"百姓健康、慈善惠民，这本身就是对经济发展最基础、最重要的贡献。"黄海表示，这一通过"善策"实 现"少花钱、办大事、办成事"的模式，为如何通过社会创新夯实"经济强"，提供了一个极具借鉴意义的 范本。 商业向善：社会价值与经济效益双赢 社会企业与影响力投资论坛总裁马翔宇提出核心观点："经济价值来源于社会价值的创造和增长。"她强 调，企业创造社会价值不仅是为"分好蛋糕"，更是要"做大蛋糕"。 马翔宇分享了实践案例：伊利酸奶结合乡村振兴，采用四川猕猴桃、丹东草莓等地原料，既打造爆款产 品，又助力农产品销售；星巴克通过雇佣残障人士，实践包容性就业；腾讯微信推出地震预警功能，用 科技解决社会痛点。"这些实践表明，商业向善正在重构价值链，实现社会与商业价值共赢。"马翔宇 说。 9月15日，"新善中国"启动大会暨全国新的社会阶层人士服务考察活动在南京举办。在"经济强，善策强 基，勇挑大梁"主题的圆桌会议上，全国多地的新的社会阶层人士汇聚一堂，共同探讨以社会创新夯实 经济发展根基的新路径。 圆桌会议 医疗创新：精准救助为医保减负 吉林省新联会会长黄海介绍了其通过吉心工程公益项目探索医疗救助新模式。2014年起，吉心工程为特 ...

Core Viewpoint - The integration of public welfare and business is no longer optional but a necessity in the current era, emphasizing the importance of social value in corporate balance sheets and the need for sustainable business thinking in non-profit organizations [2][3]. Group 1: Challenges in Current Landscape - Many public welfare projects still rely on outdated fundraising methods despite the willingness of younger consumers to pay a "goodwill premium" [3]. - There is a significant increase in ESG budgets among Fortune 500 companies, yet social needs and business resources remain disconnected [3]. - A large percentage (72%) of charitable actions are trapped in a closed loop of "emotional endpoints," failing to leverage technology for efficiency [3]. Group 2: Role of Chuangyi Institute - Chuangyi Institute serves as a catalyst for change, providing a platform for the innovative integration of business and public welfare [4]. - The institute aims to create new social innovation models that allow public welfare projects to thrive in a commercial environment, enhancing both business vitality and social impact [4]. Group 3: Training and Development Opportunities - Participants will receive a systematic methodology for integrating business and public welfare, based on over a decade of innovation research and practical teaching experiences [5]. - The program includes collaborative creation of entrepreneurial strategies, helping participants refine their business plans and attract investor interest [6]. - Real-world study opportunities will be provided, allowing participants to gain market insights and teamwork skills through expert-led sessions and project presentations [7]. Group 4: Alumni Network and Resources - Graduates will join an alumni community that facilitates ongoing learning and resource sharing between business and public welfare sectors [8]. Group 5: Program Details - The training program is scheduled from March 16 to May 18, 2025, with applications closing on March 15, 2025, and will take place in Hangzhou [10]. - The program consists of multiple modules focusing on practical training, strategic planning, and long-term development of public welfare initiatives [11][12][13]. Group 6: Application and Fees - The program is open to founders and key team members of public welfare and business organizations, with a fee of 45,000 yuan per person, reduced to 10,000 yuan for eligible non-profit applicants [15][16].