Core Insights - The trend of "Mountain Walk" is gaining popularity as more people seek outdoor hiking experiences, moving away from urban activities like City Walk [1][3] - The search volume for "outdoor hiking" increased by over 253% during the 2025 Mid-Autumn Festival and National Day holiday, indicating a shift in travel preferences among younger generations [2][3] Group 1: Popularity and Trends - Hiking has transitioned from a niche activity to a mainstream travel choice, particularly among the 18-29 age group, with a participation rate of 69% [8] - Popular hiking destinations include Wugong Mountain in Jiangxi, Mount Wutai in Shanxi, and Mount Emei in Sichuan, with emerging locations like Xishuangbanna and the Tenger Desert also attracting hikers [4][5] - The outdoor industry is witnessing a surge in related consumer spending, with outdoor gear costs potentially exceeding several thousand yuan for essential equipment [14][15] Group 2: Safety Concerns - Despite its appeal, hiking poses risks, with over 300 accidents reported in 2024 alone, highlighting the dangers associated with increased participation [3][20] - The China Mountaineering Association notes that low-altitude hiking attracts a large number of participants due to its low entry barriers, which can lead to complacency and increased risk [21][23] - A report indicated that hiking-related incidents accounted for 73% of outdoor adventure accidents in 2024, primarily due to participants getting lost [23] Group 3: Equipment and Preparation - The accessibility of hiking is attributed to its low equipment and fitness requirements, making it easy for newcomers to engage in the activity [9][30] - Essential gear for hiking includes various types of clothing and equipment, with additional costs for more challenging routes, such as trekking poles and camping gear [14][15] - Understanding personal limits and preparing adequately in terms of fitness, equipment, and knowledge is crucial for a safe hiking experience [30][31]

Core Viewpoint - The rise of trekking tourism has significantly boosted the homestay industry in the remote village of Ni Ru, Shangri-La, leading to a transformation in local livelihoods and business models [1][3]. Group 1: Industry Development - The homestay business in Ni Ru village began in the 1990s with the establishment of the first homestay, which initially catered to a small number of backpackers [1]. - Over the years, improved road access has led to an influx of tourists, prompting local residents to diversify into tourism-related services, including restaurants and guiding [3][4]. - The introduction of high-end homestays has shifted the customer base from individual backpackers to organized tour groups and outdoor clubs, indicating a trend towards more upscale tourism offerings [4]. Group 2: Business Strategies - To remain competitive, local homestay operators have expanded their services to include accommodation, dining, parking, horse rentals, and guiding, creating a comprehensive tourism experience [3]. - New entrants in the homestay market have adopted modern hospitality standards, such as renovating rooms with independent bathrooms and high-quality bedding, which has helped them stand out [4]. - The rapid development of the homestay industry has led to a competitive environment where operators must continuously innovate to avoid being outpaced [6]. Group 3: Local Impact - Nearly half of the village's population has transitioned to tourism-related jobs, reflecting a significant shift in the local economy from agriculture and animal husbandry to tourism [4]. - The focus on slow-paced, immersive experiences has become a unique selling point for Ni Ru, attracting a diverse clientele from various regions, including international visitors [6]. - Local entrepreneurs are leveraging digital platforms to promote their homestays and connect with a broader audience, indicating a trend towards digital marketing in rural tourism [6].