Group 1 - The core viewpoint of the articles highlights that Generation Z consumers prioritize emotional connection and identity expression over traditional utility in their purchasing decisions [1][2][3] - Generation Z, defined as those born between 1995 and 2009, represents over 2.4 billion individuals globally, accounting for approximately 32% of the world's population, with a significant presence in Asia, Latin America, and Africa [2] - The purchasing logic of Generation Z is more emotional and expressive, favoring products that resonate with their identity rather than those that are merely functional [2][3] Group 2 - Generation Z's favorite purchases include items that express individuality, emotions, and a sense of participation [5] - In the realm of trendy toys, 75% of Bubble Mart's global consumers are aged 18-29, with over 65% being overseas Generation Z users, indicating a high repurchase rate of 42% compared to other age groups [6] - The emotional engagement of Generation Z has transformed the consumption logic, where they view trendy toys as a means of emotional expression rather than static collectibles [6] Group 3 - In the beauty sector, Generation Z is shifting from "tool-based consumption" to "expression-based consumption," valuing packaging design and cultural relevance over product efficacy [8] - Over half of Generation Z consumers are willing to pay a premium for products that express their individuality, with TikTok trends emphasizing emotional and visual storytelling [8] - Fast fashion consumption among Generation Z is characterized by frequent purchases of small, interchangeable items rather than high-priced basics, reflecting their desire for self-expression [9] Group 4 - Brands targeting Generation Z must consider whether products are "shareable" on social media, as over 58% of this demographic prioritize items that can be showcased online [11] - The competition in categories like trendy toys and cosmetics is not solely based on price or intellectual property but on the ability to create products that resonate with Generation Z's desire for social media sharing [12] - The concept of "co-creation" is essential, as Generation Z prefers to engage with brands that allow them to participate in content creation and storytelling [13] Group 5 - The lifecycle of popular products is shortening, necessitating a greater variety of SKUs and faster response times to trends, as evidenced by Bubble Mart's strategy of testing new characters on TikTok before mass production [16] - The supply chain dynamics have shifted from data-driven inventory management to trend-responsive strategies, emphasizing the importance of understanding Generation Z's preferences and emotional expressions [17] - Successful international expansion requires brands to deeply understand Generation Z's desires and expressions, focusing on emotional resonance rather than traditional advertising [17]