Core Insights - The core viewpoint of the article highlights the financial performance of Giant Star Legend Group Limited for the first half of the year, showcasing a significant increase in revenue but a notable decline in profit attributable to shareholders [1]. Financial Performance - The group's revenue for the first half of the year reached 354 million yuan, representing a year-on-year growth of 33.0% [1]. - The profit attributable to shareholders was 10 million yuan, which reflects a year-on-year decrease of 58.88% [1]. Business Segments - Giant Star Legend operates primarily in two business segments: 1. IP Creation and Operation: This segment involves the creation and management of celebrity IPs, providing planning and management services for media content production and events, licensing celebrity IPs, and selling related products [1]. 2. New Consumption: The group develops and sells health management products through various online and offline channels [1]. Impact on Profitability - The group's profitability in the first half was adversely affected by a fair value loss of approximately 19.5 million yuan from investments in Hong Kong-listed securities, which is not directly related to the group's main business operations [1].

Group 1 - The core business of the company includes IP creation and operation as well as new retail, with a focus on media content creation, event planning, and celebrity IP management services [1] - The company has a total fan base of 200 million for its celebrity IP portfolio, and its health management products, including Magic Coffee and Matcha Powder, maintain a leading market share [1] - As of the 2024 annual report, the company reported total revenue of 584 million yuan and a net profit of 56.054 million yuan [2] Group 2 - On August 5, the company completed a placement of 37.52 million shares at a price of 9.13 HKD per share, raising a net amount of 324.1 million HKD [3]