Core Viewpoint - The establishment of a cooperative agricultural company in Xilin Gol is enhancing the sales channels for local herders, allowing them to sell their dairy products and meat more effectively and at better prices [1][2]. Group 1: Company Overview - The cooperative company was founded in 2024 with an investment of 2.25 million yuan from nine collective economic cooperatives in the region [1]. - The company focuses on purchasing livestock and dairy products from local herders, addressing the challenges of limited sales reach and unstable pricing [2]. - Since its inception, the company has acquired over 5,000 lambs from local herders, generating sales exceeding 7 million yuan, with customers in Beijing and Liaoning [4]. Group 2: Sales and Marketing Strategy - The company determines purchase quantities based on market demand and existing inventory, notifying herders of specific collection times [2]. - Each dairy product is labeled with a unique QR code, allowing consumers to directly contact the herders, enhancing trust and transparency [5]. - The company employs a small number of staff, supported by 32 local volunteers who assist in various operational tasks, including logistics and marketing [5]. Group 3: Impact on Local Herders - Herders report that selling lamb through the company yields prices 1 yuan higher per kilogram compared to market rates, along with consistent technical guidance for livestock management [5]. - The cooperative model alleviates the burden of sales logistics for herders, enabling them to focus on livestock care [5]. - Local initiatives, such as promotional videos created by agricultural officials, have successfully increased orders for herders, demonstrating effective collaboration between herders and local government [7].

Core Insights - The development of the dairy industry in Xilin Gol League is significantly supported by financial institutions, enhancing local economic growth and product distribution [1][2][3][4][5][6] Financial Support and Initiatives - The People's Bank of China in Xilin Gol League has facilitated financial support for the local dairy industry, leading to a total loan issuance of 403 million yuan to 1,881 dairy operators by June 2025 [1] - Local financial institutions have provided targeted loans to nearly 20 businesses in the "Cheese Town," amounting to 2.1 million yuan, promoting the sale of local products nationwide [2] - Five specialized credit products tailored for the dairy industry have been launched, providing 17.63 million yuan in funding to 29 dairy operators, with a total loan balance of 41.22 million yuan [3] Business Growth and Development - The financial backing from local banks has enabled businesses like the Mengguhoniqi Cheese Shop to expand operations, resulting in increased customer orders and revenue [2] - The "Degaji" dairy processing plant received a 3.6 million yuan loan, allowing it to upgrade equipment and significantly increase production capacity, with projected annual sales reaching 4 million yuan [4] - The Xibei Huitong Animal Husbandry Technology Development Company has benefited from 45 million yuan in loans, facilitating the production of various dairy products for distribution to nearly 400 Xibei outlets [5] Comprehensive Financial Ecosystem - The financial institutions in Xilin Gol League have established a comprehensive support system covering the entire dairy industry chain, from raw material supply to production and market sales, with total loans issued amounting to 80.4 million yuan for dairy processing and retail, and 326 million yuan for livestock farming [6]