家里孩子的作业打印、办公室的合同或其他文件资料输出、商场的广告海报……这些日常场景中，我们都需要用到的打印机，均离不开墨水。而这看似不 起眼的"小瓶装墨水"，却要撑起一家公司的上市梦想。 珠海传美讯新材料股份有限公司（以下简称：传美讯），这家专注于数码喷印墨水的研发、生产和销售的企业，正试图叩开北交所的大门。 数码喷印墨水属于新兴的数码喷印技术的核心耗材，它与数码喷头、系统板卡等关键部件配套于数码喷印设备。传美讯成立于2004年，公司的产品线也从 主要应用于办公家用打印领域的墨水，逐步拓展至工业大幅面打印设备的墨水，由传统的广告业与写真影像业，延伸至纺织品印花及数码印刷等更广泛的 领域，产品不仅在国内销售，还远销土耳其、巴西、印度尼西亚、阿根廷等海外国家地区。 销量涨了，价格却一路下滑 2022年-2024年（以下简称：报告期内），传美讯营业收入分别为1.85亿元、1.92亿元、2.07亿元，2023年和2024年同比增长3.57%和7.79%，但同期归母净 利润分别为3519.1万元、4220.23万元、4010.91万元，2024年出现增收不增利情况。 然而，看似稳步增长的曲线下，却藏着产品竞争力的隐忧。 ...

Core Viewpoint - Zhu Hai Chuan Mei Xun New Materials Co., Ltd. is preparing for an IPO on the Beijing Stock Exchange, facing challenges such as leadership changes and declining profit margins despite revenue growth [1][5]. Company Overview - The company was founded in 2004 and is controlled by LIM KHENG TEE and Lin Yu Xiang, who together hold 62.79% of the shares [2]. - Lin Yu Xiang, a former professional baseball player, has gradually reduced his management role and shareholding, officially stepping down as chairman in December 2023 [3][4]. Leadership Changes - LIM KHENG TEE, aged 59, has taken over as chairman from Lin Yu Xiang, who remains a director and deputy general manager [4]. - The leadership transition coincides with Lin Yu Xiang's divorce, which resulted in a share transfer to his ex-wife [3]. Financial Performance - The company's revenue increased from 185 million yuan in 2022 to 207 million yuan in 2024, but net profit showed a decline from 42.2 million yuan in 2023 to 40.11 million yuan in 2024, indicating a "growth without profit" scenario [5]. - The sales prices of several products, including dispersed ink and water-based pigment ink, have been decreasing, contributing to the profit decline [5][7]. Industry Competition - The digital ink printing industry is experiencing intense competition, leading to price wars and declining product prices [5][8]. - Competitors have indicated that the current price pressure is primarily due to competition within the industry, with expectations of continued price declines [8]. Future Plans - The company plans to raise 43.16 million yuan through the IPO to expand production capacity, aiming to increase total capacity from 9,599.19 tons to 14,299.19 tons, a 49% increase [8].

Group 1 - The core idea of the articles emphasizes the importance of integrating cultural elements into products to enhance competitiveness in international markets [1][2] - Tianjin Ostrich Ink Co., Ltd. has successfully exported its cultural products, such as the 24 Solar Terms layered ink, with overseas sales growth rates maintained between 15% and 20% over the past two years [1] - The success of Chinese tea brands in overseas markets is attributed to their ability to convey authentic Chinese cultural elements rather than merely replicating local flavors [1][2] Group 2 - Companies entering foreign markets are adopting strategies such as local brand collaborations, product localization, and drawing inspiration from local cultures to create new narratives [2] - The integration of technology and innovation is crucial for companies to effectively express cultural stories and enhance product appeal [2] - Chinese products, including high-speed trains, mobile phones, and automobiles, are gaining global recognition, showcasing a new expression of Chinese culture in the modern era [2]