清 《十二月令图轴》九月中的赏菊 当然，登高也未必要在九月初九，以登高为日常的娱乐方式，在魏晋南北朝时也逐渐兴起。《文心雕 龙》有言："宋初文咏，体有因革。庄老告退，而山水方滋"，说的就是呈现山水之美的山水诗在晋末宋 初的形成，随着古人精神意识的发展，他们能以审美的视角去欣赏山水、于山水中作乐，谢灵运、谢朓 即为寄情山水者的榜样。 清 徐扬《姑苏繁华图》中山上娱乐的人们 （原标题：古人登山：桐城姚鼐如何雪中登泰山） 文博时空 作者 尹博 谈及登高，似乎总是能让人回味起摩诘居士的诗句："遥知兄弟登高处，遍插茱萸 少一人。"王维客居异土，怀乡思人，想到家乡的兄弟哪怕相隔遥远，大概也会在九月初九的重阳节登 高望远，为自己留一枝茱萸吧。 区别于对山的崇拜祭祀和登山封禅，重阳登高确实是最具代表性的可能也是最早的休闲性登山习俗，在 汉高祖时即有对重阳登高习俗的记载，而当时人们认为，九月初九天气下降而地气上升，为避免处在天 地之气交汇处从而沾染邪气，要登高山、插茱萸、饮菊酒以防病消灾。 清 《十二月令图轴》九月中的登高 登高望远，游目骋怀，为纵情山水的最好方式。在众多山川中，泰山在古人心中具有十分独特的地位， 杜甫有诗云： ...

Core Insights - The rise of hiking enthusiasts is injecting new momentum into the cultural tourism market, creating a multi-layered consumption landscape that includes group services, outdoor gear, and social media engagement [1][3][4] Group 1: Hiking Trends and Group Services - The popularity of hiking has led to the emergence of group services, with outdoor clubs organizing activities through social media platforms, offering affordable day trips typically under 200 yuan [4] - A significant number of urban residents are participating in weekend hiking activities, with platforms like Xiaohongshu reporting over 1.06 million outdoor notes related to "weekend" in the first half of 2025, generating 70 million interactions [3][4] Group 2: Outdoor Equipment Market - The outdoor equipment market is experiencing robust growth, transitioning from a niche to a mainstream consumer category, with a projected online consumption of approximately 300 billion yuan in 2024 [5][6] - Major outdoor brands are gaining traction in the market, with companies like Toread and Mobi Garden going public, and the domestic brand BERSHKA reporting rapid revenue growth from 378 million yuan in 2022 to an expected 1.766 billion yuan in 2024 [6] Group 3: Safety Concerns and Industry Challenges - Despite the growth in hiking activities, safety concerns are rising, with hiking accidents accounting for 73% of 335 reported incidents in 2024, highlighting the need for better risk management and qualified leadership in group hikes [8][9] - The lack of regulatory oversight and entry barriers for outdoor group services poses significant risks, as many group leaders lack professional training and emergency response skills [8][9] Group 4: Infrastructure and Route Development - There is a notable deficiency in the planning and development of fitness trails and hiking routes in China, with nearly 1 million unofficial routes lacking safety guarantees [9] - Some regions, like Yunnan and Jiangxi, are beginning to explore hiking tourism resources, aiming to develop safe and compliant hiking routes while enhancing rural tourism infrastructure [9]

