产品的迭代革新，对应的是真实体验的要求升级。尽管线上视频能引发关注，但空调作为一种"重感 受"的产品，线下门店的价值正在重新凸显。在成都天府立交Suning Max店，徐先生为新家选购了一台 法迪欧狮子座空调，"巴适得板，我这个'川普'它都听得懂，视频里看是一回事，自己来店里玩一下感 觉更厉害了。" 奥维云网《2025冷年空调市场总结》显示，2025年线上空调市场价格竞争加剧，低端机 型挤占更多份额，主销的1.5匹挂机均价跌幅高达17.2%。相比线上渠道的"惨烈"，线下渠道则仍维持着 相对较高的均价，在818大促的背景下，苏宁易购门店8月空调整体成交均价不降反升，更先进的产品、 更丰富的体验为消费升级提供了充分的条件。 其实不只是AI智能空调，更多代表新技术、新功能、新体验的"新智家电"，如超过百吋的超大屏电视、 联动瞬息的烟灶套装、除菌净滤的直饮净水机、洗烘熨烫一条龙的洗烘套装等，都在加速涌入线下门 店，被搬进客厅、厨房、阳台等场景中。通过联合头部品牌定制个性化产品、升级门店空间场景、上线 一站式的管家服务等举措，苏宁易购正在将Suning Max、Suning Pro等门店打造成新产品的"首发场"和 新生 ...

Group 1 - The core concept of the article highlights the rapid development of the "first store economy" in China, driven by the opening of new stores and the popularity of flagship stores like Suning Max, which saw a 43% year-on-year sales increase during the 818 shopping festival [1] - Suning Max stores are strategically located in key urban areas, focusing on product launches and smart home appliance experiences, contributing to significant sales growth in categories such as computers (206%), air conditioners (110%), and kitchen appliances (78%) [1] - Innovative products have gained consumer attention, with high-performance gaming laptops increasing by 251%, integrated kitchen machines by 186%, and zero-bacteria dishwashers by 184% during the same period [1] Group 2 - The newly opened Suning Max store in Taiyuan attracted a large number of local consumers, achieving sales of 18 million yuan within two hours and a total of 28.8 million yuan on the opening day, with several brands exceeding one million yuan in sales [3] - The shopping experience at Suning Max stores has been enhanced through immersive home scenarios, allowing customers to engage with products directly, such as baking in a kitchen display area [5] - Suning Max stores have introduced community engagement initiatives, including esports events and music festivals, which helped attract over 3,900 new members to the "Suning Friend" program during the opening [5] Group 3 - Suning plans to use the Suning Max store model as a benchmark for ongoing innovation in shopping experiences, product launches, and service efficiency to further stimulate consumer spending [7]

Group 1 - The trade volume between China and the European Union has significantly increased, with Guangzhou Customs reporting an import and export trade of approximately 145.43 billion yuan in the first half of the year, representing a year-on-year growth of 19.9% [1] - Guangzhou Xinyi Vehicle Co., Ltd. has seen a notable increase in exports of lithium battery mountain bikes to Europe, with a value of nearly 28 million yuan in the first half of the year, marking a year-on-year increase of 35.6% [1] - The demand for cooling appliances such as air conditioners and refrigerators has surged in Europe due to high summer temperatures, leading to increased exports from the Shunde district, with an average of 600 containers of appliances shipped daily [1] Group 2 - Midea Group has capitalized on the rising demand for air conditioners in Europe by launching a wind-free air conditioner that utilizes AI technology to adjust airflow based on human positioning, resulting in nearly 10 billion yuan in exports of home appliances this year [2] - The local customs in Shunde are actively supporting home appliance companies in expanding their market in Europe by promoting the benefits of AEO policies and enhancing management standards [4] - Guangzhou Customs is implementing various facilitation measures such as "two-step declaration" and "online appointment customs clearance" to improve logistics channels between the Greater Bay Area and European countries [4]

Group 1 - The 13th Chongqing Appliance Festival has commenced, marking an annual celebration of home appliance consumption and signaling Chongqing Department Store's efforts to boost consumption and improve livelihoods [1][3] - The festival features a collaboration between Chongqing Department Store, local government, and major appliance brands, showcasing new products and offering various promotional activities [3][4] - The event includes significant subsidies, with government and enterprise collaboration providing up to 20% discounts on appliances, enhancing the appeal of the festival [3][4] Group 2 - Chongqing Department Store is expected to maintain stable and positive operating performance in 2024, with key indicators ranking among the top in A-share retail [4] - The festival theme "Really Save" emphasizes green and smart appliance upgrades, with over 400 million yuan allocated for consumer benefits, including substantial discounts based on purchase amounts [4][5] - The event coincides with the 2025 Chongqing Appliance Festival and the China (Chongqing) Appliance Channel Merchant TOP Summit, focusing on industry transformation and value creation [5]

Core Viewpoint - The home appliance industry is a key area for boosting domestic demand, with the "old-for-new" policy driving significant consumer activity in the market [1][2] Group 1: Market Dynamics - The "old-for-new" policy has become a crucial engine for home appliance consumption, especially during the "May Day" holiday, leading to increased consumer purchases [1][2] - As of May 3, 2023, nearly 5.8 million orders have been placed under the "old-for-new" policy in Shanghai, generating sales exceeding 14.87 billion yuan, with mobile and digital products accounting for 32% of the total [1] Group 2: Events and Promotions - The "Shanghai Home Appliance and Home Renewal Carnival" integrates the national "old-for-new" policy with multi-level subsidies to stimulate consumer potential, involving nearly 200 brands and 3,000 participating stores [2] - The event focuses on smart and health-oriented appliances, promoting a dual discount policy from both government and enterprises to enhance green and intelligent home consumption [2] Group 3: Company Initiatives - Various home appliance brands are actively launching attractive products and promotions in response to the "May Day" holiday, with companies like Haier, Gree, and Midea implementing their own subsidy programs [3] - Haier's "New Replacement Journey" and Gree's health-focused initiatives offer significant savings for consumers, while Hisense anticipates a substantial increase in sales during the holiday period due to enhanced subsidy measures [3] Group 4: Retail Channel Activities - Retail channels, such as Suning, are also promoting the "old-for-new" initiative with various marketing activities, reporting over a 61% year-on-year increase in sales on the first day of the holiday [4] - Suning plans to invest over 100 million yuan during the "May 5 Shopping Festival" to provide multiple layers of discounts, enhancing consumer engagement [4] - The Shanghai Electrical Appliances Commercial Association aims to further promote the "old-for-new" initiative by collaborating with major retail platforms to offer community-based services [4]