封面新闻记者 付文超 冬季室外运动不止有滑雪，越来越多的年轻人爱上徒步登山。进入12月，国内多地仍气温偏暖，叠加此前李现西藏徒步视频 的出圈效应，户外徒步登山运动的热度持续攀升。 "品牌们在入门级装备做轻量化创新，能为户外项目降低门槛，更好地培养新玩家的长期兴趣。"天猫运动户外徒步类目负责 人表示。轻装进山野，重金买装备，徒步登山成冬季户外消费新顶流，其低门槛、高复用、强装备属性，成为了年轻人构建 长期生活方式的载体。 豆山帆建、豆山吹 > II L L L L L 4 I 成交同比增长近 成交同比增长 40% 70% 「高端面料更受关注」 美丽奴羊毛 P f 金标P棉 大量新玩家入局，点燃了相关装备的消费热潮。12月30日，据天猫数据显示，12月以来，户外鞋服成交同比增长超40%、徒 步登山装备成交同比增长超30%。同样作为每年秋冬季户外运动顶流的滑雪，消费者的雪具装备依然以雪场就地租赁为主， 而徒步登山所依赖的功能性装备，购买需求更强。 12月以来，平台上登山帐篷、登山杖成交同比增长70%，徒步登山鞋成交同比增长近40%，同时带动全品类户外服饰热销， 功能内衣成交同比增长近30%，抓绒衣成交同比增长近40 ...

眼下，冰雪游热度不断攀升，冰雪经济活力持续释放。放眼各地，在业态升级、产业融合与政策赋能的驱动下，冰雪经济正成为提振消费、推动 区域高质量发展的重要引擎。 ■冰雪游热度不断攀升 冰雪经济活力持续释放 河北省围场满族蒙古族自治县庙子沟村平均海拔约1500米，冬季雪期长达120天，得天独厚的"冷资源"为冰雪游发展提供了优越条件。 ■打造"冰雪+"消费新场景 激发消费活力 《中国冰雪产业发展研究报告（2025）》显示，2025年中国冰雪产业规模将突破万亿元。各地通过业态升级、产业融合等，打造"冰雪+"消费新场 景，持续激发消费活力。 2025至2026雪季，崇礼各滑雪场还将举办、承办大量赛事活动。这个雪季，国际雪联自由式滑雪和单板滑雪大跳台世界杯等国际级与国家级高水 平雪上赛事在崇礼举办，让广大雪友近距离感受竞技体育的魅力。 验。 今年冰雪季，黑龙江省铁力市依托得天独厚的冰雪资源，推出了"冰雪+温泉""冰雪+运动"等系列特色旅游产品，力求给游客们带来更好的冰雪体 新雪季，河北崇礼各大滑雪场在设施升级、赛事引进与服务优化方面全面发力，推动冰雪经济持续升温，为雪友打造更专业、更富趣味的滑雪度 假目的地。 今年，湖北神农 ...

Group 1: Winter Sports Safety Guidelines - The article emphasizes the importance of preparation and knowledge for safely enjoying winter sports like skiing and winter swimming [2][3][4] - For skiing, it is recommended to choose appropriate equipment, such as skis that are 10-15 cm shorter than the skier's height, and to wear essential protective gear including helmets and goggles [3] - New skiers should start on gentle slopes and learn to control speed and direction before attempting more advanced trails, maintaining a proper posture while skiing [3][6] Group 2: Winter Swimming Precautions - Winter swimming can effectively enhance cardiovascular health and immune function, but it is not suitable for everyone; health screenings are advised before participation [4][5] - Swimmers should gradually acclimate to cold water temperatures and limit their time in water below 14 degrees Celsius to 14 minutes, reducing time as temperature decreases [5] - Post-swimming, it is crucial to dry off in a specific order and consume warm drinks to help restore body temperature [5] Group 3: Outdoor Hiking Recommendations - For winter hiking, a layered clothing approach is recommended, with moisture-wicking base layers and insulated middle layers to retain heat [6] - Proper footwear with good traction is essential, and hikers should consider using ice grips and trekking poles for stability [6][7] - High-calorie foods and hot drinks are advised for energy, and carrying emergency gear such as thermal blankets and GPS devices is recommended [6][7] Group 4: Snow Blindness Awareness - Snow blindness, caused by UV exposure in snowy environments, can lead to temporary eye inflammation and requires preventive measures such as wearing UV-protective goggles [7] - Symptoms include tearing, redness, and pain in both eyes, and treatment involves resting the eyes and using antibiotic eye drops if necessary [7]