Core Viewpoint - The article emphasizes the importance of proper techniques and equipment for hiking to prevent injuries, particularly to the joints and back, during the autumn season when many people engage in outdoor activities [1][3]. Group 1: Hiking Techniques - Hiking is not simply walking; it involves specific movements that can put unique stress on the joints, especially during uphill and downhill activities [3][4]. - Proper techniques for uphill hiking include ensuring the knees do not extend beyond the toes, avoiding inward knee rotation, and maintaining a neutral spine to prevent excessive pressure on the knees and lower back [5][6][7]. - For downhill hiking, it is advised to land on the forefoot rather than the heel, avoid loose footwear, and consider using a sideways or S-shaped descent to distribute impact forces [8][9][11]. Group 2: Equipment Recommendations - The article suggests that protective gear should be chosen based on specific needs rather than an abundance of equipment, as incorrect choices can lead to increased wear and tear [12]. - Essential equipment includes trekking poles for balance and reduced joint pressure, knee braces for targeted support, and well-fitted hiking shoes that provide ankle stability and grip [13][14][16]. - It is recommended to ensure shoes fit snugly and to use ankle supports if there is discomfort to prevent further injury [18]. Group 3: Injury Signals and Emergency Response - Four serious signals indicating the need to stop hiking include hearing a "pop" sound during an injury, rapid swelling of the joint, visible bruising, and pain during joint movement even without weight [19]. - The article outlines the PRICE principle for emergency response: Protection, Rest, Ice, Compression, and Elevation, emphasizing the importance of seeking medical evaluation before resuming hiking activities [20].

Group 1 - The rise of hiking as a popular outdoor activity is evident, with a nearly 100% year-on-year increase in related search volume and over 190% increase in the number of hiking guides on platforms like Meituan and Xiaohongshu [4][8] - The outdoor hiking trend is significantly boosting local economies, with cities integrating hiking trails and parks into their tourism plans, exemplified by initiatives in Guangdong's Heyuan [7][8] Group 2 - The outdoor economy is experiencing substantial growth, with online consumption in outdoor sports reaching over 300 billion yuan in 2024, and the total scale of the outdoor sports industry projected to exceed 3 trillion yuan by 2025 [8][9] - The demand for outdoor gear is increasing, with sales of outdoor footwear and apparel rising by 55% during the National Day holiday, and nearly 60% of outdoor users spending over 8,000 yuan annually on equipment [8][9] Group 3 - The hiking boom is leading to a surge in demand for smart devices, with companies like Huawei and Garmin reporting significant revenue growth in outdoor-related products [9] - Despite the growth, safety concerns in hiking activities are rising, with a report indicating that hiking incidents accounted for 73% of outdoor accidents in 2024, primarily due to navigation issues [12][16] Group 4 - The rapid commercialization of hiking activities is outpacing the development of safety measures, highlighting the need for improved regulations and safety education in the hiking sector [12][16] - The industry is calling for better management of hiking routes and enhanced safety awareness to ensure sustainable growth in the hiking market [16]

Group 1 - The outdoor hiking trend is gaining popularity among urban residents, transforming hiking into a mainstream activity for stress relief and nature connection [2][3] - Data from Meituan and Xiaohongshu indicates a significant increase in hiking-related searches and content creation, with a nearly 100% year-on-year increase in search volume for "hiking" and over 400% for specific hiking keywords [3] - Cities are integrating hiking trails and parks into local tourism planning, with examples like Heyuan in Guangdong promoting events to establish itself as a "hiking city" [3] Group 2 - The outdoor economy is expanding, with online consumption in outdoor sports expected to reach over 300 billion yuan by 2024, and the total outdoor sports industry projected to exceed 3 trillion yuan by 2025 [5] - The demand for outdoor gear is rising, with sales of outdoor footwear and apparel increasing by 55% during the National Day holiday, and nearly 60% of outdoor users spending over 8,000 yuan annually on equipment [5][6] - The competitive landscape is intensifying, with over 20 international outdoor brands entering the Chinese market in the past three years, alongside the rise of domestic brands [5] Group 3 - The hiking market is facing safety challenges, with a report indicating that hiking incidents accounted for 73% of outdoor accidents in 2024, primarily due to navigation issues [9][10] - The commercialization of hiking is outpacing the development of safety measures, highlighting the need for improved emergency facilities and risk awareness among hikers [9][10] - Industry standards and safety education are critical for the healthy development of the hiking economy, as recent incidents have underscored the risks associated with inadequate preparation and knowledge [10]

