Core Points - Starting from September 2024, each entity applying for micro-short drama mini-program certification must provide three copies of the "Network Audiovisual Program Reviewer Training Certificate" or "Proof of Participation in Network Audiovisual Program Reviewer Training" [2] - The training program aims to enhance content review capabilities within the network audiovisual industry, with a focus on the latest review policies and standards [6][12] - The training fee is set at 2480 yuan per person, covering training and examination costs, excluding accommodation [8] Training Value and Advantages - The "Network Audiovisual Program Reviewer Training Certificate" is essential for micro-short drama mini-program certification, ensuring better content safety and support for traffic promotion [6] - For platforms and micro-short drama operators, having works reviewed by qualified reviewers is crucial for efficient collaboration and accurate risk assessment [6] - Individuals currently in or entering the audiovisual industry can quickly understand market trends and target their works effectively [6][7] Registration and Consultation - Interested units must submit their registration materials by May 24, including electronic versions and stamped documents to the association's email [9] - Contact information for the association's secretariat is provided for further inquiries [9] Regulatory Context - In 2025, the National Radio and Television Administration will implement a "classification and layered review" system for micro-short dramas, emphasizing the need for qualified review personnel [10] - Major platforms like WeChat, Douyin, and Kuaishou are intensifying their review and governance efforts, resulting in the removal of hundreds of non-compliant micro-short dramas [11]

Group 1 - The People's Bank of China plans to implement a moderately loose monetary policy in the next phase, ensuring liquidity remains ample and aligning social financing scale and money supply growth with economic growth and price level expectations [1] - The central bank aims to promote a reasonable recovery of prices and enhance the transmission mechanism of monetary policy, focusing on supporting technology finance, green finance, and consumption [1] - The report emphasizes maintaining the stability of the RMB exchange rate and preventing excessive fluctuations, while also enhancing the resilience of the foreign exchange market [1] Group 2 - Over 20 commercial banks have lowered their fixed deposit rates since April, with rates now predominantly starting with "1", indicating a shift towards lower interest rates in the market [2] - The integrated circuit sector on the STAR Market reported a revenue of 72.18 billion yuan in Q1 2025, a 24% year-on-year increase, with net profit rising by 73% to 4.48 billion yuan [2] - The report highlights significant growth in chip design, semiconductor equipment, and wafer manufacturing, driven by demand recovery in AI, IoT, and consumer sectors [2] Group 3 - In April, local governments issued 176.3 billion yuan in special bonds, with 71.7 billion yuan (40%) allocated to real estate, marking an 8 percentage point increase from March [3] - The video cloud market in China is projected to reach 5.08 billion USD in H2 2024, with a year-on-year growth of 4.7%, driven by demand from short video and live e-commerce platforms [3] - The revenue from network audio-visual user payments and program copyrights is expected to grow by 34.6% year-on-year in 2024, contributing to the overall revenue increase in the broadcasting and network audio-visual sector [3] Group 4 - Tencent's Hunyuan team launched and open-sourced a new video generation tool, HunyuanCustom, which excels in generating videos with consistent subjects and high quality [4] - The consumption of coupons on the Xianyu platform surged by 140% during the May Day holiday, indicating a strong consumer trend in travel and dining [4] - Italian company Moltiply has filed a lawsuit against Google for 2.97 billion euros, claiming market dominance abuse that hindered its growth [4] Group 5 - China Pacific Insurance reported an 18.1% year-on-year decline in net profit for Q1 2025, attributed to rising bond yields affecting the fair value of fixed-income assets [6] - Hainan Junda New Energy Technology Co., Ltd. successfully listed on the Hong Kong Stock Exchange, becoming the first solar cell manufacturer to achieve dual-platform listing [7] - Ningbo Jianxin Superconducting Technology's IPO application has been accepted, aiming to raise 865 million yuan for developing MRI equipment components [8] Group 6 - JAC Motors reported a 3.55% year-on-year decline in vehicle sales for April, with production down by 14.44% [9] - Shennong Development achieved a slight revenue increase of 0.68% year-on-year in April, with its poultry processing segment remaining stable [10] - Hualu Hengsheng plans to repurchase shares worth 200 to 300 million yuan, with the aim of reducing registered capital [11] - Baolong Technology intends to repurchase shares worth 100 to 200 million yuan, with funding sourced from its own capital and loans [12] Group 7 - The Shanghai Composite Index experienced a 0.3% decline amid a mixed market, with banks and ST stocks showing resilience while semiconductor stocks faced corrections [13] - The trading volume in the market decreased by 101.4 billion yuan compared to the previous trading day, indicating a contraction in market activity [13]

