Core Insights - KPMG awarded Yang Junjian of Bourn Optical the title of "Future Outstanding Family Entrepreneur" for his achievements in digital transformation and innovation inheritance [1][7] Group 1: Digital Transformation - Bourn Optical, a leader in the global smart device appearance structure sector, has achieved a record where one in every two smartphone glass covers is produced by the company [3] - Yang Junjian identified issues such as "data silos" and reliance on experience in traditional manufacturing, which hindered further development [3] - He initiated a "digital revolution" by investing hundreds of millions and implementing digital management systems like SAP, ERP, and MES, enhancing data connectivity across the supply chain, production, and quality control [3] - The company established a 5G industrial internet platform and a big data center, achieving over 95% connectivity of factory equipment, allowing for traceable "digital fingerprints" on each glass cover produced [3] - An AI visual inspection system, trained on millions of defect samples, has replaced traditional manual inspection, marking a shift from "experience-driven" to "data-driven" quality control [3] Group 2: Brand and Technology Strategy - Yang Junjian's strategy of "technology + brand" aims to elevate the company from the background to the forefront of the industry [5] - The company made breakthroughs in UTG (ultra-thin flexible glass) and VTG (variable thickness glass) technologies, addressing industry challenges such as creasing and durability in foldable smartphones [5] - Bourn Optical is expanding into new markets like smart automotive and AR/VR/MR, creating a diversified growth engine [5] - The launch of the "Magic Cloak" ultra-hard coating brand symbolizes the transformation of abstract industrial technology into a perceivable brand identity [5] - Under Yang Junjian's leadership, Bourn Optical has received accolades such as "China's Top 500" and "China's Top 500 Brands," and he was recognized as one of the "Top 10 Chief Brand Officers in China 2024" [5] Group 3: Industry Impact - The award from KPMG not only recognizes Yang Junjian's leadership but also highlights the transformative vision of a new generation of family entrepreneurs [7] - By breaking traditional reliance on OEM paths through digital thinking and global strategies, he is reshaping the industrial value chain, providing a model for transformation in the Greater Bay Area manufacturing sector [7]

Core Viewpoint - Bern Optical has transformed from a small manufacturer of mechanical watch glass to a global leader in the smart device exterior structure industry, marking a "glass revolution" in Chinese manufacturing over 36 years [1][10]. Group 1: Industry Leadership - Founded in 1989, Bern Optical initially focused on mechanical watch glass but has evolved into a giant in the smart device exterior structure sector [6]. - The turning point came in 2001 when Bern Optical became the first company to mass-produce mobile phone glass covers, securing major orders from brands like TCL and Motorola, earning the title "Father of Mobile Phone Glass" [8]. - By 2016, Bern Optical held over 60% of the global market share in mobile phone glass, establishing itself as the "King of Mobile Glass" and leading the industry with multiple global firsts in technology [9]. Group 2: Technological Advancement - As the consumer electronics market slows, Bern Optical is expanding into AR/VR devices and smart cars, initiating a new materials revolution [12]. - The company became the exclusive supplier of the glass front cover for Apple's Vision Pro, utilizing advanced technologies to achieve unprecedented curvature limits [14]. - In the smart automotive sector, Bern Optical's 1.2-meter large 3D curved glass is integrated into flagship models, enhancing user interaction through touch feedback and gesture recognition [14]. Group 3: Innovation Ecosystem - Bern Optical's technological advancements are supported by a robust innovation network, collaborating with universities for research and development [15]. - The partnership with Hong Kong City University focuses on advanced manufacturing and new materials, creating a closed-loop system for research and industrial application [17]. - The company has established joint laboratories with top smartphone brands, fostering a complete technological ecosystem from material research to end-user applications [18]. Group 4: Green Manufacturing - Bern Optical's commitment to ESG practices has positioned it as an industry benchmark, winning awards for innovation and green products [19]. - The company has implemented a 24.8 MW solar project, generating 39 million kWh and reducing CO2 emissions by 18,000 tons, alongside a water recycling system saving 6 million tons annually [21]. - With over 1 billion yuan invested annually in R&D, Bern Optical is enhancing its green manufacturing capabilities, with three industrial parks recognized as national green factories [21].

Core Insights - The article highlights the recognition of Burn Optical's global strategy and innovation model through three prestigious awards at the Brand Influence Development Conference, marking a significant milestone in its globalization journey [1][3]. Group 1: Globalization Strategy - Burn Optical has established nine advanced manufacturing bases worldwide, covering over 4.3 million square meters with an annual production capacity of 2.2 billion units, showcasing its deep collaboration with the global smart terminal industry chain [3]. - The inauguration of the Haiyang production base in Vietnam, with an annual capacity exceeding 400 million units, represents the latest addition to Burn's global footprint [3]. Group 2: Innovation and R&D - Burn Optical's unique innovation model, rooted in core material technologies such as glass, sapphire, ceramics, fiberglass, and metals, enables it to provide essential solutions to leading domestic and international smart terminal brands [5]. - The company employs a collaborative model of "demand-driven R&D and technology feedback to products," which facilitates partnerships with major brands like Xiaomi and Transsion through joint laboratories, enhancing its role as a key partner in innovation [5]. Group 3: Chinese Manufacturing Narrative - Burn Optical's practices offer a new perspective on Chinese manufacturing's globalization, emphasizing that globalization involves not just physical capacity transfer but also the deep output of technology, standards, and industry chain collaboration [7]. - The company's vision of extending brand influence towards the high end of the industry chain reflects a shift from scale advantages to brand and technology leadership, aiming to lead the global smart device structural field into a new era [7].