Group 1 - The article discusses the cultural significance of climbing mountains in ancient China, particularly during the Double Ninth Festival, where people would ascend heights to avoid evil spirits and celebrate nature [1][2][3] - It highlights the historical context of mountain climbing as a leisure activity that dates back to the Han Dynasty, evolving into a popular practice during the Wei, Jin, and Northern and Southern Dynasties [2][3] - The article emphasizes the unique status of Mount Tai in Chinese culture, where it became a popular destination for both officials and commoners, especially during the Ming and Qing Dynasties [3][4] Group 2 - The narrative follows the journey of Yao Nai, a prominent figure in the Qing Dynasty, who chose to resign from his official position to explore nature and enjoy the beauty of Mount Tai [4][5][6] - Yao Nai's journey is marked by challenging weather conditions, yet he finds joy and inspiration in the natural scenery, reflecting a desire for freedom and a connection to nature [5][6][7] - The article details the preparations for the climb, including necessary equipment and the companionship of friends, which were essential for a successful and enjoyable mountain expedition [8][9][10] Group 3 - The account of Yao Nai's ascent to Mount Tai culminates in a breathtaking view of the sunrise, illustrating the beauty and transience of nature [14][15] - The experience of climbing and the subsequent exploration of temples and historical inscriptions on the mountain showcases the cultural and spiritual aspects of mountain climbing in ancient China [16][17] - The article concludes by reflecting on the timeless enjoyment of nature, emphasizing that the appreciation of mountains and water is accessible to all who seek beauty [17][18]

Core Insights - The rise of hiking enthusiasts is injecting new momentum into the cultural tourism market, creating a multi-layered consumption landscape that includes group services, outdoor gear, and social media engagement [1][3][4] Group 1: Hiking Trends and Group Services - The popularity of hiking has led to the emergence of group services, with outdoor clubs organizing activities through social media platforms, offering affordable day trips typically under 200 yuan [4] - A significant number of urban residents are participating in weekend hiking activities, with platforms like Xiaohongshu reporting over 1.06 million outdoor notes related to "weekend" in the first half of 2025, generating 70 million interactions [3][4] Group 2: Outdoor Equipment Market - The outdoor equipment market is experiencing robust growth, transitioning from a niche to a mainstream consumer category, with a projected online consumption of approximately 300 billion yuan in 2024 [5][6] - Major outdoor brands are gaining traction in the market, with companies like Toread and Mobi Garden going public, and the domestic brand BERSHKA reporting rapid revenue growth from 378 million yuan in 2022 to an expected 1.766 billion yuan in 2024 [6] Group 3: Safety Concerns and Industry Challenges - Despite the growth in hiking activities, safety concerns are rising, with hiking accidents accounting for 73% of 335 reported incidents in 2024, highlighting the need for better risk management and qualified leadership in group hikes [8][9] - The lack of regulatory oversight and entry barriers for outdoor group services poses significant risks, as many group leaders lack professional training and emergency response skills [8][9] Group 4: Infrastructure and Route Development - There is a notable deficiency in the planning and development of fitness trails and hiking routes in China, with nearly 1 million unofficial routes lacking safety guarantees [9] - Some regions, like Yunnan and Jiangxi, are beginning to explore hiking tourism resources, aiming to develop safe and compliant hiking routes while enhancing rural tourism infrastructure [9]

