Core Viewpoint - Jay Chou's recent activities, including his entry into Douyin, have significantly impacted the market, particularly boosting the stock price of his associated company, Superstar Legend [2][5][6]. Group 1: Jay Chou's Social Media Impact - Jay Chou joined Douyin on July 9, 2023, and gained 50,000 followers within 15 minutes, reaching over 13 million followers by July 11 [2]. - His first short video on Douyin was released on July 11, leading to a rapid increase in the stock price of Superstar Legend, which saw a 21.71% rise on the same day [2][6]. - Superstar Legend's stock experienced a total increase of 203.68% from July 7 to July 11, 2023 [6]. Group 2: Superstar Legend's Business Performance - Superstar Legend reported a total revenue of 584 million yuan for the fiscal year 2024, a growth of approximately 35.8% compared to the previous year [7]. - The company's IP creation and operation business generated 314 million yuan in revenue, a 65.1% increase from 190 million yuan in the previous fiscal year [8]. - The new retail business segment recorded revenue of approximately 270 million yuan, growing by 12.5% year-on-year, driven by the popularity of its flagship product, Magic Coffee [7]. Group 3: Multi-Platform Strategy - Superstar Legend is maintaining a multi-platform strategy by operating on both Douyin and Kuaishou, aiming to maximize exposure and fan engagement [4][9]. - The company has successfully created two major celebrity IPs, "Zhou Tongxue" and "Liu Jiaolian," which are crucial for its business growth [7][8]. - The integration of AI technology in its new retail operations is part of the company's strategy to enhance performance and efficiency [7]. Group 4: Future Growth and Diversification - Superstar Legend is actively working on building a diversified IP matrix to reduce reliance on specific celebrity IPs, with plans to introduce new IPs [9][10]. - The company aims to explore new business models beyond new retail to ensure long-term growth and stability [10]. - The establishment of a robust IP incubation and operation mechanism is intended to enhance the company's resilience and growth potential [9][10].

Core Viewpoint - The article highlights the significant impact of Jay Chou's entry into Douyin (TikTok) on the stock performance of his associated company, Giant Star Legend, showcasing the potential of celebrity IP in driving business growth [1][4]. Group 1: Jay Chou's Douyin Account Launch - Jay Chou launched his Douyin account on July 9, 2023, under the name "Zhou Tongxue," and posted his first video on July 11, which utilized AI technology to showcase important moments from his life [1]. - Within three hours of the video release, his account gained over 13 million followers, and the video received 1.659 million likes [1]. Group 2: Stock Performance of Giant Star Legend - Following the video release, Giant Star Legend's stock price surged, increasing by over 36% at one point, and closing with a gain of 21.71% at HKD 15.70 per share, with a trading volume exceeding HKD 4 billion [4]. - In less than four trading days, the stock price of Giant Star Legend has risen by over 200% [4]. Group 3: Business Operations of Giant Star Legend - Giant Star Legend specializes in IP creation and operation, as well as new retail, and has been focusing on the operation of celebrity IP since launching the "Zhou Tongxue" character in 2019 [6]. - The company reported a revenue of CNY 584 million for the fiscal year 2024, representing a year-on-year increase of 35.8%, with IP business revenue reaching CNY 314 million, up 65.1% year-on-year [6]. - The annual report indicates that Giant Star Legend continues to promote celebrity IP, invest in concerts, and organize events, including activities like "Finding Zhou Tongxue" to attract fans and exhibitions in various locations, while also exploring overseas markets [6].

Core Viewpoint - Jay Chou's entry into Douyin has generated significant attention and led to a substantial increase in the stock price of his associated company, Superstar Legend, indicating a strong market reaction to celebrity endorsements and partnerships [1]. Group 1: Jay Chou's Douyin Entry - Jay Chou officially joined Douyin on July 9, with the account name "周同學" and verified as a singer [1]. - Within 90 minutes of joining, Jay Chou's Douyin account gained over 1 million followers, surpassing 3 million by the time of reporting [1]. Group 2: Superstar Legend's Stock Performance - Superstar Legend's stock price surged, with an increase of over 100% at one point, and remained up over 80%, reaching a market capitalization exceeding 10 billion HKD [1]. - The founders of Superstar Legend include Ma Xinting, Yang Junrong, and Ye Huimei, with Ma being a long-time business partner of Jay Chou [1]. Group 3: Business Operations of Superstar Legend - Superstar Legend's revenue primarily comes from new retail, IP creation, and operation businesses, including sales of products like Magic Coffee and skincare items [1]. - The company has invested in Jay Chou's concert and will also participate in the concert's operations, including selling Jay Chou-themed merchandise and planning related activities [1].

Core Viewpoint - The stock price of Superstar Legend surged significantly following Jay Chou's entry into Douyin, indicating strong market interest in celebrity-driven IPs and their potential for revenue generation [1][2]. Company Overview - Superstar Legend, established in 2017, focuses on IP creation and operation as well as new retail, and is listed on the Hong Kong Stock Exchange [2][5]. - The company has developed two major celebrity IPs: "Zhou Tongxue" (Jay Chou) and "Liu Jiaolian" (Liu Genghong), with a combined fan base of 200 million [1][5]. Financial Performance - In 2024, Superstar Legend reported revenues of 584 million yuan, a year-on-year increase of 35.75%, and a net profit of 56.05 million yuan, up 62.4% [3]. - The new retail segment generated approximately 270 million yuan in revenue, reflecting a growth of about 12.5% compared to 2023 [4]. IP Development and Events - The company has successfully launched various television programs, including "Zhou You Ji 2" and "Le Lai Le Kuai Le," which have achieved high viewership ratings and significant social media engagement [3]. - Superstar Legend has organized multiple online and offline events, including a fitness carnival and a concert featuring Liu Genghong [3]. Strategic Partnerships - The company has a long-term IP licensing agreement with Jay Chou's management company, allowing for extensive collaboration in various entertainment sectors [5]. - Superstar Legend has also ventured into digital content, creating a digital avatar for Jay Chou and expanding its IP licensing into the metaverse [6]. Market Positioning - The company has carved out a unique monetization path by integrating self-owned celebrity IPs with content-driven scenarios and new retail, establishing a strong competitive barrier [7]. - The effective media operations and event planning around its core assets, Jay Chou and Liu Genghong, have significantly enhanced their social influence and extended the lifespan of their IPs [7].