Core Viewpoint - The 2025 China Public Relations Development Conference was held in Beijing, focusing on the theme of "Public Relations + Intelligent Technology to Support Modernization" [1] Group 1: Conference Highlights - The conference was organized by the China Public Relations Association and aimed to discuss the strategic deployment of intelligent technology in line with the "14th Five-Year Plan" [1] - Key participants included government officials, business leaders, scholars, and representatives from social organizations, all collaborating to explore how technology can empower the innovation of public relations theory and practice [1] Group 2: Key Announcements - The conference unveiled the "China Enterprise Public Relations Evaluation System (Trial)" and showcased 80 exemplary cases of public relations in 2025, including notable examples like "Su Chao" [1] - These case studies highlighted the practical innovations and value contributions of public relations in the new era of China [1] Group 3: Industry Insights - Guo Weimin, President of the China Public Relations Association, emphasized the need for the public relations industry to seize development opportunities and strengthen its mission [1] - The industry is encouraged to actively explore the integration of "Public Relations + Intelligent Technology" and enhance the application of new technologies for digital empowerment and information transformation [1]

近日，"2025年优秀公共关系案例"在本年度中国公共关系发展大会上公布。"苏超""哪吒""深圳城 管""村T"等80个典型案例从282个征集案例中脱颖而出，以公共关系的视角向社会公布展示。 自2023年起，中国公共关系协会已成功举办两届优秀案例推荐与展示活动，此前已累计发布85个优 秀案例，"贵州村超""淄博烧烤""白鹭慢直播"等案例带动了一批同行业实践创新发展，推动案例征集和 展示活动成为公共关系领域的重要品牌。 中国公共关系协会相关负责人表示，"2025年优秀公共关系案例"是公共关系行业的智慧结晶，生动 诠释了公共关系在凝聚共识、化解矛盾、塑造品牌、推动发展中的独特作用和专业价值。（记者王子 铭） 本次案例征集自10月15日启动至11月30日截止，覆盖政府、企业、社会组织、专业公关机构等实施 主体，聚焦国际公共关系、技术赋能公共关系、应急公共关系三大重点领域，集中展示了新时代中国公 共关系事业的实践创新与价值担当。 ...

Core Insights - The public relations industry is urged to seize development opportunities, enhance its mission, and actively explore the integration of smart technology to facilitate digital empowerment and information transformation [1][2] Group 1: Industry Development - The 2025 China Public Relations Development Conference was held in Beijing, focusing on the theme of "Public Relations + Smart Technology to Support Modernization" [2][3] - The conference emphasized the need for proactive macro policies, including maintaining necessary fiscal spending and implementing flexible monetary policies to ensure a strong economic start for the 14th Five-Year Plan [2] Group 2: Technological Integration - The concept of "human imagination + large models" is highlighted as a core formula for new productive forces in the era of artificial intelligence, with large models transforming innovative ideas into executable solutions [2] - The public relations sector is encouraged to embrace a lifelong learning mindset in response to the AI wave, as technology becomes a key driver of social development [2] Group 3: Standards and Recognition - The conference introduced the "China Enterprise Public Relations Evaluation System (Trial)," aimed at systematizing and standardizing public relations work in Chinese enterprises [3] - A showcase of 80 exemplary cases of public relations in China for 2025 was presented, with notable entries including "Su Chao" and "Nezha" [3]