东方雨虹 20250709 摘要 公司在去年下半年价格战后，试点提价策略，发现对销量影响不大，决 定逐步恢复价格，尤其在零售端防水涂料市场（占全国 70%份额）具有 较强议价能力，提价幅度最高达十几个百分点，瓷砖胶等基础材料也适 度上调。 工程市场竞争格局变化，头部企业如宇宏、科顺和北新防水不再内卷， 陆续发布涨价函，宇宏 3 月涨价函已落地，4 月价格止跌，二季度累计 价格环比一季度略有提升，预示行业平均利润率有望恢复。 工程市场需求下行，大量防水公司退出，从业企业数量大幅下降（估计 至少 60%），价格影响力集中于宇宏、科顺和北新防水三家，若三家不 再打价格战，调价落地可行性较高。 价格战导致防水行业质量下降，部分企业产品甚至无法达标五项基本检 测指标。强条在重点工程有效，但普通项目落地效果差，需加强监管， 避免牺牲质量换取市场份额的短视行为。 2025 年上半年，民建业务一季度收入下降十几个百分点，二季度恢复 双位数增长，预计全年增长；零售业务一、二季度均增长，优于工程市 场；工程市场降幅收窄，但价格基数低影响收入。 Q&A 东方雨虹近期防水产品的提价背景及其持续性如何？ 东方雨虹近期的防水产品提价主要 ...

Core Viewpoint - The construction industry is joining the "anti-involution" movement, aiming to enhance industry self-discipline and eliminate excessive competition, following similar trends in the photovoltaic and new energy vehicle sectors [2][4]. Group 1: Industry Trends - In the first five months of the year, national real estate development investment reached 36,234 billion yuan, a year-on-year decrease of 10.7%, with declines in new construction, ongoing projects, and completions [2]. - A joint initiative by 33 construction companies aims to promote industry transformation through technological innovation and to avoid blind expansion and excessive debt [2][6]. - The construction industry is experiencing significant slowdowns due to urbanization and reduced market demand, leading to overcapacity and a noticeable decline in growth rates [2][6]. Group 2: Cement Industry - The China Cement Association has issued guidelines to align actual production capacity with registered capacity, emphasizing the importance of capacity replacement policies for industry optimization [3][6]. - The cement industry is familiar with capacity reduction, with a projected utilization rate of 53% for cement clinker in 2024, down 6 percentage points from 2023, and an expected profit of around 25 billion yuan, a 20% decrease year-on-year [6][7]. - The industry is facing significant profit declines due to ongoing adjustments in the real estate sector and delays in infrastructure projects [6][7]. Group 3: Waterproofing Sector - Waterproofing companies have initiated price increases to counteract rising raw material costs, with price adjustments ranging from 3% to 13% for various products [4][5]. - Major waterproofing firms reported a significant drop in net profits for 2024, with Beijing Oriental Yuhong's net profit down 95.24% year-on-year, while Keshun Waterproof managed to turn a profit despite challenges [5]. - The waterproofing industry is experiencing a decline in production due to fluctuating downstream demand, prompting companies to raise prices to stabilize their financial performance [5].

证券研究报告 | 行业定期报告 2025 年 07 月 08 日 反内卷升级，看好建材板块盈利能力修复 建材行业定期报告 中游制造/建材 本周（2025/6/30-7/6）建材动态：水泥高温雨季压制需求，价格延续下滑趋势， 水泥协会发布《通知》打响"反内卷"攻坚战；浮法玻璃价格整体偏弱运行， 区域涨跌互现；玻纤中，粗纱稳中偏弱，电子纱高端产品仍有涨价预期；消费 建材方面，头部企业自律升级、破除内卷，消费建材中长期配置价值凸显。 推荐（维持） 行业规模 | | | 占比% | | --- | --- | --- | | 股票家数（只） | 96 | 1.9 | | 总市值（十亿元） | 795.7 | 0.9 | | 流通市值（十亿元） | 736.6 | 0.9 | 行业指数 % 1m 6m 12m 绝对表现 3.1 15.0 24.4 相对表现 0.7 10.6 8.8 资料来源：公司数据、招商证券 -20 -10 0 10 20 30 Jul/24 Oct/24 Feb/25 Jun/25 (%) 建材 沪深300 相关报告 1、《建材行业定期报告—地产政策 延续止跌回稳，看好中报龙头基本面 修复》202 ...

