景区运营
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文化中国行 | 雁山风雅漫新韵
Guang Xi Ri Bao· 2025-10-26 02:49
Core Insights - The article highlights the revitalization of the Yanshan Garden in Guilin, showcasing its historical significance and cultural heritage as a site of education and artistic inspiration in modern Chinese history [1][2][3][4] Historical Significance - Yanshan Garden was a gathering place for intellectuals and a site for educational institutions, including Guangxi University and others during the 20th century [2] - The garden has been associated with notable figures such as Sun Yat-sen and Qi Baishi, reflecting its role in the cultural and educational development of the region [2] Restoration Efforts - Following a period of neglect, the garden underwent significant restoration starting in September 2024, with a focus on preserving its historical features and enhancing its natural beauty [3] - The restoration aims to maintain the garden's original aesthetics while ensuring that every element contributes to the overall landscape [3] Cultural Activities - The management company has introduced various cultural activities to transform Yanshan Garden into an immersive experience, including themed events and traditional cultural showcases [4] - Events such as the "Lingnan Garden: Dialogue Between Ancient and Modern" and the "Duanwu Elegant Gathering" highlight the garden's commitment to cultural heritage and community engagement [4] Tourism Development - Yanshan Garden is positioned as a cultural landmark and a popular destination for tourists, contributing to Guilin's goal of becoming a world-class tourist city [4]
景区开始“抄底”无戏可拍的明星?
3 6 Ke· 2025-10-24 10:20
Core Viewpoint - The trend of celebrities becoming NPCs (non-player characters) in tourist attractions is gaining traction, driven by the need for innovative marketing strategies and the financial challenges faced by actors in the current entertainment industry [1][9][19]. Group 1: Marketing Impact - The presence of celebrity NPCs has shown immediate marketing effectiveness, with ticket sales for a particular scenic area increasing by 150% after a well-known actor's performance [3][4]. - Social media engagement skyrocketed, with related content reaching over 100 million views, demonstrating the significant draw of celebrity appearances [3][8]. - The emotional value provided by celebrity NPCs enhances the visitor experience, making the ticket price worthwhile for tourists seeking interaction and shareable moments [7][12]. Group 2: Economic Factors for Actors - Many actors are turning to NPC roles as a viable income source amid a decline in film and television projects, with some facing long periods without work [9][10]. - The compensation for celebrity NPCs can be substantial, with reports indicating earnings of up to 42,000 yuan per month for certain actors, surpassing their income from short film projects [14][15]. - The demand for celebrity NPCs is expected to grow, as the tourism industry continues to seek innovative ways to attract visitors [19][22]. Group 3: Future Considerations for Attractions - While the current strategy of hiring celebrity NPCs is effective, attractions must consider how to convert visitors drawn by celebrities into repeat customers who appreciate the overall experience [20][23]. - Long-term reliance on celebrity appearances may not be sustainable, prompting attractions to explore deeper engagement strategies, such as involving celebrities in content creation [22][24]. - Successful attractions will recognize the transient nature of celebrity-driven traffic and focus on building their unique appeal to ensure lasting success [24].
广西北海: 海丝文化点亮合浦夜经济
Mei Ri Shang Bao· 2025-10-21 22:40
10月20日,演员在广西北海市合浦县的海丝首港景区表演。 作为汉代海上丝绸之路始发港之一的广西北海合浦着力打造海丝首港景区,采用汉韵建筑、全景交互式 生活港、商业演艺"三者合一"的运营模式,再现海上丝路盛景,带动区域旅游、文化、生活融合一体。 自2021年10月试运营以来,景区累计接待游客超400万人次,夜间旅游消费收入超1.3亿元。 ...
秋色宜人 北京香山红叶将迎最佳观赏期
Xin Hua She· 2025-10-19 01:28
新华社北京10月19日电(记者杨淑君)秋意渐浓,记者从北京市香山公园获悉,随着气温下降和昼 夜温差加大,全园叶片变色显著加快,10月下旬将逐步进入最佳观赏期。 在点位选择上,公园注重彩叶树 种 多样性以及与景观建筑的融合效果。18处点位中有10处位于建 筑周边,游客既可置身景中,感受人文与自然的和谐交融,也可远眺借景,欣赏层次丰富的秋日画卷。 图为香山公园秋景。新华社发 香山公园内,秋叶与建筑相映成趣。新华社发 10月17日,以"秋日童话 相约静宜"为主题的香山红叶节开幕。本届红叶节进一步挖掘香山的历史 文化与自然资源,推出3条主题赏红登山路线,满足不同游客群体的多元化需求。 据悉,香山索道因正处于系统性升级改造期暂停运营。公园建议计划登顶的游客根据自身身体状 况,合理选择登山路线,量力而行。游客出行前可通过公园官方社交平台账号了解最新信息。 今年红叶节期间,香山公园推出"赏叶地图",精选全山18处彩叶观赏点位,以图文并茂的形式一一 标注,为市民游客提供更丰富的"打卡"选择。这些观赏点位覆盖高、中、低不同海拔区域,最佳观赏时 间也各不相同。 图为市民游客在香山公园游览。新华社发 ...
