本届拍卖季的联合举办，是京津协同发展在文化领域的又一重要实践，期待通过诚信筑基与消费发力， 共同推动文物艺术品的创新传承与活化利用，为区域文化繁荣与经济发展注入新动能。其成功举办离不 开政府政策的精准导航、企业智慧的核心驱动以及社会力量的广泛参与。 由北京拍卖协会、天津市拍卖行业协会共同主办的"诚信筑基消费发力"——2025金秋文物艺术品拍卖季 （以下简称"拍卖季"）活动于2025年11月至12月举行。拍卖季活动是2025北京·中国文物国际博览会重 要活动板块之一，标志着其在文物艺术品拍卖领域的深远影响与成熟魅力。 本次拍卖季旨在进一步彰显京津冀地区深厚的文化艺术底蕴与强大凝聚力，通过普及收藏文化、拓展多 元传播渠道，为广大收藏与投资爱好者打造一场艺术盛宴。活动期间，将依托京津两地拍卖协会官网、 微信公众号及北京商报典藏艺术周刊等平台，全方位发布最新预展信息、拍卖动态及行业资讯。同时， 北京拍卖协会与易拍全球同步设立线上"2025金秋文物艺术品拍卖季"专题页面，实现线上线下联动展示 与交易，多维度激发文物艺术品消费市场活力。各参与企业也将结合自身特色，积极创新消费场景，优 化服务体验，进一步释放艺术市场的消费 ...

Core Insights - The Chinese auction market for cultural relics and artworks is experiencing a significant downturn, with total auction hammer prices dropping to 18.354 billion yuan in 2024, a decrease of 35.38% year-on-year [2] - The market is undergoing a structural adjustment, with online auctions becoming more normalized and accounting for 9.27% of the total auction revenue [4][5] Auction Performance - The total number of auction transactions in 2024 was 307,100, reflecting a 10.35% decrease from the previous year [2] - The average price of auctioned items fell from 82,900 yuan to 59,800 yuan [4] Online Auction Trends - Pure online auctions featured 385,091 items, with 144,049 items sold, indicating a growing trend towards online platforms [5] - Items sold for under 100,000 yuan accounted for 90.28% of total transactions, marking a 0.5 percentage point increase [4] Category Adjustments - Significant declines were noted in categories such as philately and contemporary art, with hammer prices dropping over 50% [6] - The only category to show growth was porcelain and miscellaneous items, which increased by 1.10% [6] High-Value Items - The number of items sold for over 10 million yuan decreased to 92, down from 227 the previous year [8] Market Share Dynamics - The Beijing auction market's share fell to 58.33%, a decrease of 9.61 percentage points, while Shanghai, Hangzhou, and Guangzhou saw increases in their market shares [10] Revenue and Profitability - The main business revenue for the auction industry fell to 1.78 billion yuan, down from 2.121 billion yuan, with a profit margin of 3.35% [13] - The top five auction companies accounted for 54.45% of the market share, with a total transaction amount of 5.45 billion yuan [12] Global Positioning - China's auction market for cultural relics and artworks ranked second globally, with a total transaction amount of 27.902 billion yuan, down from 42.757 billion yuan [15] International Market Performance - The overseas auction market for Chinese cultural relics and artworks generated 7.026 billion yuan, a decline of 31.56% year-on-year, marking the lowest since 2010 [17] - Porcelain and miscellaneous items accounted for 51.39% of the total overseas transaction amount [19]

Core Insights - The article highlights the 30-year journey of Zhongmao Shengjia, emphasizing its evolution from an industry pioneer to a leader in the auction market [1] Group 1: Historical Milestones - The first decade (1995-2005) marked the establishment of Zhongmao Shengjia as a leading auction house, with significant achievements such as the record-breaking sale of a Song Dynasty artwork for 29.99 million yuan in 2002 [3] - The second decade (2005-2015) was characterized by slower growth, with a notable sale in 2009 of a Qing Dynasty artwork for 134.4 million yuan, marking the beginning of the billion-yuan auction era [3] - The third decade (2015-present) has seen a resurgence in growth, re-establishing Zhongmao Shengjia among the top auction houses in China [3] Group 2: Market Adaptation and Strategies - The art auction market experienced significant changes post-2012, with a reported 40% decline in total transaction volume compared to peak levels [4] - Zhongmao Shengjia maintained stability through a strong professional team that adapted strategies to align with market conditions, focusing on sourcing collectible items that resonate with current collectors [4] - The company emphasized the importance of high-quality auction items, successfully integrating significant private collections into their offerings [4][6] Group 3: Recent Performance and Future Outlook - The 30th-anniversary auction achieved over 900 million yuan in sales, marking a recovery to pre-pandemic levels, with a notable increase in high-value items [6][7] - The auction featured significant works from renowned artists, contributing to a high-quality selection that aimed to restore market confidence [7] - Zhongmao Shengjia plans to maintain a balance between online and offline auction strategies, prioritizing in-person experiences for high-value items [8] Group 4: Cultural Impact and Young Collectors - The auction house plays a crucial role in cultural transmission, attracting younger collectors who are increasingly interested in traditional Chinese art [10] - Young collectors are leveraging technology and research skills to enhance their understanding and valuation of artworks, indicating a shift in the collector demographic [10] - Zhongmao Shengjia aims to cultivate new talent and ensure a sustainable future, with a vision to evolve into a centennial enterprise [10]