区别于传统家电家居卖场，该旗舰店深度融合科技元素与沉浸式体验，不仅实现线上线下同款同价、热 销爆款同步亮相，更依托京东电子令牌保障价格透明可信，让消费者在亲身体验中享受"看得见、摸得 着"的安心消费。 值得关注的是，该旗舰店特别融入鹤壁本地文化元素打造特色打卡空间，将科技质感与城市文化底蕴巧 妙结合，既为市民提供了休闲打卡的新去处，也让消费场景更具地域辨识度，有效激发区域消费潜力。 淇滨区相关负责人表示，京东家电家居超级旗舰店的顺利试营业，是淇滨区商业升级的重要里程碑。未 来该区将持续做好项目运营的服务保障工作，推动京东相关业态在淇滨区深度布局，以优质商业载体激 活消费市场活力，辐射带动豫北地区家居消费提质升级，为淇滨区经济高质量发展注入强劲动能。 据悉，该旗舰店坐落于淇滨区核心商圈银兴国际广场，经营面积近万平方米，涵盖3C数码、智能家 电、家居软装三大核心品类，50余个知名品牌的展厅有序排布，小到个人便携家电、大到全屋软装套 件，1400余款热门好物一站式集结，真正实现"一站购齐全屋所需"。 来源：环球网 12月12日，河南省首家、全国第五家京东家电家居超级旗舰店在鹤壁市淇滨区银兴国际广场启动试营 业，标志 ...

Core Insights - Haier's brand sales on Tmall Youpin are expected to exceed 10 billion, with the official flagship store contributing nearly 1 billion [1] - Tmall Youpin's online self-operated flagship store achieved a GMV of over 100 billion within a year, setting a new benchmark for the home appliance and home goods market [1][4] - Tmall Youpin's strategy leverages national subsidies to provide solutions for merchants and offline stores, benefiting both leading and small brands [1][4] Sales Performance - Tmall Youpin has significantly boosted sales for brands like Midea, contributing over 10 billion in sales growth since its establishment [5] - The platform has expanded its reach from traditional markets to cover both first and second-tier cities, enhancing its service capabilities [6] Ecosystem and Collaboration - Tmall Youpin has created a collaborative ecosystem that integrates online and offline resources, enhancing retail efficiency and operational convenience for over 12,000 offline stores [5][6] - The "Youpin Late 8" live streaming initiative has successfully attracted significant consumer engagement, with individual sessions generating over 10 million in GMV [8][9] Consumer Engagement and Marketing - The platform's focus on high-end products has resulted in over half of its offerings being premium items, supported by national subsidies [10] - Tmall Youpin has implemented a multi-faceted subsidy matrix to enhance price competitiveness and incentivize sales [11][12] Strategic Development - Tmall Youpin is evolving into a comprehensive retail platform, expanding its product range and enhancing consumer experience through innovative service offerings [11][13] - The company is actively pursuing growth through strategic partnerships with brands and enhancing its retail network to meet diverse consumer needs [14][15]