文旅产业升级
Search documents
春节重返模式口:一条老街照见城市的生长 | 马上中国年
Xin Lang Cai Jing· 2026-02-16 06:47
上学时,有那么五六年光景,我家住在北京模式口。那时,在大多数北京人的印象中,模式口只是石景 山区的一个普通地段,集中分布着几个原来属于国企家属院的住宅区,中间还有一大片平房,里面点缀 着两座寺庙,外加一所重点中学。 遥想当年,每到假期,我和同学相约见面,要么约在市中心的王府井、什刹海、西单,要么是在附近随 便找个公园或者购物中心,几乎从来不会把目光投向自家门口。 因此,当我从去年来京旅游的朋友口中,听说他专程"逛了一趟模式口"时,不由得有些惊讶。打开手机 检索一番,才知道自打我家搬离模式口后,这里发生了一番脱胎换骨的变化,如今已经成为享誉京内的 历史文化旅游街区。 资料显示:模式口旧名"磨石口",自古以来就是京西地区的商业中心与军事屏障,有"驼铃古道"遗迹留 存,还曾是晚清神机营机器局、火药局之所在,老舍笔下的骆驼祥子,就是从这里走出来的。至于法海 寺、承恩寺两所古寺,均为明代敕建古刹,其中壁画具有极高的文保价值。 从2020年前后开始,有关部门围绕这些文旅资源,对模式口街区展开系统性改造,以存留至今的古街古 建、非遗传承为中心,拓展公共空间、改造经营业态、大力招商引资,一方面重塑了清末民初韵味的街 区风貌, ...
名称更新快乐升级 元旦近4万人次打卡大王山三大乐园
Chang Sha Wan Bao· 2026-01-05 12:27
Core Insights - The Dawangshan Tourism Resort has been officially renamed to "Dawangshan International Tourism Resort," enhancing its brand identity and international positioning [2][4] - The resort aims to become a comprehensive cultural and tourism destination integrating sightseeing, vacationing, educational experiences, and consumption [2][4] Group 1: Recent Developments - During the recent New Year holiday, the resort attracted nearly 40,000 visitors, marking a successful debut after its rebranding [2][3] - The resort hosted a series of themed events, including a New Year's Eve party at the Changsha Xiangjiang Ocean Kingdom and a romantic "Alpine Fairy Tale Season" at the Changsha Xiangjiang Ice and Snow World [3] Group 2: Strategic Goals - The renaming is part of a broader strategy to enhance the quality of the cultural tourism industry in the Dawangshan area, focusing on marine, ice, and water themes [4][6] - The Dawangshan International Tourism Resort aims to establish itself as a national and international multi-functional tourism destination, emphasizing "international vision and Hunan characteristics" [4][6] Group 3: Key Attractions - The Changsha Xiangjiang Ocean Kingdom is positioned as a leading fifth-generation marine-themed large cultural tourism product and immersive educational base, featuring rare animals and multimedia experiences [6] - The Changsha Xiangjiang Ice and Snow World offers a unique "half-snow country" experience with a year-round indoor temperature of -5°C, catering to both sports and leisure activities [6] - The Changsha Xiangjiang Water Park features over 20 premium attractions and integrates night activities like electronic music festivals and fireworks shows, making it a popular summer destination [8] Group 4: Future Plans - The resort plans to introduce new business formats such as digital tourism, sports equipment, educational experiences, and nighttime consumption [8] - Future developments will also include collaborations with surrounding projects like Huayi Brothers Movie Town and various hotels to enhance the multi-day and overnight tourism product offerings [8]
“山河宇宙计划”暨山河共创系列卡牌首发启航盛典在浙江举办
Zhong Guo Jing Ji Wang· 2025-12-30 07:26
Core Insights - The "Shanhe Universe Plan" is a long-term cultural initiative aimed at transforming Feiyang Group into a "cultural tourism ecosystem builder" [1] - The initiative seeks to convert cultural tourism resources into participatory and collectible cultural assets, encouraging youth to transition from mere tourists to active participants and disseminators of cultural experiences [1] - The plan serves as a practical case for upgrading the cultural tourism industry, emphasizing the integration of technology and culture to enhance cultural experiences [1] Group 1 - Feiyang Group's Chairman He Binfeng highlighted the plan's focus on "connection, co-creation, and empowerment" [1] - Ding Wangmin, Assistant General Manager of China Youth Daily, noted the plan's role in transforming cultural tourism resources into assets [1] - Xu Peng, President of the Zhejiang Provincial Tourism Association, emphasized the plan's potential to provide observable practices for industry upgrades [1] Group 2 - Li Jieming, Executive Director and Co-President of Feiyang Group, introduced the core layout and participation mechanism of the "Shanhe Universe Plan" [1] - The plan includes a global design competition for the visual identity of "Qinling Brown Panda Qizai," initiated by the Youth League Committee of the Shaanxi Provincial Forestry Bureau [1] - A forum featured discussions on how cards can become super nodes in the cultural ecosystem, with contributions from invited guests [1]
佛山多个文旅项目“大变身”,山姆将于明年开业
3 6 Ke· 2025-11-20 02:38
Core Points - The Shunde Snoopy World, a national 4A tourist attraction, will officially close on December 29, 2025, due to the expiration of its venue lease [1][2] - The park, which opened in 2016 after a 10-year delay, will be transformed into a new theme park without the Snoopy IP, focusing on updating and enhancing existing facilities [4][5] Summary by Sections Closure and Transformation - Snoopy World will cease operations due to venue lease expiration, with plans to create a new central theme park based on existing structures [2][4] - The park features seven themed areas, including amusement rides and a water world, and has been a significant part of local childhood memories [2] Investment and Development Plans - The project is currently seeking investment partners to develop a new family-friendly leisure landmark [5] - Shunde has invested over 2.5 billion