此次集中更名，是大王山片区推进文旅产业高质量发展的关键举措。更名后的大王山国际旅游度假区，将以"国 际视野、湖湘特色"为核心定位，围绕海洋、冰雪、水上三大主题场景，系统提升品牌识别度和市场影响力，打 造面向全国、辐射国际的复合型文旅目的地。 长沙晚报掌上长沙1月5日讯（全媒体记者 宁莎鸥）近日，湖南湘江新区文旅版图迎来重要升级，大王山旅游度假 区正式更名为"大王山国际旅游度假区"，"欢乐海洋""欢乐雪域""欢乐水寨"同步焕新为"长沙湘江海洋王国""长沙 湘江冰雪世界""长沙湘江水上乐园"。以更清晰的品牌标识、更国际化的定位亮相，大王山正加速迈向集观光、度 假、研学、消费于一体的文旅新高地。 在刚刚过去的元旦假期，大王山国际旅游度假区更名后的"首秀"也堪称亮眼，景区累计接待游客近4万人次。 元旦假期 大王山成热门打卡地 元旦期间，大王山国际旅游度假区推出了系列特色活动。长沙湘江海洋王国举办"焕新2026@湘江欢乐海洋之 夜"主题跨年晚会，融合无人机、水幕光影与非遗打铁花等表演；长沙湘江冰雪世界则打造"阿尔卑斯童话季"，通 过主题美陈、企鹅巡游、冰雪舞会等营造浪漫氛围，为游客带来视觉与体验的双重盛宴。 相关微博话 ...

浙江省旅游协会会长许澎指出，该计划为文旅产业升级提供了可供观察的实践案例，通过"以科技为 翼，以文化为魂"深度融合，让文化体验"实"起来。 计划发起人代表、飞扬集团执行董事兼联席总裁李杰明介绍了"山河宇宙计划"的核心布局与参与机制。 李杰明介绍，飞游旅卡将承办由共青团陕西省林业局直属机关委员会发起的"山河宇宙计划 山河 秦岭 季'七仔问世'视觉形象全球征集活动"，以秦岭棕色熊猫"七仔"为原型，面向全球征集设计作品。 在论坛环节，特邀艺术顾问陆蓉之、《山河 青年》主创二乔先生、国家一级摄影师罗晓韵等嘉宾， 就"卡牌如何成为文化生态的超级节点"展开讨论。 12月28日，由飞扬国际控股集团有限公司与中国青年报联合发起的"山河宇宙计划"暨山河共创系列卡牌 全球首发启航盛典在浙江举办。 飞扬集团董事长何斌锋表示，该计划是一次关于"连接、共创与赋能"的探索，是飞扬集团向"文旅生态 建设者"战略转型的长期主义文化工程。 中国青年报社中青在线总经理助理、运营总监丁汪敏表示，该计划有助于将山河文旅资源转化为可参 与、可收藏的文化资产，促使青年从游客转变为文化体验的参与者和传播者。 ...

Core Points - The Shunde Snoopy World, a national 4A tourist attraction, will officially close on December 29, 2025, due to the expiration of its venue lease [1][2] - The park, which opened in 2016 after a 10-year delay, will be transformed into a new theme park without the Snoopy IP, focusing on updating and enhancing existing facilities [4][5] Summary by Sections Closure and Transformation - Snoopy World will cease operations due to venue lease expiration, with plans to create a new central theme park based on existing structures [2][4] - The park features seven themed areas, including amusement rides and a water world, and has been a significant part of local childhood memories [2] Investment and Development Plans - The project is currently seeking investment partners to develop a new family-friendly leisure landmark [5] - Shunde has invested over 2.5 billion yuan in 18 major cultural tourism projects this year, with five projects under construction totaling 1.05 billion yuan [18] Other Major Projects in Shunde - The Shunde Bus Station will be transformed into a cultural and entertainment complex, covering approximately 4.1 hectares, enhancing the night economy with diverse consumption experiences [8][10] - The Shunde Sugar Factory will be revitalized into an urban art complex, featuring an industrial museum and creative living spaces [11][13] - The Li Xiaolong Park will undergo a comprehensive upgrade, including a new memorial hall and various cultural experiences, with an investment of 165 million yuan [17] Future Developments - Shunde is planning several significant projects, including a new park along the waterfront and a comprehensive cultural and educational complex at Fengling Park [14][24] - The Daliang Clock Tower TOD project will integrate commercial space with a park, expected to be operational by 2026 [24]

