Core Viewpoint - Tianfu Culture and Tourism (000558.SZ) has signed cooperation framework agreements with Dazhou Cultural Sports and Tourism Bureau, Yibin Cultural Tourism Exhibition Group, and Ziyang Cultural Tourism Development Group to promote the integration of film and tourism industries [1] Group 1 - The cooperation aims to drive diversified development in the film and tourism sectors, leveraging the strengths of both parties [1] - The initiative focuses on deepening collaboration in the cultural industry and exploring market opportunities [1] - The goal is to create a comprehensive film tourism resort by integrating city IP with film IP, establishing a matrix of city IPs [1] Group 2 - The project aspires to build a new highland for the film and tourism integration industry in Western China, characterized by strong production capabilities, wide influence, and optimal comprehensive benefits [1]

Core Viewpoint - The company, Tianfu Cultural Tourism (000558.SZ), has signed a cooperation framework agreement with various cultural and tourism entities to promote the integration of film and tourism industries, aiming to enhance regional development and create a comprehensive film tourism resort [1] Group 1: Cooperation Agreements - The company has entered into agreements with Dazhou Cultural Sports and Tourism Bureau, Yibin Cultural Tourism Exhibition Group, and Ziyang Cultural Tourism Development Group [1] - The agreements focus on collaborative efforts to drive diversified development in the film industry, leveraging mutual strengths to explore market opportunities [1] Group 2: Industry Development Goals - The initiative aims to deepen cooperation in the cultural industry, promoting high-quality integration of tourism, culture, and film industries [1] - The goal is to create a new highland for the film and tourism integration industry in Western China, enhancing production capabilities and the influence of works [1] Group 3: Project Collaboration - The parties plan to collaborate on projects that improve film-related support and services, establishing a comprehensive service system for the entire film industry chain [1] - The focus includes creating a matrix of city IP and film IP, integrating them to maximize comprehensive benefits [1]

Core Insights - The launch of the TV series "Lychee of Chang'an" has significantly increased the popularity of lychee-related food, attractions, and discussions, leading to a surge in both online and offline sales of lychee, with a reported increase of over 560% in transaction value for Guangdong lychee compared to last year [1] - The series has also prompted local tourism media in Guangdong and Xi'an to promote related attractions, resulting in a rise in tourist visits to sites associated with the lychee transportation theme [1] - The central government's recent policy emphasizes the importance of developing local specialty brands to enhance agricultural product marketing and sales [1][2] Industry Overview - Lychee is one of Guangdong's most important agricultural products, with the province leading the nation in cultivation area, production, and value, employing over 1.8 million people in the industry [2] - The expected lychee production for this year in Guangdong is approximately 1.6 million tons, marking a peak production year [2] - The Guangdong Provincial Department of Agriculture has initiated a promotional action plan for lychee sales, targeting various production areas to optimize marketing strategies and extend the supply period [2][3] Agricultural Development Strategy - The "12221" market system aims to enhance agricultural product branding and sales, focusing on data collection, market expansion, and promotional activities [3] - The "Hundred Counties, Thousand Towns, and Ten Thousand Villages" initiative seeks to improve the economic development of all administrative levels in Guangdong, with specific goals set for the next decade [3] - Guangdong has successfully included 21 lychee varieties in the national list of quality agricultural products, showcasing its potential to establish a global reputation for lychee [3] Export Potential - Guangdong has formed the largest lychee export group in China, indicating a strategic move to enhance its international market presence [3]

Strategic Cooperation Progress - The company signed a cooperation framework agreement with the Suining China Dead Sea Tourism Resort Management Committee on December 2, 2024, to promote diversified development in the film and tourism sectors [1][4] - The agreement aims to leverage both parties' strengths to explore market opportunities and deepen collaboration in the cultural industry, promoting high-quality integration of regional tourism, culture, and film industries [1][4] Project Cooperation Agreement - A project cooperation agreement was signed on May 28, 2025, between the company's subsidiary, Chengdu Guangying Tianfu Film and Tourism Cultural Development Co., Ltd., and the Suining China Dead Sea Management Committee [1][2] - The agreement outlines the establishment of a project cooperation team and a joint meeting system to regularly discuss major issues related to the cooperation [5] Impact on the Company - The signing of the project cooperation agreement is expected to facilitate diversified development in the film industry in Daying County and enhance collaboration in the film and tourism sectors, aligning with the company's strategic development direction [6] - The agreement does not constitute a performance commitment, and the impact on the company's future operating performance remains uncertain, depending on the specific project's progress and implementation [6]

Group 1 - The signing event on May 7 included 17 major projects with a total investment of 14 billion yuan, primarily in the manufacturing sector, which accounts for over 70% of the projects [1] - Five projects with investments exceeding 1 billion yuan were highlighted, including a 5.8 billion yuan headquarters and industrialization base for Su Chuan Technology [1] - The projects aim to enhance the competitiveness of Tonglu County in specific sectors through integration with existing industries [1] Group 2 - The Zhongke Yingde project, which includes a headquarters and production base for cold cathode lighting and medical equipment, has a total investment of 5 billion yuan and is expected to be operational by June 2027 [2] - The local government is committed to creating a favorable business environment to attract and support large projects, ensuring timely project approvals and resource allocation [2] - The focus on attracting significant projects is part of a broader strategy to drive high-quality development in the region [2]