Core Insights - The "2025 Shandong Golden Autumn Consumption Season" was launched in Qingdao, aiming to promote international consumption scenarios and enhance consumer engagement in Shandong province [1] - Shandong has hosted 42 international events this year, including the Ironman Triathlon World Championship and the International Judo Grand Prix, attracting participants from various countries [3] - The province is focusing on integrating sports with tourism, launching multiple outdoor sports routes and events to stimulate consumer activity [4] - A successful sports expo was held, featuring over 1,200 brands and facilitating international business discussions, showcasing the potential for growth in the sports and tourism sectors [5] Group 1: Event Promotion - The event is co-hosted by multiple government departments and aims to enhance the quality of sports consumption in Shandong [1] - The launch included various promotional materials such as the "International Consumption Scenario Praise Map" and the "Authentic Taste List" [1] Group 2: International Events - Shandong has organized 42 international events this year, including significant competitions that attracted athletes from 31 countries [3] - Upcoming high-level events include the World Indoor Kite Championship and the ITF International Tennis Masters [3] Group 3: Sports Tourism Development - The province is promoting a "Sports+" integration strategy, launching eight leading events along cultural and natural routes [4] - Various local activities such as hiking and fishing will be incorporated into events to enhance consumer experiences [4] Group 4: Exhibition and Business Development - The sixth Shandong Sports Expo attracted 476 sports enterprises and over 1,200 brands, facilitating international trade discussions [5] - The 2025 Yellow Bohai City Sports Alliance Consumption Season will showcase over 130 brands and promote a diverse range of sports products [5]

Core Insights - The core viewpoint of the article highlights the financial performance of Giant Star Legend Group Limited for the first half of the year, showcasing a significant increase in revenue but a notable decline in profit attributable to shareholders [1]. Financial Performance - The group's revenue for the first half of the year reached 354 million yuan, representing a year-on-year growth of 33.0% [1]. - The profit attributable to shareholders was 10 million yuan, which reflects a year-on-year decrease of 58.88% [1]. Business Segments - Giant Star Legend operates primarily in two business segments: 1. IP Creation and Operation: This segment involves the creation and management of celebrity IPs, providing planning and management services for media content production and events, licensing celebrity IPs, and selling related products [1]. 2. New Consumption: The group develops and sells health management products through various online and offline channels [1]. Impact on Profitability - The group's profitability in the first half was adversely affected by a fair value loss of approximately 19.5 million yuan from investments in Hong Kong-listed securities, which is not directly related to the group's main business operations [1].