近日，未来可栖从业内听闻，抖音房产即将舍弃曾经主攻的CPS模式，转型为全新的线索模式。上线至今，CPS模式成长时间不过一年有余。而据抖音房产 公布数据看，其业绩不算差。比如2024年合作服务商超86家，新增达人3.5万，成交GTV较2023年增长8倍。今年其合作项目超1200个，异地成交率提升 30%，覆盖城市达50个。 抖音房产"大变天"？业务再度调整，这次箭头直指CPS。 图源：抖音房产生态白皮书 成绩较好，且仍在快速发展的CPS模式，为何会在此时被抛弃？想要搞清楚这个问题，我们先聊聊CPS究竟是什么。 01 CPS即Cost Per Sale，通俗的说就是一个按实际成交付佣金的线上交易模式。与传统线下模式不同的是，它以短视频与直播生态为基础，整合开发商、达 人、服务商等多方资源，且主要面向新房市场。 就抖音房产CPS模式来说，通过与城市当地的服务商（渠道公司、平台公司）合作，借助主播达人进行项目推广，完成交易后按一定比例分佣。 在整个交易链路上，它运用平台算法，先将房产内容精准推送给有购房需求的用户，再通过房源上传、内容获客、线索报备到带看、佣金结算这样一个流程 达成目的。在佣金方面，依据城市和项目等不 ...

Core Insights - The event "Real Estate New World, Cooperation Wins Future" was held in Harbin, marking the launch of Douyin's real estate CPS model in the city, aimed at exploring new opportunities in the real estate industry through interest-based e-commerce [1][2] Group 1: CPS Model Overview - The real estate CPS model leverages Douyin's "full-domain interest e-commerce" ecosystem, integrating content, traffic, and conversion to provide precise customer acquisition solutions for developers, influencers, and agencies [2] - The model utilizes various formats such as short videos, live streaming, and VR property tours to enhance user decision-making efficiency and reduce marketing costs [2] Group 2: Local Engagement and Support - Over 800 influencers have been signed in Harbin, with local service providers New Ming Media and Direct Signing Network collaborating to offer comprehensive support to the real estate sector [2] - Newly signed influencers will receive exclusive benefits, including a thousand yuan traffic support, professional team assistance for content creation, and free city-wide VR usage [2] Group 3: Future Development and Goals - The CPS model is expected to reconstruct the real estate marketing chain, with a focus on local service enhancement, aiming to position Harbin as a benchmark city for digital transformation in Northeast China's real estate sector [4] - The integration of content, technology, and services marks a new phase for the real estate industry in Harbin, promising more efficient and transparent service experiences for consumers [4]