商业培训
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圣商教育,又玩起了“局中局”
Sou Hu Cai Jing· 2025-11-03 01:45
Core Viewpoint - The article discusses the controversial practices and financial struggles of Beijing Shengshang Education Technology Co., Ltd. (Shengshang Education), highlighting its transition from a promising educational consulting firm to a company facing legal and financial challenges due to alleged fraudulent activities and poor management practices [1][4][6]. Company Overview - Shengshang Education was founded in 2014 by Yuan Li, focusing on providing strategic management and financial services to small and medium-sized enterprises [1][2]. - The company initially thrived in the booming education market, achieving significant revenue and profit growth, with 2019 revenues reported at 753 million yuan and a net profit of 173 million yuan [4]. Financial Performance - The COVID-19 pandemic severely impacted Shengshang Education's financial performance, with revenues dropping to 332 million yuan in 2020, a decline of 55.92% year-on-year, and net profit falling to approximately 50 million yuan, a decrease of over 70% [5]. - The company faced scrutiny from regulatory bodies due to numerous complaints regarding its business practices, including allegations of misleading advertising and potential pyramid scheme activities [6][9]. Legal Issues - In 2023, a court ruled that Shengshang Education engaged in false advertising, resulting in a compensation order of 100,000 yuan to Tsinghua University for damages [6]. - The company has faced multiple warnings and regulatory actions due to financial discrepancies and improper resource usage, leading to its decision to exit the New Third Board in 2021 [9]. Business Model and Strategy - Shengshang Education's business model has been criticized for its reliance on high tuition fees for courses that many former students claim did not provide value, leading to a negative reputation in the market [5][10]. - The company attempted to pivot its business strategy by entering the liquor market through a merger with Qidian International, rebranding itself as Qidian Guofeng and focusing on the production and sale of liquor products [10][11]. Market Position and Future Prospects - Despite the shift to the liquor industry, Shengshang Education's new venture has struggled, with reported liquor sales of 17.2 million yuan in mid-2025, a decline of 52.59% year-on-year, indicating challenges in establishing brand recognition and market presence [10]. - The company's founder, Yuan Li, has a history of capitalizing on market trends, but the sustainability of Shengshang Education's new strategies remains uncertain, especially in a challenging economic environment [11][14].
混沌AI商业实战全国巡讲,躬身入局即刻出发!
混沌学园· 2025-06-30 11:48
Core Viewpoint - The article emphasizes the launch of the "Chaos AI Business Practical National Tour," aimed at empowering businesses to effectively apply AI in various operational scenarios, highlighting the importance of hands-on experience and real-world application in the AI landscape [1][7]. Group 1: Event Overview - The "Chaos AI Business Practical National Tour" will cover 20 innovative cities across the country, focusing on practical applications of AI in business [1]. - The event is designed for core decision-makers in innovative businesses, entrepreneurs seeking AI opportunities, and CEOs or business leaders [2]. Group 2: Target Audience - The tour specifically invites "practitioners" who are actively involved in AI applications rather than mere observers [1][10]. - Participants include top business school professors and experienced AI practitioners who have successfully implemented AI for business efficiency [12]. Group 3: Practical Approach - The event promises immersive, hands-on training led by AI practical coaches, focusing on real business challenges faced by participants [5][13]. - The goal is to co-create actionable strategies, content, and solutions in collaboration with AI, moving beyond theoretical demonstrations [5]. Group 4: Key Application Areas - The six core application areas for AI in business highlighted in the article are: 1. Sales and Customer Value Enhancement 2. Product Innovation 3. Business Strategy 4. Brand Marketing 5. Full-Scale Operations 6. Organizational Efficiency [8].
创新向善|当系统化商业思维撞上公益第二曲线,创新涌现新物种
混沌学园· 2025-03-08 05:42
Core Viewpoint - The integration of public welfare and business is no longer optional but a necessity in the current era, emphasizing the importance of social value in corporate balance sheets and the need for sustainable business thinking in non-profit organizations [2][3]. Group 1: Challenges in Current Landscape - Many public welfare projects still rely on outdated fundraising methods despite the willingness of younger consumers to pay a "goodwill premium" [3]. - There is a significant increase in ESG budgets among Fortune 500 companies, yet social needs and business resources remain disconnected [3]. - A large percentage (72%) of charitable actions are trapped in a closed loop of "emotional endpoints," failing to leverage technology for efficiency [3]. Group 2: Role of Chuangyi Institute - Chuangyi Institute serves as a catalyst for change, providing a platform for the innovative integration of business and public welfare [4]. - The institute aims to create new social innovation models that allow public welfare projects to thrive in a commercial environment, enhancing both business vitality and social impact [4]. Group 3: Training and Development Opportunities - Participants will receive a systematic methodology for integrating business and public welfare, based on over a decade of innovation research and practical teaching experiences [5]. - The program includes collaborative creation of entrepreneurial strategies, helping participants refine their business plans and attract investor interest [6]. - Real-world study opportunities will be provided, allowing participants to gain market insights and teamwork skills through expert-led sessions and project presentations [7]. Group 4: Alumni Network and Resources - Graduates will join an alumni community that facilitates ongoing learning and resource sharing between business and public welfare sectors [8]. Group 5: Program Details - The training program is scheduled from March 16 to May 18, 2025, with applications closing on March 15, 2025, and will take place in Hangzhou [10]. - The program consists of multiple modules focusing on practical training, strategic planning, and long-term development of public welfare initiatives [11][12][13]. Group 6: Application and Fees - The program is open to founders and key team members of public welfare and business organizations, with a fee of 45,000 yuan per person, reduced to 10,000 yuan for eligible non-profit applicants [15][16].