Workflow
品牌强国
icon
Search documents
中国品牌,链动全球 | 2025家居行业强国品牌论坛在广州成功召开
Sou Hu Cai Jing· 2025-07-10 03:39
Group 1 - The "2025 Home Industry Strong Brand Forum" was successfully held in Guangzhou, focusing on the potential of the domestic consumption market and the transition from "demand-driven" to "quality-driven" home consumption [2][4] - The forum emphasized the importance of brand building in the home industry, highlighting the shift from "Made in China" to "Chinese Brands" and the broad development prospects for Chinese home brands [4][6] - The event gathered representatives from various sectors of the home industry, including doors, custom furniture, and hardware, to discuss high-quality development paths [2][6] Group 2 - Keynote speeches addressed industry challenges such as overcapacity and the need for collaboration, with a focus on meeting consumer needs through product innovation [8][10] - Companies like Ling Shang and OPK shared their global strategies and product trends, emphasizing the importance of creating flexible and intelligent home solutions [12][14] - The forum also included discussions on production technology and innovation in engineered wood products, showcasing advancements in eco-friendly and high-quality materials [16][17][19]
比亚迪加入“品牌强国工程” 以科技实力共筑世界级品牌
Qi Lu Wan Bao· 2025-05-27 05:53
Group 1 - BYD has become a "CCTV Science and Technology Strong Country Strategic Partner," joining the "Brand Strong Country Project" to promote brand development and high-quality economic growth through technological innovation, showcasing its strength as a global leader in the electric vehicle sector [1][7] - In 2024, BYD achieved global sales of 4.2721 million units, maintaining its position as the top-selling automotive brand in China and the leading player in the global new energy vehicle market, reflecting its commitment to the principle of "technology as king, innovation as fundamental" [3] - BYD's R&D investment reached 54.2 billion yuan in 2024, a 36% increase year-on-year, with cumulative R&D spending exceeding 180 billion yuan, leveraging disruptive technologies such as blade batteries and DM-i to create a vast "technology pool" [3] Group 2 - BYD's multi-brand strategy includes the Dynasty, Ocean, Fangchengbao, Tengshi, and Yangwang brands, catering to diverse consumer needs from family to luxury vehicles, thereby enhancing the value of Chinese automotive brands [5] - The partnership with CCTV serves as an accelerator for BYD's development and a global expression of China's technological innovation narrative, with its electric vehicles now present in over 110 countries and regions [7] - Through this collaboration, BYD aims to refresh global perceptions of Chinese brands by leveraging innovative technologies and products, contributing Chinese wisdom to the world [9]
510以岭品牌月|科技创新守护国民健康,卓越品质打造民族品牌
Sou Hu Cai Jing· 2025-05-10 09:02
Group 1 - The core initiative of Yiling Pharmaceutical is to promote the "Quality China" construction and high-quality development by enhancing brand recognition and storytelling for Chinese brands, particularly in the context of the upcoming "China Brand Day" in 2025 [3] - Yiling Pharmaceutical has launched the "5·10 Yiling Brand Month" series of activities in collaboration with nearly a hundred well-known chain pharmacies across the country, focusing on the theme "Technology Empowers Health, Brand Leads the Future" [3][4] - The activities will include public welfare science popularization, chronic disease management, and digital services to improve public health literacy and contribute positively to the construction of a healthy China [3][4] Group 2 - During the "5·10 Yiling Brand Month," Yiling Pharmaceutical will integrate quality medical resources through a multi-dimensional approach, including online science popularization and offline services, to provide comprehensive health service experiences for consumers [4] - The initiative will involve expert online live broadcasts and offline health screenings and consultations for chronic diseases, promoting the concept of "early screening, early diagnosis, early intervention" [4] - Yiling Pharmaceutical will collaborate with well-known chain pharmacies to conduct public health science roadshows across the country, aiming to enhance public access to health knowledge and services [4] Group 3 - Yiling Pharmaceutical has established a unique technological core competitiveness through the systematic construction of the theory of collateral diseases, which has led to significant technological innovations and the completion of multiple major projects [5][6] - The company has received six national science and technology awards and has developed patented new drugs for prevalent and major diseases, gaining recognition from clinical experts and patients [6] - Yiling's products, such as Lianhua Qingwen capsules and Tongxinluo capsules, have been approved for sale in over 50 countries and regions, showcasing the global reach of traditional Chinese medicine [6] Group 4 - As a national key high-tech enterprise, Yiling Pharmaceutical adheres to the principle of "inheritance and innovation for the benefit of humanity," actively engaging in social responsibility initiatives [7] - The company has achieved a water resource reuse rate of 97% through clean production and low-carbon energy practices, contributing to green development [7] - Yiling Pharmaceutical has created over 60 high-standard Chinese medicinal herb bases across more than 20 provinces, providing numerous job opportunities and revitalizing rural industries [7]