2026美通社新传播年度论坛将于2026年1月15日在上海重磅回归。本届论坛以 "重思•重塑 智传未来" 为 核心主题，旨在汇聚行业智慧，共同探索传播行业的变革路径与未来机遇。 2022至2025年间，商业传播生态经历深度重构：营销核心从流量获取转向心智获取，AI技术从概念热 词沉淀为基础设施，企业传播逻辑加速向价值共鸣演进。应对智能时代的变革，企业迫切需要构建更具 温度、更具深度，也更贴近人心的传播新范式。 在此背景下，本届论坛将汇聚来自知名媒体、顶尖企业品牌、行业协会及学术机构的嘉宾，通过主题演 讲与圆桌对话，深入剖析智能传播时代的前沿趋势、分享实战经验与破局之道，助力企业从容应对挑 战，把握增长先机。 拟定议程： 环节 演讲主题 主题演讲 致辞-迎接传播的智慧革命 主题演讲 PR Reboot：在智能传播时代，让企业声音成为被信任的"增长引擎" 主题演讲 智能化时代，媒体传播的挑战与机遇 圆桌讨论 2026，我们将面对一个怎样的传播世界？ 主题演讲 从术到道，品牌出海的文化升级之路 主题演讲 AI浪潮下的全球化传播新范式 圆桌讨论 大航海时代，品牌全球化的策略与实践 目前已经确认的分享嘉宾有（排名不分先 ...

Core Viewpoint - Chengdu Media Group's subsidiary, Borui Communication, has acquired a 51% stake in Meijing Technology for 66.49 million yuan, marking a significant step in the digital transformation strategy of the company and the integration of AI and media [1][2] Strategic Significance - The acquisition is seen as a strategic accelerator for Borui Communication's digital transformation, leveraging Meijing Technology's dual expertise in media and technology to enhance the company's capabilities [2] - This transaction is part of an internal resource optimization strategy rather than an external cross-industry merger, aiming to synergize Borui Communication's digital cultural resources with Meijing Technology's AI capabilities [2] Performance Assurance - The deal includes legally binding performance commitments, ensuring that Meijing Technology's cumulative net profit from 2026 to 2028 will not be less than 23.1 million yuan, with cash compensation from the transferor if targets are not met [3] - Meijing Technology has a proven commercial path and a strong client base, having established itself in the enterprise-level AI application sector since its inception in 2018 [3] Technological Strength - Meijing Technology has received industry recognition, including the Wang Xuan News Science and Technology Award, and has collaborated with the Xinhua News Agency on AI applications [4] - The company has a robust R&D foundation, with over 80% of its workforce in research roles and a clear product strategy, including the upcoming launch of the Yuyun Smart Communication Platform [4] Ecosystem Synergy - The merger aims to create deep resource integration and value amplification, with Borui Communication committing to support Meijing Technology in R&D, business, and talent development [7] - Meijing Media, as the second-largest shareholder, will also facilitate client introductions, enhancing market expansion and technology implementation [7] Long-term Growth Potential - The integration is rooted in Chengdu Media Group's strategic stability and resource matrix, providing a solid foundation for the development of a new type of smart media group [9] - Chengdu's cultural heritage and vibrant market environment offer unique advantages for the digital cultural strategy, supported by a strong pool of technology talent and innovative enterprises [9][10] Alignment with National Strategy - The development strategy of Chengdu Media Group aligns with national cultural digitalization initiatives and the goal of establishing Chengdu as a world cultural city, providing ample policy space and growth opportunities [10]

Core Viewpoint - Chengdu Borui Communication Co., Ltd. plans to acquire a total of 51% equity in Meijing Technology (Chengdu) Co., Ltd. from related parties for a transaction price of RMB 66.49 million, aiming to enhance its digital transformation in the media sector and expand its smart business layout [2][3][35]. Summary by Sections Transaction Overview - The acquisition involves purchasing 33.26% equity from Chengdu Media Group and 17.74% from Chengdu Meijing Media Co., Ltd. [2][3] - The transaction does not constitute a major asset restructuring and has been approved by the company's board of directors [3][6]. Financial Assessment - The assessed value of Meijing Technology's total equity as of June 30, 2025, is RMB 130.37 million, with a valuation increase of 53.48% compared to its book net assets [15][20]. - The transaction price of RMB 66.49 million is based on the assessed market value [23][25]. Company and Industry Context - Meijing Technology is a national high-tech enterprise focused on AI applications in the software development and service industry, particularly in intelligent communication [9][10]. - The company has developed five products, three of which are generating revenue, and is positioned in a growing market supported by national strategies [9][10][35]. Strategic Rationale - The acquisition aligns with the company's strategy to capitalize on opportunities in the AI application sector and supports its digital transformation goals [35][38]. - The transaction is expected to enhance operational synergies and create new business growth points through collaboration with existing business units [39]. Governance and Future Plans - Post-acquisition, Meijing Technology will become a subsidiary and will be included in the company's consolidated financial statements [43]. - The company plans to implement a long-term support strategy for Meijing Technology, focusing on R&D investment, capital operations, and talent incentives [32][39].