Core Viewpoint - The article emphasizes the importance of proper techniques and equipment for hiking to prevent injuries, particularly to the joints and back, during the autumn season when many people engage in outdoor activities [1][3]. Group 1: Hiking Techniques - Hiking is not simply walking; it involves specific movements that can put unique stress on the joints, especially during uphill and downhill activities [3][4]. - Proper techniques for uphill hiking include ensuring the knees do not extend beyond the toes, avoiding inward knee rotation, and maintaining a neutral spine to prevent excessive pressure on the knees and lower back [5][6][7]. - For downhill hiking, it is advised to land on the forefoot rather than the heel, avoid loose footwear, and consider using a sideways or S-shaped descent to distribute impact forces [8][9][11]. Group 2: Equipment Recommendations - The article suggests that protective gear should be chosen based on specific needs rather than an abundance of equipment, as incorrect choices can lead to increased wear and tear [12]. - Essential equipment includes trekking poles for balance and reduced joint pressure, knee braces for targeted support, and well-fitted hiking shoes that provide ankle stability and grip [13][14][16]. - It is recommended to ensure shoes fit snugly and to use ankle supports if there is discomfort to prevent further injury [18]. Group 3: Injury Signals and Emergency Response - Four serious signals indicating the need to stop hiking include hearing a "pop" sound during an injury, rapid swelling of the joint, visible bruising, and pain during joint movement even without weight [19]. - The article outlines the PRICE principle for emergency response: Protection, Rest, Ice, Compression, and Elevation, emphasizing the importance of seeking medical evaluation before resuming hiking activities [20].

Group 1 - The rise of hiking as a popular outdoor activity is evident, with a nearly 100% year-on-year increase in related search volume and over 190% increase in the number of hiking guides on platforms like Meituan and Xiaohongshu [4][8] - The outdoor hiking trend is significantly boosting local economies, with cities integrating hiking trails and parks into their tourism plans, exemplified by initiatives in Guangdong's Heyuan [7][8] Group 2 - The outdoor economy is experiencing substantial growth, with online consumption in outdoor sports reaching over 300 billion yuan in 2024, and the total scale of the outdoor sports industry projected to exceed 3 trillion yuan by 2025 [8][9] - The demand for outdoor gear is increasing, with sales of outdoor footwear and apparel rising by 55% during the National Day holiday, and nearly 60% of outdoor users spending over 8,000 yuan annually on equipment [8][9] Group 3 - The hiking boom is leading to a surge in demand for smart devices, with companies like Huawei and Garmin reporting significant revenue growth in outdoor-related products [9] - Despite the growth, safety concerns in hiking activities are rising, with a report indicating that hiking incidents accounted for 73% of outdoor accidents in 2024, primarily due to navigation issues [12][16] Group 4 - The rapid commercialization of hiking activities is outpacing the development of safety measures, highlighting the need for improved regulations and safety education in the hiking sector [12][16] - The industry is calling for better management of hiking routes and enhanced safety awareness to ensure sustainable growth in the hiking market [16]

Group 1 - The outdoor hiking trend is gaining popularity among urban residents, transforming hiking into a mainstream activity for stress relief and nature connection [2][3] - Data from Meituan and Xiaohongshu indicates a significant increase in hiking-related searches and content creation, with a nearly 100% year-on-year increase in search volume for "hiking" and over 400% for specific hiking keywords [3] - Cities are integrating hiking trails and parks into local tourism planning, with examples like Heyuan in Guangdong promoting events to establish itself as a "hiking city" [3] Group 2 - The outdoor economy is expanding, with online consumption in outdoor sports expected to reach over 300 billion yuan by 2024, and the total outdoor sports industry projected to exceed 3 trillion yuan by 2025 [5] - The demand for outdoor gear is rising, with sales of outdoor footwear and apparel increasing by 55% during the National Day holiday, and nearly 60% of outdoor users spending over 8,000 yuan annually on equipment [5][6] - The competitive landscape is intensifying, with over 20 international outdoor brands entering the Chinese market in the past three years, alongside the rise of domestic brands [5] Group 3 - The hiking market is facing safety challenges, with a report indicating that hiking incidents accounted for 73% of outdoor accidents in 2024, primarily due to navigation issues [9][10] - The commercialization of hiking is outpacing the development of safety measures, highlighting the need for improved emergency facilities and risk awareness among hikers [9][10] - Industry standards and safety education are critical for the healthy development of the hiking economy, as recent incidents have underscored the risks associated with inadequate preparation and knowledge [10]

