的咖啡醇 ...
“华夏东极”佳木斯打造七大主题场景 解锁今冬冰雪新玩法
Zhong Guo Xin Wen Wang· 2025-11-11 05:11
"东极雪BA"激活整个冬季。依托本地冰雪资源优势,设置雪地足球联赛,冰上少年竞技赛,雪球争霸 赛,十里花灯穿越赛等活动,点燃全民冰雪运动热情。同时,以"冰马活动季"为吸引,在全国招募"跑 者"新年开跑,同步开展非遗祈福表演、民俗美食品鉴、冬捕文化体验、新春福街游园等活动,变单一 赛事为持续性的冰雪活动盛宴,实现"以赛促旅、以旅兴赛"。 此外,结合冰雪消费旺季,着眼"双十一"、元旦、春节等多个消费节点,开展"爱尚三江"城市购物节、 新年购物节等系列促消费活动;以"暖在三江"服务保障提升行动为核心,深化"一条短信""一张笑 脸""一声问候""一杯热水""一句指引"等"五个一"暖心服务;实施"十大监管护游行动",为游客的东极之 行保驾护航。(完) 中新网佳木斯11月11日电 (记者 刘璐)11月10日,2025—2026年佳木斯冬季冰雪旅游主题新闻发布会举 行,据悉,2025年11月8日至2026年2月28日,黑龙江省佳木斯市开启冬季冰雪旅游"百日行动"活动,诚 邀八方来客解锁今冬冰雪新玩法。 佳木斯市外滩公园冬季雪景。 佳木斯市委宣传部供图 本次行动以"冰雪世界·龙马精神"为主题,聚力实施"东极畅享"文旅产品升级 ...
新雪季吉林延边将恢复中外11个重点客源城市航线
Zhong Guo Xin Wen Wang· 2025-11-11 02:22
吉林省延边州副州长尹朝晖10日在长春介绍,延边州将提质扩容交通网络,畅通冰雪旅游新动脉。 尹朝晖介绍,延边州已建立370家消费维权服务站、9家国际维权服务站、244家ODR企业、20家离 境退税商店,推行机关单位停车场免费开放、旅游驿站暖屋常开,构建起全方位的服务保障体系。"热 情好客的延边人民将用'一张笑脸、一声问候、一杯热水、一句指引'礼遇八方来客。" 公路方面,延边州将创新采用"定制客运+公交专线"服务模式全面提升地面交通接驳能力,重点加 强延吉至长白山、老里克、雪岭、琵岩山温泉等热门冰雪景区的交通往来。通过增加车辆、加密班次、 优化线路,实现旅程"无缝衔接",全力保障游客"最后一公里"的便捷出行。 新雪季,延边州将推出涵盖雾凇漂流、雪原穿越、梦幻旅拍、沐雪温泉、冰雪研学等九大冰雪标杆 体验产品,构建覆盖全域、贯穿全季、服务全龄的冰雪产品体系。"每一位游客都能在'会呼吸的冰雪画 廊'中,找到属于自己的玩法与心跳。"尹朝晖说。 据介绍,延边州高质量策划了百余项特色冰雪活动。如集冰雪漫游、摄影创作与惬意休憩于一体的 沐雪之冬系列活动,中、俄、朝三国祈福月,温泉养生月,及非遗过大年系列活动等。 当天,吉林省政 ...
