Core Viewpoint - Zhu Hai Chuan Mei Xun New Materials Co., Ltd. is preparing for an IPO on the Beijing Stock Exchange, facing challenges such as leadership changes and declining profit margins despite revenue growth [1][5]. Company Overview - The company was founded in 2004 and is controlled by LIM KHENG TEE and Lin Yu Xiang, who together hold 62.79% of the shares [2]. - Lin Yu Xiang, a former professional baseball player, has gradually reduced his management role and shareholding, officially stepping down as chairman in December 2023 [3][4]. Leadership Changes - LIM KHENG TEE, aged 59, has taken over as chairman from Lin Yu Xiang, who remains a director and deputy general manager [4]. - The leadership transition coincides with Lin Yu Xiang's divorce, which resulted in a share transfer to his ex-wife [3]. Financial Performance - The company's revenue increased from 185 million yuan in 2022 to 207 million yuan in 2024, but net profit showed a decline from 42.2 million yuan in 2023 to 40.11 million yuan in 2024, indicating a "growth without profit" scenario [5]. - The sales prices of several products, including dispersed ink and water-based pigment ink, have been decreasing, contributing to the profit decline [5][7]. Industry Competition - The digital ink printing industry is experiencing intense competition, leading to price wars and declining product prices [5][8]. - Competitors have indicated that the current price pressure is primarily due to competition within the industry, with expectations of continued price declines [8]. Future Plans - The company plans to raise 43.16 million yuan through the IPO to expand production capacity, aiming to increase total capacity from 9,599.19 tons to 14,299.19 tons, a 49% increase [8].