Group 1 - The popularity of hiking is surging among urban residents, with a nearly 100% year-on-year increase in related search volume and over 190% increase in the number of hiking guides on platforms like Meituan and Xiaohongshu [2][5] - During the 2025 National Day holiday, the search volume for "outdoor hiking" on Meituan increased by over 253% compared to the previous year, indicating a strong trend towards outdoor activities [2] - The outdoor hiking trend is not only boosting travel enthusiasm but also benefiting local economies through integrated activities like "hiking + homestays" and "hiking + camping," leading cities to incorporate hiking trails and parks into their tourism planning [5] Group 2 - The outdoor economy is experiencing significant growth, with online consumption in outdoor sports reaching over 300 billion yuan in 2024, and the total scale of the outdoor sports industry expected to exceed 3 trillion yuan by 2025 [6] - Sales of outdoor footwear and apparel surged by 55% during the National Day holiday, reflecting the increasing consumer interest in outdoor gear [6] - The market for outdoor equipment is becoming increasingly competitive, with over 20 international outdoor brands entering the Chinese market in the past three years, alongside the rise of domestic brands [6][7] Group 3 - The hiking boom is creating a demand for smart equipment, with companies like Huawei, Xiaomi, and Apple launching outdoor-focused smartwatches, and Garmin reporting significant revenue growth in its outdoor navigation product line [7] - Despite the growth in hiking popularity, safety concerns are rising, with hiking-related accidents accounting for 73% of outdoor adventure incidents in 2024, highlighting the need for improved safety measures and regulations [9][12] - The rapid commercialization of hiking activities is outpacing the development of safety protocols, necessitating better management of hiking routes and increased awareness of safety among participants [9][12]

Group 1 - The article highlights the rising trend of hiking as a popular outdoor activity among urban dwellers, driven by a desire to connect with nature and relieve stress [3][4] - Data from Meituan and Xiaohongshu indicates a significant increase in hiking-related searches and content creation, with a nearly 100% year-on-year growth in search volume and over 400% increase in specific hiking keywords during peak seasons [5][10] - The outdoor economy is experiencing growth, with the outdoor sports industry projected to exceed 3 trillion yuan by 2025, driven by increased consumer spending on outdoor gear and experiences [10][11] Group 2 - The surge in hiking has led to a boom in demand for outdoor apparel and equipment, with online consumption reaching approximately 300 billion yuan in 2024, and a notable 55% increase in outdoor footwear and clothing sales during the National Day holiday [10][11] - The competitive landscape for outdoor gear is intensifying, with over 20 international brands entering the Chinese market in the past three years, alongside the rise of domestic brands like Beihai and Tanboer seeking IPOs [10][11] - The demand for smart devices tailored for outdoor activities is also increasing, with companies like Huawei and Garmin reporting significant revenue growth in their outdoor product lines [11] Group 3 - Despite the enthusiasm for hiking, safety concerns are prevalent, with a report indicating that hiking-related incidents accounted for 73% of outdoor accidents in 2024, primarily due to navigation issues [15][16] - The rapid commercialization of hiking activities is outpacing the development of safety measures, highlighting the need for improved risk management and awareness among participants [15][19] - The article emphasizes the importance of establishing industry standards and safety protocols to ensure the sustainable growth of the hiking economy [19]