周专题：轨道频谱稀缺驱动竞赛，国内低轨星座建设步入加速期 点击注册小程序 查看完整报告 特别申明： 本订阅号中所涉及的证券研究信息由光大证券研究所编写，仅面向光大证券专业投资者客户，用作新媒体形势下研究 信息和研究观点的沟通交流。非光大证券专业投资者客户，请勿订阅、接收或使用本订阅号中的任何信息。本订阅号 难以设置访问权限，若给您造成不便，敬请谅解。光大证券研究所不会因关注、收到或阅读本订阅号推送内容而视相 关人员为光大证券的客户。 报告摘要 通信卫星轨道主要分为地球静止轨道（GEO）、中地球轨道（MEO）和低地球轨道（LEO）。LEO轨道可降 低功率衰减、通信时延并简化终端设计，但需多星组网覆盖。相比GEO，LEO/MEO系统时延更小，且卫星体 积小、重量轻，利于一箭多星发射，降低星座构建成本和周期。低轨空间轨道和频段资源稀缺（低轨容量约6 万颗，星链计划占4.2万颗），L/S/C等优质频段殆尽，Ku/Ka频段协调难度大。根据国际电信联盟（ITU）规 则，运营商需在限定时间内（2年10%、5年50%、7年100%）完成卫星部署以锁定资源，导致竞争加剧。中国 星网"国网"、垣信"千帆"首批星已入轨，蓝箭"鸿鹄 ...

1. Report Industry Investment Rating No relevant content provided. 2. Core Viewpoints of the Report - The scarcity of orbital spectrum drives competition, and the construction of domestic low - orbit constellations has entered an accelerated phase. With limited low - orbit space and spectrum resources and strict deployment time requirements from the ITU, competition for resource locking is intensifying. China is expected to see an accelerated launch of low - orbit satellites from 2025 - 2030. Representative constellations include "Guowang", "Qianfan", and "Honghu - 3". Shanghai Harbor, with its satellite energy system products, is expected to benefit from the accelerated development of low - orbit satellites [5]. - Leading waterproofing companies such as Yuhong, Beixin, and Keshu have raised prices on both civil construction and engineering products. In the context of the industry's "anti - involution", the collective price increase by leading enterprises may promote price recovery, but the degree of price repair remains to be seen due to weak demand [5]. - Investment suggestions include paying attention to companies like Honglu Steel Structure, China Jushi, Punan Co., Ltd., Hainan Huatie, Beixin Building Materials, China National Chemical Engineering, China State Construction, Shanghai Harbor, Sinoma Science & Technology, and Keda Manufacturing [5]. 3. Summary According to the Table of Contents 3.1 Week - Specific Topic: Orbital Spectrum Scarcity Drives Competition, and Domestic Low - Orbit Constellation Construction Enters an Accelerated Phase - **Satellite Orbit Types**: Communication satellite orbits are mainly divided into GEO, MEO, and LEO. LEO can reduce power attenuation and communication delay, simplify terminal design, and is suitable for multi - satellite networking. Compared with GEO, LEO/MEO has smaller delay, and satellites are smaller and lighter, facilitating multi - satellite launches and reducing constellation construction costs and cycles [5][7]. - **Resource Scarcity and Competition**: Low - orbit space and frequency spectrum resources are scarce. The total capacity of low - orbit satellites is about 60,000, and Starlink plans to send 42,000 satellites into low - orbit by 2027, accounting for about 70%. The L, S, C frequency bands are almost exhausted, and the Ku, Ka bands are difficult to coordinate. According to ITU rules, operators need to complete satellite deployment within a specified time to lock resources, intensifying competition [5][11]. - **Policy Support**: Since 2014, China has successively introduced policies to encourage private capital to participate in commercial space activities. In 2023, commercial space was included in strategic emerging industries, and it has been mentioned in the government work reports of 2024 and 2025, indicating strong policy support [16]. - **Global and Domestic Constellation Construction Status**: Globally, SpaceX leads in low - orbit constellation construction, with other countries' enterprises following. In China, constellations like "Guowang", "Qianfan", and "Honghu - 3" have formulated phased launch plans. Although the number of launches in 2024 did not meet expectations, the launch rhythm is expected to accelerate from the second half of 2025 [5][17][23]. 3.2 Profit Forecast and Valuation of Main Covered Companies The report provides profit forecasts, valuations, and investment ratings for multiple companies, including Hainan Huatie, Punan Co., Ltd., China Jushi, etc. EPS, P/E, P/B, and other indicators for 2024 - 2027 are presented, and most investment ratings are maintained [33]. 3.3 Weekly Market Review - **Industry Index Performance**: In the week from June 28th to July 4th, 2025, the building and building materials industries showed certain fluctuations. Among building sub - sectors, the garden engineering index had the highest increase at 2.20%, while among various industries, the steel index had a relatively large decline [38][40]. - **Infrastructure Public REITs Performance**: The report lists the closing prices, 52 - week highs and lows, weekly, monthly, year - to - date, 250 - day, and IPO - since price changes of multiple infrastructure public REITs. The average weekly increase was 1.07%, the average monthly increase was 1.31%, and the average year - to - date increase was 20.99% [46][47]. 3.4 Aggregate Data Tracking - **Real Estate Data**: The report presents data on real estate new construction, construction, completion, sales area cumulative year - on - year growth, land transaction area, and real estate transaction data from 2022 - 2025 [49][58][68]. - **Social Financing Data**: Data on monthly new social financing, new RMB loans, new corporate bond financing, etc., from 2022 - 2025 are provided [78]. - **Infrastructure Investment Data**: The cumulative year - on - year growth rates of narrow - sense and broad - sense infrastructure investment, as well as investment in power, transportation, and water conservancy industries from 2022 - 2025, are shown. The new contract signing data of eight major construction central enterprises from 2022Q1 - 2025Q1 are also presented [88][94]. - **Special Bond Issuance Data**: Data on monthly and cumulative new and replacement special bond issuance from 2022 - 2025 are provided [96]. 3.5 High - Frequency Data Tracking - **Cement Data**: Information on national PO42.5 cement average price, East China regional cement price, cement - coal price difference index, cement capacity utilization rate, and cement production monthly year - on - year growth rate is presented [107][114]. - **Float Glass Data**: Data on glass spot price, futures price, inventory, and daily melting volume are provided [115][117][119][122]. - **Photovoltaic Glass Data**: Information on soda ash price, 2mm photovoltaic glass price, inventory, and daily melting volume is presented [122][123][125]. - **Glass Fiber Data**: Prices of SMC roving, winding direct roving, injection roving, G75 electronic yarn, and glass fiber inventory are shown [128][129][132][134][138]. - **Carbon Fiber Data**: Data on carbon fiber average price, raw silk price, inventory, production, capacity utilization rate, gross profit margin, cost, and gross profit are provided [135][139][142][146][148][151][152]. - **Magnesia and Alumina Price Data**: Prices of large - crystal fused magnesia and alumina are presented [153][156]. - **Upstream Raw Material Price Data**: Prices of asphalt, waste paper, PVC, and HDPE are shown [159][160][162][163]. - **Physical Workload Data**: Prices of titanium dioxide and acrylic acid, high - machine rental rate, excavator working hours, and asphalt average capacity utilization rate are presented [167][168][170][173].