Group 1 - The forum held in Wuxi, Jiangsu, focuses on international smart communication, aiming to explore cutting-edge topics in this field and promote media integration and cultural exchange [1][3][4] - The theme of the forum is "New Opportunities, Smart Win-Win," aligning with the goals set by the 20th Central Committee of the Communist Party of China to enhance global development and cooperation [3][4] - The event features participation from various dignitaries, including representatives from the Shanghai Cooperation Organization and experts from different fields, emphasizing the importance of international collaboration in smart communication [1][4][5] Group 2 - The forum serves as a platform for discussing innovations in technology and communication, aiming to enhance the effectiveness of international communication and promote a positive image of China [4][5] - A global language service platform was launched in Wuxi, leveraging AI to support international communication and cultural exchange, showcasing the city's role as a significant window for observing China [6] - The event includes various activities such as roundtable discussions and sub-forums, focusing on the future of smart communication and the integration of technology and culture [7]

Core Insights - The 2025 China International Smart Communication Forum was held in Wuxi, Jiangsu Province, co-hosted by the China Central Radio and Television and the Jiangsu Provincial Government [1] - The forum featured the release of the "2025 China Urban International Smart Communication Capability Ranking" by the Chinese Academy of Social Sciences [1] - A global language service platform, the Yangtze River Delta base, was established in Wuxi through collaboration between CCTV.com, Beijing Foreign Studies University, and Jiangnan University [1] Industry Developments - The forum included various activities such as the "World Youth Dialogue" roundtable, AI Digital Human Forum, International Communication of City Image (Wuxi) Forum, Film (Wuxi) Forum, and "Know China, Smart in Wuxi" foreign media tour [1] - Jiangsu aims to enhance international communication effectiveness by integrating resources and strengthening coordination, leveraging technology to improve the entire communication chain [1] - The province emphasizes maintaining content quality and creating communication products that reflect Chinese spirit while showcasing Jiangsu's characteristics [1] - There is a focus on deepening mutually beneficial cooperation to build an open, inclusive, and innovative smart communication ecosystem [1]

Core Perspective - The article discusses the innovative educational approach of Xi'an Jiaotong University's School of Journalism and New Media, which aims to cultivate interdisciplinary talents in the field of intelligent communication, integrating both humanities and technology [2][3]. Curriculum Structure - The new curriculum combines general education, professional courses, and technical training, breaking traditional disciplinary barriers [1][2]. - Students are required to master both traditional journalism courses and cutting-edge technology courses such as Python data analysis and natural language processing [3]. Talent Development Strategy - The school has developed a comprehensive talent cultivation system that spans undergraduate to doctoral levels, focusing on nurturing professionals who understand both journalism and artificial intelligence [2][4]. - The "dual-teacher" model involves collaboration between humanities and engineering faculty to ensure a balanced evaluation of both technical and humanistic aspects in student assessments [3][5]. Facilities and Resources - A new 1,500 square meter teaching space, the "Space Media and Intelligent Computing Laboratory," has been established to facilitate industry collaboration and innovation in applications like smart cities and virtual reality [4]. - The school has created a large-scale educational model called "Hui Chuan," which serves as a teaching enhancement tool, helping both students and teachers in the learning process [4]. Practical Training and Industry Collaboration - The school has implemented a practical training system that includes 12 projects in collaboration with the Ministry of Education and 43 industry-academia research bases, aiming to bridge the gap between education and employment [5].

Core Insights - The sixth Xi'an Smart Media International Forum and the 2025 International Symposium on Artificial Intelligence and its Media Applications (ISAIAM2025) was held at Xi'an Academy, focusing on the theme "Smart Media Speech, 'Smart Media' Verification" [1] - The forum attracted top scholars, industry leaders, and international experts to explore innovative applications and development trends of intelligent technology across various fields [1] Group 1: Main Forum - Renowned scholars from institutions such as Tsinghua University, Xi'an Jiaotong University, and Beijing Normal University delivered keynote speeches on core topics including trends in intelligent communication, technology integration, and industry development [1][3][5] Group 2: Sub-forums - Three sub-forums took place simultaneously, covering topics such as AIGC video creation and knowledge production empowerment in the "Intelligent Communication and Intelligent Agents" sub-forum [9] - The "Intelligent Communication and Social Development" sub-forum featured discussions on AI applications in youth fortune-telling and agricultural product marketing [9] - The "Intelligent Communication and Chinese Culture" sub-forum focused on strategies for intelligent communication in higher education talent cultivation and news writing [9]