“冷资源”蕴藏“热商机”东北冰雪游市场蓄力再出发
Core Viewpoint - The Northeast region of China is poised to capitalize on its unique ice and snow resources to boost tourism and economic growth through innovative projects and enhanced services, aiming to create a strong ice and snow tourism brand and promote industry prosperity [1][2][3]. Group 1: Ice and Snow Tourism Development - Harbin is enhancing its ice and snow tourism offerings by upgrading products, activities, and services, with a focus on creating a comprehensive ice and snow experience for visitors [2][3]. - The area of Harbin Ice Snow World will expand from 1 million square meters to 1.2 million square meters, utilizing 400,000 cubic meters of ice and snow, and incorporating more technology and diverse entertainment options [2]. - Jilin Province is also planning to elevate its ice and snow tourism by focusing on unique themes and creating a diverse range of high-quality ice and snow experiences [3]. Group 2: Policy Support and Economic Integration - The Chinese government has introduced strategic plans to support the development of the ice and snow economy, providing a strong policy framework for the Northeast region [3][4]. - Black龙江 Province aims to develop a modern ice and snow industry system, focusing on high-quality growth and integrating various sectors such as sports, culture, and tourism [4]. - The "Ice and Snow+" initiative is being promoted to enhance the integration of ice and snow tourism with other industries, creating new consumption scenarios [2][4]. Group 3: Market Opportunities and Investment - The ice and snow economy is projected to reach a total scale of 1.2 trillion yuan by 2027 and 1.5 trillion yuan by 2030, indicating significant growth potential [5][6]. - Companies are increasingly focusing on the ice and snow economy, with investments being made in various sectors, including tourism, sports, and technology [6]. - The opening of the Shenbei High-Speed Railway has improved access to Changbai Mountain, expanding its customer base and creating new growth opportunities for the company [6][7].
“冷资源”蕴藏“热商机” 东北冰雪游市场蓄力再出发
Core Insights - The Northeast region of China is gearing up for a new wave of ice and snow tourism, leveraging its unique resources and diverse activities to attract more visitors [1][5] - Harbin is enhancing its ice tourism offerings through comprehensive upgrades in products, activities, and services, aiming to solidify its status as a premier ice tourism destination [2][3] - The development of the ice and snow economy is supported by national policies, with a focus on integrating tourism with related industries to maximize economic potential [5][7] Group 1: Industry Developments - The 2025-2026 ice season in Harbin will see the expansion of the Ice Snow World park from 1 million square meters to 1.2 million square meters, incorporating more technology and entertainment elements [3] - Jilin Province is also planning to enhance its ice tourism by focusing on unique themes and high-quality experiences, aiming to create a differentiated ice tourism brand [4] - The introduction of the "Ice and Snow + Cultural Tourism" model in Liaoning Province aims to deepen the integration of ice sports with cultural and tourism elements, enhancing regional vitality [6] Group 2: Market Opportunities - The ice economy is projected to reach a total scale of 1.2 trillion yuan by 2027 and 1.5 trillion yuan by 2030, indicating significant growth potential in the sector [7] - Jilin Province is establishing a 500 million yuan ice economy fund to invest in ice tourism, sports, and technology, exploring new cross-industry integrations [7][8] - Changbai Mountain is transitioning its tourism model to offer a more comprehensive experience, combining sightseeing with wellness and cultural elements, thus expanding its market reach [8]
崇礼新雪季彩椒咖啡火“出圈”!成雪友打卡“必选项”
Sou Hu Cai Jing· 2025-11-10 11:12
在河北崇礼的一处滑雪场,彩椒咖啡成为雪友打卡的"必选项"。雪友们在点赞这份创意的同时,还不忘 拍照留念,与家人朋友分享这份独特体验。 据雪场商户介绍,这些彩椒均来自崇礼本地大棚,最大程度保留其新鲜口感。作为全国最大的越夏彩椒 生产基地,崇礼的彩椒年产量超7万吨,不仅供应京津等国内市场,更远销新加坡、俄罗斯等地。如 今,彩椒的清甜与咖啡的醇香交织,传递着独特的地域风味。 (央视财经《正点财经》)随着气温走低,冬奥小城河北崇礼的滑雪场陆续"开板"迎客,这个雪季,在 崇礼,一杯融合了本地特色的彩椒咖啡正在悄然"出圈"。不仅为雪友带来味蕾新体验,也是冰雪旅游和 本地特色融合创新的新尝试。 总台记者 杨海灵:喝过咖啡,吃过彩椒,但您喝过彩椒咖啡吗?它既有咖啡的醇香,又有一股淡淡的 清甜味道。喝完咖啡还可以把彩椒吃掉,所以这是一杯既能喝又能嚼的咖啡。 转载请注明央视财经 编辑:令文芳 ...
