Core Insights - The report by Zhiyan Consulting highlights a significant decline in China's fruit and vegetable juice exports in September 2025, with a volume of 40,000 tons, representing a year-on-year decrease of 38.3% [1] - The export value for the same period was $0.74 million, which reflects a year-on-year decline of 32.7% [1] Industry Overview - The data is sourced from Chinese customs, indicating a challenging market environment for the fruit and vegetable juice sector [1] - Zhiyan Consulting is recognized as a leading industry consulting firm in China, specializing in comprehensive industry research and providing tailored consulting services [1]

Core Insights - The report by Zhiyan Consulting highlights the current market status and future strategic assessment of the fruit and vegetable juice beverage industry in China from 2025 to 2031 [1] Export Data Summary - In August 2025, China's fruit and vegetable juice exports amounted to 30,000 tons, representing a year-on-year decrease of 19.2% [1] - The export value for the same period was $5.8 million, which reflects a year-on-year decline of 11.8% [1] Industry Analysis - Zhiyan Consulting is recognized as a leading industry consulting firm in China, specializing in in-depth industry research reports, business plans, feasibility studies, and customized services [1] - The firm emphasizes its commitment to providing comprehensive industry solutions to empower investment decisions through professional insights and market acumen [1]

Core Insights - The primary focus of social media consumption for new beverage products in 2024 is on ingredients, taste, and scenarios, with a significant increase in the attention towards health benefits [1] - The fruit and vegetable juice category is rapidly developing, driven by consumer demand for healthy and tasty options, evidenced by a 29.7% year-on-year growth from January to July 2024 [1] - The introduction of low GI, low sugar, and low-calorie fruit and vegetable juice by the brand Guo Shu Mi Jie marks a significant innovation in the industry, addressing the nutritional imbalance faced by many consumers [3][4] Industry Trends - The fruit and vegetable juice market is experiencing a surge in popularity, with over 600 million views on related topics on social media platforms like Xiaohongshu, and nearly 20 well-known brands launching new products this year [1] - The concept of "hidden hunger" affecting 300 million people in China highlights the urgent need for nutritional solutions, as many individuals face an excess of calories but a deficiency in micronutrients [3][4] - The average daily intake of fresh vegetables and fruits in China falls short of recommended levels, leading to significant health concerns related to vitamin and mineral deficiencies [4] Product Development - Guo Shu Mi Jie has undergone four iterations over ten years to develop a product that meets the needs of consumers seeking low-sugar options while addressing the issue of insufficient vegetable intake [3][9] - The brand's latest product emphasizes a high vegetable content (over 80%) and has received low GI certification, making it suitable for consumers with blood sugar management needs [15][19] - The product line includes three flavors designed to cater to different health needs, such as anti-inflammatory properties and blood sugar management, reflecting a growing trend towards personalized nutrition solutions [16][19] Market Opportunities - The increasing awareness of health and nutrition among consumers presents a significant opportunity for brands to innovate and address specific dietary needs, particularly in the context of blood sugar management [10][19] - The fruit and vegetable juice category is positioned to grow as it aligns with the national health initiative "Healthy China 2030," which promotes a balanced diet and the consumption of fruits and vegetables [19] - The success of Guo Shu Mi Jie in creating a product that balances taste and health benefits could set a precedent for future developments in the beverage industry, emphasizing the importance of addressing consumer pain points [19]

Core Insights - The report by Zhiyan Consulting highlights the current market status and future strategic assessment of the fruit and vegetable juice beverage industry in China from 2025 to 2031 [1] Export Data - In June 2025, China's fruit and vegetable juice exports amounted to 40,000 tons, representing an 18% year-on-year decline [1] - The export value for the same period was $0.76 million, which is a 9.9% decrease compared to the previous year [1] Company Profile - Zhiyan Consulting is recognized as a leading industry consulting firm in China, specializing in in-depth industry research reports, business plans, feasibility studies, and customized services [1] - The company has over a decade of experience in the industry research field, providing comprehensive industry solutions to empower investment decisions [1]

General Provisions - The company is established to protect the legal rights of shareholders, employees, and creditors, and to regulate its organization and behavior according to relevant laws and regulations [1][2] - The company was approved to be established on February 6, 2001, and registered in Beijing [1] - The company was approved for its initial public offering of 65 million shares on June 2, 2004, and listed on the Shanghai Stock Exchange on June 22, 2004 [1] Company Structure - The registered capital of the company is RMB 262.21 million [2] - The company is a permanent corporation [2] - The chairman serves as the legal representative of the company, and a new legal representative must be appointed within 30 days if the current one resigns [3] Business Objectives and Scope - The company's business objectives include serving national rural revitalization strategies and the "Belt and Road" initiative, aiming to provide high-quality products and become a globally recognized beverage enterprise [5] - The business scope includes the production and sale of concentrated fruit and vegetable juices, beverages, and fresh fruits and vegetables, among other activities [5] Share Issuance and Structure - The company's shares are issued in the form of stocks, with all shares having equal rights [6] - The total number of shares issued is 262.21 million, all of which are ordinary shares [6][8] - The company cannot provide financial assistance for others to acquire its shares, except under specific conditions [8] Shareholder Rights and Responsibilities - Shareholders have rights to dividends, voting, and the ability to supervise the company's operations [12] - Shareholders must comply with laws and the company's articles of association, and they cannot withdraw their capital except as legally permitted [15][16] Board of Directors - The board consists of nine directors, including three independent directors, with at least one being a professional accountant [34] - The board is responsible for strategic decision-making and risk management [34] - Directors must act in the best interest of the company and avoid conflicts of interest [32][34] Party Committee - The company has established a Party Committee to lead and ensure the implementation of the Party's policies and decisions [27] - The committee is responsible for discussing major management issues before decisions are made by the board [27][60] Governance and Compliance - The company must adhere to laws and regulations regarding shareholder meetings, including the requirement for a majority vote for ordinary resolutions and a higher threshold for special resolutions [52][53] - The company is required to disclose information regarding significant transactions and ensure compliance with relevant regulations [21][22]