Core Insights - Hunan Mingming Hen Mang Commercial Chain Co., Ltd. has officially submitted its IPO application to the Hong Kong Stock Exchange, marking a significant step for the company [1] - Mingming Hen Mang is recognized as the largest leisure food and beverage retail chain in China by GMV for 2024, and the fourth largest food and beverage retail chain in the country [1] Financial Performance - Revenue for Mingming Hen Mang was reported at 4.286 billion RMB in 2022, 10.295 billion RMB in 2023, and is projected to reach 39.344 billion RMB in 2024 [1] - Adjusted net profits were 81 million RMB in 2022, 235 million RMB in 2023, and are expected to be 913 million RMB in 2024 [1] Business Model and Growth - In 2024, 99.5% of the company's revenue will come from sales to franchise and direct stores, with franchise fees and service income accounting for less than 0.5% [1] - The number of franchisees increased from 994 in 2022 to 3,377 in 2023, and is projected to reach 7,241 in 2024 [1] Market Presence - The company is expected to achieve a GMV of 55.5 billion RMB in 2024, with over 1.6 billion transactions and a total membership of 120 million, of which 103 million are active buyers [2] - As of December 31, 2024, Mingming Hen Mang will operate 14,394 stores across 28 provinces and all tiered cities in China, with approximately 58% located in county and town areas [2] Profitability Metrics - The gross margin for Mingming Hen Mang has remained stable between 7.5% and 7.6% from 2022 to 2024, while the net profit margin has improved from 1.7% to 2.1% [2] - The adjusted net profit margin is expected to maintain a level around 2.3% [2] Future Plans - The company plans to use the proceeds from the IPO primarily for store expansion and upgrades, supply chain optimization, and digitalization efforts to enhance market penetration and meet diverse consumer demands [2]

Core Viewpoint - The company "Mingming Hen Mang" has submitted its IPO application, showcasing significant growth in retail sales and store expansion, positioning itself as a leading player in the Chinese snack retail market [1][3]. Group 1: Company Overview - "Mingming Hen Mang" operates 14,394 stores across 28 provinces and all tiered cities in China, with approximately 58% located in county and town markets, indicating a strong penetration into lower-tier markets [1]. - The company is recognized as the largest leisure food and beverage retail chain in China by GMV for 2024, and ranks as the fourth largest food and beverage retail chain overall [1]. Group 2: Financial Performance - The revenue figures for "Mingming Hen Mang" are reported as follows: 4.286 billion yuan in 2022, 10.295 billion yuan in 2023, and projected at 39.344 billion yuan in 2024 [3]. - Adjusted net profits for the same years are 81 million yuan, 235 million yuan, and 913 million yuan respectively, reflecting a strong upward trend in profitability [3]. Group 3: Business Model - The company's revenue model is primarily based on direct sales to franchise and direct stores, with 99.5% of revenue derived from product sales, while franchise fees and service income account for less than 0.5% [3]. - The number of franchisees has grown significantly from 994 in 2022 to 7,241 in 2024, indicating robust expansion and acceptance of the franchise model [3]. Group 4: Operational Efficiency - The company has optimized its supply chain by connecting directly with manufacturers, maintaining 36 warehouses and a 300-kilometer storage radius, which has reduced inventory turnover days to 11.6 [5]. - The gross margin has remained stable between 7.5% and 7.6% from 2022 to 2024, while the net profit margin has improved from 1.7% to 2.1%, demonstrating effective cost management and a "low-margin, high-volume" sales strategy [5].