yuan in 18 major cultural tourism projects this year, with five projects under construction totaling 1.05 billion yuan [18] Other Major Projects in Shunde - The Shunde Bus Station will be transformed into a cultural and entertainment complex, covering approximately 4.1 hectares, enhancing the night economy with diverse consumption experiences [8][10] - The Shunde Sugar Factory will be revitalized into an urban art complex, featuring an industrial museum and creative living spaces [11][13] - The Li Xiaolong Park will undergo a comprehensive upgrade, including a new memorial hall and various cultural experiences, with an investment of 165 million yuan [17] Future Developments - Shunde is planning several significant projects, including a new park along the waterfront and a comprehensive cultural and educational complex at Fengling Park [14][24] - The Daliang Clock Tower TOD project will integrate commercial space with a park, expected to be operational by 2026 [24]
花样年引入合作方重启深圳龙岐湾项目
Zhong Guo Jing Ying Bao· 2025-10-10 13:59
Core Viewpoint - The strategic cooperation between Huayangnian Group and Shenzhen Meishu Cultural Tourism Group aims to revitalize and manage the Longqi Bay project, leveraging a multi-party collaboration model to enhance the cultural tourism real estate sector in the Greater Bay Area [2][3]. Group 1: Project Overview - The Longqi Bay project is located in Dapeng New District, Shenzhen, covering a total land area of approximately 40,000 square meters and a total construction area of about 38,000 square meters, with a plot ratio of 0.71 [2]. - The project was completed in September 2014 and has been under review for revitalization since August 2024, with multiple proposals presented to the local government [2]. Group 2: Strategic Cooperation - The cooperation involves a collaborative model that includes enterprises, creditors, industry associations, village groups, and professional operators to provide new pathways for asset revitalization and debt management in cultural tourism projects [2]. - Shenzhen Meishu Cultural Tourism Group will serve as the exclusive operator for the Longqi Bay project, responsible for daily maintenance, brand introduction, and operational management [2]. Group 3: Development and Operations - The project will integrate resources from local industry associations to introduce high-quality accommodations, dining options, and recreational facilities, creating a comprehensive coastal cultural tourism destination [3]. - The operational strategy includes phased debt resolution, starting with core areas and gradually developing supporting facilities to achieve positive cash flow and address existing asset issues [3].
文化消费一线调研:科技点亮文旅新热点
Yang Shi Wang· 2025-10-06 22:07
Core Insights - The article highlights the growing trend of "tech tourism" as a new hotspot in the cultural and tourism consumption market, especially during holidays [1] Group 1 - Tech tourism provides visitors with a novel experience, enhancing their travel enjoyment [1] - The rise of tech tourism offers new ideas and directions for the upgrade of the cultural and tourism industry [1]
科技让文旅体验从看景迈向“入戏”
Bei Jing Qing Nian Bao· 2025-08-13 19:02
Group 1 - The core viewpoint highlights the significant growth of China's tourism industry in the first half of 2025, with domestic travel reaching 3.285 billion trips and total consumption amounting to 3.15 trillion yuan, both showing an increase of over 15% year-on-year, indicating a shift from "traffic competition" to "value cultivation" in the cultural tourism sector [2] - The integration of technology and traditional culture is exemplified by innovative projects such as AI calligraphy in Wuzhen, VR recreations of historical events in Yan'an, and immersive exhibitions in Nanjing, showcasing how digital mediums can enhance cultural experiences [2] - The collaboration between policies and market initiatives is reshaping the tourism ecosystem, with local governments implementing measures like open food experiences and free parking, addressing key pain points in the industry [3] Group 2 - The tourism experience is evolving from mere sightseeing to deep engagement, with international visitors increasingly seeking authentic cultural interactions, as seen in cities like Shanghai and Shenzhen, where diverse consumer scenarios are fostering cultural recognition [3] - The success of digital experiences in cultural tourism, such as the Shanxi digital experience center, emphasizes the importance of narrative-driven cultural logic over mere technological display, highlighting the need for a balance between flow and quality in visitor experiences [4] - The future of China's tourism industry is expected to belong to those who can deeply explore cultural roots while embracing technological advancements, indicating a dual approach of traditional and modern practices in cultural dissemination [4]
工商银行发放“民宿贷” 让北戴河民宿焕新颜
Zheng Quan Ri Bao Zhi Sheng· 2025-06-22 15:12
