转自：劳动午报 （来源：劳动午报） 随着互联网餐饮行业的快速发展壮大，外卖骑手已经逐渐成为人们日常生活中不可或缺的群体。他们穿 梭于大街小巷，在为市民生活带来便利同时，也因少数外卖骑手在送餐过程中随意变道、不戴安全头 盔、闯红灯、超速驾驶等行为，成为交通事故的隐患之一。在此背景下，交警部门主动为外卖骑手送上 安全"必修课"，不论是对维护城市交通秩序、保障公共安全而言，还是对外卖骑手生命安全的守护来 说，都很必要。 从外卖骑手群体的安全需求来看，这门"必修课"是弥补一些骑手安全认知短板的迫切需要。交警的安全 培训课极具针对性，通过典型事故案例剖析、现场演示互动，让骑手们直观感受违反交通法规行为的危 害与代价，明确骑行规范，从而增强"安全第一"的理念。从城市交通治理与社会公共安全角度来考量， 当每一位骑手都能自觉遵守交通法规，既可有效减少交通事故，守护骑手的生命安全，同时也是对社会 公共安全的守护，让行人和其他交通参与者更有安全感，共同营造安全畅通的道路交通环境，实现"速 度"与"安全"的平衡。 笔者以为，交警为外卖骑手送安全"必修课"，犹如给骑手们送上了一份"交通安全的套餐"，有效提高了 交通法规宣传教育的针对 ...

Core Insights - The rise of street food vendors, particularly sugar-coated hawthorn and fried rice stalls, in Beijing's CBD reflects a shift in consumer preferences towards affordable, authentic food experiences amidst a backdrop of high-end dining options [1][3][8] - Social media platforms like Xiaohongshu (Little Red Book) have played a significant role in popularizing these street food vendors, creating a new wave of consumer engagement and marketing opportunities [35][36][38] Group 1: Street Food Phenomenon - A roadside sugar-coated hawthorn stall has become a sensation in the CBD, with customers willing to wait up to two hours for a treat priced at 8 yuan per skewer, contrasting sharply with the high prices of nearby restaurants [1][3] - Another popular vendor, "Little Guangdong Fried Rice," originally a nighttime stall, has seen its customer base grow to over 1,500 people, with long queues forming even in the early hours [3][5] - The popularity of these vendors highlights a consumer desire for "smoky" street food experiences that offer social interaction and a sense of community, which are often lacking in high-end dining [8][35] Group 2: Impact of Social Media - Xiaohongshu has become a key platform for promoting these street food vendors, with users actively sharing their experiences and forming communities around these food options [8][36][38] - The rise of social media-driven food culture has led to a shift in how consumers perceive dining, prioritizing experience and social engagement over traditional metrics like taste [8][35] - The phenomenon of "代购" (daigou) or purchasing on behalf of others has emerged, indicating a growing trend where consumers are willing to pay extra for the convenience of accessing popular street food [1][35] Group 3: Changing Dining Landscape - The CBD's dining scene has evolved, with traditional high-end restaurants facing competition from affordable street food options that resonate more with the current consumer sentiment [1][3][8] - The transformation of street food vendors into more formalized operations, such as food trucks and mini-stores, reflects a broader trend of adapting to consumer expectations while maintaining the essence of street food [43][46] - The success of these vendors serves as a reminder that consumer preferences can shift rapidly, and businesses must adapt to remain relevant in a changing market [35][43]