Core Viewpoint - Toho Co., Ltd. has announced a strategic partnership with Shanghai New Creative Cultural Development Co., Ltd. (SCLA) to promote the licensing and brand development of the "Godzilla" IP in mainland China [1][6]. Group 1: Partnership Details - SCLA will serve as the exclusive copyright agent for the "Godzilla" IP in mainland China, responsible for various licensing cooperation including merchandising, publishing, gaming, digital value-added services, offline events, and overall brand management [6]. - The collaboration aims to leverage SCLA's extensive experience and resources in the Chinese anime IP licensing sector to unlock the commercial potential of the "Godzilla" brand for Chinese consumers [6][8]. Group 2: Strategic Importance - This partnership is a significant implementation of Toho's mid-term management strategy "TOHO VISION 2032," which focuses on "planning and IP," "overseas expansion," and "animation" as core pillars to enhance the long-term value of Toho's IP [7]. - Toho Entertainment Asia Pte. Ltd. (TEA) has been established in Singapore to explore market dynamics and demands across Asia, reinforcing localized operational capabilities in the region [6][7]. Group 3: Market Potential - The "Godzilla" brand, which has been a cultural icon since its inception in 1954, is set to celebrate its 70th anniversary in 2024, highlighting its enduring popularity and potential for further commercial expansion in China [6][9]. - The CEO of Toho Global Inc. expressed confidence in the significant commercial expansion potential of the "Godzilla" IP in the Chinese market, especially given the success of Hollywood adaptations [7][8]. Group 4: Cultural Significance - SCLA's CEO emphasized the historical impact of the "Godzilla" series on Japanese cinema and its influence on global film creation, marking this partnership as a symbol of cultural exchange between China and Japan [8].