Core Viewpoint - The strategic cooperation between Huayangnian Group and Shenzhen Meishu Cultural Tourism Group aims to revitalize and manage the Longqi Bay project, leveraging a multi-party collaboration model to enhance the cultural tourism real estate sector in the Greater Bay Area [2][3]. Group 1: Project Overview - The Longqi Bay project is located in Dapeng New District, Shenzhen, covering a total land area of approximately 40,000 square meters and a total construction area of about 38,000 square meters, with a plot ratio of 0.71 [2]. - The project was completed in September 2014 and has been under review for revitalization since August 2024, with multiple proposals presented to the local government [2]. Group 2: Strategic Cooperation - The cooperation involves a collaborative model that includes enterprises, creditors, industry associations, village groups, and professional operators to provide new pathways for asset revitalization and debt management in cultural tourism projects [2]. - Shenzhen Meishu Cultural Tourism Group will serve as the exclusive operator for the Longqi Bay project, responsible for daily maintenance, brand introduction, and operational management [2]. Group 3: Development and Operations - The project will integrate resources from local industry associations to introduce high-quality accommodations, dining options, and recreational facilities, creating a comprehensive coastal cultural tourism destination [3]. - The operational strategy includes phased debt resolution, starting with core areas and gradually developing supporting facilities to achieve positive cash flow and address existing asset issues [3].

Core Insights - The article highlights the growing trend of "tech tourism" as a new hotspot in the cultural and tourism consumption market, especially during holidays [1] Group 1 - Tech tourism provides visitors with a novel experience, enhancing their travel enjoyment [1] - The rise of tech tourism offers new ideas and directions for the upgrade of the cultural and tourism industry [1]

Group 1 - The core viewpoint highlights the significant growth of China's tourism industry in the first half of 2025, with domestic travel reaching 3.285 billion trips and total consumption amounting to 3.15 trillion yuan, both showing an increase of over 15% year-on-year, indicating a shift from "traffic competition" to "value cultivation" in the cultural tourism sector [2] - The integration of technology and traditional culture is exemplified by innovative projects such as AI calligraphy in Wuzhen, VR recreations of historical events in Yan'an, and immersive exhibitions in Nanjing, showcasing how digital mediums can enhance cultural experiences [2] - The collaboration between policies and market initiatives is reshaping the tourism ecosystem, with local governments implementing measures like open food experiences and free parking, addressing key pain points in the industry [3] Group 2 - The tourism experience is evolving from mere sightseeing to deep engagement, with international visitors increasingly seeking authentic cultural interactions, as seen in cities like Shanghai and Shenzhen, where diverse consumer scenarios are fostering cultural recognition [3] - The success of digital experiences in cultural tourism, such as the Shanxi digital experience center, emphasizes the importance of narrative-driven cultural logic over mere technological display, highlighting the need for a balance between flow and quality in visitor experiences [4] - The future of China's tourism industry is expected to belong to those who can deeply explore cultural roots while embracing technological advancements, indicating a dual approach of traditional and modern practices in cultural dissemination [4]

Core Insights - The article highlights the growing demand for homestays in Beidaihe, driven by its unique tourism resources and the upcoming summer travel season [1][3] - The local government is actively promoting the transformation of idle houses into homestays, creating income opportunities for villagers and providing a platform for returning entrepreneurs [1][2] - Industrial Bank is leveraging this opportunity by offering a specialized "Homestay Loan" product to support local tourism and cultural development [1][2] Group 1: Homestay Industry Development - The homestay industry in Beidaihe is experiencing an upgrade, with many villagers starting their own homestays to meet the increasing demand for quality accommodation [3] - Entrepreneurs like Mr. Lü are successfully establishing homestays, with his business benefiting from a loan of over 500,000 yuan from Industrial Bank, which allowed for expansion and improved services [2][3] - The local community is enhancing the quality of homestays through renovations and improved service, leading to significant economic benefits and increased income for residents [3] Group 2: Financial Support and Economic Impact - Industrial Bank's "Homestay Loan" has provided essential financial support for the renovation and upgrade of homestays, facilitating the growth of the local economy [2][3] - The successful implementation of these loans has resulted in improved facilities and services, attracting more visitors and boosting the overall business performance of local homestays [3] - The establishment of a unified branding strategy for homestays in Dingzhuang Village aims to enhance their market presence and attract more tourists during peak seasons [3]

