SMART原则

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瘦不下来,是身体给你最好的信号
洞见· 2025-08-16 12:35
洞见 ( DJ00123987 ) —— 不一样的观点,不一样的故事, 3000 万人订阅的微信大号。点击标题下 蓝字 " 洞见 " 关注,我们将为您提供有价值、有意思的延伸阅读。 作者: 浅岁墨余 来源: 读者 (ID: duzheweixin) 减肥不是与他人的竞赛,而是与自己的对话。 ♬ 点上方播放按钮可收听洞见主播一凡 朗读音频 前两天,我参加了大学毕业10周年的同学聚会。 发现许多许久不见的老同学都逐渐发福,身材走样。 不少人已经开始加入减重的行列,但令大家苦恼的是,曾经以为减肥只要"管住嘴,迈开腿"就 能轻松解决。 现在却发现:减肥绝非一劳永逸的事,它不仅会经常反弹、反复拉扯,更会一次次考验你的意 志力。 这背后隐藏着一个鲜为人知的真相,相信很多人都有过这样的经历: 当感到压力、焦虑、孤独、悲伤或无聊时,总会不自觉地伸手拿食物。 但这些食物通常不是健康的水果蔬菜,而是高糖、高脂肪、高盐的零食,比如薯片、蛋糕、冰 激凌等。 在情绪驱使下,进食速度会加快,食量也往往超出正常需求。 心理学家范·斯特里恩将这种现象定义为: 情绪性进食。 因此,减肥路上最大的阻碍不是你的嘴,而是你的情绪。 想要真正瘦下来, ...
老板不会告诉你的秘密:方法论越简单越危险
Hu Xiu· 2025-06-27 05:12
Core Viewpoint - The article discusses the concept of methodology, emphasizing its role in problem-solving and the importance of understanding its underlying logic and practical processes [5][11][31]. Group 1: Definition and Importance of Methodology - Methodology is a theoretical system aimed at solving problems and achieving goals through various strategies and methods [2][4]. - The effectiveness of a methodology is evaluated based on three criteria: simplicity, applicability, and effectiveness [7][8]. Group 2: Practical Application and Limitations - While methodologies can enhance efficiency and reduce errors, their utility is contingent upon the user's familiarity and the context in which they are applied [16][17][31]. - The article illustrates that methodologies like SWOT analysis can be challenging to implement effectively due to the difficulty in accurately assessing one's own strengths and weaknesses [20]. Group 3: Common Methodologies - The 5W2H methodology is highlighted as a useful tool for problem identification and resolution, focusing on defining clear objectives rather than delving into root causes [36][39]. - The SMART criteria are presented as a framework for setting effective goals, ensuring they are specific, measurable, attainable, relevant, and time-bound [45][50].
撰写新媒体电商运营营销方案的技巧
Sou Hu Cai Jing· 2025-05-06 05:29
Core Viewpoint - In the increasingly competitive environment of new media e-commerce, an excellent operational marketing plan is crucial for companies to seize market opportunities and achieve performance growth [2] Group 1: Research and Analysis Techniques - Comprehensive market research is the foundation of plan writing, requiring the collection of industry dynamics, competitor information, and market trends through various channels [3] - User analysis is essential, focusing on understanding target users' demographics, consumption psychology, interests, and behaviors through surveys and data analysis [4] Group 2: Goal Setting and Breakdown Techniques - Core goals should adhere to the SMART principle, ensuring they are specific, measurable, attainable, relevant, and time-bound [7] - Breaking down core goals into specific sub-goals and execution steps is necessary for clarity and accountability [8] Group 3: Strategy Development and Innovation Techniques - Differentiated strategies should be developed for various new media platforms, leveraging their unique characteristics for effective marketing [10] - Content innovation is vital for attracting user attention, utilizing various formats and engaging with trending topics [10] - Planning attractive marketing activities can effectively enhance sales and user engagement, with a focus on theme packaging and real-time data monitoring [11][12] Group 4: Plan Writing and Presentation Techniques - A clear logical structure should be employed in the plan, following a total-part-total format to facilitate understanding [13] - Data support and visualization are crucial for enhancing the persuasiveness of the plan, using charts and graphs to present complex information clearly [14] - The language of the plan should be concise and accurate, ensuring clarity for all departments involved [15]