如今的消费者到底需要一款怎样的日常饮品？ 据魔镜洞察调研，2024年社媒消费对饮料新品的首要关注点在于成分、口味、场景，其中功效的关注度高速增长。在消费者追求健康功能又要好喝体验的当 下，果蔬饮品正成为这些需求驱动下快速发展的品类之一。 在小红书上，果蔬汁话题高达6亿浏览量，相关笔记多达6万篇。社媒走红的同时，行业热度也在持续升温。魔镜洞察数据显示，纯果蔬汁/纯果汁在2024年 1-7月实现了29.7%的同比增长。据Foodaily不完全统计，今年以来有近20款知名品牌布局了果蔬汁新品。 但果蔬汁爆火的同时却也伴随不少争议。"喝到血糖刺客了"、"最难喝的果蔬汁被我喝到了"……有人借助果蔬汁减重掉秤，也有人指出果蔬汁可能存在升糖 快或不好喝的问题。 图片来源：小红书 备受行业内外关注，流量与质疑并行，果蔬汁的未来发展方向是什么？一瓶果蔬汁还能解决什么问题？ 近日，Foodaily发现，乐源健康旗下天然果蔬汁品牌菓蔬秘诀，推出行业首款低GI、低糖、低卡的蔬果汁。不同于市面上的果蔬汁，这款产品定位为"低糖 蔬果汁"，经历10年4次配方迭代，才形成如今的产品定位和配方设计。 作为深耕果蔬领域近30年的品牌，乐源此前在 ...

Core Insights - The report by Zhiyan Consulting highlights the current market status and future strategic assessment of the fruit and vegetable juice beverage industry in China from 2025 to 2031 [1] Export Data - In June 2025, China's fruit and vegetable juice exports amounted to 40,000 tons, representing an 18% year-on-year decline [1] - The export value for the same period was $0.76 million, which is a 9.9% decrease compared to the previous year [1] Company Profile - Zhiyan Consulting is recognized as a leading industry consulting firm in China, specializing in in-depth industry research reports, business plans, feasibility studies, and customized services [1] - The company has over a decade of experience in the industry research field, providing comprehensive industry solutions to empower investment decisions [1]

General Provisions - The company is established to protect the legal rights of shareholders, employees, and creditors, and to regulate its organization and behavior according to relevant laws and regulations [1][2] - The company was approved to be established on February 6, 2001, and registered in Beijing [1] - The company was approved for its initial public offering of 65 million shares on June 2, 2004, and listed on the Shanghai Stock Exchange on June 22, 2004 [1] Company Structure - The registered capital of the company is RMB 262.21 million [2] - The company is a permanent corporation [2] - The chairman serves as the legal representative of the company, and a new legal representative must be appointed within 30 days if the current one resigns [3] Business Objectives and Scope - The company's business objectives include serving national rural revitalization strategies and the "Belt and Road" initiative, aiming to provide high-quality products and become a globally recognized beverage enterprise [5] - The business scope includes the production and sale of concentrated fruit and vegetable juices, beverages, and fresh fruits and vegetables, among other activities [5] Share Issuance and Structure - The company's shares are issued in the form of stocks, with all shares having equal rights [6] - The total number of shares issued is 262.21 million, all of which are ordinary shares [6][8] - The company cannot provide financial assistance for others to acquire its shares, except under specific conditions [8] Shareholder Rights and Responsibilities - Shareholders have rights to dividends, voting, and the ability to supervise the company's operations [12] - Shareholders must comply with laws and the company's articles of association, and they cannot withdraw their capital except as legally permitted [15][16] Board of Directors - The board consists of nine directors, including three independent directors, with at least one being a professional accountant [34] - The board is responsible for strategic decision-making and risk management [34] - Directors must act in the best interest of the company and avoid conflicts of interest [32][34] Party Committee - The company has established a Party Committee to lead and ensure the implementation of the Party's policies and decisions [27] - The committee is responsible for discussing major management issues before decisions are made by the board [27][60] Governance and Compliance - The company must adhere to laws and regulations regarding shareholder meetings, including the requirement for a majority vote for ordinary resolutions and a higher threshold for special resolutions [52][53] - The company is required to disclose information regarding significant transactions and ensure compliance with relevant regulations [21][22]