Core Insights - The article highlights the growing demand for homestays in Beidaihe, driven by its unique tourism resources and the upcoming summer travel season [1][3] - The local government is actively promoting the transformation of idle houses into homestays, creating income opportunities for villagers and providing a platform for returning entrepreneurs [1][2] - Industrial Bank is leveraging this opportunity by offering a specialized "Homestay Loan" product to support local tourism and cultural development [1][2] Group 1: Homestay Industry Development - The homestay industry in Beidaihe is experiencing an upgrade, with many villagers starting their own homestays to meet the increasing demand for quality accommodation [3] - Entrepreneurs like Mr. Lü are successfully establishing homestays, with his business benefiting from a loan of over 500,000 yuan from Industrial Bank, which allowed for expansion and improved services [2][3] - The local community is enhancing the quality of homestays through renovations and improved service, leading to significant economic benefits and increased income for residents [3] Group 2: Financial Support and Economic Impact - Industrial Bank's "Homestay Loan" has provided essential financial support for the renovation and upgrade of homestays, facilitating the growth of the local economy [2][3] - The successful implementation of these loans has resulted in improved facilities and services, attracting more visitors and boosting the overall business performance of local homestays [3] - The establishment of a unified branding strategy for homestays in Dingzhuang Village aims to enhance their market presence and attract more tourists during peak seasons [3]
“信用”筑基 铺就“小渔村”的康庄大道——大理市农商银行开展农村信用体系建设侧记
Zheng Quan Ri Bao· 2025-06-03 01:53
Core Viewpoint - The transformation of Wenbi Village from a small fishing village to a popular tourist destination is driven by the development of high-end homestays and travel photography spots, supported by financial services from Dali Rural Commercial Bank to enhance the local tourism industry [1][2][3]. Group 1: Tourism Development - Wenbi Village has evolved into a "hidden paradise" with over 60 dining establishments, 30 homestays, and more than 10 commercial photography spots, attracting tourists from all over [2]. - The local tourism industry is shifting from "selling products" and "selling scenery" to "selling culture" and "selling experiences," promoting the integration of primary, secondary, and tertiary industries [2]. Group 2: Financial Support and Credit System - Dali Rural Commercial Bank has issued loans totaling 40.86 million yuan to 164 households in Wenbi Village, with a credit coverage rate of 48% as of April this year [3]. - The bank has developed a specialized product called "Cang'er Agricultural Credit Tourism Loan" to support the local tourism industry, providing comprehensive financing services tailored to individual village needs [4]. Group 3: Economic Impact - The wedding industry in Dali has seen over 5,000 destination weddings and served more than 200,000 customers, generating an annual industry output value of nearly 1.8 billion yuan [4]. - Local entrepreneurs, like Li Xuewen and Zhao, have successfully launched businesses in hospitality and travel photography, contributing to local economic growth and job creation [3][4][6]. Group 4: Community Engagement - Dali Rural Commercial Bank actively includes "new citizens" in its credit system, providing tailored financial solutions to help them overcome funding challenges [6]. - The bank's approach to community service involves direct engagement with residents to understand their needs and offer appropriate financial products [4][6].
为什么外资主题乐园都跑来上海抢生意?
Hu Xiu· 2025-05-26 00:06
Core Insights - The article highlights the booming theme park industry in Shanghai, driven by major global IPs like LEGO, Peppa Pig, and Harry Potter, creating a competitive landscape for family-oriented entertainment [3][19][36] Group 1: Theme Park Developments - Shanghai will see the opening of the world's largest LEGO park in July 2025, featuring unique attractions like themed overnight stays [4] - In 2027, the first outdoor Peppa Pig park in Asia will open, offering family-friendly activities at an affordable price [5] - The Harry Potter Studio Tour is set to open in 2027, with an expected annual visitor capacity of 2 million [6] - Shanghai Disneyland is also expanding with a Marvel-themed area, featuring Spider-Man attractions [7] Group 2: Market Dynamics - The Shanghai theme park market is characterized by a high density of middle-class families and a strong demand for family-oriented entertainment, making it an attractive investment location [21][22] - Theme parks are seen as a long-term investment, requiring careful consideration of location, market feedback, and government support [24][26] - Shanghai's government actively promotes the development of world-class tourist attractions, making it a favorable environment for foreign investments in theme parks [29][36] Group 3: Challenges and Competition - Despite the influx of major IPs, there is concern about market saturation and potential visitor fatigue, as families may not be willing to spend on multiple parks [41][42] - The competition among theme parks will focus on visitor experience, cleanliness, and overall satisfaction, rather than just the novelty of attractions [46][47] - The closure of older parks like Jinjiang Park signifies a shift in consumer preferences and the need for continuous innovation in the theme park sector [50][51]