Core Viewpoint - The 43rd China (Foshan) International Ceramics and Sanitary Ware Expo showcases over 800 brands and emphasizes innovation, serving as a significant platform for the ceramic industry to connect globally [1] Group 1: Product Innovation - The launch of the "Zero Air Bubble Series" by Gulei Group marks a revolutionary advancement in tile adhesive technology, aiming to eliminate air bubbles during installation [3][5] - This product is based on epoxy modification, simplifying the complex installation process traditionally required for large tiles and stone materials [5][7] - The "Zero Air Bubble Series" is a versatile product that can bond various materials, including tiles, stone, and even wood and metal, addressing high-risk areas prone to detachment [7] Group 2: Market Positioning and Strategy - Gulei Group targets the growing markets of high-end residential, boutique hotels, and urban renewal with differentiated system solutions [9] - The company emphasizes the importance of "technical disclosure" and provides training and digital tools to empower contractors and distributors, ensuring effective product application [9][11] - Gulei Group has developed a software system to standardize construction processes and regularly conducts training events to enhance the skills of its partners [11] Group 3: Commitment to Sustainability - The company integrates green and environmentally friendly principles into product development and manufacturing, collaborating with top chemical firms to ensure high-quality raw materials [12][14] - Gulei Group has obtained various green certifications, reflecting its commitment to providing healthy living environments for consumers [18] Group 4: Industry Leadership and Future Vision - Gulei Group aims to lead the industry towards higher standards and regulations, advocating for the establishment of norms that enhance efficiency and reliability [23] - The company believes that future competition will focus on standards and rules rather than price, positioning itself as a global leader in tile adhesive technology [20][23]

Core Viewpoint - The article highlights the successful adaptation and innovative strategies of Sika BFM China in the Chinese market, showcasing its digital transformation and community engagement as a model for multinational companies operating in China [2][10][12]. Group 1: Company Overview - Sika Group entered the Chinese market in 1993, with Sika BFM China established in 2019 as the third division focusing on civil construction materials [2]. - Sika BFM China has developed a robust distribution network with over 3,000 exclusive stores and nearly 28,000 distribution points, along with a community of nearly 10,000 renovation workers [2][10]. Group 2: Market Strategy - Sika BFM China identified a significant market opportunity in the tile adhesive category, which was largely untapped in the Chinese renovation industry [3][5]. - The company initiated a tile adhesive competition in 2014 to educate and train workers, which has evolved into a platform for promoting the benefits of tile adhesives over traditional methods [5][6]. Group 3: Digital Transformation - The COVID-19 pandemic accelerated Sika BFM China's digital transformation, leading to the development of the "Good Craftsman" membership platform and collaboration with Tencent for cloud-based retail solutions [6][10]. - The digital platform allows for rapid response to market changes, enabling efficient management of sales and inventory across various channels [10][11]. Group 4: Industry Context - The home decoration industry is facing challenges, with projections indicating a decline in total industry value to 25.9 trillion yuan in 2024, a year-on-year decrease of 6.49% [8][9]. - Despite the industry downturn, Sika BFM China has recognized the need for agility and responsiveness to market dynamics [9][10]. Group 5: Future Outlook - Sika Group views the Chinese market as a critical area for growth, with potential in all three business divisions: infrastructure, industrial, and civil construction [11][12]. - The successful digital transformation of Sika BFM China serves as a reference for other foreign companies seeking to enhance their performance in China [15].