"十一"假期的"前滩国际美食节"，则以全球美食为媒介，打造出国际化的节庆社交场域。"这儿在全国市集圈里都特别出名，我也想看看，为啥年轻人都 爱往这儿跑！"打糕摊黄师傅专程从吉林延边赶来，市集人气比他预期的还要高，假期首日开张仅几小时，销售额已有小几千元。美食节蒸腾的热气与诱 人的香气，吸引着专程前来的食客、漫步的游人，将节日流量切实转化为消费增量。 作为前滩商圈的重要组成部分，浦东"巷式商业"新标杆——前滩公园巷通过一场场标志性活动与区域商业项目联动，让这条限时开放的步行街释放出持续 的创造力，将节庆热度转化为巨大的消费引力和商业活力。 锚定"节日经济"，激活消费新场景 1月1日至3日，每天10点至20点，"迎花开"前滩年宵花集汇聚百余家品牌，以年宵花艺、烟火风味、手作好物等内容营造出浓郁的开年仪式感。漫步其 间，巨大的年宵花篮与"骏马踏春"花艺装置成为热门打卡点，三林刺绣、高桥绒绣等非遗展示增添文化厚度。活动同期，晶耀前滩与陆悦广场L+PLAZA 也开展丰富多彩的迎新活动。"气氛太好了，感觉跨年后立刻'5G速度'过上了春节。"一位市民说。 2025年，前滩公园巷以"公园+街+市"的模式，紧扣传统节日、季节消 ...

Core Insights - The article highlights the significant impact of intellectual property (IP) on sales in the Chinese toy industry, emphasizing that 91.4% of licensed businesses believe IP licensing drives sales, with 22.7% reporting sales doubling compared to 2023 [2] - The Chinese toy market is projected to surpass 155 billion yuan in retail sales in 2024, reflecting a 10.7% increase from 2023, indicating a robust growth trajectory for licensed products [2] Group 1: Market Trends - During the National Day holiday, the average daily foot traffic at Jing'an Joy City exceeded 100,000, with sales reaching over 92 million yuan, driven by the popularity of My Little Pony merchandise [1] - The diversification of product offerings by companies like Card Game has led to a decrease in reliance on collectible card sales, which dropped from 95.1% in 2022 to 81.5% in 2024 [3][4] - The retail sales of Card Game's stationery business reached 513 million yuan in 2024, capturing a 24.3% market share, indicating successful cross-industry expansion [3] Group 2: IP Strategy - Card Game holds 69 licensed IPs, including popular franchises like Ultraman and Harry Potter, which allows for a diversified revenue stream and mitigates risks associated with relying on a single IP [6][7] - The revenue contribution from Card Game's top five core IPs has decreased from 98% in 2022 to 86% in 2024, showcasing a healthier distribution of income across multiple IPs [7] - The licensing market is characterized by high costs, with top IPs commanding substantial upfront fees and sales royalties, which can limit the ability of smaller companies to diversify their IP portfolios [6] Group 3: Consumer Behavior - A survey indicates that 63.4% of consumers plan to increase their budget for licensed products in 2024, reflecting a growing enthusiasm for IP-related merchandise [2] - The success of new products, such as the plush My Little Pony, is attributed to effective marketing strategies that resonate with younger consumers [4] Group 4: Long-term IP Development - The article emphasizes the importance of developing original IPs, as seen with Card Game's success in creating its own IPs like the Three Kingdoms series, which has gained significant traction in the market [9] - Companies are encouraged to adopt a long-term perspective in IP development, focusing on building emotional connections with consumers rather than seeking quick profits [12][13]

Group 1 - The core idea of the articles emphasizes the importance of IP (Intellectual Property) in driving sales and consumer engagement in the toy industry, particularly in China, where the market for licensed products is rapidly growing [2][6][10] - During the National Day holiday, a significant increase in foot traffic and sales was observed at Jing'an Joy City, highlighting the success of the My Little Pony pop-up event organized by the licensed card game company, Kayo [1][4] - A survey by the China Toy and Baby Products Association indicates that 91.4% of licensed merchants believe IP licensing boosts sales, with 22.7% reporting sales increases of over 100% compared to the previous year [2][6] Group 2 - Kayo's revenue diversification strategy is evident, with only 81.5% of its total revenue in 2024 coming from trading card games, down from 95.1% in 2022, indicating a shift towards toys, stationery, and other products [3][4][7] - The company has successfully entered the stationery market, achieving a 24.3% market share in the domestic entertainment stationery sector, with retail sales reaching 5.13 billion yuan in 2024 [3][6] - Kayo's strategy of holding multiple IPs, including popular franchises like Ultraman and Harry Potter, allows it to mitigate risks associated with reliance on a single IP, as 76% of its current revenue comes from IPs expiring after 2028 [6][7] Group 3 - The articles highlight the necessity for companies to create their own IPs rather than solely relying on licensed ones, as self-created IPs can provide unique market advantages and emotional connections with consumers [9][10][12] - The success of Kayo's original IP, such as the Three Kingdoms series, demonstrates the potential for cultural content to resonate with both domestic and international audiences when presented innovatively [9][14] - The importance of long-term planning and emotional engagement in IP development is emphasized, with successful examples showing that sustained investment in content and consumer interaction is crucial for maintaining IP popularity [10][12][13]