编辑：齐少恒 截至12月12日，在相关部门督导下，各网站平台已累计自查清理各类违法违规和不良信息1.7万余条;清 理处置一批放大市场波动、贩卖焦虑、臆测政策、传播虚假内容博取流量、误导预期促成交的违规房产 类账号、直播间2300余个;删除处理违规笔记100余篇。 记者了解到，下一步，相关部门将继续强化协同配合，对各类扰乱房地产市场秩序的网络乱象保持"零 容忍"高压态势。对整改推进不力、继续侵犯群众利益的互联网平台，将依法从严查处，全力营造清朗 网络空间。 记者17日从北京市住房和城乡建设委员会获悉，为切实加强网络生态治理，坚决遏制房地产领域网络乱 象，近日，北京市住房城乡建设委会同北京市委网信办、北京市公安局等部门，对抖音、小红书、贝 壳、58同城、闲鱼、链家、我爱我家、麦田等互联网平台进行联合约谈。 相关会议指出，部分自媒体账号存在在网络上发布和传播唱衰北京楼市、制造市场恐慌、散布不实信 息、虚假房源引流等违规信息问题，严重扰乱市场秩序。会议要求各平台立即开展全面自查，及时下架 违规信息、处置违规账号，并加快建立完善常态化行业内容内审机制。 ...

Core Viewpoint - The article highlights the joint efforts of multiple departments in Beijing to address and regulate the spread of misinformation and chaotic practices in the real estate sector on various internet platforms, aiming to restore market order and confidence [1]. Group 1: Regulatory Actions - Beijing's housing authority has conducted joint discussions with platforms like Douyin, Xiaohongshu, Beike, 58 Tongcheng, Xianyu, Lianjia, Wo Ai Wo Jia, and Maitian to strengthen online ecosystem governance [1]. - The meeting emphasized the need for platforms to conduct comprehensive self-inspections, promptly remove illegal information, and establish a regular internal review mechanism for industry content [1]. Group 2: Compliance Results - As of December 12, platforms including 58 Tongcheng, Douyin, Xiaohongshu, and others have collectively cleared over 17,000 pieces of illegal and harmful information [5]. - More than 2,300 accounts and live streams that exaggerated market fluctuations, spread anxiety, speculated on policies, and disseminated false content have been removed [5]. - Lianjia, Wo Ai Wo Jia, and Maitian have screened over 1.3 million online housing listings, rectifying and removing over 480 non-compliant listings [5].

Core Viewpoint - Douyin Real Estate is transitioning from the CPS (Cost Per Sale) model to the CPT (Cost Per Time) model, indicating a significant shift in its business strategy after two years of CPS operation [1][4][7]. Group 1: Transition to CPT Model - The CPT model allows for pre-payment by merchants, which provides Douyin with stable cash flow and eliminates issues associated with the CPS model, such as long commission cycles and disputes [6][7]. - The newly launched "Fanglaibao" CPT product offers merchants exclusive benefits like lead management and traffic support, with pricing ranging from 200 to 5000 yuan per month, adjusted based on account performance [3][5]. - The CPT model is expected to facilitate the inclusion of second-hand properties into Douyin's service offerings, thereby expanding its business reach [2][7]. Group 2: Impact on Merchants - Merchants not adopting the CPT model may face restrictions on customer acquisition tools and could be penalized for using alternative lead generation methods [8][13]. - The shift to CPT may lead to a differentiation among real estate merchants on Douyin, with those relying heavily on the platform for customer acquisition becoming more focused on operational efficiency [13][14]. - The transition could potentially harm content creators who do not wish to pay for services, affecting the quality of real estate content on the platform [13][14]. Group 3: Historical Context and Growth - Douyin Real Estate has undergone several structural and business model changes since its inception, evolving from the "Xingfuli" platform to its current form, which integrates both new and second-hand property transactions [15]. - As of 2024, Douyin Real Estate has partnered with over 86 service providers, added 35,000 influencers, and achieved an 8-fold increase in transaction volume compared to 2023 [15].

Core Viewpoint - Douyin Real Estate is shifting from the previously dominant CPS model to a new lead generation model, despite the CPS model showing significant growth in its short lifespan [1][12]. Summary by Sections CPS Model Overview - CPS (Cost Per Sale) is an online transaction model based on actual sales commissions, integrating developers, influencers, and service providers, primarily targeting the new housing market [4]. - The CPS model utilizes platform algorithms to match property content with potential buyers, facilitating transactions through a structured process, with commission rates ranging from 1% to 3% based on various factors [4][6]. Performance Metrics - In 2024, Douyin Real Estate reported a significant increase in its creator base by 33.1%, with the number of cities and service providers growing by 140% and 274%, respectively, and the number of influencers increasing by 994% [6]. - The online customer source in the real estate industry surged from 25% to 63% between 2022 and 2024, indicating a shift in buyer behavior towards online channels [6]. Market Dynamics - The CPS model addressed several industry pain points, such as prolonged buyer decision cycles and market monopolization by leading agencies, by providing a more efficient and transparent transaction process [7][8]. - Developers benefit from reduced customer acquisition costs and increased exposure through Douyin's public traffic pool, allowing for direct engagement with buyers without upfront advertising costs [8][9]. Transition to Lead Generation Model - The decision to abandon the CPS model is attributed to the evolving landscape of real estate marketing, where outdated models are being phased out in favor of content-driven approaches [12][14]. - The new lead generation model will reportedly still involve real estate agents paying for leads, resembling a traditional advertising model that has previously been deemed ineffective [14]. Implications of the Shift - The transition may lead to decreased trust among developers and buyers in the Douyin platform, as well as potential income loss for influencers who relied on the CPS model for commissions [13][14]. - The industry is observing whether Douyin's shift is an attempt to emulate competitors like Kuaishou, which previously experimented with the CPS model before reverting to a lead generation approach [13][14].