【中国银行保险资产管理业协会贺竹君：近180万亿元大资管行业进入黄金发展期】"在当前发展的关键 阶段，金融市场改革持续深化，大资管行业加速进入了一个发展黄金期。"12月12日，在第十九届华夏 机构投资者年会上，中国银行保险资产管理业协会党委委员、秘书长贺竹君称。 据贺竹君介绍，目前，国内大资管市场受托管理总规模接近180万亿元，其中，由国家金融监督管理总 局监管的银行理财、保险资管、信托业务规模合计近百万亿元，银行理财与保险资管两者占比约70万亿 元。 贺竹君指出，银行理财与保险资管作为资管市场的核心力量，主要发挥三大职能：一是为居民财富长期 稳健增值提供丰富的产品工具，是市场主要的产品供给者；二是为资本市场稳定运行提供长期融资支 持，发挥基石投资者作用；三是为实体经济高质量发展注入持续金融"活水"，成为培育新质生产力所需 的长期资金、耐心资本和股权性资金的主要供给者。 此外，贺竹君还特别介绍了保险资金服务国家战略与赋能新质生产力的进展。 在重大战略领域，保险资金通过债权、股权投资计划支持长江经济带、京津冀协同发展、大湾区建设等 项目，登记规模超3万亿元；同时加大对医疗健康、绿色环保、新能源、半导体等产业的投 ...

Core Insights - The financial industry is undergoing a transformation in investor education, shifting from simple knowledge dissemination to deeper "value empowerment" in the context of capital market reforms and digitalization [1][2] Group 1: Investor Education Initiatives - The "Financial Industry High-Quality Development and Investor Education Innovation Communication Activity" has been launched, involving over 150 major asset management institutions to collect high-quality educational materials [2] - The educational materials include short videos, long videos, in-depth articles, creative posters, and public welfare practices, showcasing the asset management industry's exploration and achievements in investor education [2] Group 2: Short Video Content - Short videos are becoming a key channel for investors to acquire knowledge, with various themes such as long-term investment concepts and asset allocation explained through engaging narratives and cultural references [3] - Examples include the series "Investment Road with Jingli" promoting long-term investment and "Asset Allocation Classroom" using traditional culture to explain key concepts [3] Group 3: Long Video Content - Long videos address the demand for in-depth content, providing comprehensive analyses of industries and investment logic, such as the competitive landscape of solid-state batteries and the evolution of intelligent robots [5] - These videos aim to guide investors from chasing short-term trends to understanding underlying investment logic [5] Group 4: In-Depth Articles - In-depth articles focus on building a cognitive moat for investors, covering strategies, market dynamics, and psychological aspects of investing [7] - Topics include quantitative investment strategies, asset allocation techniques, and the impact of macro policies on investment decisions [7] Group 5: Creative Posters - Creative posters serve as an important medium for investor education, utilizing visual elements to simplify complex concepts and convey investment philosophies [8] - Examples include posters that explain net asset values and investment principles through engaging designs and cultural references [8] Group 6: Public Welfare Practices - Financial institutions are expanding the boundaries of investor education through public welfare initiatives, such as educational programs targeting youth and rural communities [10] - These initiatives aim to enhance financial literacy and support sustainable development in various demographics [10]

金融业高质量发展·投教聚力新篇章 在资本市场改革深化与数字化浪潮奔涌的双重时代背景下，投资者教育已悄然转型——不再 只是简单的知识普及，而是迈向更深层的"价值赋能"。 《中国基金报》联合超过150家大资管机构， 共同发起 "金融业高质量发展与投资者教育 创新传播活动"，面向全行业征集高质量投教作品。 这些作品覆盖短视频、长视频、深度文章、创意海报、公益实践五大类型，生动呈现了大资 管行业在金融业高质量发展与投资者教育领域的前沿探索与扎实成果。 12月，中国基金报将在官方APP及社交平台同步展播高质量作品，以不同形式呈现来自行 业一线的投教探索。 财智赋能·高质量发展投教短视频 如何五分钟讲透一个投资道理？ 在信息碎片化的时代，短视频成为投资者获取知识的重要渠道。本单元作品在有限篇幅内， 将复杂的投资理念转化为生动影像： 温暖陪伴型： 《投基路上，景鲤相伴》 以温情叙事传递长期投资理念，让品牌温度深入人 心； 《资产配置学堂》 系列视频，内容围绕资产配置中几个较为重要的概念，结合中国传 统文化，采用古装短剧的形式进行知识讲解，如攻守与股债搭配、守正出奇与核心卫星策略 等，剧情有趣生动，形式投资者喜闻乐见，适合作 ...