今天分享的是：2025年体重管理食品消费者洞察报告 报告共计：29页 体重管理市场迎来爆发式增长 健康需求驱动行业深度变革 近年来，随着大众健康意识的显著提升，体重管理已从单纯追求外形的审美范畴，迅速转变为关乎长期健康的重要生活方式。在此背景下，体重管理食品市 场正经历前所未有的高速发展与深刻变革，展现出巨大的市场潜力与消费动能。 市场需求持续高涨，行业规模快速扩张 数据显示，肥胖已成为全球性的公共卫生挑战，相关健康风险不容忽视。在此压力下，公众对科学体重管理的需求日益迫切，直接推动了市场的繁荣。据行 业报告预测，到2027年全球体重管理相关市场规模将达数千亿美元。聚焦国内市场，功能性瘦身食品市场规模已接近五千亿元，并保持高速增长。线上销售 渠道表现尤为亮眼，主流电商平台体重管理类功能食品销售额在近年实现了数倍增长，反映出消费需求的旺盛与市场渗透的加速。 消费者日趋理性，安全、健康与科学成为核心诉求 今天的消费者在选购体重管理食品时展现出高度的理性与成熟。调研揭示，超过六成的消费者将"有利于身体健康"和"成分安全性"作为首要考虑因素。这意 味着，产品是否"健康"和"安全"已超越单纯的减重效果，成为市场准入的基 ...

Group 1 - The food industry is experiencing a significant shift towards health and transparency, with health becoming a core aspect of product innovation and "food as medicine" gaining traction as a consumer necessity [1][4][31] - The market for "food as medicine" has surpassed 370 billion yuan, with over 2,900 registered companies in this sector, indicating a growing trend in health-focused consumption [4][5][6] - The "superfood" market is projected to grow from 16.3 billion USD in 2025 to 32.8 billion USD by 2030, driven by increasing consumer demand for health benefits and nutritional density [9][10] Group 2 - The "Weight Management Year" initiative aims to address the rising obesity rates in China, with over 50% of adults and nearly 20% of children classified as overweight or obese [15][16] - The health management market in China reached 1.81 trillion yuan in 2023, with the weight management market expected to reach 326 billion yuan by 2025, highlighting a robust growth trajectory [15][16] - The demand for weight management products is diversifying, with a focus on functional foods that cater to various health needs, including appetite suppression and metabolism enhancement [17][18] Group 3 - New food safety standards have been introduced to address consumer concerns about "zero additives" and food labeling, emphasizing the need for transparency and quality in food products [20][21] - The rise of "clean label" certifications reflects consumer preferences for products with fewer artificial ingredients, with 85% of consumers considering ingredient lists when purchasing [28][29] - Brands are increasingly seeking authoritative certifications to enhance their market position, but the credibility of these certifications can vary significantly [29][30]