黑龙江省资本市场跟踪双周报-20251110
Jianghai Securities· 2025-11-10 11:05
Group 1 - The report highlights the launch of the "Hundred Days Action" for winter ice and snow tourism in Heilongjiang, aiming to enhance high-quality development by increasing tourist numbers and spending by over 10% and 15% respectively [5][10][11] - The Heilongjiang sector index has shown a positive trend, increasing by 2.19% in November, with a total of 7 out of 10 trading days recording gains, indicating a sustained upward momentum [5][24][22] - In the period from January to September, Heilongjiang's industrial economy demonstrated strong performance, with the added value of major equipment manufacturing increasing by 15.8% year-on-year, significantly outpacing the national average [5][39][38] Group 2 - The report notes that three companies in Heilongjiang saw stock price increases exceeding 10% during the period from October 26 to November 7, with Renmin Tongtai leading at 15.36% [5][26][24] - The industrial technology transformation investment in Heilongjiang grew by 43.8% year-on-year, reflecting the provincial government's commitment to enhancing high-tech manufacturing and production efficiency [5][39][38] - The overall performance of listed companies in Heilongjiang was positive, with 23 companies achieving gains, while only 16 experienced declines, indicating a favorable market environment [5][24][26]
新雪季“开板”点燃冰雪消费热潮 “冷资源”变成经济发展“热动力”
Yang Shi Wang· 2025-11-10 08:19
Core Insights - The winter sports season in Chongli, Hebei, has officially begun, attracting ski enthusiasts from across the country as ski resorts open their doors [1][3] Industry Developments - Ski resorts in Chongli have upgraded their facilities, with two new ski trails certified by the International Ski Federation, bringing the total to 42 trails catering to various skill levels [7] - The number of visitors to the four main ski resorts has reached 80,000, with all ski resorts expected to open by mid to late November [11] Consumer Trends - There is a significant increase in demand for professional ski instruction, with participation in lessons up nearly 200% compared to last year [9] - Sales of ski equipment have surged, with core ski gear sales increasing by over 30% compared to the same period last year, and hotel bookings are also experiencing a notable rise [17] Local Economic Impact - The local economy is benefiting from the winter sports season, with ski equipment sales and accommodation bookings seeing a boost, indicating a positive "thermal effect" from the winter sports resources [11] - Hotels are enhancing visitor experiences by offering "stay + ski" packages, integrating ski passes and equipment rentals for a comprehensive travel solution [19]
滚动更新丨A股三大指数集体高开,锂电池、氟化工等板块走强
Di Yi Cai Jing· 2025-11-10 01:32
Group 1 - The A-share market opened with all three major indices rising, with the Shanghai Composite Index up by 0.11%, the Shenzhen Component Index up by 0.37%, and the ChiNext Index up by 0.43% [2][3] - Key sectors showing strength include lithium batteries, fluorine chemicals, memory storage, satellite navigation, phosphorus chemicals, and photovoltaic concepts, while sectors such as ice and snow tourism, nuclear fusion, reducers, and innovative pharmaceuticals are weakening [1][3] - The Hang Seng Index opened up by 0.3%, and the Hang Seng Technology Index rose by 0.36%, with similar trends observed in the lithium battery and photovoltaic sectors [4][5] Group 2 - The central bank conducted a 7-day reverse repurchase operation of 119.9 billion yuan at an interest rate of 1.40%, with 78.3 billion yuan reverse repos maturing today [5] - The onshore RMB against the US dollar was set at 7.0856, depreciating by 20 basis points from the previous trading day's midpoint of 7.0836 [5]