伍栋表示，企业当前面临两大挑战。一是品牌展示有短板，传统线下展会流量逐渐萎缩，而线上独立站 内容尚显粗糙，难以有效传递企业的"设计研发+制造"核心能力；二是工业品传播面临困境。当前服务 的200余家制造企业主要涉及机械设备、化工原料等重工业品领域，但现有的传播方式缺乏适配B2B场 景的"技术故事化"传播方案。为应对这些挑战，希望双方能够深化贸易数字化和跨境电商合作模式，通 过借助党建共建形式，构建常态化交流机制，进一步推动双方供需精准对接，促进共同发展。 日前，南京艺术学院传媒学院与江苏苏豪纺织集团举行党建共建签约仪式。双方将围绕党建交流、协同 育人、融合创新等领域展开深度合作，共同推动教育与产业深度融合。 江苏苏豪纺织集团有限公司党委书记、董事长伍栋，南艺传媒学院党委书记王诗坤分别代表双方签约。 传媒学院班子成员、系主任及苏豪纺织集团相关领导共同出席仪式。 王诗坤表示，签订党建共建协议是解决双方长期合作痛点的有效方案。希望通过组织联建、资源联享、 项目联动的机制，为校企深度合作提供制度保障。充分发挥学院"艺科融合数智赋能"的专业优势，推动 科技创新成果向新质生产力转化，探索打造一个集实践教学、实习实训、创新 ...

Core Perspective - The article discusses the innovative educational approach of Xi'an Jiaotong University's School of Journalism and New Media, which aims to cultivate interdisciplinary talents in the field of intelligent communication, integrating both humanities and technology [2][3]. Curriculum Structure - The new curriculum combines general education, professional courses, and technical training, breaking traditional disciplinary barriers [1][2]. - Students are required to master both traditional journalism courses and cutting-edge technology courses such as Python data analysis and natural language processing [3]. Talent Development Strategy - The school has developed a comprehensive talent cultivation system that spans undergraduate to doctoral levels, focusing on nurturing professionals who understand both journalism and artificial intelligence [2][4]. - The "dual-teacher" model involves collaboration between humanities and engineering faculty to ensure a balanced evaluation of both technical and humanistic aspects in student assessments [3][5]. Facilities and Resources - A new 1,500 square meter teaching space, the "Space Media and Intelligent Computing Laboratory," has been established to facilitate industry collaboration and innovation in applications like smart cities and virtual reality [4]. - The school has created a large-scale educational model called "Hui Chuan," which serves as a teaching enhancement tool, helping both students and teachers in the learning process [4]. Practical Training and Industry Collaboration - The school has implemented a practical training system that includes 12 projects in collaboration with the Ministry of Education and 43 industry-academia research bases, aiming to bridge the gap between education and employment [5].