防水涂料界的龙头企业东方雨虹（002271），决定从7月起带头涨价。 东方雨虹早前对合作伙伴发布了调价函，宣布从7月开始，针对民用建材中的部分防水涂料、美缝剂和 部分瓷砖胶产品价格进行上调。 其中，防水涂料价格上调3%—13%、美缝剂上调4%—9%、C0级瓷砖胶价格上调1%—5%(部分区域)。 对于涨价的原因，东方雨虹在调价函中表示，此次是为了"维护品牌长期健康发展，稳定市场秩序，确 保市场良性竞争"。 今年3月，东方雨虹的工建集团从今年2月起，就已经宣布将价格上调1%—5%，此番涨价则蔓延至民建 产品。 不过有业内人士表示，东方雨虹主要的涨价对象还是在经销商方面："至于经销商会不会把提价传导给 终端消费者，还是要看市场需求，不排除经销商不敢轻易涨价，自行将涨价的部分吸收的可能。" 化工涂料原料价格持续上涨 事实上，从今年以来，化工涂料市场就因为原材料价格上涨、运输成本增加等因素，出现全面上涨。 早在今年1月，全球最大的化工企业巴斯夫就上调了MDI价格，当时的价格已经达到18700元—19000元/ 吨，较早前基础上上涨了700元/吨。LG化学也从3月1日开始，对中国地区POE价格上涨$100/MT(约等 于 ...