Group 1 - The popularity of hiking is surging among urban residents, with a nearly 100% year-on-year increase in related search volume and over 190% increase in the number of hiking guides on platforms like Meituan and Xiaohongshu [2][5] - During the 2025 National Day holiday, the search volume for "outdoor hiking" on Meituan increased by over 253% compared to the previous year, indicating a strong trend towards outdoor activities [2] - The outdoor hiking trend is not only boosting travel enthusiasm but also benefiting local economies through integrated activities like "hiking + homestays" and "hiking + camping," leading cities to incorporate hiking trails and parks into their tourism planning [5] Group 2 - The outdoor economy is experiencing significant growth, with online consumption in outdoor sports reaching over 300 billion yuan in 2024, and the total scale of the outdoor sports industry expected to exceed 3 trillion yuan by 2025 [6] - Sales of outdoor footwear and apparel surged by 55% during the National Day holiday, reflecting the increasing consumer interest in outdoor gear [6] - The market for outdoor equipment is becoming increasingly competitive, with over 20 international outdoor brands entering the Chinese market in the past three years, alongside the rise of domestic brands [6][7] Group 3 - The hiking boom is creating a demand for smart equipment, with companies like Huawei, Xiaomi, and Apple launching outdoor-focused smartwatches, and Garmin reporting significant revenue growth in its outdoor navigation product line [7] - Despite the growth in hiking popularity, safety concerns are rising, with hiking-related accidents accounting for 73% of outdoor adventure incidents in 2024, highlighting the need for improved safety measures and regulations [9][12] - The rapid commercialization of hiking activities is outpacing the development of safety protocols, necessitating better management of hiking routes and increased awareness of safety among participants [9][12]

Group 1 - The article highlights the rising trend of hiking as a popular outdoor activity among urban dwellers, driven by a desire to connect with nature and relieve stress [3][4] - Data from Meituan and Xiaohongshu indicates a significant increase in hiking-related searches and content creation, with a nearly 100% year-on-year growth in search volume and over 400% increase in specific hiking keywords during peak seasons [5][10] - The outdoor economy is experiencing growth, with the outdoor sports industry projected to exceed 3 trillion yuan by 2025, driven by increased consumer spending on outdoor gear and experiences [10][11] Group 2 - The surge in hiking has led to a boom in demand for outdoor apparel and equipment, with online consumption reaching approximately 300 billion yuan in 2024, and a notable 55% increase in outdoor footwear and clothing sales during the National Day holiday [10][11] - The competitive landscape for outdoor gear is intensifying, with over 20 international brands entering the Chinese market in the past three years, alongside the rise of domestic brands like Beihai and Tanboer seeking IPOs [10][11] - The demand for smart devices tailored for outdoor activities is also increasing, with companies like Huawei and Garmin reporting significant revenue growth in their outdoor product lines [11] Group 3 - Despite the enthusiasm for hiking, safety concerns are prevalent, with a report indicating that hiking-related incidents accounted for 73% of outdoor accidents in 2024, primarily due to navigation issues [15][16] - The rapid commercialization of hiking activities is outpacing the development of safety measures, highlighting the need for improved risk management and awareness among participants [15][19] - The article emphasizes the importance of establishing industry standards and safety protocols to ensure the sustainable growth of the hiking economy [19]

Core Insights - The trend of "Mountain Walk" is gaining popularity as more people seek outdoor hiking experiences, moving away from urban activities like City Walk [1][3] - The search volume for "outdoor hiking" increased by over 253% during the 2025 Mid-Autumn Festival and National Day holiday, indicating a shift in travel preferences among younger generations [2][3] Group 1: Popularity and Trends - Hiking has transitioned from a niche activity to a mainstream travel choice, particularly among the 18-29 age group, with a participation rate of 69% [8] - Popular hiking destinations include Wugong Mountain in Jiangxi, Mount Wutai in Shanxi, and Mount Emei in Sichuan, with emerging locations like Xishuangbanna and the Tenger Desert also attracting hikers [4][5] - The outdoor industry is witnessing a surge in related consumer spending, with outdoor gear costs potentially exceeding several thousand yuan for essential equipment [14][15] Group 2: Safety Concerns - Despite its appeal, hiking poses risks, with over 300 accidents reported in 2024 alone, highlighting the dangers associated with increased participation [3][20] - The China Mountaineering Association notes that low-altitude hiking attracts a large number of participants due to its low entry barriers, which can lead to complacency and increased risk [21][23] - A report indicated that hiking-related incidents accounted for 73% of outdoor adventure accidents in 2024, primarily due to participants getting lost [23] Group 3: Equipment and Preparation - The accessibility of hiking is attributed to its low equipment and fitness requirements, making it easy for newcomers to engage in the activity [9][30] - Essential gear for hiking includes various types of clothing and equipment, with additional costs for more challenging routes, such as trekking poles and camping gear [14][15] - Understanding personal limits and preparing adequately in terms of fitness, equipment, and knowledge is crucial for a safe hiking experience [30][31]

