Core Insights - The "Super Golden Week" during the National Day and Mid-Autumn Festival has led to a surge in travel and consumption, with diverse travel demands emerging from the extended holiday period [1][2] - Young consumers are shifting from quick sightseeing to seeking immersive experiences, with travel orders increasing by over 30% compared to the 2024 National Day holiday [1] - The trend of "deep travel" is characterized by spontaneous booking, with 58.3% of users preferring to book travel products on the same day [2] Travel and Consumption Trends - During the eight-day holiday, national cultural and tourism consumption saw significant growth, with a 16.8% year-on-year increase in per capita travel spending [1] - The demand for travel to lesser-known destinations has risen, with pre-order volumes for county-level destinations around major cities increasing by 51% year-on-year [1] - The number of orders for leisure and entertainment services surged by 76% compared to September, with consumers aged 20 to 35 accounting for 60% of the spending [1] Dining and Retail Insights - Restaurant queue lengths increased by over 35% year-on-year during the holiday, peaking on October 4 [2] - Online dining orders in cities like Chengdu, Chongqing, and Beijing were particularly active, with cities like Tianjin and Ningbo seeing a 50% increase in online dining orders from non-local users [2] - The evolving consumer behavior reflects a shift towards immediate satisfaction and diverse offerings, contributing to the overall growth of the holiday economy [2]