Core Viewpoint - The transformation of Wenbi Village from a small fishing village to a popular tourist destination is driven by the development of high-end homestays and travel photography spots, supported by financial services from Dali Rural Commercial Bank to enhance the local tourism industry [1][2][3]. Group 1: Tourism Development - Wenbi Village has evolved into a "hidden paradise" with over 60 dining establishments, 30 homestays, and more than 10 commercial photography spots, attracting tourists from all over [2]. - The local tourism industry is shifting from "selling products" and "selling scenery" to "selling culture" and "selling experiences," promoting the integration of primary, secondary, and tertiary industries [2]. Group 2: Financial Support and Credit System - Dali Rural Commercial Bank has issued loans totaling 40.86 million yuan to 164 households in Wenbi Village, with a credit coverage rate of 48% as of April this year [3]. - The bank has developed a specialized product called "Cang'er Agricultural Credit Tourism Loan" to support the local tourism industry, providing comprehensive financing services tailored to individual village needs [4]. Group 3: Economic Impact - The wedding industry in Dali has seen over 5,000 destination weddings and served more than 200,000 customers, generating an annual industry output value of nearly 1.8 billion yuan [4]. - Local entrepreneurs, like Li Xuewen and Zhao, have successfully launched businesses in hospitality and travel photography, contributing to local economic growth and job creation [3][4][6]. Group 4: Community Engagement - Dali Rural Commercial Bank actively includes "new citizens" in its credit system, providing tailored financial solutions to help them overcome funding challenges [6]. - The bank's approach to community service involves direct engagement with residents to understand their needs and offer appropriate financial products [4][6].

Core Insights - The article highlights the booming theme park industry in Shanghai, driven by major global IPs like LEGO, Peppa Pig, and Harry Potter, creating a competitive landscape for family-oriented entertainment [3][19][36] Group 1: Theme Park Developments - Shanghai will see the opening of the world's largest LEGO park in July 2025, featuring unique attractions like themed overnight stays [4] - In 2027, the first outdoor Peppa Pig park in Asia will open, offering family-friendly activities at an affordable price [5] - The Harry Potter Studio Tour is set to open in 2027, with an expected annual visitor capacity of 2 million [6] - Shanghai Disneyland is also expanding with a Marvel-themed area, featuring Spider-Man attractions [7] Group 2: Market Dynamics - The Shanghai theme park market is characterized by a high density of middle-class families and a strong demand for family-oriented entertainment, making it an attractive investment location [21][22] - Theme parks are seen as a long-term investment, requiring careful consideration of location, market feedback, and government support [24][26] - Shanghai's government actively promotes the development of world-class tourist attractions, making it a favorable environment for foreign investments in theme parks [29][36] Group 3: Challenges and Competition - Despite the influx of major IPs, there is concern about market saturation and potential visitor fatigue, as families may not be willing to spend on multiple parks [41][42] - The competition among theme parks will focus on visitor experience, cleanliness, and overall satisfaction, rather than just the novelty of attractions [46][47] - The closure of older parks like Jinjiang Park signifies a shift in consumer preferences and the need for continuous innovation in the theme park sector [50][51]

Core Viewpoint - The activity of birdwatching is rapidly gaining popularity among young people, becoming a new trend akin to "celebrity chasing" in social media, with a significant increase in participation and engagement in this nature-related hobby [1][3][10]. Group 1: Popularity and Engagement - The topic of "birdwatching" has garnered over 700 million views on Douyin and over 440 million views on Xiaohongshu, with discussions exceeding 3.96 million [3]. - The search volume for "birdwatching" on Xiaohongshu increased by 1900% year-on-year, and the number of related posts in the past year is 1.2 times that of the previous decade [3]. - The demographic of birdwatching content creators has shifted, with users around 25 years old now being the primary contributors, compared to the previous majority of users around 35 years old [3][10]. Group 2: Social and Personal Benefits - Birdwatching provides a low-barrier, high-interest activity that allows young people to connect with nature and find inner peace [8][10]. - The social aspect of birdwatching is significant, as it serves as a medium for young people to expand their social circles and share experiences through social media [10][11]. - Young birdwatchers are increasingly sharing their experiences online, fostering a community of like-minded individuals and enhancing social interactions [11][15]. Group 3: Economic and Cultural Impact - The growing interest in birdwatching is expected to stimulate new economic growth in related sectors, including tourism, hospitality, and local businesses catering to birdwatchers [16][17]. - Birdwatching activities are contributing to the development of diverse cultural content, such as online birdwatching records and themed artistic creations, enriching the cultural landscape [15][17]. - Events like the Poyang Lake International Birdwatching Season have successfully attracted millions of visitors, generating significant tourism revenue and enhancing local ecological tourism brands [17][19].