文化产业园区运营

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央视聚焦东郊记忆!《遗迹有奇迹》解码工业遗产的追光之路
Mei Ri Jing Ji Xin Wen· 2025-09-29 08:05
作为全国工业遗产活化的标杆,东郊记忆园区的文化传承与创新实践,将通过央视的镜头面向全国观众,也是庆祝祖国生日 的一次献礼。 每经记者|杜蔚 每经编辑|董兴生 值此开放十四周年之际,成都传媒集团东郊记忆今日迎来一份特别的生日贺礼:国庆期间,东郊记忆将隆重亮相央视。从10 月1日开始,央视财经频道每晚10:20将播出聚焦全国工业遗迹浴火重生的系列纪录片《遗迹有奇迹》,而10月3日的《追光逐 梦》将聚焦东郊记忆。 "这不仅是一次影像记录,更是对工业遗产活化理念的深度传播。"成都传媒集团相关负责人表示,东郊记忆年均举办文化活 动超1100场,2024年接待游客达1760万人次。2025年上半年已接待游客近920万人次(日均超5万人次),同比增长10.5%,外 地游客占比超五成,年轻群体占比超八成;举办各类文化活动约1200场次,整体营收突破9亿元,人均消费额约100元。此次 通过央视平台,将让更多人看见老厂房里生长的文化新生态。 从Brandy Melville西南首店的潮牌聚集,到"成都"墙前的人潮涌动;从单日十余万客流的人气印证,到文商旅体融合的产业升 级,此次的央视纪录片将完整呈现园区"三个月一大变,一月一小变 ...
上半年通州认定七家演艺新空间
Bei Jing Ri Bao Ke Hu Duan· 2025-07-23 09:47
Core Insights - The cultural industry in Tongzhou District is experiencing rapid growth, with the establishment of 7 new performance spaces and 6 new cultural parks in the first half of the year [1][2] - The district has a total of 23 district-level cultural industry parks and 6 city-level cultural industry parks, ranking fifth in the city [2] - The "Policy Empowerment and Park Upgrade Seminar" aims to facilitate communication between government and enterprises, promoting high-quality development in cultural industry parks [1][3] Group 1 - The seminar focused on policy interpretation to help enterprises navigate challenges in policy implementation, covering aspects such as funding support, park construction, and rental subsidies [3] - The event featured discussions on cross-industry collaboration between technology and cultural enterprises, as well as the establishment of shared communication platforms within parks [3] - The Zhangjiakou Design Town Smart Park has attracted 110 registered enterprises with a registered capital of 3.68 billion yuan, including 38 high-tech and specialized enterprises [2] Group 2 - The district has successfully attracted over 50 cultural enterprises in the first half of the year, leveraging the influence of brands like "Yunhe Youxi" to create immersive experience scenarios [2] - The Smart Park has become a hub for notable cultural enterprises, contributing to the formation of an initial industrial development ecosystem [2] - The event served as a platform for policy information dissemination and cross-sector collaboration among large, medium, and small enterprises [1][2]
「园区有话说」“国有资产如何创新园区运营——痛点与破局之道”主题沙龙举办
Sou Hu Cai Jing· 2025-07-03 06:31
Group 1 - The event "How State-owned Assets Innovate Park Operations - Pain Points and Solutions" was held, focusing on the challenges faced by cultural industry parks [1][2] - Over 20 representatives from park operators, asset holders, and industry think tanks participated, discussing three core pain points: institutional constraints, market capability building, and resource integration efficiency [2] - The discussion highlighted the need for collaboration within the industry to address challenges such as insufficient policy adaptability and increasing pressure on traditional profit models [6] Group 2 - The Vice President of Beijing Cultural Industry Park Association, Zhen Jun, emphasized the industry's shift towards "service transformation and capital innovation," calling for solutions in policy adaptation, talent cultivation, and funding channels [4] - The current rental market is under pressure, with rental prices generally below cost, creating a conflict between rigid land acquisition costs and flexible rental market conditions [6] - The event also featured insights on cross-regional development strategies, advocating for innovative cooperation models with state-owned capital to balance long-term investment returns and regulatory requirements [7]