点击上图▲立即收听 " 近几年 ' 内卷式 ' 竞争的出现，并非是企业、雇员变得 ' 急功近利 ' 所致，其背后有深刻的宏观经济背景，受经济周期变化、体制机制问题和技术发展规律综合影响。 文 / 巴九灵（微信公众号：吴晓波频道） 一股"刀刃向内"的改革正在一些重点行业展开。 汽车行业在这轮行动中最出圈，轰轰烈烈的60天账期革命备受关注，与此同时，近日，全国工商联汽车经销商商会又向各大汽车生产厂家提出缩 短返利兑现账期、简化返利政策、取消复杂限制条件等呼吁，打响了"反内卷"第二枪。 据路透社报道，中国新能源一家头部企业近期在多家工厂取消夜班、将部分产线产能削减至少1/3，并推迟新增产线计划。 还有"二师兄"。近期， 多家头部猪企接相关部门要求，去产能、二育调控、头部企业带头稳价格，集团场暂停能繁母猪扩产，出栏体重也需要控 制在120公斤左右。 光伏行业在主动踩刹车。自7月起，国内头部光伏玻璃企业计划集体减产30％，预计供应量将由此前的约64GW降至约45GW。 水泥行业则在展开自查。中国水泥协会发布文件，要求各会员企业对照备案产能与实际产能差异，依法依规按备案日产能和年产能组织生产。 " 7月的第一天， 中央财 ...

[Table_Invest] 优于大势 水泥、光伏玻璃等行业反内卷加速 水泥： [Table_Summary] 水泥行业协会大力推动反内卷。7 月 1 日，中国水泥协会发布《关于进 一步推动水泥行业"反内卷""稳增长"高质量发展工作的意见》，要求 所有会员企业切实推动水泥行业熟料生产线备案产能与实际产能的统一 工作，逐条逐项核查自身熟料生产线的备案产能与实际产能差异情况， 对于实际产能大于备案产能的企业，尽快按《实施办法》补齐产能差额 并完善备案、环评、能评等相关手续，依法依规按备案日产能和年产能 组织生产。 我国 2025H1 水泥价格同比小幅恢复。据国家统计局统计，我国 2025 年 年初至 6 月 20 日 P.O 42.5 散装普通水泥市场均价 332 元/吨，较 2024H1 平均同比+14 元/吨，较 2024 年全年平均+2 元/吨。据水泥行情通大数据 6 月 27 日消息，为改善经营状况，6 月 20 日北京、天津、唐山、秦皇岛 等地水泥企业通知上调水泥价格 30 元/吨。6 月 24 日起石家庄、邢台、 邯郸等地区主导水泥企业通知上调水泥价格 30 元/吨，6 月 25 日起河南 地区水泥企 ...

2025年上半年，东方雨虹在东南亚市场动作频频，从东方雨虹马来西亚生产研发物流基地首次试产成 功，到马来西亚首家防水综合专卖店开业，再到越南5万平方米工业屋面翻修大单落地以及槟城新品发 布会引发行业关注——这四件事看似独立，实则环环相扣，勾勒出这家中国建筑建材系统服务商在海外 市场的战略蓝图：从产品输出到标准输出，从单点突破到生态布局，从中国制造到全球服务。 构建本地化服务网络，实现从"产品销售"到"服务赋能"的质变 在全球产业链深度重构的背景下，中国建筑建材企业的国际化战略正经历从单一产品输出到综合服务落 地的重大转型。东方雨虹的海外布局轨迹，生动展现了中国制造企业如何通过"生产基地+服务网络"的 双轮驱动，实现全球化发展的质变升级。 研发定制化产品，适配本地市场需求 随着出海战略的不断迭代升级，东方雨虹深入洞察本地市场特质及本地客户需求，加大研发创新投入， 设计生产适配本地化的产品，缩短触达本地用户心智的周期，满足本地客户需求。 6月下旬，东方雨虹在马来西亚槟城举办新品发布会，外露防水系统、无尘瓷砖胶、填缝剂等硬核产品 纷纷亮相。这些新品并非简单的技术移植，而是基于东南亚气候特点进行的深度本土化改良，重点 ...

金十数据7月1日讯，针对"东方雨虹7月1日起上调防水产品价格"的市场消息，东方雨虹证券部工作人员 称，涨价消息属实，公司确实向下游客户发送过涨价通知。此轮上调价格，主要针对防水涂料、美缝 剂、瓷砖胶等。这也是年内比较大范围的一次调价。"本次涨价，不止是东方雨虹一家，行业很多头部 公司都进行了调价。本轮普遍上调价格，说明行业正在往好的方向发展。"上述工作人员表示。对于涨 价对公司的影响，上述工作人员称，目前对公司业绩的影响还不好直接判断，但是行业整体在逐步形成 良性竞争格局。 （中证金牛座） 东方雨虹回应调价：行业逐步进入良性竞争格局，对公司业绩的影响还不好判断 ...