Core Viewpoint - The "Eagle Line" outdoor event in Changshu has successfully transformed from a niche hiking trail into a popular outdoor brand, reflecting the city's cultural and economic development and meeting the evolving tourism demands for health and spiritual enjoyment [2][3][6]. Group 1: Event Impact and Participation - The "Eagle Line" is expected to attract approximately 2.35 million visitors in 2024, with over 60% being from outside the city [2]. - The event drew over 1,000 participants of various ages and skill levels, with more than 40% of elite runners scoring above 700 points for men and 650 points for women in the World Trail Running Association [2][3]. Group 2: Infrastructure and Service Enhancements - Changshu has improved safety and service facilities along the "Eagle Line," including adding protective barriers, emergency rescue stations, and rest areas, which have enhanced the overall experience for participants [3][4]. - The city has introduced differentiated hiking paths and unique experiences, such as night tours and themed products, enriching the offerings of the "Eagle Line" [3][4]. Group 3: Economic Benefits and Local Business Growth - The event has significantly boosted local businesses, with surrounding agritourism and cultural projects generating nearly 200 million yuan in revenue last year [4]. - Over 80% of out-of-town families participating in the event chose to stay overnight in Changshu, indicating a strong impact on local hospitality [4][5]. Group 4: Cultural and Economic Integration - The "Eagle Line" has been integrated with various cultural activities, enhancing the overall tourism experience and promoting local culture [4][5]. - Changshu's approach to tourism emphasizes a cycle of attracting visitors, accommodating them, and facilitating local consumption, establishing a model for county-level tourism development [5]. Group 5: Innovation and Future Development - Changshu is focusing on sustainable development by balancing ecological protection with cultural heritage, as seen in initiatives like the "retreating farmland to restore lakes" project [6][7]. - The city is also fostering innovation in the cultural and tourism sectors, with new projects like the Blue O2 Forest Sports Culture Industrial Park set to open, which will cater to the growing demand for sports-related tourism [7][8].

Core Viewpoint - The article emphasizes the importance of safety preparations for outdoor activities with children during the summer, highlighting the need for emergency preparedness and knowledge of self-rescue and rescue methods in complex outdoor environments [1][5]. Group 1: Preparation for Outdoor Activities - Parents should plan ahead before taking children to outdoor destinations, paying attention to weather conditions and avoiding adverse weather like thunderstorms and fog [1][2]. - It is crucial to understand the terrain and choose well-developed scenic spots, avoiding undeveloped areas, and to finish activities before dark [1][2]. - Essential survival items should be prepared, including navigation tools and emergency supplies tailored to specific environments like mountains, grasslands, and deserts [2][3]. Group 2: Health and Safety Precautions - Parents should carry a first aid kit to address potential injuries and illnesses, including items for treating insect bites and preventing heat-related illnesses [3][4]. - Specific recommendations include wearing protective clothing, using insect repellent, and ensuring children stay hydrated and cool in hot environments [3][4]. Group 3: Self-Rescue and Emergency Response - Children should be taught basic self-rescue techniques for situations like drowning or getting lost, including swimming skills and navigation methods [6][7]. - In case of emergencies, children should know how to use communication devices to call for help and describe their location accurately [6][7]. - If lost in the wilderness, children should seek higher ground for better visibility and signal recovery, and use visual signals like "SOS" for rescue [7].