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低GI食品受追捧,是健康新选还是消费陷阱?
Xin Hua Wang· 2025-12-12 10:21
GI,即血糖生成指数,是衡量食物摄入后引起血糖升高速度和程度的指标。低GI食品通常指GI值低于 55的食物,这类食物消化吸收较慢,有助于维持血糖稳定。 近年来,低GI成为健康饮食领域的热门标签,从面包饮料到饼干谷物,商家纷纷以此吸引消费者。然 而,面对市面上各类低GI食品,许多人心存疑惑:它们究竟是控糖减重的"良方",还是商家的营销噱 头?消费者又该如何正确选购低GI食品?为此,记者采访了相关专家。 低GI食品成为消费新选择 公共营养师章英英表示,低GI仅代表升糖速度慢,但不是一个"万能值"。一些食品通过添加脂肪、糖或 特殊加工方式也可以降低GI值,但这类食品的脂肪含量和热量往往都很高,不仅不利于血糖控制,长 期过量食用还会导致体重上升,增加心血管疾病风险。 如今,在健康消费理念的推动下,低GI食品市场正持续升温。 记者在不少商超里看到,低GI饼干、低GI吐司、低GI坚果等主打无糖、零卡、低脂"健康标签"的食 品,被悄然摆到货架的"C位"。而在电商平台,"孕妇控糖""糖友加餐""健康零嘴"等更是成为各类低GI 食品的宣传标语。 当前,不少消费者为了追求更健康的饮食方式,热衷于购买低GI食品。"家里父母血糖偏高 ...
低 GI 也能很好喝!莓小仙黑莓蓝莓酸奶上线,轻负担更享受
Zhong Guo Shi Pin Wang· 2025-12-06 03:32
一瓶含约14.8颗莓果,不含蔗糖与防腐剂,却能在常温下保存5个月——莓小仙与NOPA及蒙牛营养科学研究院联手打造的新品,正悄然改变健康饮品市场格 局。 11月6日,莓小仙与NOPA及蒙牛营养科学研究院联合召开新品发布会,正式推出低GI黑莓蓝莓风味酸奶。这款新品的面世,标志着控糖莓果酸奶细分赛道 正式开启。 清洁配方:成分安心 产品不含苯甲酸及其钠盐等防腐剂,不含新红等色素,坚持清洁标签理念。生牛乳添加量超过80%,确保了产品的乳基品质。 随着健康饮食观念深入人心,控糖、低GI食品市场近年来快速增长。据统计,2024年中国酸奶市场规模降至998.74亿元【1】,但功能性酸奶却逆势成为增 长引擎。英敏特2025年报告同样指出,酸奶市场正从零食向正餐替代品及轻食延伸【2】,满足减重、增重等多元营养需求。 在竞争激烈的酸奶市场中,莓小仙没有选择在传统赛道竞争,而是聚焦于尚未充分开发的功能性酸奶领域。这款黑莓蓝莓风味酸奶率先获得低GI权威认 证,是一款面向控糖人群的常温酸奶产品。 GI是衡量食物引起血糖反应的重要指标。低GI食品因其能缓慢释放能量、维持血糖稳定,受到控糖人群的广泛青睐。在发酵过程中,酸奶的乳糖部分转化 ...
叮咚买菜全链路布局低GI赛道 近半年低GI商品GMV同比增长87%
Core Insights - The seventh China GI International Conference was held in Beijing, focusing on "Digital-Driven Healthy Development of the Low GI Industry" [1] - The health consumption trend is reshaping the food industry's product structure and consumption scenarios, with terms like "organic," "low-fat," and "no additives" becoming key drivers in online shopping [1][2] - The company plans to expand its low GI food SKU count to around 100 by the end of the year or early next year, addressing the core pain point of limited product choices for users [1] Company Strategy - The company has launched a full-category low GI food section, with recent sales data showing high repurchase rates and rapid sales growth for low GI products [1][2] - The low GI project was officially launched in April 2025, with a GMV of 170 million yuan in the past six months, reflecting an 87% year-on-year growth [2] - Future plans include demand-driven R&D, experience upgrades, full-scenario coverage, and comprehensive healthy eating services to provide consumers with holistic solutions [2] Product Offerings - The company showcased various core health products at the conference, including low GI quinoa flour, low GI white kidney bean germ rice, buckwheat noodles, and coconut water, among others [2] - The focus on health labels allows for precise matching of user needs, enhancing the overall consumer experience [2]
一颗大™亮相2025中国(上海)国际果蔬展览会,品牌风采受关注
Zhong Guo Shi Pin Wang· 2025-11-14 10:01
Core Insights - The 2025 Asia Fresh China (Shanghai) International Fruit and Vegetable Exhibition attracted over 20,000 professional visitors, showcasing the strength of high-end fruit tomato brand Yike Da™ [1][3] - Yike Da™ presented its popular products, including cherry tomatoes and 100% NFC tomato juice, and received positive feedback for its new offerings [3][5] Company Performance - Yike Da™'s cherry tomatoes are cultivated using bumblebee pollination, ensuring a natural growth period of 100 days, with no GMOs, artificial hormones, or heavy metals [5] - The brand is the first in the tomato industry to receive low GI food certification, enhancing its market appeal [5] - Yike Da™ has established deep partnerships with major retailers and has products available in over 10,000 stores nationwide [7] Market Position - Yike Da™ has achieved the top sales position in the cherry tomato and 100% NFC tomato juice categories, as recognized by Frost & Sullivan [7] - The brand is actively expanding its distribution network, collaborating with over 45 quality wholesalers in major cities [7] International Expansion - Yike Da™'s cherry tomatoes have been exported to Russia, while its 100% NFC tomato juice has entered the South Korean market and is available in Hong Kong [9] - The brand aims to continue its growth in the fruit tomato sector and expand its online and offline channels [9] Brand Overview - Yike Da™, established in 2022 by Kaisheng Haofeng Agricultural Group, focuses on high-quality fruit tomato products, including cherry tomatoes and various tomato juices [9] - The brand has received multiple awards and recognition for its product excellence and market leadership [9]
