Core Insights - Shenzhen aims to leverage its rich innovation resources and diverse industrial categories to upgrade traditional industries, targeting a total scale of over 700 billion yuan within three years [1] - The city plans to implement 12 policy measures, including the establishment of various investment funds to support mergers and acquisitions in traditional industries [1][2] - Shenzhen's advanced manufacturing and high-tech manufacturing sectors account for 68.2% and 58.2% of the city's industrial added value, respectively [1] Group 1: Traditional Industry Development - Shenzhen has a strong presence in traditional industries such as high-end women's clothing, jewelry, and eyewear, with the jewelry industry holding a national industrial output value lead [2] - The city will implement an action plan to integrate artificial intelligence into various traditional sectors, aiming to digitize over 100 traditional enterprises within three years [2][3] - The government recognizes both traditional and emerging industries as essential components of a modern industrial system, promoting a blend of technology and traditional manufacturing [3] Group 2: Investment and Policy Measures - The city will create a multi-faceted investment support model involving government-guided funds, listed company capital, and professional investment institutions [1] - Shenzhen aims to cultivate over 100 cross-industry fusion fashion products and popular national trend products by 2027 [3] - The approach of "policy guidance + market leadership + technology empowerment" is expected to serve as a replicable model for traditional industry transformation across the country [3]

Core Insights - Shenzhen aims to leverage its rich innovation resources and diverse industrial categories to upgrade traditional industries, targeting a total scale of over 700 billion yuan in three years [1][2] - The city plans to implement 12 policy measures, including the establishment of various investment funds to support mergers and acquisitions in traditional industries [1][2] - Shenzhen's advanced manufacturing and high-tech manufacturing account for 68.2% and 58.2% of the city's industrial added value, respectively [1] Group 1: Traditional Industry Development - Shenzhen has a strong presence in traditional industries such as high-end women's clothing, jewelry, and eyewear, with the jewelry industry leading the nation in annual industrial output [2] - The city will implement an action plan to integrate artificial intelligence into various traditional sectors, aiming to digitize over 100 traditional enterprises within three years [2][3] - The government encourages the fusion of traditional manufacturing with new technologies and high-performance materials, targeting the creation of over 100 cross-industry fashionable products by 2027 [3] Group 2: Investment and Policy Measures - Shenzhen will utilize strategic emerging industry funds to support state-owned enterprises and traditional industry leaders in establishing acquisition funds [1] - The investment model will combine government guidance, listed company capital, and professional investment institutions to nurture high-potential enterprises [1] - The city has previously recognized the importance of both traditional and emerging industries as components of a modern industrial system, indicating a balanced approach to industrial development [5]

Core Viewpoint - The Shanghai government has launched an action plan to enhance the construction of commercial brands in the city, involving multiple departments to strengthen brand development and recognition [1] Group 1 - The action plan is a collaborative effort by seven departments, including the Municipal Commerce Commission and the Municipal Development and Reform Commission, aimed at improving the commercial brand landscape in Shanghai [1] - The initiative reflects a strategic focus on brand building as a means to boost the local economy and enhance the competitiveness of Shanghai's commercial sector [1] - The plan is expected to facilitate better brand management and promote local brands on both national and international stages [1]

Core Viewpoint - The "Action Plan" aims to establish a comprehensive ecosystem for commercial brand development in Shanghai, enhancing its status as an international consumption center by 2028 [1][2]. Group 1: Brand Development Strategy - The "Action Plan" outlines five dimensions for brand development: strengthening well-known brands, nurturing emerging brands, incubating startups, revitalizing time-honored brands, and promoting new consumption brands [2]. - A gradient cultivation mechanism will be established to transition Shanghai from a "brand aggregation" to a "brand origin" city, contributing to the national goal of transforming "Chinese products into Chinese brands" [2]. Group 2: Market and Talent Support - The plan emphasizes the importance of a robust industrial foundation and a consumer base willing to embrace innovation, which are critical for brand development in Shanghai [3]. - Talent acquisition strategies include breaking down barriers for high-level management talent and enhancing the training of leaders and craftsmen in traditional brands [4]. Group 3: Financial Support Mechanisms - The "Action Plan" proposes various financial support measures, including facilitating listings for qualified brands and providing loans for startups through financial institutions [4]. - Government investment funds will be encouraged to support the cultivation of emerging brands, focusing on potential rather than size [4]. Group 4: International Expansion - A "service matrix" will be established to support Chinese brands in international markets, including high-quality exhibition spaces and international chain store support [5]. - The plan also addresses the need for a robust intellectual property protection system to safeguard brands against issues like trademark squatting and cross-border e-commerce disputes [5]. Group 5: High-End Brand Development - The overarching goal of the policy design is to promote the high-end positioning of brands, focusing on talent development, financial support, and digital empowerment [6].

Core Insights - The article discusses the "Action Plan for Strengthening Shanghai's Commercial Brand Development" issued by the Shanghai Municipal Commission of Commerce and six other departments, emphasizing the importance of enhancing commercial brand development to meet the demands of consumption upgrades and to stimulate and expand consumption [1] Summary by Sections - **Objective of the Action Plan** - The plan aims to leverage Shanghai's diverse commercial formats, varied market entities, active commercial innovation, and high visibility in international markets to create a more competitive cluster of commercial brands by 2028 [1] - **Expected Outcomes** - The initiative seeks to establish a more effective mechanism and support system for promoting commercial brands, enhancing the aggregation, recognition, and reputation of Shanghai's commercial brands [1] - **Strategic Importance** - The action plan is positioned as a critical task to elevate Shanghai's status as an international consumption center, thereby increasing its overall market competitiveness [1]