Core Insights - The article highlights the rapid rise of Luoyang's Luoyi Ancient City as a popular destination for Hanfu experiences, attracting over 15 million visitors annually and housing over 1,100 Hanfu experience shops [2][4]. Group 1: Tourism Growth - Luoyi Ancient City covers an area of over 160 acres and is expected to receive over 40 million visitors in 2024, despite the old town's small area of just over 50 square kilometers and a resident population of about 250,000 [2]. - The number of Hanfu merchants in the old town surged from 18 to over 1,100 following the popularity of Hanfu experiences in 2023, with local homestays achieving an average occupancy rate of over 70% [2]. Group 2: Management and Governance - The local government has implemented measures to regulate the Hanfu photography market, including registering and training photographers, establishing pricing transparency, and creating a "pay after trial" rule to enhance service quality [4][7]. - The governance approach has shifted from reactive to proactive, focusing on industry self-regulation and credit supervision to address complaints and support compliant businesses [7][9]. Group 3: Visitor Experience Enhancement - To improve visitor satisfaction, the local government has extended night lighting hours, coordinated public transport services, and opened parking facilities, adding over 2,000 parking spaces in crowded areas [9]. - The local administration has trained nearly 10,000 tourism service personnel, including makeup artists, to meet the rising demand for Hanfu styling [9].

Core Insights - The success of the animated film "White Snake: The Legend of the Floating Life" has significantly boosted tourism in Hangzhou, prompting the local government to launch a themed travel route to attract visitors [1] Group 1: Tourism and Attractions - The "White Snake Legend" travel route connects natural beauty and intangible cultural heritage experiences, drawing many tourists during the May Day holiday [1] - Key attractions include the Broken Bridge, which is associated with the love story of Bai Suzhen and Xu Xian, and the Leifeng Pagoda, which offers panoramic views of West Lake [3][6] - The average daily visitor count at the Hangzhou Intangible Cultural Heritage Experience Center reached over 10,000 during the holiday, with over 100 experiential courses available [8] Group 2: Cultural Experiences - Tourists are increasingly engaging in traditional handicraft workshops, such as oil paper umbrella making, allowing them to learn about the history of these crafts while creating their own souvenirs [8] - The trend of "travel photography" has gained popularity, with many visitors opting for photo packages to enhance their travel experience [9][12] Group 3: Market Trends - The demand for Hanfu (traditional Chinese clothing) has surged, with foot traffic in Hanfu shops increasing four to five times compared to normal days during the holiday [14] - Young consumers, particularly those born in the 1990s, make up over 60% of the customer base in Hanfu stores, indicating a shift in consumer demographics [16] - The travel photography market is experiencing high demand, with photographers reporting they are overwhelmed with requests during the holiday period [18]