共筑健康主食产业新未来,低GI食品白皮书启动会隆重召开——江南米道携手专家、行业同仁及经销商献计献策
Huan Qiu Wang· 2025-11-10 02:27
Core Insights - The increasing prevalence of diabetes in China has made chronic disease prevention a key task in the "Healthy China 2030" strategy, with low GI diets gaining significant policy support and rapidly expanding industry scale [1][3] Industry Overview - The low GI food industry is experiencing rapid growth, with a diverse range of products and sales channels emerging, but it faces challenges such as intensified homogenization, insufficient core technology breakthroughs, and an incomplete innovation system [1] - The launch of the "Low GI Food and Health White Paper" aims to standardize the low GI food industry and promote deep integration of government, industry, academia, and research [3][18] Key Stakeholders - The event gathered representatives from various sectors, including government officials, industry leaders, and academic experts, highlighting the collaborative effort to advance the low GI food sector [1][3] - Key participants included prominent companies such as COFCO, Yihai Kerry, and Jiangnan Rice Road, which is a leader in the low GI functional rice industry [1][3] Expert Contributions - Academician Chen Junshi emphasized the need for a focus on grains in low GI food research and called for standardized production, enhanced government regulation, and consumer education to distinguish genuine products [3][5] - Zhao Tonggang highlighted the importance of establishing a scientific standard system for low GI foods to ensure safety and effectiveness, which is crucial for public health and the "Healthy China" initiative [7][9] Future Directions - The white paper will systematically address the relationship between carbohydrates and blood sugar, the scientific concepts of GI, and the current challenges in testing and certification [11][18] - Jiangnan Rice Road's president articulated a commitment to a full-chain approach in low GI rice production, ensuring both health benefits and taste quality, while actively participating in the white paper's development [16][18] - The collaborative efforts aim to create a multi-faceted ecosystem that integrates research, policy support, corporate practice, and consumer engagement to enhance national nutrition and health levels [18]
中国工程院院士陈君石:一粒米里藏着科技与产业
Core Insights - The establishment of the academician workstation in Yixing, Jiangsu, is a significant development for the local economy, particularly benefiting the health grain industry through collaboration with Jiangnan Midao, a company focused on low GI grain research and production [1][2]. Company Overview - Jiangnan Midao, founded in 2018, specializes in low GI (glycemic index) food products and has developed a full industry chain from rice cultivation to market [1][3]. - The company has achieved a significant increase in rice yield, raising it from 500-600 pounds per acre to 1,000 pounds, and has expanded its low GI rice planting area to over 50,000 acres with an annual processing capacity exceeding 7,000 tons [3][4]. Research and Development - The academician workstation aims to bridge the gap in research commercialization, focusing on low GI rice as its primary research subject [4]. - Jiangnan Midao is working on developing rapid testing methods for GI values that do not rely on traditional human testing, addressing a gap in the market for reliable data on low GI foods [4]. Future Plans - The company plans to expand its range of healthy grain products, including low GI barley and low-protein rice suitable for chronic kidney disease patients, to meet diverse health needs [3]. - The focus will be on improving the taste and yield of low GI rice rather than solely reducing the GI value, emphasizing consumer satisfaction [3].
3亿人的隐性饥饿,果蔬汁升级的下一个风口?