“晴日约定”!下雨免费重玩
Ren Min Ri Bao· 2025-10-15 22:22
Core Viewpoint - Several tourist attractions in Shandong province are offering free return visits to guests who experience rain during the National Day and Mid-Autumn Festival holidays, transforming potential disappointment into a pleasant surprise [1] Group 1: Tourist Attractions Initiatives - The Yimeng Mountain Tourist Area's Guimeng Scenic Area and Yunmeng Scenic Area are providing visitors with a "Sunny Day Agreement Card" that allows free re-entry if it rains during their visit [1] - Visitors can use their paper or electronic tickets to automatically upgrade to the "Sunny Day Agreement Card," which is valid for a free return visit until September 30, 2026, on a non-rainy day [1] Group 2: Broader Impact and Industry Trends - This initiative has quickly gained popularity across Shandong, with some attractions offering return opportunities lasting up to one year [1] - Other scenic spots, such as the Hongye Shiyan Tourist Area in Zibo and Yishan in Weifang, are adopting similar "free replays on rainy days" policies as standard for holiday offerings [1] - Wang Degang, Vice President of the China Tourism Association, noted that these measures reflect a shift in the operational mindset of attractions from "managers" to "service providers," emphasizing visitor interests [1]
海南两家景区被“降A”“摘A”
Hai Nan Ri Bao· 2025-10-14 01:35
Core Points - Two tourist attractions in Hainan have had their ratings adjusted, with Dongshanling Cultural Tourism Area downgraded from a 4A to a 3A rating and the Boao Oriental Cultural Garden losing its A rating [2] - The adjustments were based on the results of the 2025 second batch of scenic area reviews and special inspections, revealing significant issues in both attractions [2][3] Summary by Category Rating Adjustments - Dongshanling Cultural Tourism Area's rating was lowered due to non-compliance with parking regulations, outdated facilities, safety management issues, and poor service quality [2] - Boao Oriental Cultural Garden's A rating was revoked due to severe operational management deficiencies and inadequate visitor services [2] Inspection Findings - The inspections identified six other 4A scenic areas with maintenance and service standard issues, which have been placed on a rectification list [2] - The findings indicate a broader trend of declining quality in certain tourist attractions within the region [2] Policy Implications - The rating adjustments are part of Hainan's implementation of the "Three-Year Action Plan for Upgrading and Renewing Tourism Scenic Areas (2025-2027)" [3] - This reflects a dynamic management mechanism aimed at promoting high-quality development in the tourism industry, emphasizing merit-based evaluations [3]
湖北一景区台阶被指设计有缺陷 景区计划整改
Xin Jing Bao· 2025-10-13 04:35
10月12日,湖北宣恩县狮子关旅游区有游客反映一处步道台阶设计不合理,步行下坡时因步幅问题导致 体验不佳,"一步跨度过大、分两步走又显局促"。13日,旅游区工作人员回应称,该步道确实存在设计 缺陷,已收到游客反馈,目前正积极寻求改进方案并设计新路线以解决这一问题。 ...
已季节性停运!新疆多个景区、景点、游玩项目相继暂停运营
Yang Shi Xin Wen· 2025-10-11 05:20
Group 1 - Several tourist attractions in Xinjiang have suspended operations due to the cold weather [1][2] - The Nalati Scenic Area will undergo routine maintenance starting October 10, with seasonal closures announced for certain lines [1] - The Bayinbuluke Scenic Area has ceased operations from October 10, with no visitor services available during the suspension [2] Group 2 - The Kanas Scenic Area's Fish Viewing Platform stopped operations on October 7, with all hiking trails closed from October 8 [2] - The Dushanzi Grand Canyon has adjusted its operating hours to 11:00 AM - 7:00 PM starting October 9, with seasonal performances and water slide projects suspended [2] - The Gongnalis Scenic Area has suspended operations from October 10, with a tentative reopening date set for April 30, 2026 [2] Group 3 - The East Tianshan Scenic Area has closed the Baishitou and Mingsha Mountain attractions since October 8 [2]
暖心兜底服务,再相约!一张“未来门票”吸引“回头客”赢得口碑
Yang Shi Wang· 2025-10-11 03:04
Core Insights - Recent heavy rainfall in Shandong has negatively impacted tourist experiences, prompting scenic spots to introduce "sunny day insurance" to attract visitors back [1][3] Group 1: Sunny Day Insurance Initiative - The Hongye Shiyan Scenic Area in Zibo, Shandong, launched "sunny day insurance," allowing visitors who experienced rain during the National Day holiday to revisit the site for free in October to enjoy the autumn foliage [3][7] - During the National Day holiday, the Hongye Shiyan Scenic Area distributed 130,000 "sunny day insurance" tickets, with an expected return visit rate of 40% [7] Group 2: Extended Offers - The Yimeng Mountain Guimeng Scenic Area in Linyi, Shandong, also introduced "sunny day insurance," allowing visitors to use their tickets for a free revisit on any day before September 30, 2026, providing a longer validity period of one year [10] - Over 50,000 "sunny day insurance" tickets were distributed by the Yimeng Mountain Guimeng Scenic Area during the holiday [10] Group 3: Visitor Sentiment - Tourists expressed appreciation for the "sunny day insurance," feeling that the opportunity to revisit the scenic area for free within a year added value to their trip [5][13]
门头沟龙门涧景区今起闭园
Xin Jing Bao· 2025-10-09 09:30
此前,据门头沟百花山景区微信公众号消息,门头沟百花山景区宣布于2025年10月1日起正式闭园,暂 停对外开放。 闭园通告。图/龙门涧景区微信公众号 新京报讯 据"北京门头沟"微信公众号消息,门头沟龙门涧景区将于2025年10月9日起进入冬季闭园期, 开展生态修复与设施升级工作。在此期间暂停游客接待工作,预计2026年3下旬重新开放。 ...