Group 1 - The core change brought by AI short dramas is that it allows everyone to become a screenwriter and director with minimal financial and trial-and-error costs, leveraging infinite creativity and precise instructions provided to AI [1][32] - Since March, AI and short dramas have become central keywords in the audiovisual industry, with major platforms like iQIYI, Mango TV, and Tencent Video focusing on AIGC and micro-short dramas as core topics [1][3] - The development of domestic AI video models has accelerated significantly, transitioning from "catching up" to achieving partial leadership within just over a year [1][3] Group 2 - Despite significant advancements, discussions around AI short dramas remain largely technical, with limited positive feedback on the content itself [6] - Major issues identified in AI short dramas include insufficient narrative coherence, reliance on rapid editing, and a lack of emotional authenticity, leading to a "uncanny valley" effect [6][7] - The current state of AI short dramas can be described as capable of producing numerous mediocre works, but high-quality productions are still non-existent [7] Group 3 - The content creation process for AI short dramas typically involves script generation, storyboard creation, image generation, video production, and editing optimization [8][15] - The actual operation of creating AI short dramas is more complex than it appears, often requiring significant time investment for each minute of finished content [16] - The limitations of current AI tools can be summarized as "uncertainty" and "lack of integration," making it challenging for creators to maintain consistency and quality across different stages of production [17] Group 4 - The future of AI short dramas may be driven by the creativity of the general public, as the lowered barriers to entry allow for a surge in individual creators [25] - There are two main types of AI short drama producers: professional film institutions and individual creators or small studios, with the latter increasingly producing high-quality content [19][22] - The integration of advanced AI models like GPT-4o is expected to enhance narrative consistency and creative possibilities in the production of AI short dramas [28][29] Group 5 - The competitive landscape for AI video platforms is intensifying, with companies like Kuaishou and their AI tools showing promising commercial success [26][29] - The ongoing evolution of AI technology is expected to further lower production barriers, while simultaneously raising the creative standards required from individual creators [31] - The current trend indicates that many AI short dramas are still imitating traditional formats, but there is potential for unique narratives that only AI can create [31]

日前，第十二届中国网络视听大会在成都举行，本届大会以"极视听·强赋能"为主题，突出"权威性、引领性、国际性、专业性"。 随着人工智能、微短剧等热潮在网络视听领域兴起，中国网络视听也迎来了全新的发展机遇，在本次大会上，来自中国网络视听领域的大咖们，就分享了自 己对作为"中国第一大互联网应用"的网络视听行业现状和未来的观点。 腾讯孙忠怀：网络视听行业正在经历结构性转型 在第十二届中国网络视听大会主论坛上，腾讯公司副总裁、腾讯在线视频首席执行官孙忠怀发表了题为《淬炼精品，穿越周期，好内容的未竟之路》的主题 演讲，从行业发展现状出发，系统梳理了腾讯视频过去一年的内容成绩、方法沉淀与经验转变，并围绕"回归内容、拥抱科技"的发展理念，阐述了平台在新 时代背景下推动精品内容创作、促进视听产业高质量发展的思考与实践。 "如今网络视听行业正在经历结构性转型，朝着多元共生的方向发展，这时候的信心比黄金更宝贵。"孙忠怀坦言，视频行业在高速发展中曾走过弯路，也经 历过"唯流量""唯热度"的阵痛期——内容的同质化、盲目押注头部IP，但最终结果却不尽如人意。他强调："对于平台来讲，更重要的是提高整体项目的成 功率，而不是过度押注超级爆款 ...

Core Viewpoint - The article discusses the role of China Mobile Migu in promoting science popularization through innovative short video formats, particularly focusing on the integration of science fiction literature and short dramas to enhance public understanding of scientific knowledge [3][4][5]. Group 1: Event Overview - The 12th China Network Audio-Visual Conference was held in Chengdu, focusing on the theme "Empowering Audio-Visual, Science Popularization Future" [1]. - Migu's Deputy General Manager, Ma Liyong, participated in a roundtable discussion with leaders in the science popularization field and audiovisual platform representatives [2]. Group 2: Migu's Strategy in Science Popularization - Migu has been deeply involved in the online literature industry for 10 years, with over 20,000 signed authors and more than 20,000 full copyright works, particularly in the science fiction genre [4]. - The company has initiated various science fiction writing competitions and collaborated with the China Science Writers Association to promote original science fiction works [4]. - Starting in 2023, Migu is implementing a dual-track model combining online literature and short dramas, leveraging its strengths to build a sustainable ecosystem for science popularization [5]. Group 3: Addressing Challenges in Science Communication - Current science popularization content is often niche and difficult for audiences to relate to; Migu's short dramas aim to overcome this by utilizing engaging storytelling and quick pacing to make scientific concepts more accessible [6]. - Migu focuses on K12 education and the elderly demographic, promoting science content through various media forms in settings like schools, hospitals, and libraries [6]. Group 4: Collaborative Projects - Migu plans to collaborate with brain science experts to create a benchmark science short drama titled "Returning to the Three Kingdoms as a Famous Doctor," which aims to educate viewers on medical knowledge through an engaging narrative [7]. Group 5: Future Directions - Migu is responding to national initiatives by producing a series of high-quality short dramas, including successful titles that have garnered significant viewership, thus achieving both social impact and commercial value [8]. - The company aims to continue leveraging its strengths in producing quality short dramas to broaden the reach of science content from niche audiences to the general public [8].