Sou Hu Cai Jing· 2025-09-04 07:37
Core Insights - The primary focus of social media consumption for new beverage products in 2024 is on ingredients, taste, and scenarios, with a significant increase in the attention towards health benefits [1] - The fruit and vegetable juice category is rapidly developing, driven by consumer demand for healthy and tasty options, evidenced by a 29.7% year-on-year growth from January to July 2024 [1] - The introduction of low GI, low sugar, and low-calorie fruit and vegetable juice by the brand Guo Shu Mi Jie marks a significant innovation in the industry, addressing the nutritional imbalance faced by many consumers [3][4] Industry Trends - The fruit and vegetable juice market is experiencing a surge in popularity, with over 600 million views on related topics on social media platforms like Xiaohongshu, and nearly 20 well-known brands launching new products this year [1] - The concept of "hidden hunger" affecting 300 million people in China highlights the urgent need for nutritional solutions, as many individuals face an excess of calories but a deficiency in micronutrients [3][4] - The average daily intake of fresh vegetables and fruits in China falls short of recommended levels, leading to significant health concerns related to vitamin and mineral deficiencies [4] Product Development - Guo Shu Mi Jie has undergone four iterations over ten years to develop a product that meets the needs of consumers seeking low-sugar options while addressing the issue of insufficient vegetable intake [3][9] - The brand's latest product emphasizes a high vegetable content (over 80%) and has received low GI certification, making it suitable for consumers with blood sugar management needs [15][19] - The product line includes three flavors designed to cater to different health needs, such as anti-inflammatory properties and blood sugar management, reflecting a growing trend towards personalized nutrition solutions [16][19] Market Opportunities - The increasing awareness of health and nutrition among consumers presents a significant opportunity for brands to innovate and address specific dietary needs, particularly in the context of blood sugar management [10][19] - The fruit and vegetable juice category is positioned to grow as it aligns with the national health initiative "Healthy China 2030," which promotes a balanced diet and the consumption of fruits and vegetables [19] - The success of Guo Shu Mi Jie in creating a product that balances taste and health benefits could set a precedent for future developments in the beverage industry, emphasizing the importance of addressing consumer pain points [19]
盒马上新40余款低GI商品 加速布局大健康市场
Zheng Quan Ri Bao Wang· 2025-08-04 08:44
Core Insights - The article discusses the launch of low GI (glycemic index) foods by Alibaba's Hema, aligning with the national initiative of "Weight Management Year" to promote healthier eating habits [1][2] - Low GI foods are gaining popularity beyond diabetic patients, appealing to a broader audience focused on health and weight management [1] Group 1: Company Initiatives - Hema has introduced over 40 low GI products, including ready-to-eat staples and snacks, reflecting a proactive approach to meet consumer demand for healthier options [1][2] - The company has developed more than 10 proprietary low GI products since early 2023, collaborating with suppliers to expand its product range [1] Group 2: Market Dynamics - The low GI health product market is still in its early stages, facing challenges such as high development costs and consumer demand for cost-effective options [2] - Hema has eliminated intermediary costs through supplier partnerships, enhancing the cost-performance ratio of low GI products [2] Group 3: Consumer Trends - The launch of Hema's "Healthy Living Channel" aims to provide differentiated health guidance, indicating a shift in consumer behavior towards healthier dietary choices [2] - Increased consumer interest in low GI and low-calorie products is evident, with higher repurchase rates compared to regular products, suggesting a growing trend in health-conscious eating [2]
盒马上线自有品牌低GI系列新品
Xin Lang Ke Ji· 2025-08-04 06:49
Core Insights - Hema has launched a range of its own low GI products, including ready-to-eat staple foods and snacks, with over 40 items available on its app [1] - Low GI foods are designed to have a slower digestion and absorption rate, leading to a more stable blood sugar level, which is increasingly appealing to a broader audience beyond just diabetic patients [1] - The trend towards low GI foods is driven by rising health consciousness and demand for sugar control, prompting more brands to enter the low GI market [1] Company Developments - Hema identified the low GI trend early in 2023 and has since developed over 10 proprietary low GI products, starting with a low GI barley multi-grain noodle [1] - The company is actively collaborating with suppliers to expand its low GI product offerings and ensure certification for these items [1] - All of Hema's currently available low GI products have received "low GI food certification" [1]
狂吸父母退休金的“慢升糖”食品,是智商税么?
Hu Xiu· 2025-06-18 09:27
Core Viewpoint - The article discusses the rising trend of low glycemic index (GI) foods in the market, particularly targeting older consumers, and raises concerns about the authenticity and marketing strategies behind these products [1][5][12]. Group 1: Market Trends - Low GI food labels have become ubiquitous in supermarkets, appearing on various products from noodles to snacks, indicating a significant shift in consumer awareness and demand for healthier options [6][10]. - The concept of low GI foods is being promoted as part of a national health initiative, with the government encouraging the consumption of low sugar or no sugar products to combat diabetes [12][14]. Group 2: Consumer Behavior - Older consumers, particularly retirees, are increasingly investing in low GI foods, despite the higher prices associated with these products, reflecting a shift in their spending priorities towards health [26]. - There is a growing "health anxiety" among consumers, leading them to seek out products that claim to have health benefits, such as low GI foods, which may not always be substantiated [10][30]. Group 3: Certification and Authenticity - The process for obtaining low GI certification involves rigorous testing to ensure that the blood sugar response to the product is significantly lower than that of glucose, which adds credibility to the label [13][16]. - Different products may carry varying low GI certifications due to the involvement of multiple third-party laboratories, leading to inconsistencies in labeling and consumer confusion [16][17]. Group 4: Pricing Dynamics - The presence of low GI labels can lead to a price increase of up to 40% for similar products, raising questions about the value proposition for consumers [12][11]. - Despite the higher costs, consumers are willing to pay more for products that align with their health goals, indicating a potential market opportunity for companies offering certified low GI foods [26].