Core Insights - The training session aimed to enhance the understanding and application of new media and e-commerce among rural party members and cadres, aligning with the rural revitalization strategy [3] - Zhang Baotang, the director of the Rural E-commerce College, shared practical experiences and insights on the development of new media and e-commerce, emphasizing their significance in expanding agricultural product sales and increasing farmers' income [2][5] Group 1 - The training was conducted on August 23, focusing on the empowerment of rural revitalization through new media [3] - Zhang Baotang utilized relatable language and vivid case studies to explain the evolution of new media and e-commerce, helping attendees grasp the opportunities presented by these platforms [2] - Participants expressed excitement about applying the learned strategies, such as live streaming to promote local products, indicating a strong interest in practical implementation [2][5] Group 2 - The successful training session resulted in a clearer understanding of how new media can empower rural revitalization, boosting the confidence and capabilities of the attendees [5] - Attendees committed to applying the knowledge gained from the training to explore new development paths suitable for their villages, thereby contributing to the rural revitalization efforts [5]

Core Viewpoint - In the increasingly competitive environment of new media e-commerce, an excellent operational marketing plan is crucial for companies to seize market opportunities and achieve performance growth [2] Group 1: Research and Analysis Techniques - Comprehensive market research is the foundation of plan writing, requiring the collection of industry dynamics, competitor information, and market trends through various channels [3] - User analysis is essential, focusing on understanding target users' demographics, consumption psychology, interests, and behaviors through surveys and data analysis [4] Group 2: Goal Setting and Breakdown Techniques - Core goals should adhere to the SMART principle, ensuring they are specific, measurable, attainable, relevant, and time-bound [7] - Breaking down core goals into specific sub-goals and execution steps is necessary for clarity and accountability [8] Group 3: Strategy Development and Innovation Techniques - Differentiated strategies should be developed for various new media platforms, leveraging their unique characteristics for effective marketing [10] - Content innovation is vital for attracting user attention, utilizing various formats and engaging with trending topics [10] - Planning attractive marketing activities can effectively enhance sales and user engagement, with a focus on theme packaging and real-time data monitoring [11][12] Group 4: Plan Writing and Presentation Techniques - A clear logical structure should be employed in the plan, following a total-part-total format to facilitate understanding [13] - Data support and visualization are crucial for enhancing the persuasiveness of the plan, using charts and graphs to present complex information clearly [14] - The language of the plan should be concise and accurate, ensuring clarity for all departments involved [15]